Remove customer persona
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How to maximize sales during the world’s largest shopping event – Singles’ Day

DotDigital

Started by Alibaba in 2009, Singles’ Day was aimed at young singles in China to treat themselves to gifts. So how do you leverage the event to acquire new customers and drive sales? Here are a few essential tips to help you grab the customer’s attention as well as maximize your revenue this Singles’ Day. . Cath Kidston 11.11

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SiteCore Migrates from Web Content Management to Cross-Channel Customer Engagement

Customer Experience Matrix

It’s more than three years since my original post about SiteCore’s plans to transform itself from a Web content management system to a platform for cross-channel customer experience management. In other words, SiteCore has been steadily executing on the strategy they described in 2009.

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Guest Post: Best Practices in Marketing Automation

LeadSloth

Below are some of the best practices we have found within our customer base that helped drive success with marketing automation. Improve Lead Interaction with Good Segmentation. The technology can only do so much – starting with a segmented, clean lead list is important. Use Drip Marketing Based on Triggers.

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10 Ways to Optimize Your Lead Conversion Rate

markempa

Marketers spend a lot of time and effort creating inbound leads but struggle getting those leads to convert into customers after they hand them off to sales. The way you treat your leads tells them about how you’ll serve as customers (from generating interest, through nurturing and into your sales team). Go beyond what they expect.

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What is Programmatic Digital Advertising?

Digilant

Used to manage cookie IDs and to generate audience segments, which are subsequently used to target specific users with online ads. However, most simply put, in 2009, we saw the first use of real-time-bidding (RTB). Using algorithmic driven evaluation techniques, DSPs can determine which impressions to buy in real-time.

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Creating Relevant B2B Marketing Content: Walk the Talk

Industrial Marketing Today

Personas do matter in B2B content marketing You would be wasting your scarce resources if you pumped out marketing content without first having a clear and complete understanding of the personas of your B2B buyers. Understanding and building accurate profiles of different personas requires a close alignment between sales and marketing.

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3 Examples of B2B Marketing Campaigns That Made Headlines

Launch Marketing

Since launching in 2003, they’ve grown to 1,035 team members and helped build millions of websites for customers across industries. While Bridges’s Lebowski persona isn’t necessarily an advocate for website platforms, his role as influencer highlighted the creative and less-traditional mindset that Squarespace strives for.