ViewPoint

SEPTEMBER 29, 2015

I recently asked fellow industry leaders to weigh in on the rising popularity of Account-Based Marketing among B2B companies. Is ABM the Holy Grail to lead generation or just another black box solution destined to cost a lot of money, distract marketing and end up getting more bad leads to sales faster than ever before?

Account Based Marketing 120

Account Based Marketing Lead Generation Marketing Management ABM 120

Adobe Experience Cloud Blog

MARCH 9, 2020

The search marketing industry is built to run like a macroeconomy. Even further, potential customers who think at the margin carefully consider how much satisfaction they will receive from the next step they take. Users will not take the step you’re looking for in the marketing and sales funnel unless you give them a reason to.

Search Marketing 160

Search Marketing Marketing Strategy Marketing & Strategy Webinar Metrics 160

Onalytica B2B

JANUARY 8, 2019

I have worked in B2B marketing, sales and alliance management for 25 years. My very first professional job was an inside sales rep for a PC-based software company that sold developer tools in the early 90’s. I clearly remember how as a sales rep, I controlled the information my prospects and customers received.

Marketing Budget 108

Marketing Budget Budget Programs Demand Generation Agencies Work Management 108

Customer Experience Matrix

JANUARY 5, 2010

Summary: Social media and access for sales people were the two big trends among demand generation vendors last year. Even though this is limited to the vendors in the Guide, it's a pretty representative sample of the industry as a whole. Sales access. But enhanced reporting was the most common improvement of all. Social media.

Marketing Automation Services 120

Marketing Automation Services Manticore Market2Lead Marketing Automation 120

The Effective Marketer

MARCH 10, 2011

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking How Everybody Wins with HubSpot’s Funding As everyone in the marketing industry surely knows by now, HubSpot raised $32 million in additional funding. Great images and great ideas. Thanks for sharing it.

Work Management 100

Work Management Marketing Management Marketing Automation Services Hubspot 100

Exo B2B

SEPTEMBER 9, 2020

During my monitoring and my participation in B2B marketing / sales virtual events lately, I have gathered rich and abundant information, especially on the importance of B2B brand strategy. Many industries have been experiencing content saturation for several years. ” Client-centric assets and actions.

Webinar Metrics 59

Webinar Metrics Brand Identity Branding Marketing & Strategy 59

Martech Advisor

JANUARY 10, 2020

Exclusive insights from seven leading women in martech. On the one hand, the marketing space is known for hiring women, especially in customer-facing roles. We asked seven female martech professionals from leading companies such as Merkle, Madison Logic, the Good Way Group, WeTransfer, Showpad, SurveyMonkey, and TechStyle.

Lead Ranking 97

Lead Ranking Lead Scoring Leads Lead 97

Vidyard

JULY 4, 2019

Balancing Trust with Innovation Financial services (often called “FinServ”) remains an industry built on relationships and trust. Digital transformation can have the unintended consequence of inhibiting the relationship customers develop with institutions and advisors, losing the opportunity to forge an emotional connection.

Enterprise Management 87

Enterprise Management Work Management Marketing Management Service 87

Valasys

AUGUST 21, 2019

PureB2B, which is a well-known company for providing lead generation services, launched a new content tool on the 20 th of August 2019, which will be enriched with comprehensive functionalities for intent-data layering. About PureB2B : Founded in the year 2009, PureB2B helps marketers match pace with ever-changing demands of B2B sales.

Intent 40

Intent B2B Marketing B2B Product 40

Customer Experience Matrix

SEPTEMBER 1, 2010

It includes five pages of properly sourced industry statistics from Aberdeen , Forrester , Gartner and SiriusDecisions. The Heart of Growing Conversion Rates," 2008): Best in Class Average % higher Inquires to Marketing Qualified Leads (MQLs) nearly 10% 3.9% Statistics include: • 16.5% But lots of people do anyway.

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Marketing Automation Marketing Qualified Leads 120

Vidyard

JANUARY 15, 2020

They tend to work best on the following channels to boost brand awareness, explain concepts, and attract leads with industry specific insight. Interview videos can be sprinkled throughout your website, in customer testimonial hubs, on landing pages specific to the related product or event, or even the “About” section.

Video Marketing 117

Video Marketing Top of Funnel Work Management Landing Pages 117

Martech Advisor

DECEMBER 17, 2019

Tapping into omnichannel and digital customer experience (CX) trends will be the key to success for business leaders, marketers and CX planners in 2020. In this article we explain why mobile-first, customer data centralization, VR, chatbots and more, will be the key driving trends of great customer experiences in 2020.

Trends 102

Trends Gartner Paid Search Agency Marketing Management 102

The Effective Marketer

MAY 9, 2011

Besides the rise of social media as marketing channel, the emergence of marketing technology, more specifically Marketing Automation systems, in which you can configure the automated distribution of content to customers and prospects has been changing the way marketers see and create conent. Does it sound familiar? United States License.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

Engagio

JANUARY 27, 2021

The result: Demandbase One , the most comprehensive ABM platform in the industry. Jon shares things like his hearing loss journey, his distaste for super-sucker DSPs, and (of course) his vision for the future of B2B sales and marketing and how Demandbase One is driving the train. It’s kind of like having more leads.”

