The Effective Marketer

JANUARY 25, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Effective Marketer Principle 7: Run Productive Meetings Meetings are a necessity of today’s work environment. So it is no surprise that one of the principles for effective marketers has to do with productive meetings.

Planning 100

Planning Work Management Effectiveness Marketing Management 100

Hubspot

MAY 11, 2018

Since their launch in 2009, the company has helped 15 million people pledge $3.7 Indiegogo offers both live crowdfunding campaigns and a marketplace for innovative products. Features differ per plan and include campaign management, media asset creation, and even a dedicated PR team. Best Crowdfunding Sites. Kickstarter.

Product 85

Product Business Best Practices Startups 85

Zoominfo

AUGUST 12, 2018

Genesys: CX Heroes Genesys, a cloud communications company, decided to present their product with a humanitarian image. Instead of pitching how great their product is, Genesys chose to show how extraordinary their customers can be. Our examples highlight ways companies achieved branding success through creative marketing initiatives.

Creativity 130

Creativity Examples B2B Marketing Work Management 130

Zoominfo

JUNE 30, 2019

Instead, they recycled topics they’re already familiar with and distributed them in a different format, using different channels. That’s right, in 2009 Brian Halligan and Dharmesh Shah literally wrote the book on inbound marketing—titled, Inbound Marketing: Get Found Using Google, Social Media, and Blogs.

Creativity 208

Creativity B2B Marketing Examples Paid Search Agency 208

Sprout Social

JUNE 29, 2023

In late 2009, Domino’s released a brutally honest commercial, publicizing customers’ overwhelmingly negative feelings about their pizza—and asking folks to give them a second chance. Lo-fi social media content is personality-driven social media content that has low production value. It was a massive risk, but one that paid off.

Content 110

Content Advertising Agencies Social Media Webinar Metrics 110

Ambal's Amusings

AUGUST 27, 2010

We asked B2B Marketing Experts the following question - "How should content that is addressed to a Technical Decision Maker be different from content that is addressed to a Business Decision Maker? What determines the differences is the problem the content is addressing and the perspective of the person concerned with solving it.

Work Management 100

Work Management Marketing Management B2B Business 100

Webbiquity

MAY 18, 2010

In short, to be valuable, analytics must be actionable ; they should provide hard data to clarify what you should keep doing, what you should stop doing, and what you should do differently. Advanced Segments can help answer such questions. 6 Tools Every Google Analytics User Should Have by ROI Revolution.

Analytics 100

Analytics Tools Best Practices Adwords 100

Salesforce Marketing Cloud

AUGUST 2, 2022

Each of the five generations currently in the workforce — The Silent Generation/Traditionalists, Baby Boomers, Gen X, Millennials and Gen Z — have different lived experiences that shape their perspectives, values and working styles. share-price gain during the 2007-2009 downturn, while the broader stock market declined by 35%.

Generation 98

Generation Burn Rate Case Studies Work Management 98

The Effective Marketer

JANUARY 7, 2011

A similar question was posted on Quora and elicited a number of different but very interesting responses. Big companies and small companies have different needs, and so their briefs are also formatted differently. It just goes to show that there is still a lot of controversy when it comes to creative briefs in marketing.

Creativity 100

Creativity Planning Work Management Marketing Management 100

Scoop.it

JANUARY 5, 2021

These statistics show that educational content is a big part of user experience that introduces customers to a brand, products, and services. Their content on their website and across different social platforms aims to engage the average person in science in a fun, entertaining, and educational way. General Electric.

Education 92

Education Brand Identity Branding Marketing Management 92

Webbiquity

APRIL 14, 2010

Lee Munroe offers a helpful to-do list before launching a new website, taking care of tasks such as optimizing titles and meta tags, proofreading, checking the site in different browsers, double-checking all links and installing analytics. Fred Brown enumerates six differences between corporate websites and microsites (e.g.

Landing Pages 100

Landing Pages Design Microsite Tips 100

The Effective Marketer

SEPTEMBER 29, 2010

Success can be based on a number of different factors and it also varies based on who you talk to, after all, we all have different objectives (personal and professional). Amount of sales or deals closed? If you answered “it depends&# , then you’re thinking smart. Now let’s go one step further. United States License.

