ClearVoice

MARCH 7, 2020

In the industry of social media marketing, jargon is used loosely and things can change quickly. If you have ever found yourself confused by any of the terminologies by industry or by platform, rest assured in knowing that we have you covered! It would be like word of mouth advertising, but at scale (thanks to social media).

Paid Content 111

Paid Content Social Media Social Marketing Media 111

Valasys

DECEMBER 18, 2019

According to Forbes Customer Experience Management (CXM) is amongst the potent most important investment areas for the marketers to thrive amidst the cutting-edge competition in the B2B world & establish their omnichannel reputation. The platform provides marketers with access to the opinion of the industry’s top experts.

B2B Marketing 59

B2B Marketing Paid Search Agency B2B Best Practices 59

markempa

MAY 20, 2005

« Asking for referrals does more than generate leads | Main | Lead generation ROI depends on a good handoff » Lead Generation via Industry Experts Proactively building relationships with industry experts is a powerful way to generate sales leads and positive word of mouth (WOM). Make your shortlist.

Lead Generation 120

Lead Generation Ideal Customer Profiles Lead Scoring Lead Ranking 120

Industrial Marketing Today

SEPTEMBER 13, 2010

In Needs Awareness and Research phases, the first two stages of the industrial buy cycle (see my earlier post Deconstructing the Four Stages of the Industrial Buy Cycle ) your prospects and customers use a variety of online content to find solutions to their current problems and needs. Not every action needs to be scored.

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

markempa

AUGUST 30, 2007

This is a series of articles from various thought leaders in the B2B marketing industry based around the question "Wh. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 3: Positioning: How To Test, Validate, And Bring Your Idea To Market

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120

Ambal's Amusings

JANUARY 31, 2011

I have invited our Panel of White Paper Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? Since I’ve started a Twitter presence in February 2009, I have been able to build a 4000+ following relatively easily. He’s given me excellent Word of Mouth references.

Paper 100

Paper Enterprise Management B2B Thought Leadership Case Studies 100

markempa

OCTOBER 11, 2006

« White Papers and Lead Generation, Key for BtoB Marketers | Main | Lead Generation for the Complex Sale » How to Become a Thought Leader and Attract Customers Would you like to be more visible and generate sales leads on a limited budget? Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation B2B Thought Leadership Thought Leadership Generation 120

markempa

JULY 10, 2006

The chapter topics are universally applicable to all industries, and the lead generation methods are suited to all types of business practices. The chapter topics are universally applicable to all industries, and the lead generation methods are suited to all types of business practices. " Read the entire summary and review.

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120

Online Marketing Institute

AUGUST 14, 2011

Important caveat: Social isn’t just for ‘generating leads’ but can be used for many, many things, such as improving customer experience, reducing support costs, and improving products. Revenue is the most needed one now, hence my addressing it here. Revenue is the most needed one now, hence my addressing it here.

Analytics 40

Analytics Top of Funnel Research Webinar Metrics 40

markempa

APRIL 3, 2006

« Customer Referrals and Your Sales and Marketing Department | Main | Best Practices in Demand Generation » Reaching Decision Makers Reaching decision makers today seems harder than ever. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120

markempa

OCTOBER 22, 2005

The data came from over 500 campaigns from 21 industries and tracked 19 different tactics including: outbound telemarketing, direct mail, search marketing, and e-mail among others. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Telephone leads all media with the highest response rate of 5.53

Telemarketing 120

Telemarketing Lead Generation Tactics Generation 120

markempa

APRIL 6, 2006

Short interviews with thought leaders and industry experts. Short interviews with thought leaders and industry experts. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Ideas or tips of the day. Recording speeches or teleconferences for later distribution. Ideas or tips of the day.

Lead Generation 120

Lead Generation Generation Leads Lead 120

markempa

FEBRUARY 24, 2006

RainToday surveyed an impressive list of 200 professionals who have written business books across different industries to understand the impact that writing a book had on their service businesses. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation B2B Sales Sales Leads Generation 120

markempa

MARCH 30, 2007

The goal is not to try to buy the biggest list possible, but instead build the most relevant list possible based your ideal customer profile. Marketing and sales can also work together to build a list from inactive accounts in your sales teams CRM data and business cards from industry conferences and networking events.

