Remove 2009 Remove Customer Remove Service Remove Twitter

How Twitter Amplifies a Customer Attack

Paul Gillin

The following is an excerpt for the forthcoming book, Attack of the Customers: Why Critics Assault Brands Online and How to Avoid Becoming a Victim , by Paul Gillin and Greg Gianforte. Were he speaking it today, he might refer instead to Twitter. Twitter is the enigma of social networks. How does a service with so little going for it create so damn much trouble? It’s helped Twitter become a core utility for arranging everything from book signings to mass protests.

Delighting People in 140 Characters: An Inside Look at JetBlue's Customer Service Success


You may not have very high expectations for most large companies , but JetBlue has done a great job differentiating themselves on Twitter by finding clever ways to exceed our expectations. "We We call ourselves a customer service company that happens to fly planes," Laurie Meacham says.

Media 51

Trending Sources

Is social media effective for B2B lead generation?

Sales Lead Insights

I’m probably biased, but I believe the primary objective of business-to-business marketing is driving sales of the company’s products and services. Other B2B companies try to skip the leads-to-salespeople-to-sales process, instead encouraging prospective customers to initiate purchases themselves from print or online catalogs and/or via order forms, e-commerce sites, phone calls or purchase orders.

The Top 3 Priorities for 2010 Marketing Budgets

delicious b2bmarketing

About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Design PR SEO-SEM Social Media Strategy More testchannel AdROCK eBooks Educational Facebook Guest Posts Twitter The Top 3 Priorities for 2010 Marketing Budgets November 2nd, 2009 | By guestblogger By Tom Pick | Online Marketing Executive | KC Associates With a lingering recession, the U.S.

SEM 24

The 2011 #Nifty50 Top Twitter Men Reprise


Today, Tom Pick ( @TomPick ), Online Marketing Executive at KC Associates , who blogs at his award winning B2B Webbiquity , and I ( @ckburgess – Blue Focus Marketing @BlueFocus360 ) present 50 remarkable men on our 2011 #Nifty50 Top Twitter Men list. Gary blogs at Service Co-Creation.

Twitter and Customer Service - Potential PR Nightmare

Anything Goes Marketing

Your company may have just started down the path of using Twitter as another communication channel. (If You may use it to highlight upcoming events, press releases and product/service updates. If you notice, it's recommended that all customer blog posts be followed up on.

NYC Sanitation, Scotch Tape & More: 10 Companies With Unexpectedly Good Twitter Content


I had to prove why something like Twitter was actually of any use in this industry, and explain how we would leverage it to promote our company. The people we want to reach aren’t on Twitter.”. 10 Unexpected Companies to Follow for Twitter Inspiration.

Get the Most Out of Twitter Hashtags

delicious b2bmarketing

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media MARKETING Business Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS OpenX Rackspace Hosting ConVerdge Communities About Us Submit a Tip! This useful little service makes it really easy to learn about trending hashtags.

Definitions for 34 Twitter Terms You Were Too Embarrassed to Ask About


This morning, when I scanned my Twitter feed, I did a few MTs and PRTs, asked a follower to TMB, and was left SMH at some trolls I found, so I said BFN to Twitter. In the last seven years, Twitter has become a social network with its own unique language -- and rightfully so.

Media 54

50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far)


While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. 51% of active Twitter users follow companies, brands or products on social networks. How popular is Twitter?

Crunchy, salty, nutritious news & views on B2B marketing for technology companies | Velocity - the B2B marketing acceleration agency for technology companies

delicious b2bmarketing

So click here to find out whether they changed my mind… Read more… Stan Woods | June 16th, 2009 | one comment The Content Marketing Workbook It’s here. Read more… Doug Kessler | June 11th, 2009 | 3 comments Choose your patients carefully The most respected surgeons in the world have the best survival rates. We… Read more… Neil Stoneman | May 8th, 2009 | 4 comments Why we steal from our clients. Case studies and customer testimonials.

Paper 12

Dreamforce 2009: Using Twitter Effectively for Marketing and Sales

Modern B2B Marketing

Tricia narrated the event and Rasmus gave a demo of Salesforce for Twitter. In the demo, we learned that while Salesforce for Twitter is part of Support Cloud 2 , it should be an important part of your marketing toolkit. Virgin saw the Tweet and brought the customer a new sandwich.