Marketing Budget 100

Marketing Budget Work Management Marketing Automation Services Marketing Management 100

Adobe Experience Cloud Blog

NOVEMBER 26, 2009

At this Dreamforce 2009 session led by Fernando Obregon Almazan, salesforce.com; Lorena Vales, salesforce.com; and Jonathan Hersh, salesforce.com, marketers learned about how and why companies should participate in social networking to generate brand awareness and create a viral effect when clients or prospects recommend their products.

Salesforce.com 48

Salesforce.com Social Networks Peer-to-peer Effectiveness 48

Webbiquity

JANUARY 10, 2010

The ubiquitous Jon Rognerud lists 11 common mistakes made by small companies and those new to AdWords, such as duplicating search ads on Google’s content network (the ads need to be different due to the different context in which they are seen), using too many keywords, sending visitors to your home page, and not properly testing ads.

Adwords 100

Adwords Tips Tactics PPC 100

Heinz Marketing

APRIL 7, 2020

I was lucky enough to have a front row seat of the train wreck that was WAMU during the Great Recession of 2007-2009. To be certain, leadership during a crisis looks different than leadership in good times. Everything is different, not only are kids home all day, but everyone has a new routine. It was an awful, scary time.

Thought Leadership 98

Thought Leadership Business Work Management Marketing Management 98

Industrial Marketing Today

MAY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Brandpoint

JANUARY 23, 2020

Magazine and Search Engine Land, where he writes about the latest trends in PPC advertising, Google Ads, content marketing and work productivity. Read about Larry’s philosophy on productive unicorns… trust us. Located in Minneapolis, MN, Lisa has travelled the country to speak at different summits and conferences.

Paid Search Agency 115

Paid Search Agency Ads Google Advertising Agencies 115

Customer Experience Matrix

APRIL 15, 2012

This leads to different questions than I used to get, including the ever-popular “what’s a reasonable response rate for our emails?” I found five relevant studies dating back to 2009. But it does distinguish gross opens from unique opens, which are significantly different. I’d question its relevance to the U.S.

Advertising Benchmark 120

Advertising Benchmark Eloqua B2B Click Rate 120

Moz

MAY 13, 2019

That's more than 8 times the number of updates they reported in 2009 — less than a decade ago — and an average of almost 9 per day. Unfortunately, we don't have confirmed data for 2014-2015 (if you know differently, please let me know in the comments). The difference from 2015 to 2017, however, is clearly significant.

Google 69

Google Verticals Click Rate Eye-Tracking 69

The Effective Marketer

MAY 18, 2010

After interviewing many marketers for different positions at my company and meeting marketing professionals regularly at events, I came to the conclusion that there are two types of marketers: Passionate Marketers Job Marketers The first group is comprised of those that, as the name suggests, have a real passion for marketing.

Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100

The Effective Marketer

FEBRUARY 15, 2010

Studies from multiple email marketing service providers show different numbers when it comes to delivery rates, bounce rates, open rates, clickthrough rates, and more. If I decided to spend the money for MarketingSherpa’s Email Marketing Benchmark Guide their benchmark open rate would probably be different. from your boss.

Advertising Benchmark 100

Advertising Benchmark Work Management Marketing Management Planning 100

The Effective Marketer

AUGUST 30, 2010

You setup a campaign, define the nurturing stages, and even add some points to different interactions to score the lead and customize the nurturing experience. How is it that your product or service will benefit me? That reminds me of what I see when I visit most B2B companies’ websites. We have all been there. United States License.

Work Management 100

Work Management Marketing Management Marketing Automation Services Planning 100

Onalytica B2B

AUGUST 23, 2017

Influencer marketing has become quite the buzzword, with many different definitions and forms- as you would expect in such a fast moving and evolving category that’s still nascent and fragmented. Examples of this are influencer marketing strategies inclusive of paying celebrities for product placements or to endorse or sponsor products.

Peer-to-peer 192

Peer-to-peer Advertising Agencies Word of Mouth Work Management 192

The Effective Marketer

MARCH 10, 2011

Is almost like a virtuous cycle, where money goes to marketing software vendors, who use it to build better products and educate the market, which then learns about the benefits of such solutions, purchase those solutions, and publicize it themselves and pay those vendors for services. United States License. United States License.

Work Management 100

Work Management Marketing Management Marketing Automation Services Hubspot 100

The Effective Marketer

FEBRUARY 7, 2011

Oh, but note that the cost involves “audience generation programs, to produce and promote a webcast”, so you have to add your email marketing costs (again, different platforms will charge differently) and any additional method you typically use to get people to register and attend. United States License. United States License.