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Lead Scoring 120

markempa

MAY 23, 2005

Relevant content builds credibility, generates positive word of mouth (wom) and creates a buzz for future events. Industry average webinar attendance is around 30% but by focusing on, "thought leadership", our attendance was at 41% of registrants and the total number of attendees grew by 583%. The results. The results.

Webcast 120

Webcast Lead Generation Webinar Metrics ROI 120

markempa

MAY 24, 2005

« Lead generation ROI depends on a good handoff | Main | How to leverage word of mouth for more leads » Velocity of Lead Follow-Up Is Critical To Winning the Complex Sale Many things with lead generation seem easier than they are. They have an amazing lead conversion rate, which is triple the amount of their industry peers.

Lead Generation 120

Lead Generation Sales Qualified Leads B2B Sales Marketing Analytics Tools 120

markempa

FEBRUARY 1, 2006

I previously wrote a post on " Lead Generation via Industry Experts " which gives specific suggestions to help you get started. I previously wrote a post on " Lead Generation via Industry Experts " which gives specific suggestions to help you get started.

Lead Generation 120

Lead Generation Generation Leads Lead 120

Convince & Convert

SEPTEMBER 7, 2010

His “Pull and Stay&# advice; segmenting customers into barrels; platforming; social currency, and other concepts are instantly applicable to real world marketing challenges fitting a wide variety of circumstances. As a business owner your goal needs to be having no gap at all, optimizing every point of contact with your customer.&#

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

Directive Agency

MARCH 27, 2017

As time passes, new research emerges, new marketing techniques are created and applied, and new tools appear in the industry, further transforming the game. B2B marketers are in an industry that is always changing and growing, expanding and updating with new trends and information. UnMarketing: Stop Marketing. Start Engaging.

B2B Marketing 49

B2B Marketing B2B Paid Search Agency Social Media 49

markempa

JULY 7, 2006

Should there be a special focus on individual sales people or industries? How many leads have turned into customers? What are the names of prospects who became customers? Are there prospects and/or customers who should be discussed specifically? Are some sales people getting too few leads?

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Leads 120

markempa

MAY 24, 2005

« Lead Generation via Industry Experts | Main | Velocity of Lead Follow-Up Is Critical To Winning the Complex Sale » Lead generation ROI depends on a good handoff In high school track, I competed in the 4 x 100 relay race. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Sales Qualified Leads ROI Generation 120

markempa

NOVEMBER 10, 2005

Customers are weary of pitches, hype, pushy sales people and manipulative marketing. Here are some of the questions your potential customers may be asking right now: Is the company credible and solid? You understand me, my company and my industry. You understand me, my company and my industry.

Sales Cycle 120

Sales Cycle Lead Generation B2B Sales Leads 120

Convince & Convert

JULY 28, 2010

When I discuss this concept with companies, however, too often I hear something in the realm of “we don’t know what to provide our customers that would be helpful.&# You just have to put on your customer glasses for a while and think through all the questions, confusions, and frustrations they may have at each stage.

Social Media 148

Social Media Media Webinar Metrics Marketing & Strategy 148

Convince & Convert

JULY 27, 2010

Whether it’s finding other people in your company to contribute an occasional post, recruiting guest bloggers from within your industry, or encouraging your customers to let you interview them for a podcast, make finding and supporting new content creators a mandatory part of your content marketing strategy. It will pay off.

Paid Search Agency 117

Paid Search Agency Blogger Advertising Agencies PR 117

Convince & Convert

MAY 4, 2010

In many industries and in many types of organizations, however, that’s not going to happen tomorrow. Chapter two of the book examines the role of IT in relation to an organization’s: Industry Size Stage (growth, maturity, decline) I’d also argue that the organization’s IT philosophy is critical in successfully rolling out new technologies.

Social Media 116

Social Media Enterprise Management Media Webinar Metrics 116

Convince & Convert

JUNE 17, 2010

We have focused on relevant followers, in our industry by and large. By far and away it has been our best means of getting our story out, and capturing business. I do wnode about more followers, and do more followers equate to more business opportunities. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC.

