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First Look at New Marketo Release

Customer Experience Matrix

I’m going to diverge just slightly from my current obsession with usability to talk about a conversation I had today with Marketo President and CEO Phil Fernandez, who previewed the 3.0 In Fernandez’ view, this reflects a fundamental philosophical difference from his competitors: Marketo sees marketing as reacting to prospect-initiated behaviors, not executing company-driven interaction paths. Marketo’s approach is to trigger campaigns based on specified events or list criteria.

Demand Generation Usability Scores - Part 3

Customer Experience Matrix

Marketo gets a half point because it can direct leads to lists, which in turn feed campaigns, but not to campaigns directly. Explicitly direct leads from one campaign to another Eloqua Manticore Technology Market2Lead Marketbright Marketo Neolane Silverpop Engage B2B 1 1 1 1 0.5 Marketers can define a large campaign flow that links the small, linear campaigns. This is more than simple personalization, which displays a name or other data read from the individual's record.

Trending Sources

First Look: Genius.com Adds Nurturing Campaigns to MarketingGenius

Customer Experience Matrix

Yesterday’s chance to write the first review (I think) of Marketo’s 3.0 Instead, links embedded in a Genius-generated email point to a proxy server that relays the visitor to company Web pages but keeps a record of the interactions as they pass through. This allows it to track all site visits, not only those routed to the proxy server by a Genius-generated link.) release seems to have awakened a long-dormant journalism gene.

Marketing Features in Salesforce Summer 09

Modern B2B Marketing

  Release notes and details of the release can be found at [link]. After July 2009, you can create Custom Fields on Campaign Member Records. Better decimal-place precision for numeric and currency values displayed on charts. There are many new features for marketer to check out in the Summer 09 release of Salesforce.com.

5 Ways B2B Marketing Professionals Can Leverage Social Media

Modern B2B Marketing

The web allows you to display earned social proofing publicly to help paint a picture of your positive reputation. Marketo's Modern B2B Marketing blog is read by an organically formed community of thousands of marketing professionals interested in the B2B space. (As As of September 2009, we have more than 4,500 subscribers and 10,000 weekly visitors.) People like Seth Godin and Chris Brogan have strong personal brands (in other words, they probably don't need my links).