Webinar Metrics 100

Webinar Metrics Webcast Marketing Automation Services Sales Qualified Leads 100

Biznology

OCTOBER 12, 2017

Digital is a different animal from traditional marketing. A typical question from the forum probed how to identify these influencers and help them market your products for you. In B2C marketing, this is done by hiring popular people to subtly endorse your product, primarily in social media.

Paid Search Agency 187

Paid Search Agency Work Management Marketing Management Advertising Agencies 187

Martech

OCTOBER 25, 2022

We bought different entertainment companies like Blue Man Group; so we had to manage all these platforms. “I think we started back in 2009 with Version 5,” said Camirand, “so it’s been a while.” The need for this technology came out of an onslaught of too much complexity. ” The key Sitecore modules.

CMS Development 73

CMS Development Industry CMS Marketing & Strategy Multi-Channel 73

Martech

FEBRUARY 24, 2022

From the CMO to the marketing manager to the content creator, the first step is to know the difference between AR, VR, XR (extended reality), and the communications capabilities provided by each flavor of this new immersive media. Since my first foray with Second Life’s 3D virtual world – YES, I was an SL power user in 2009! –

Planning 130

Planning Advertising Agencies Paid Search Agency Mobile Advertising 130

Convince & Convert

MAY 27, 2014

Tackle Your Customer’s Problem and Go Way Over the Top Scofield Edit has a great video from 2009 parodying the client-vendor relationship much. I first wrote about this video back in 2009 when it was fresh, but even five years later the idea still works. What would your product or service say in completely absurd situations?

Work Management 167

Work Management Marketing Management Conversion Generation 167

The Effective Marketer

FEBRUARY 22, 2011

For corporate blogs using a backup plugin is probably a good investment as well and the editorial calendar plugin is a great help for planning content especially coordinating among different team members. Click to download the WordPress Plugins for Marketers in Excel (XLS) format. United States License. United States License.

Planning 100

Planning Work Management Marketing Management Marketing Automation Services 100

Contify

APRIL 17, 2020

Contify has been evolving since 2009 along with the evolution of the requirements of our customers. We are excited to launch this product updates series, which is designed for keeping you informed of the newest features and enhancements and help you make the most of your Contify subscription. Product updates. Announcements.

API 59

API Tagging Analysis Advertising Benchmark 59

ClickZ

JULY 2, 2019

Brands have always been able to curate boards to reflect their personalities and product lines. With that data, the brand learns enough about people to make recommendations, populating personalized boards with product pins. Two years ago, Pinterest introduced Lens, a product that took the platform’s visual search offline.

eCommerce 104

eCommerce Brand Identity Branding Curation 104

The Effective Marketer

DECEMBER 8, 2010

Buyer personas and content creation The interaction was great and the fact that we had people from both SMB and large companies was great, we could hear both sides of the story and how different size companies work with marketing automation. One of the interesting points raised during the discussion was about content creation.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Planning Work Management 100

The Effective Marketer

NOVEMBER 29, 2010

His article argues that most marketers start with the budget and foolishly take that for a marketing plan while the right approach is actually quite different: 1. OK, I think we can all agree this makes sense, but then how do you go about coming up with a plan? Set measurable objectives , both financial and marketing. United States License.

Planning 100

Planning Work Management Marketing Management Effectiveness 100

Integrated B2B

OCTOBER 19, 2012

After experiencing a dramatic slump in 2009, the global tourism industry is steadily regaining momentum. The post B2B and the tourism industry: A strong digital strategy can make the difference appeared first on IntegratedB2B. With revenue increasing at an annual rate of 1.5 trillion globally in 2012.

Marketing & Strategy 40

Marketing & Strategy B2B Storytelling Paid Search Agency 40

Anyword

MAY 3, 2022

Then, in 2009, the Grammarly writing assistant entered the scene. By filling in a few parameters, such as URL, product type, or keywords, marketers can use AI writing assistants to build practically any sort of copy. This includes ad spots, CTAs, social media posts, landing and product pages, email texts, and complete blogs.

Marketing AI 52

Marketing AI Lead Ranking Copywriting AIDA 52

The Effective Marketer

MAY 9, 2011

If you are even remotely interested in marketing it is clear that the more the web has transformed the way we promote our products, the more firmly ‘content’ has planted itself as the center of our lives. The important thing is how consistent, or integrated your message and branding is across channels. United States License.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100