ClickInsights: What was your "Aha" moment in 2009? - Part 2

Ambal's Amusings

I have invited our Panel of B2B Marketing Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? Get Customers. B2B Lead Generation Benchmark Study 2009. Blog Marketing Interactions Twitter Ardath421. "Twitter!

4 Ways to be a Better B2B Twitterer


There's a tremendous amount of interest in Twitter among b2b marketers. Second, B2B's biggest social media screw-ups by Mark Schaefer demonstrates what can happen when companies are clueless about social media, including thought not limited to Twitter.


Three ways to turn client email into new business value

grow - Practical Marketing Solutions

As a German, he wanted to expand his services to the American market and faced difficulties dealing with US clients via email. When you, the service provider, offer assistance and clarification, the (potential) client knows they’re in safe hands.

Research shows small business owners struggle with Twitter

grow - Practical Marketing Solutions

The latest research report from shows that small business owners are still trying to figure out Twitter … but those who do are seeing an advantage. Translation: This is why you are still getting blank stares when you talk to most small business decision makers about Twitter.

The 6 Most Important Social Media Trends of 2017


It’s not a coincidence that the largest internet service in the world is increasingly mobile-only. Twitter has emphasized video as well, releasing a native video publisher, integrating live streaming platform Periscope into the app, and purchasing network television deals.

B2B Search Marketing: 5 Must-Read Tips - Online Marketing Blog

delicious b2bmarketing

Typically, B2B markets are smaller, products and services are more complex, and sales cycles are longer. Stroking the customers ego just like Facebook and other social media sites do.

P2P 7

Twitter as super hero

grow - Practical Marketing Solutions

My friend Dr. Jerri Yates passed this story along illustrating the amazing power of Twitter. In this Twitter as hero tale, the star is blogger Heather Armstrong , who purchased a new washing machine to keep up with the diapers of her propitiously-pooping newborn.

All social media sites should offer profit sharing and ad revenue


On March 14th, Liz Mannebach asked me via Twitter, ‘Great piece. ’ in response to last week’s post, The Implications for PR if Twitter Goes Away : @chrisabraham Great piece. What an incentive that would be on FB and Twitter, right?

Sites 76

3 Business tips to make the second half of your 2016 count

grow - Practical Marketing Solutions

Recently I met a Twitter friend in real-life who said she experienced trouble talking to people with vastly different world views. Back then, we’re talking the prehistoric 2009 era, I proudly branded myself as a Pro-Blogger because blogging was my major money maker.

Media 70

Is Twitter the Next Channel for Contact Centers?

Buzz Marketing for Technology

With legions of Twitter-ers on staff - 432 to be exact - Zappos make customer service look: easy, decentralized, and inexpensive. But that begs the question - what impact will Twitter have on today’s customer contact centers? Tags: Twitter


Does the social web primarily benefit service companies?

grow - Practical Marketing Solutions

John and I have had an on-going dialogue about the evolution of socal media and one of his recent comments caught my attention: The people benefiting most from Twitter right now are obviously in the information businesses. Are your customers online?

Finally! A B2B social media success story

grow - Practical Marketing Solutions

Nathan works in the marketing department of Expert Laser Services of Southbridge, MA. The company is a managed print services provider and provides printer/copier sales, service and supplies. Nathan said getting a new customer was just icing on the cake.

Best of 2009 (So Far): Twitter Tips and Tactics, Part 2


What are the four stages of Twitter enlightenment? How important is Twitter for business? How exactly did Dell generate so much revenue by Twittering? What are the "secrets" of top corporate Twitterers? How can you get more retweets and efficiently manage unfollowers?


Best of 2009: Social Media Marketing, Part 1


Traditional ROI measures fail to take into account the search value of social media engagement, as well as the value of the customer service and product enhancements that social listening and interaction can provide. Rick Burnes notes that without a strong content strategy to back up social media efforts, marketers risk the “all hat, no cattle&# syndrome: lots of attention on Twitter and Facebook, but no compelling content to back it up and turn the curious into the converted.

