The Effective Marketer

NOVEMBER 16, 2009

You have sat through your fair share of hour-long PowerPoint displays that were accompanied with a not so good speaker. This entry was posted on Monday, November 16th, 2009 at 8:00 am and is filed under Communication. link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention?

Work Management 100

Work Management Marketing Automation Services Marketing Budget Creation Marketing Management 100

DotDigital

OCTOBER 4, 2021

Started by Alibaba in 2009, Singles’ Day was aimed at young singles in China to treat themselves to gifts. The language you use should indicate what the action is or the resource/information you’re linking to. Use your brand’s creative assets to style your emails, helping recipients recognize who you are. Cath Kidston 11.11

Lead Ranking 59

Lead Ranking Lead Scoring Ad Frequency SMS 59

The Effective Marketer

APRIL 6, 2009

A better answer is: “not only I have experience with trade shows, but I’ve been involved in multiple types of shows, from small user groups that only required a tabletop display up to big conventions where we used our 20×20 booth. This entry was posted on Monday, April 6th, 2009 at 10:08 pm and is filed under Communication , Hiring.

Planning 100

Planning Work Management Marketing Management Trade Show 100

Digilant

JANUARY 12, 2021

A piece of bidding technology or ad servers with optimization and inventory links. Their primary purpose is to buy and sell digital media, including display, video, and mobile, on behalf of agency clients. . To understand programmatic advertising, we have to travel back to 1994 when the first banner ad was displayed.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Ad Exchange 52

The Effective Marketer

FEBRUARY 12, 2009

And messages I have read don’t display the summary anymore so it gives me a quick visual representation of read and unread messages. This entry was posted on Thursday, February 12th, 2009 at 11:12 pm and is filed under Communication , productivity. This way messages I haven’t read show up with a summary right below them.

Planning 100

Planning Product Effectiveness Tips 100

Customer Experience Matrix

SEPTEMBER 3, 2009

Summary: Here are links to about twenty studies with statistics on online media consumption and advertising spend. Probably the most comprehensive study along these lines was Global Faces and Networked Places , released by Neilsen in March 2009. in 2009 to 8% in 2014. of the online population), compared with just 65.1%

Spending 120

Spending Media Mobile Advertising Forrester 120

The Effective Marketer

FEBRUARY 25, 2009

This way you have displayed first the action items in their respective categories. This entry was posted on Wednesday, February 25th, 2009 at 9:34 pm and is filed under Communication , Marketing Management , productivity. link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention?

Work Management 100

Work Management Marketing Budget Creation Planning Marketing Management 100

Unbounce

DECEMBER 13, 2018

Google introduced the first extension—sitelinks—way back in 2009. These short links appear beneath the ad and direct searchers to different pages of the advertiser’s website. Sitelinks are valuable because they allow you to link deeply into your site. Remarketing isn’t just for display ads anymore! Ad Extensions.

Ads 111

Ads Google Mobile Advertising Clickthrough 111

Convince & Convert

SEPTEMBER 22, 2010

“Liking&# is a public display of affection for the brand… it’s endorsing the brand. link] Douglas Karr As well as the relationship, there’s also a great story underlying this on the intent of the audience member. . link] Angelique Really? link] Create e-newsletters « Social Media for Authors [.]

Social Media 135

Social Media Media Webinar Metrics Paid Search Agency 135

Industrial Marketing Today

MAY 31, 2010

Making permalinks search engine friendly – a permalink or permanent link, is a URL that points to a specific post, category or page in your blog. By default, WordPress creates permalinks that look like this: [link]. A less commonly understood concept is the flow of “link juice” from one blog post to another. What is On Site SEO?

Optimization 60

Optimization SEO Buying Cycle Web 2.0 60

markempa

JUNE 7, 2005

Scobles Link Blog pointed me to this interesting article by Pheedos Bill Flitter, " A Sound Case to Include Blogs and RSS in Your Marketing Mix." " Bill addresses the following lead generation modalities; white papers, search (SEO), display ads, email newsletters and public relations.

RSS 120

RSS Lead Generation Generation B2B Thought Leadership 120

Moz

MAY 26, 2020

This piece is coming from the perspective of Erika Austin, who has worked in digital marketing for Logic Supply since 2009, with special credit to Tim van der Horst in our Netherlands office who led the roll-out of the new domain and the resulting SEO recovery efforts. External Links. Content updates. Replace: *OnLogic*.

Domain 71

Domain Contingency Planning Paid Search Agency Advertising Benchmark 71

SnapApp

MAY 19, 2011

Sites with great, compelling content, such as quizzes, tend to attract more links from other sites. In the search engine optimization (SEO) world, this type of content is referred to as "link bait". Facebook "Like" data displayed in Bing search results.

