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Rick Short Explains How to Turn Staff Into Prolific Bloggers

delicious b2bmarketing

So, I break it down to this: products and technology generate content (meaningful information) which generates (customer) contact which generates profitable sales. A: Each blog is a success since they each have different target audiences and expectations. The differences are mechanical.

Break the mold: Why content marketing needs to be like a chalupa

grow - Practical Marketing Solutions

A fashion designer has a finite number of fabrics, colors, production techniques, and textures that need to conform to a human body. The version sold at Taco Bell couldn’t be more different than the real thing. Streaming video + YouTube + Blog + Slideshare.

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Crunchy, salty, nutritious news & views on B2B marketing for technology companies | Velocity - the B2B marketing acceleration agency for technology companies

delicious b2bmarketing

So click here to find out whether they changed my mind… Read more… Stan Woods | June 16th, 2009 | one comment The Content Marketing Workbook It’s here. Read more… Doug Kessler | June 11th, 2009 | 3 comments Choose your patients carefully The most respected surgeons in the world have the best survival rates. We… Read more… Neil Stoneman | May 8th, 2009 | 4 comments Why we steal from our clients. This recession is no different.

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B2B Search Marketing: 5 Must-Read Tips - Online Marketing Blog

delicious b2bmarketing

B ut B2B search marketing efforts take a slightly different form than the tactics used in consumer focused SEO and PPC programs. Typically, B2B markets are smaller, products and services are more complex, and sales cycles are longer.

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7 Strategies for Using Content to Market Industrial Products

Industrial Marketing Today

What do you do when the bulk of your marketing content, with the exception of case studies is product focused? Customize them to suit your particular product line, which makes it much easier to specify and buy your valves.

Best of 2009 (So Far): Cool Web Tools, Part 1

WebMarketCentral

Low-cost video production? Find them all and others here in the first set of the best cool web tools for 2009. Mail), social networking sites (Facebook, MySpace), blogging platforms (WordPress, Blogger, TypePad), media sites (Flickr, YouTube) and more.

CRM 1

B2B Marketing Trends From Eloqua Experience 09 Via Twitter

Anything Goes Marketing

The main difference this year from last year was that we not only shared our knowledge and insights with each other but with the power of Twitter, we could share these with the rest of the globe. This post as an example, was written from the product of social media (Twitter).

ClickLaunch: Jonathan Kantor's Crafting White Paper 2.0

Ambal's Amusings

Ambal Balakrishnan: What makes The White Paper Company different from other players in the market? A thorough understanding of how business decision makers assimilate white paper information that forms our development, production, and design strategy.

Personal Brands RULE on Social Networks

Buzz Marketing for Technology

While it sounds like a subtle difference it is actually an important distinction. Of those not allowed to use social media at work, 65 percent said their managers block access to sites like YouTube, Facebook and Flickr because they're afraid employee productivity will suffer."

Content Creation Made Easy

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website Content Creation Made Easy by Achinta Mitra on August 24, 2009 in Content Marketing , Industrial Marketing Blog Are you struggling with creating content? You’d be surprised how many different ideas and variations you can get from your initial thought after doing your research. Don’t be afraid to tear apart your initial outline if you think it will improve the product.

Driving Traffic to Your Homepage All the Time May Be a Big Mistake

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website Driving Traffic to Your Homepage All the Time May Be a Big Mistake by Achinta Mitra on October 26, 2009 in Industrial Websites , Website Design & Development You’ve read up on all the traffic generation tactics and optimized your site to rank high on major search engines. You can offer choices of different formats (PDF, Podcast, PowerPoint presentation, video etc.).

7 Things About Online Reviews Every B2B Business Needs to Know

Act-On

If you’re a SAAS biz, on sites like GetApp.com and Product Hunt. Industry-wide research reports or surveys of what people think of different B2B services. That’s according to a 2009 Convergys Corporation study, and I can’t imagine that the effect isn’t still with us.

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Six ideas to beat the social media time tornado

grow - Practical Marketing Solutions

For different people, it could be different things. If you are a Google Reader user like me then here are some more tips to make you more productive while using it. It happens to me when I am watching YouTube videos.

RSS 2

Hubspot Offers Small Business Marketers a Big Bundle of Features

Customer Experience Matrix

But I don’t think that can scale: companies require many different services and will not want to buy and run each one separately. So I believe the future lies with integrated marketing automation systems that combine many different functions while sharing data and processes whenever possible. It extended this in 2009 email alerts triggered when user-selected leads visit the Web site. There’s a $500 setup fee for both products, which covers four hours of consulting.

An interview with GE's Social Media Wizards

grow - Practical Marketing Solutions

Other than subject matter, how is it different managing social media for GE instead of doing it yourself as an individual communicating with friends? That’s different from shooting off a story or a comment to a friend.

Best Cool Web Tools of 2009, Part 1

Webbiquity

SlideSix lets you upload PowerPoint, PDF or OpenOffice presentations, mix in videos from YouTube or Vimeo, and share your presentations with groups. Great for viewing the differences between “traditional&# and real-time search results. It enables designers build anything from simple Flash banners to a sophisticated widgets with multiple media types, feeds and sharing options by dragging different media types onto a canvas and controlling effects.

An interview with GE's Social Media Wizards

grow - Practical Marketing Solutions

Other than subject matter, how is it different managing social media for GE instead of doing it yourself as an individual communicating with friends? That’s different from shooting off a story or a comment to a friend.

5 Things Industrial Marketers Must Do to Attract Engineers and.

Industrial Marketing Today

Sure, they are human beings like the rest of us but they have very different emotional triggers and needs when it comes to making work-related decisions. For example, segment your products and services by application and/or industry. Design wins lead to production volume orders.

