Top Automated Marketing Personalization Tactics
Anything Goes Marketing
JUNE 29, 2009
This may mean displaying a special offer for repeat purchasers or dynamically displaying an article in your regular newsletter that is geared specially to your customers. What I recommend is to try it out and test the results. Dynamic landing page/microsite content.This is similar to the last point but typically is more flexible. Only display the content that the web visitor will find relevant or you won’t find them there very long.