Twitter 48

Twitter Facebook SEO PageRank 48

Content Standard

JANUARY 25, 2018

7 being very integrated) when asked to rate how effectively social media is linked to their firms’ marketing strategies. In 2009, when I began my career managing social media marketing for clients, it was very simple. Although this is an increase over the previous year, it is still relatively low. Social Media Evolution.

Social Media 78

Social Media Social Marketing Work Management Marketing Management 78

Anything Goes Marketing

SEPTEMBER 13, 2009

Sometimes it’s What’s Missing That Counts I was reading MarketingSherpa’s 2009 Email Marketing Benchmarking Guide looking for useful metrics and tips. A common theme in 2009 is that marketers need to prove the value of their marketing spend in even greater detail. We’ll come back to this story – let’s focus back on email marketing.

Email Marketing 100

Email Marketing Advertising Benchmark SMS Autoresponders 100

Webbiquity

APRIL 27, 2011

While those figures are now a couple of years old, it’s astounding that as recently as early 2009, more than half of small businesses still lacked a basic web presence. • “Most prepurchase activity involves generic terms and…brand searches tend to happen only close to purchase.&#.

Paid Content 100

Paid Content Paid Search Agency Google Advertising Agencies 100

The ROI Guy

APRIL 7, 2011

Major Changes to the Marketing Mix Examining the spending mix, technology marketers continue to shift budgets from traditional advertising, to digital marketing, which includes company websites, digital display ads, e-mail marketing, digital events, search engine optimization, and social media.

Marketing Budget 40

Marketing Budget Budget Programs Allocation Paid Search Agency 40

ClearVoice

MARCH 7, 2020

An example: If you have an ad that includes a link that was clicked 15 times, and you had 1200 impressions, your click-through rate would be 1.25%. The network launched in 2009, and its growth was by word of mouth, and the platform become open to all in 2012. It’s now ranked the third largest social platform in the U.S. .

Paid Content 111

Paid Content Social Media Social Marketing Media 111

Buzz Marketing for Technology

JUNE 23, 2009

There are 2 basic types of ads: Display ads and Social ads. This article contains excerpts from Facebook Marketing For Dummies (September 2009, Wiley - available for pre-order on Amazon ). And they can be purchased like banner ads with Cost per Click (CPC) and Cost per Thousand (CPM).

Facebook 100

Facebook Cost Per Thousand Cost Per Click Paid Search Agency 100

Convince & Convert

JULY 21, 2010

Have you read the Terms link provided by Facebook, Twitter or YouTube? Michael did talk about 2257 and FTC disclosure in his presentation so if you click through on that link you will read more there. In other words put a copyright, all rights reserved on your content or the bottom of your blog. Read the fine print.

Social Media 153

Social Media Paid Content Media Advertising Agencies 153

Online Marketing Institute

JANUARY 4, 2011

link] Roslan Nazri nice bro.thanx 4 da info coz i didnt know how to use it before. =) [link] Roslan Nazri nice bro.thanx 4 da info coz i didnt know how to use it before. =) [link] Kim Great list! Thanks for sharing… will definitely retweet! :’) [link] Kim Great list! link] ?????? No related posts.

RSS 40

RSS Work Management SEO Buzz 40

Hubspot

AUGUST 19, 2013

In 2009, Craig Danuloff crunched some numbers to show that a Quality Score of 10 could save you 30% on cost per click, or CPC. Sadly, I can’t link to the post because the Click Equations blog now redirects to Acquisio.) In 2009, a Quality Score of 7 (out of 10) was average. How much lower? Let’s take a look. compared to 22.2%.

Lead Scoring 28

Lead Scoring Lead Ranking Cost Per Click Cost per Acquisition 28

Convince & Convert

SEPTEMBER 20, 2010

RT @jaybaer: Crushing the Myth of B2B Social Media [link to post] – Posted using Chat Catcher [link] lioncaller (Claudia Putnam) Twitter Comment Why I’m RTing this on a Sunday I don’t know, but here you go.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Online Marketing Institute

JANUARY 4, 2011

Place Powerpoint presentations on your blog by posting and then embedding links from Slideshare 18. Comment on other blogs and news articles to show your thinking/expertise, but also link people back to your blog 39. Post and link your content on the Delicious social bookmarking site. Run polls and surveys on your blog 19.

Paid Content 40

Paid Content Tips Webinar Metrics Ideal Customer Profiles 40

Convince & Convert

SEPTEMBER 20, 2010

The Science of Inequality – Finding Your Influential Customers Are You Treating Your Fans Like Cattle [link] REBlogGirl Great stats – my only note is that engagement is different for every brand. link] REBlogGirl Great stats – my only note is that engagement is different for every brand.

