proposal 
The ROI Guy
JANUARY 5, 2011
Advice> Sales professionals need to be armed with interactive business case tools to assess the cost of doing nothing, quantify the benefits of proposed solutions for each stakeholder, and tally the return on investment (ROI). Advice> Differentiating your competitive value is key with economic-focused buyers. April 2009.
The ROI Guy
JULY 19, 2012
However, using a logical sales and marketing approach, you can Fight Frugalnomics and drive success: 1) First, to break through the noise, you need to be provocative - presenting hard facts and logic that spur the “do nothing” buyer into action, and help prioritize your proposal over everything else the buyer has on their plate.
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The ROI Guy
SEPTEMBER 29, 2010
Looking at the top three technology publishers: IDG generated 43% of its revenue from print in fiscal year 2008 and 39% in fiscal year 2009. In the recent BtoB magazine article, " Tech Media Evolution a Bellwether ", the major technology publishers were examined to understand how quickly the shift to interactive marketing was occurring.
Hubspot
APRIL 1, 2018
Be determined and differentiate your product in the same way. Year in Search began in 2009 as "Zeitgeist," a written report of the public's most common Google searches over the previous 12 months. No matter how boring your product looks, it doesn’t mean you can’t tell your story in an interesting way. Anheuser-Busch: Whassup.
The ROI Guy
JANUARY 17, 2011
Now, over 90% of B2B buyers require quantifiable proof of bottom-line impact from any significant purchase, and over 81% expect vendors to create and deliver the financial business case for most proposed purchases (IDC). Even with a continued recovery and more financial optimism, the shift to frugality is fundamental and permanent.
The ROI Guy
JANUARY 25, 2011
By not engaging early, sales is left responding to proposal requests versus helping to set strategy and recommend solutions – a sure recipe for smaller deal size and less competitive advantage. As a result, sales is being invited later into the decision making process, if at all. Forrester: Understand and Drive Outcomes for Sales.
The ROI Guy
FEBRUARY 4, 2009
Wednesday, February 04, 2009 Microsoft Virtualization with Hyper-V - better value? However, in environments of 20 servers or more, 20 to 30% licensing and infrastructure cost savings was indeed the normal cost differential between Microsoft and the competition. Advantage Microsoft, but not by much. Advantage Microsoft.
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