Twitter 125

Twitter Paid Content Paid Search Agency PR 125

markempa

JUNE 7, 2005

Bauer writes, “What differentiates a thought leader from any other knowledgeable company [or individual] is the recognition from the outside world that the company deeply understands its business, the needs of its customers, and the broader marketplace in which it operates.” These so called thought leaders are just trying to edify themselves.

B2B Thought Leadership 120

B2B Thought Leadership Thought Leadership Lead Generation Generation 120

Hubspot

APRIL 18, 2019

Whether it's customers, revenue, locations, leads, mentions, or profits, you've got to play the growth game if you want to be successful in business. Those numbers are remarkably consistent across most industries -- but they also highlight how important it is to plan for growth from day one. Investing in customer acquisition.

Word of Mouth 98

Word of Mouth Paid Search Agency Companies Viral Marketing 98

Hubspot

JANUARY 7, 2014

Keeping up with industry trends and reading content from the best and brightest industry experts are two tasks many marketers struggle to find time for. Chances are, you’ll run into tons of HubSpotters and HubSpot customers in this group too! Created: April 1, 2009. Created: June 20, 2009. Members: 552,753.

Linkedin 28

Linkedin B2B Thought Leadership Planning Demand Generation Agencies 28

Ambal's Amusings

SEPTEMBER 17, 2009

In ClickInsights Expert Interview Series we feature top notch industry experts and thought leaders and get their insights, opinions and predictions. We also ask for their suggestions on recommended reading resources to keep abreast with latest trends in their industry. Get Customers. B2B Lead Generation Benchmark Study 2009.

Work Management 100

Work Management Marketing Management B2B Marketing B2B 100

Online Marketing Institute

JULY 31, 2009

Moreover, this approach to marketing will shatter whatever trust we might have with our customers and prospects. It works for our customer segment, with over 120 implementations to-date. This allows to know and analyze the response, reaction and behavior of the contacted person within the lead organization or your customer.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Hubspot

APRIL 13, 2015

Since its inception in 2009, Houzz.com has quickly become a valuable tool to help home builders increase online exposure. For example, a Dallas home buyer in the market for a custom builder may want to see examples of unique exteriors on Houzz created by Dallas-area home builders. 2) Increase Reviews. The Bottom Line.

Lead Generation 28

Lead Generation Lead Scoring Lead Ranking Generation 28

Convince & Convert

MAY 27, 2010

Just when you think you have some modicum of a handle on this industry, new developments come along and shake up your head like a snow globe. This was an item requested by approximately 125% of Swix’ customers, and the company was finally able to pull it off. The way Donovan McNabb hates T.O.

Paid Search Agency 122

Paid Search Agency Social Media PR Advertising Agencies 122

Adobe Experience Cloud Blog

MARCH 25, 2010

Yet according to CSO Insight’s 2010 Sales Performance Optimization study, only 52% of sales reps met quota in 2009, and companies achieved only 78% of their revenue plans. pricing, product details, customer references) was not readily available with just a few clicks, so prospects were willing to speak with a sales rep to get it.

Sales Management 48

Sales Management Lead Ranking Work Management Sales Qualified Leads 48

Convince & Convert

APRIL 28, 2010

Would the VP of Customer Satisfaction of Southwest Airlines have called Kevin Smith at home (after he was kicked off a plane for being too portly), if Kevin Smith did NOT have 1.6 Instead, why not focus your social media efforts on trying to locate and engage with the Mass Influencers within your customer base? population.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Convince & Convert

SEPTEMBER 20, 2010

This is because B2B has a smaller potential customer base, a higher average price point, and a customer decision funnel that is more influenced by word of mouth and reputation. It’s this focus on “media&# rather than “social&# that could doom this industry eventually.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Convince & Convert

FEBRUARY 23, 2010

there’s a schism coming in social media between companies using it for marketing, and companies using it for customer service and CRM. Thus, one of the first questions I recommend you ask about your social program is whether it’s true mission is to gain customers, or retain the ones you have.

Social Media 117

Social Media Webinar Metrics Media Marketing & Strategy 117