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Top Automated Marketing Personalization Tactics

Anything Goes Marketing

This may mean displaying a special offer for repeat purchasers or dynamically displaying an article in your regular newsletter that is geared specially to your customers. What I recommend is to try it out and test the results. Dynamic landing page/microsite content.This is similar to the last point but typically is more flexible. Only display the content that the web visitor will find relevant or you won’t find them there very long.

Form Length Isn't Everything: 3 Other Ways to Optimize Your Forms for Conversions


What's the best length for landing page forms? These exact questions have been at the center of a hotly contested debate that's been raging on since 2009. In fact, the popular website WhichTestWon that catalogs A/B tests, has 40+ tests on forms alone.

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Best Web and Landing Page Design Tips of 2009


Find out how to make landing pages work harder and increase conversion rates. Learn which attributes to double-check before launching a new site, mortal web design sins to avoid, and how to create a custom 404 error page. Yes, you’ll see all of this and more here in the best website and landing page design tips and techniques of the last year. Thesis Tutorial – Customizing the 404 Page by SugarRae.

Best of 2009 (So Far): AdWords Tips and Tactics, Part 1


Which element of campaigns is often overlooked, but should be optimized and tested just like ad text or landing pages? Discover this information and more, here in the first set of the best posts about Google AdWords from 2009 (so far).


Don't Kiss 5% of Your Organic Traffic Goodbye: New Data on Why You Should Optimize Your Website for Mobile


If your web presence screams 2009, you should be thinking about a comprehensive strategy to modernize your site and bring it in line with consumer expectations. 1) Give Your Landing Pages a Tune-Up. Look at your landing pages and consider the technology being used to power those.

Best Practices for Marketing Automation and Demand Generation Campaigns

Customer Experience Matrix

summarized activity detail: marketing systems gather an overwhelming mass of detail about prospect activity, down to every click on every Web page. This grouping permits selections and scoring based on activity of the entire group, which may display patterns that are not visible when looking at just a single individual. Best practice marketers test new channels aggressively to find out what works and how they can best be used.

Best Search Engine Marketing Tips of 2009, Part 2


How can search marketers use techniques like testing and keyword match types to improve results? What are the best ways to reduce the bounce rate from landing pages? Noah Elkin walks through how to use testing, match types, ad text optimization and other tactics to improve search marketing success. The Importance Of Branded Search Programs (Even in Tough Economic Times) by Search Engine Land.

Best AdWords Tips and Tactics of 2009, Part 1


Rich Media and Video templates in display ad builder by Inside AdWords. Emel Mutlu steps through the benefits of and process for creating rich media AdWords ads for display across Google’s content network. by Search Engine Land. Among his recommendations: small (15-20 term), tightly-focused ad groups; including keywords in landing page copy; and experimenting with different matching options.

3 More Tips for Optimizing SEM Campaigns


Nest, click the Page Types tab where you can control the display of your ads on parked domains, forums and other types of sites. Establish a test schedule and stick to it. Test too infrequently and you'll end up wasting money.

30 Careless Mistakes That Will Totally Muck Up Your Marketing


In other words, you're so excited to get that blog post/email/landing page out there, that you completely neglect to have one of your more detail-oriented, editorial-minded colleagues give it a look-see. And here's how to select the right CTA for every page on your site.

How to Save Up to 50% on Your PPC With Quality Score


More relevant ads, campaigns, and landing pages get more clicks; that raises your Quality Scores and -- since Quality Score determines both your ad ranking and what you pay per click -- everybody wins. In 2009, a Quality Score of 7 (out of 10) was average.

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Best Google AdWords Tips and Tactics of 2010


According to recent research from eConsultancy, “Paid search consumes the largest portion of online lead generation budgets, accounting for 28% of spending (in 2010), up from 22% in 2009.&#

5 Proven Strategies for B2B Social Media Marketing

delicious b2bmarketing

The team focused on creating communities for NYC professionals, which resulted in a @RegusNYC Twitter feed and a Facebook Page. Furthermore, there was a 33% percent conversion rate on leads generated through the New York landing page , compared to a 12% conversion rate on 2008. The Supply Chain Expert Community launched in August 2009 and is home to 3,620 members and counting. And do you have a way to figure out if they Like/Follow your pages?