Ambal's Amusings

DECEMBER 17, 2009

I have invited our Panel of B2B Marketing Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? B2B Lead Generation Benchmark Study 2009. She identifies and transforms differentiation - customers crown jewels - into compelling, customer-centric value that sells. MarketingSherpa.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

Industrial Marketing Today

MAY 3, 2010

There are plenty of news portals out there. Most marketers aren’t inventors or innovators, they are duplicators who know how to put a new spin on something and differentiate themselves. It will be difficult for you to create a compelling call to action at the end of your posts if you don’t have a set business objective in mind.

Business Blogging 60

Business Blogging Web 2.0 Long Tail Marketing Business 60

The ROI Guy

OCTOBER 11, 2010

This represents substantial growth when compared to 2009 cut-backs; however, even with the 2010/2011 snap-back in spending, most marketing budgets will remain below pre-recession levels. For marketers, the news is good overall.

Efficiency 40

Efficiency Marketing Budget Marketing Management Effectiveness 40

The ROI Guy

DECEMBER 14, 2005

Projects include business intelligence, scorecards, dashboards and portals, and data warehouse. As computerization evolves, it becomes harder to compete with each evolving level in the hierarchy, and requires even smarter and often bolder investments to win. Forrester: Understand and Drive Outcomes for Sales.

ROI 40

ROI Work Management Marketing Management Budget Programs 40

Online Marketing Institute

JULY 31, 2009

Positioning yourselves as “lead management” does not help differentiate what you REALLY do. 4) Online portals – I know, this is a broad category. What about those in your category 4) the online portals - they have content production expertise. How do you differentiate between these two in conversation?

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Ambal's Amusings

NOVEMBER 19, 2009

B2B Lead Generation Benchmark Study 2009. She identifies and transforms differentiation - customers crown jewels - into compelling, customer-centric value that sells. B2B Lead Generation Benchmark Study 2009. Brian Carroll's book Lead Generation for the Complex Sale. Kristina Halvorson's Content Strategy for the Web.

Work Management 100

Work Management Marketing Management Demand Generation Agencies Paid Search Agency 100

Adobe Experience Cloud Blog

JULY 21, 2014

The first blog post I read was in 2004, my first SlideShare viewing was in 2009, and I scanned my first infographic in 2011. Content marketing aims to reach buyers in the awareness stage, differentiate our brands in the consideration stage, and make our brands the clear winner in the selection stage. By gamifying the experience (e.g.

Content 48

Content Lead Scoring Lead Ranking Budget Programs 48