PR 7

Tips on Using Twitter to Boost Your Marketing Efforts

Anything Goes Marketing

Are you already tired of Twitter? Well think again because the popularity of Twitter is growing at an alarming rate. I’ve already written a post on tips for using Twitter and email marketing but I wanted to take this to another level. This is not a post on the basics of Twitter. If you want some basic tips on Twitter, check out Twitter 101 or Hubspot’s How To guide. Taking Your Marketing to the Next Level With Twitter Link to Your Twitter Testimonials.

Hey Marketer - When was the last time you talked with a customer??

Buzz Marketing for Technology

It’s an odd dynamic I see in play today - in today’s ever connected environment marketers tell me they feel even more removed from direct customer interaction. In fact, I talk to customers EVERYDAY, even several times a day. With Twitter!!

Best of 2009 (So Far): Social Media Marketing, Part 4


Traditional ROI measures fail to take into account the search value of social media engagement, as well as the value of the customer service and product enhancements that social listening and interaction can provide.

Twitter smack-down: Pizza joint hit with $2 million lawsuit

grow - Practical Marketing Solutions

My subject today will serve as a case study to be discussed during a Twitter chat (#SM4B) hosted by Steve Farnsworth (@TheRealPRMan) Wednesday, Oct. Here we go again with another lawsuit based on a Facebook and Twitter comment. First, is it ever really a good idea to sue your customer?

ClickInsights: How B2B marketers should forge customer relationships by providing compelling content?

Ambal's Amusings

One of the many goals of B2B marketing is to continuously forge better customer relationship. We have invited B2B Experts to shed light on the following question: " What is your one tip on how B2B marketers should forge customer relationships by providing compelling content?

Best of 2009 (So Far): Cool Web Tools, Part 2


PeoplePond PeoplePond is a secure social profile site that can be connected to your Facebook, Twitter and other social media accounts. Mixxr This is a cool alternative search engine that lets you search Google, Yahoo, Bing and Twitter simultaneously.

Best of 2009 (So Far): Cool Web Tools, Part 1


Find them all and others here in the first set of the best cool web tools for 2009. Pricing ranges from a free, ad-supported version to $200/month for the enterprise package, with the most popular service level at $38 per month. Looking for a slick tool to easily build branded widgets?


Dreamforce 2009: Engaging Effectively with Social Networks using

Modern B2B Marketing

For companies, it’s appealing because they can get information about their brands, generate a bond with their loyal base of customers and take advantage of opportunities before social networks become more commercial. Attract more prospects and engage customers.

Best of 2009 (So Far): Social Media Marketing, Part 1


This year will feature expanded, finer-grain categories (such as separate best-ofs for Twitter- and Facebook-related posts) and some renamed categories ("social media marketing" will replace "social media optimization" which in turn replaced a varied basket of terms before it).

102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)


Marketers believe the highest consumer priorities on social media are insights for buying decisions (59%) and customer service (58%). B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%).

Stats 124

Online Marketing News in 2009: The Year’s Hottest Events

Modern B2B Marketing

Here is our 2009 year in review. December 2009 Online Marketing News. Twitter Starts Testing Features for Businesses. Top word of 2009: Twitter. November 2009 Online Marketing News. Linkedin and Twitter integrate. Twitter creates Twitter Lists. October 2009 Online Marketing News. Technorati release their state of the blogosphere - shows that most bloggers are just hobbiest and number one use of Twitter is to promote blogs.

Best Twitter Tips, Tools and Tactics of 2009, Part 1


What are the four stages of Twitter enlightenment? How important is Twitter for business? How exactly did Dell generate so much revenue by Twittering? What are the “secrets&# of top corporate Twitterers? Learn the answers to these questions and others here in more of the best blog posts and articles from last year on Twitter techniques, tools and tactics. Sanity check: The four stages of a typical Twitter user by TechRepublic. Twitter FAIL!


5 Mistakes B2B Marketers Need to Avoid in 2010

Anything Goes Marketing

2009 has been a long year but as I reflect back on my many conversations, I've created a top 5 list of items to avoid in 2010: 1. You may want to look at some of the paid services out there such as Radian6 or Vocus. Here is my Twitter list that I generated that I follow daily.

Social Media Success Stories

Anything Goes Marketing

Twitter: Maximize Your Travel In the past, I had blogged about why I use Twitter so it’s exciting for me to provide a success story for Twitter. Besides the virtual interaction of Twitter, it has far greater benefits.