Remove 2009 Remove Customer Remove Persona Remove Segmentation

Plan for the Social Buyer Before It’s Too Late

Tony Zambito

  The Fortune 500 is jumping on board with nearly 70% actively pursuing social networking as a business benefit for their buyers ( McKinsey , 2009).  Using Context for Social Buyer Persona Strategy ( Engage the Social Buyer Persona (

10 Ways to Optimize Your Lead Conversion Rate

B2B Lead Generation Blog

Marketers spend a lot of time and effort creating inbound leads but struggle getting those leads to convert into customers after they hand them off to sales. The way you treat your leads tells them about how you’ll serve as customers (from generating interest, through nurturing and into your sales team). Go above and beyond, especially when it comes to those leads that fit your ideal customer profile. Lead Management customer conversion lead conversion optimization

Trending Sources

ClickInsights: How can B2B marketers use content effectively for demand generation?

Ambal's Amusings

B2B marketers are producing, managing, and distributing marketing content to reach prospects and turn them into customers. Get Customers. B2B Lead Generation Benchmark Study 2009. Get Customers. Drop into segment specific stories.

ClickInsights: What ROI metric should B2B marketers use in this digital marketing era?

Ambal's Amusings

Get Customers. B2B Lead Generation Benchmark Study 2009. She empowers her clients to create customer-centric nurturing programs that leverage strategic story development to engage prospects until they are sales ready. Get Customers.


SiteCore Migrates from Web Content Management to Cross-Channel Customer Engagement

Customer Experience Matrix

It’s more than three years since my original post about SiteCore’s plans to transform itself from a Web content management system to a platform for cross-channel customer experience management. In other words, SiteCore has been steadily executing on the strategy they described in 2009.

Guest Post: Best Practices in Marketing Automation


Below are some of the best practices we have found within our customer base that helped drive success with marketing automation. Improve Lead Interaction with Good Segmentation. The technology can only do so much – starting with a segmented, clean lead list is important.

Top 25 Articles and 8 Topics in B2B Marketing for March 2010

B2B Marketing Zone Posts

Best Social Media Stats and Market Research of 2009 - Webbiquity , March 31, 2010 Whether you need data to back up a proposal for investing in social media marketing for CFO, want to understand which online tactics work best for engaging with customers and prospects, or are just an analytics data junky, you’ll find a treasure trove of key insights and happy hour trivia in this collection of the best articles and blog posts on social media and other marketing research of the past year.

Best 18

UGG Boots, Mason Jars & Other Trends That Marketing Made You Like


However, the product didn't take off until the early 2000s when Oprah featured the sheepskin boots in her "Oprah's Favorite Things" segment. Looking for a way to win new customers, the company teamed up with Barkley and 360 Public Relations to turn up a solution.

Top 24 B2B Marketing Posts in February

B2B Marketing Zone Posts

Almost) 100 (of the) Best Social Media Marketing Blog Posts and Articles of 2009 - Webbiquity , February 1, 2010 Social media marketing activity exploded in 2009, and so did coverage of these practices. So in case you missed any of these, here are almost 100 of the best blog posts and articles covering social media strategy and tactics, measurement, monitoring, research, pitfalls to avoid, policies, tools and more from 2009. Best of B2B Marketing. February 2010.

Best 18

Creating Relevant B2B Marketing Content: Walk the Talk

Industrial Marketing Today

Personas do matter in B2B content marketing You would be wasting your scarce resources if you pumped out marketing content without first having a clear and complete understanding of the personas of your B2B buyers.

Marketing Automation Trends for 2010


2009 was the year in which Marketing Automation really took off. Jeff Ogden , Director of Marketing, Aplicor & President, Find New Customers. Methods to the madness: Everybody has methodologies, Sales has SPIN, Customer Centric, etc. Social networks like Facebook and Linkedin will start to face customer defections as their networks get bogged down with marketing spam. See also her recent blog post Five B2B Marketing Surprises From 2009.

B2B Marketing Mix: Will Online, Social Tactics Lead?

delicious b2bmarketing

April 30, 2009 — Laura Ramos Email, Search, and Direct Mail Deliver Results Over Time I am very appreciative to Roy Young and Ann Handley at MarketingProfs for partnering with Forrester and me on the B2B marketing budget trends and effectiveness survey.

High-Performance Email Marketing for Attracting and Engaging.

Industrial Marketing Today

They are combining video, audio and sophisticated tracking tools to deliver email campaigns with highly customized messages that engage prospects in their preferred format and measure interactions beyond just open and click-thru rates and well into website behavior.

Does your B2B Marketing have Consistent Messages?

Ambal's Amusings

She empowers her clients to create customer-centric nurturing programs that leverage strategic story development to engage prospects until they are sales ready. To get started, answer the following questions for each persona addressing one specific problem: Why should they solve the problem?

Tom Pisello: The ROI Guy: The IT Hierarchy of Needs: Categorizing.

The ROI Guy

• Level 2: Process and Transaction Optimization - these investments in the business seek to deliver operating expense reductions by automate key business processes or streamline supply chain and customer transactions. White Papers are Influence Kings, But Need Persona.

Tom Pisello: The ROI Guy: IDC: Economic Buyers, Digital Overload.

The ROI Guy

In this session we discussed some important value selling and content marketing research for technology marketers, much of which extends to other B2B segments, with trends and advice you need to excel in 2011. White Papers are Influence Kings, But Need Persona.


Top 60 B2B Marketing Posts and Hottest Topics November 2010

B2B Marketing Zone Posts

Audience: Business Development Professionals, Marketing Managers, Channel Managers, Customer Service Professionals, Product Managers. What Are Your B2B Customers Saying About YOU? - First, let’s define what PR means from the perspective of the customer (i.e., a journalist) and the customer’s customer (i.e., For many new users of marketing automation tools, one of the biggest challenges is segmenting the CRM database in a way that drives results.

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