39 More (of the) Best Social Media Guides, Tips and Insights of 2011

Webbiquity

People bring different skills to the job. Kent Lewis packs an incredible amount of useful information into this concise post, which outlines tactics for marketing success, illustrated with real-world examples, for Facebook, Twitter, LinkedIn, Google+, YouTube, SlideShare, Quora and Foursquare.

Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1

Webbiquity

Sure, teenagers spend a lot of time on YouTube, but did you know that three-quarters of business executives watch work-related online videos weekly? Over 2 billion videos are viewed every day on YouTube. And 56% of decision makers believe that remote workers are more productive.

Should you make the leap into sponsored content?

grow - Practical Marketing Solutions

Every day I get pitches from companies seeking to pay me to feature their products on my blog, or even pay for entire posts about their products. I have never featured a paid product pitch in a blog post but many other bloggers are. The sponsored content wasps are swarming!

50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)

Webbiquity

Beyond the obvious (Twitter, Facebook, LinkedIn and YouTube), Cara Friedman makes the case for adding social networks like Flickr , Tumblr and Meetup to your social media marketing mix. 9 new rules for YouTube marketing by iMedia Connection.

7 Google for Nonprofits Tools That Will Change Your Cause Marketing Forever

Hubspot

Though it has eligibility requirements, once accepted, you have access to free versions of all Google products, including tutorials for each to help you get started (not too shabby, we know). 3) YouTube for Nonprofits. YouTube for Nonprofits in Action.

The Rise of the Content Marketer « The Effective Marketer

The Effective Marketer

If you are even remotely interested in marketing it is clear that the more the web has transformed the way we promote our products, the more firmly ‘content’ has planted itself as the center of our lives.

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Building Content Marketing Strategy – 10 Steps

B2B Marketing Insider

The way customers buy today is very different from how they made purchase decisions 15 years ago, of course. The most important difference is that today customers do most of their buying research on their own, with many sources of information, often in real time. By Gerardo Dada.

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Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2

Webbiquity

How are B2B marketers using social media differently from their B2C counterparts? Also noted: • One in four Americans watches a YouTube video every day. • The most rapid increase in adoption has been in the use of social networking, which has nearly doubled since 2009. •

102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

Ever feel frustrated and less productive than you’d like to be at work, even though you’re working hard and putting in a ton of hours? companies have integrated social media with their customer service, sales, or product development processes.

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Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity

How do the audiences differ across various social networks? How do social media marketing strategies in small businesses differ from those in larger enterprises? 70% of bloggers are organically talking about brands on their blog, and 38% of them post brand or product reviews.

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B2B Websites: To Publish Prices, Or Not To Publish…That Is The.

Industrial Marketing Today

You are not alone, most business purchases, especially industrial products don’t lend themselves to a simple Manufacturer’s Suggested Retail Price (MSRP). It becomes even more complicated if you sell through channel partners and there are different pricing structures in place.

The Top 10 Most Remarkable Marketing Campaigns EVER [Slideshow]

Hubspot

Whopper Sacrifice (a Facebook app) launched in early 2009 with little fanfare and almost no media support — and lasted only 10 days before Facebook shut it down on the basis of “user privacy violation” (the app notified friends when they were deleted). re·mark·able.

Skyword’s Top Takeaways from Content Marketing World 2016

Content Standard

Pulizzi urged marketers to target one audience at a time, with one mission and message, telling a different story and publishing consistently. Wednesday morning, Lars Silberbauer , Senior Global Director of LEGO , talked about selling LEGO’s product: a plain, plastic brick.

5 Proven Strategies for B2B Social Media Marketing

delicious b2bmarketing

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Mobile 2.0 Increased spending on online marketing is driving companies to try new and innovative means of getting the word out about their products and services — one area that’s getting a lot of buzz with B2B marketers is social media. Lastly, the team put together New York-specific commercials, which were uploaded to YouTube YouTube. Now You Can Smell Like YouTube Sensat.

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B2B social media case studies - 3 you can learn from and why they work

delicious b2bmarketing

The results speak for themselves: 134 million-plus views on YouTube (1 million-plus for many videos including 8 million-plus for the recent iPad clip ), numerous awards and most importantly, a 700 percent increase in sales since the campaign started in 2006.

How 3 Insurance Companies Took Content Marketing by Storm

Contently

” From the get-go, Johnson’s plan was to eventually house some of this content on State Farm’s website and even publish content created in-house, striking the balance between promoting owned media that was fun and provided the necessary product information. During his time at State Farm, Johnson also helped the marketing team shift its focus from traditional TV commercials to more engaging video content across different mediums. “We

5 Proven Strategies for B2B Social Media Marketing

delicious b2bmarketing

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 Increased spending on online marketing is driving companies to try new and innovative means of getting the word out about their products and services — one area that’s getting a lot of buzz with B2B marketers is social media. Lastly, the team put together New York-specific commercials, which were uploaded to YouTube YouTube.

Kale, Podcasts & Yoga Pants: The Secret Formula Behind Ideas That Take Off

Hubspot

video series follows Dickson as he tests the power of his product by blending everything from glows sticks to Justin Bieber CDs. Today, the YouTube series boasts an impressive 799,332 subscribers and 259,503,120 views.

Why Investigative Journalism Should Be Part of Your Content Strategy

Content Standard

” Mashable’s slant is that the consumer’s whims drive the product, rather than the other way around. Click here to view the video on YouTube. So, that doesn’t make media groups any different from a self-interested brand.