Social Media 159

Social Media Media Stats Statistics 159

Hubspot

JULY 30, 2013

When a user reads the meta description accompanying a link in the search results, they can naturally identify things like names, places, products, and more. For an ecommerce website, in particular, Google displays the information available from a webstore’s Merchant Center product feed. Consider the example displayed below.

eCommerce 28

eCommerce SEO Google Clickthrough 28

Adobe Experience Cloud Blog

SEPTEMBER 29, 2009

The web allows you to display earned social proofing publicly to help paint a picture of your positive reputation. As of September 2009, we have more than 4,500 subscribers and 10,000 weekly visitors.) People like Seth Godin and Chris Brogan have strong personal brands (in other words, they probably don't need my links).

Social Media 48

Social Media Social Marketing B2B Marketing Peer-to-peer 48

Hubspot

AUGUST 14, 2012

Because it will be using the number of valid copyright removal notices as a signal for which websites should be displayed in the SERPs. Google now receives more copyright removal notices every day than they did in all of 2009 (the year they revamped their copyright removal process). What in the Heck a Copyright Removal Notice Is.

Copyright 28

Copyright Google SERP Validation 28

Hubspot

NOVEMBER 11, 2011

According to mobiThinking , half a billion people worldwide accessed the mobile web in 2009. It’s unwieldy for mobile readers to browse through content on mobile screens that are too small to display it. That number is expected to double by 2014. In fact, in the U.S. Word Count Doesn’t Matter, But Effective Formatting Does.

Landing Pages 28

Landing Pages Blogger Display Advertising Benchmark 28

Hubspot

OCTOBER 1, 2014

These drugs always have to display a warning ( called a "boxed" or "black box" warning ). The pharmaceutical companies were by no means oblivious to this fact, as online search and display ads for prescription drugs were growing more and more popular during this time. 2009: FDA 2.0. These sponsored links (a.k.a.

Paid Search Agency 28

Paid Search Agency Advertising Agencies Terms and Conditions Act-On 28

Hubspot

AUGUST 15, 2011

Back in April 2009 on the Marketing Update, we talked about how Domino's was taken by surprise by an unfortunate YouTube video. Now Domino's has gone one step further and taken its marketing efforts real time by allowing live Twitter comments from its customers to be displayed on a billboard in Times Square. Domino's Goes Real Time.

Examples 28

Examples Internet Marketing Paid Search Agency Youtube 28

Hubspot

APRIL 13, 2015

Since its inception in 2009, Houzz.com has quickly become a valuable tool to help home builders increase online exposure. The email contains a link that will take your client straight to the location where they can submit a review. 3) Link Projects to Blog Posts. Houzz makes this really easy with their “Get Reviews” feature.

Lead Generation 28

Lead Generation Lead Scoring Lead Ranking Generation 28

Adobe Experience Cloud Blog

JUNE 12, 2009

  Release notes and details of the release can be found at [link]. After July 2009, you can create Custom Fields on Campaign Member Records. Better decimal-place precision for numeric and currency values displayed on charts. and are grouped with the Sales Cloud enhancements. Click Enable.

Features 48

Features Salesforce.com Top of Funnel Landing Pages 48

The ROI Guy

NOVEMBER 4, 2010

From survey results of IDC’s Technology Marketing Barometer, comparing 2009 to 2010 marketing allocations, technology marketers indicated that digital would experience the most growth year-over-year, greatly exceeding traditional advertising, public relations and events in year-over-year growth.

Work Management 40

Work Management ROI Marketing Budget Marketing Management 40

Webbiquity

JANUARY 2, 2013

Worldwide, 86% of companies have a presence on Facebook and Twitter, while just over half use YouTube and Linked and only slightly more than a third have a presence on Pinterest and/or Google+. For “commercial” searches on Google, actual organic links can take up less than 20% of the screen real estate and links.

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Hubspot

APRIL 8, 2011

Ten years later, in 2009, he began to notice a shift in the way companies were spending their marketing dollars. They were a content vehicle critical to improving search rankings, traffic and gaining inbound links. He saw an opportunity to adapt to the future of online marketing and transform his business.

Paid Search Agency 28

Paid Search Agency Advertising Agencies Ad Agencies Online Marketing 28

Online Marketing Institute

NOVEMBER 8, 2010

The Supply Chain Expert Community launched in August 2009 and is home to 3,620 members and counting. From 2008 to 2009, Kinaxis saw a 270% increase in web traffic to Kinaxis.com and a 320% increase in conversions (customer leads), as a direct result of introducing the community. For a niche community, that’s a feat.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40