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How to Start Using Video for Business

Webbiquity

Video marketing started getting big back in 2009 and had really taken off by 2017. Show your prospective customers how your products or services work. Educate Your Customers. Video content is primarily seen as an educational tool for businesses to help increase user understanding of their products. Two videos!

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Here’s Why Finance Brands Need to Care About Cryptocurrency Content

Contently

While most finserv content at the time took the form of dry PDFs, Mint’s blog sounded like it was written by your friend’s cool older sibling who worked on Wall Street but went to Vassar, and had somehow saved up $100K by age 27. Companies with retail banking divisions invested in educational resources centers.

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Interview with Mike Allton

Onalytica B2B

Bio: Mike is an award-winning blogger, speaker, and author at The Social Media Hat , and Brand Evangelist at Agorapulse where he strengthens relationships with social media educators, influencers and agencies. It took years of study and practice, working in the industry. HOW DID YOU GET TO BECOME AN EXPERT IN CONTENT MARKETING?

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Kevin Jordan: Prognostications, Predictions and Hot Topics for 2020

Biznology

As we look to the future, the majority of this week’s articles look at the next generations of workers, including trends in education and career preparedness to migration into the workforce. Could they, instead, be among the first to understand the proper role of work in life?” As always, happy reading and listening! .”

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The Workforce Now Spans 5 Generations — How Can You Meet Everyone’s Needs?

Salesforce Marketing Cloud

Each of the five generations currently in the workforce — The Silent Generation/Traditionalists, Baby Boomers, Gen X, Millennials and Gen Z — have different lived experiences that shape their perspectives, values and working styles. share-price gain during the 2007-2009 downturn, while the broader stock market declined by 35%.

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It’s time for CMOs to talk business

Martech

months — the lowest since 2009, and far below the 80-month tenure for CEOs. Rather, CMOs need to educate internal stakeholders, especially the CEO, on the role marketing can play in leading business strategy. This education about the CMO role is important in managing expectations that marketing can solve deep organizational challenges.

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How your personal brand can save your career during a pandemic

ClickZ

I was a keynote speaker without a stage, a consultant irrelevant to clients in a deep crisis, a college educator without students, a popular author with an unbelievable 90 percent drop in book sales when the virus hit in March. The work of the personal brand. If you work for a non-profit, you are probably getting hit hard right now.