Webbiquity

FEBRUARY 14, 2010

The key role of sales is to provide that last 5% needed to reach a buying decision: the company’s differentiating value , or what pain the prospect will experience if they don’t buy the right product or service. Note: this post was originally published on the WebMarketCentral blog in September 2009. Post this on Diigo.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Automation 100

Bluetext

SEPTEMBER 26, 2019

Smart branding also offers a valuable opportunity to differentiate yourself from your competitors. . We need to differentiate ourselves and stand out from our competitors in the market. For example, McDonald’s conducted a brand overhaul in 2009 across Europe, trading out their signature red logo, for more of an earthy-green look.

Brand Identity 21

Brand Identity Branding Paid Search Agency Advertising Agencies 21

The ROI Guy

SEPTEMBER 29, 2010

Looking at the top three technology publishers: IDG generated 43% of its revenue from print in fiscal year 2008 and 39% in fiscal year 2009. In the recent BtoB magazine article, " Tech Media Evolution a Bellwether ", the major technology publishers were examined to understand how quickly the shift to interactive marketing was occurring.

Interactive Marketing 40

Interactive Marketing Advertising Agencies BtoB Peer-to-peer 40

Webbiquity

JULY 26, 2010

Earnest on B2B ( Cross-Sell Acquisition Target Campaign Differentiation Statistics Experience ). Reputation to Revenue ( Youtube Broadcast Course Organic Differentiation Media Promotion White Paper Trust ). The hard questions about social media for B2B solutions providers , June 11, 2009. James Wood ( @earnestagency ) + others.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Vidyard

SEPTEMBER 11, 2015

Since boarding the digital bus in 2009, it’s become less old-school journalism and more new-school embedded journalism. Your ability, as an event organizer, to provide added value to your registrants, speakers, and sponsors differentiates you from events where an “embedded journalist” approach isn’t being used.

Video Marketing 110

Video Marketing Landing Pages Microsite Youtube 110

Vidyard

SEPTEMBER 11, 2015

Since boarding the digital bus in 2009, it’s become less old-school journalism and more new-school embedded journalism. Your ability, as an event organizer, to provide added value to your registrants, speakers, and sponsors differentiates you from events where an “embedded journalist” approach isn’t being used.

Video Marketing 65

Video Marketing Landing Pages Microsite Youtube 65

Vidyard

SEPTEMBER 11, 2015

Since boarding the digital bus in 2009, it’s become less old-school journalism and more new-school embedded journalism. Your ability, as an event organizer, to provide added value to your registrants, speakers, and sponsors differentiates you from events where an “embedded journalist” approach isn’t being used.

Video Marketing 65

Video Marketing Landing Pages Microsite Social Media 65