Best of 2008: Social Media Optimization, Part 2
MAY 18, 2009
How can you create effective online video content on a budget? Her post nicely summarizes the panel discussion as it delves into social media strategy, monitoring and measurement (indirect impact and direct engagement metrics), and social media ad design.
B2B Lead Management Market Heats Up
JULY 31, 2009
There are four primary buckets of technology solutions aimed at solving the “how do I make lead generation activities more effective?” 3) Search engine marketing services providers – Shar VanBoskirk covers this market, but I’ve found companies like Reprise Media, IMPAQT, iCrossing and iProspect doing a lot more to help B2B marketers understand how to turn search optimization or paid clicks into qualified leads.
Best Social Media Stats and Market Research of 2010 (So Far)
SEPTEMBER 8, 2010
What Type Of Social Media Ads Are The Most Effective? 30% of social media users access a social media site “several times a day, up from 18% in 2009. 85% view company blogs as “useful, while 71% said the same for Twitter (up from just 39% in 2009).