CPO 71

CPO DemandBase Account Based Marketing ABM 71

Hubspot

APRIL 3, 2017

If you want a creative job in a competitive industry, sometimes the traditional resume and cover letter combo just doesn't cut it. For your inspiration and amusement, we've put together a list of seven creative approaches used by real job seekers in the marketing and advertising industries. 2) Brewing a Custom Beer Resume.

Advertising Agencies 75

Advertising Agencies Paid Search Agency Creativity Work Management 75

Vidyard

JULY 9, 2019

Balancing Trust with Innovation Financial services (often called “FinServ”) remains an industry built on relationships and trust. Digital transformation can have the unintended consequence of inhibiting the relationship customers develop with institutions and advisors, losing the opportunity to forge an emotional connection.

Enterprise Management 65

Enterprise Management Work Management Marketing Management Service 65

Hubspot

MARCH 15, 2019

We're losing more than we're gaining for the first time since those statistics have been tracked, and the crossover coincided with the recession of 2007-2009. Census Bureau, the overall number of business applications began to recover in late 2009 and has been trending up for the past ten years. Where are your customers?

Tips 101

Tips Business Lead Scoring Lead Ranking 101

Hubspot

OCTOBER 17, 2018

When I started selling HubSpot software in 2007, no one had ever heard of inbound sales and marketing. As the exclusive provider of inbound software, we were able to scale the company quickly from several hundred to several thousand customers. But by that time, we had a sizable lead in the market. But what is it, exactly?

First-Mover Advantage 71

First-Mover Advantage Work Management Marketing Management Amazon 71

markempa

MARCH 25, 2012

Tweet If you’re among the roughly half of B2B companies that have strong alignment between your sales and marketing teams, then congratulations! In late 2009, ECI implemented a new marketing automation program. They hammered out: A glossary to ensure everyone spoke the same sales and marketing language.

Lead Ranking 120

Lead Ranking Top of Funnel Marketing Qualified Leads Marketing Automation Services 120

Valasys

DECEMBER 18, 2019

According to Forbes Customer Experience Management (CXM) is amongst the potent most important investment areas for the marketers to thrive amidst the cutting-edge competition in the B2B world & establish their omnichannel reputation. The platform provides marketers with access to the opinion of the industry’s top experts.

B2B Marketing 59

B2B Marketing Paid Search Agency B2B Best Practices 59

Industrial Marketing Today

AUGUST 17, 2010

After all, that’s how your prospects and customers will find your blog and/or Web site. I am referring to optimizing customer engagement in B2B marketing. Because B2B and industrial buyers tend to be more sophisticated in the use of online content in making their decision over the entire buying cycle. Why is it important?

Optimization 60

Optimization Web 2.0 Planning Buying Cycle 60

Vidyard

FEBRUARY 10, 2021

They tend to work best on the following channels to boost brand awareness, explain concepts, and attract leads with industry specific insight. Website Interview videos can be sprinkled throughout your website , in customer testimonial video hubs, on landing pages specific to the related product or event, or even the “About” section.

Video Marketing 65

Video Marketing Top of Funnel Work Management Landing Pages 65

SpotMe Blog

JUNE 13, 2023

With 10 out of the 20 leading life science companies in our customer database, we’ve worked with 80+ pharma event management companies. These companies have expertise in the healthcare industry and understand the unique needs of pharma companies and professionals, as well as HCP expectations.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Paid Search Agency 52

Industrial Marketing Today

OCTOBER 2, 2010

Therefore B2B and industrial marketers continue to favor email marketing over other direct marketing channels. Develop your email marketing strategy first Before you begin developing customized content and using sophisticated analytics, the first order of business is to develop a sound and sustainable email marketing strategy.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Industrial Marketing Today

JUNE 19, 2010

Understanding and building accurate profiles of different personas requires a close alignment between sales and marketing. The sales team has a much better understanding of the needs of various stakeholders because of their customer-facing role. They have the insight on pain points and issues surrounding the customer.

Relevance 60

Relevance B2B Marketing CMS Development Buying Cycle 60

Industrial Marketing Today

APRIL 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Social Media and B2B Marketing Do Pair Well by Achinta Mitra on April 20, 2010 in B2B Lead Generation , Industrial Marketing Strategies , Social Media Marketing , Social Networking For a while, it was difficult to find hardcore data to make a business case for social media.

Social Media 60

Social Media Social Marketing B2B Marketing Web 2.0 60

Industrial Marketing Today

AUGUST 3, 2010

However, accurately defining and measuring customer engagement in complex business or industrial sales is still elusive. The most simplistic approach to evaluating customer engagement is to measure conversion rates. These metrics are all linked to 10 stages in Sopheon’s sales process.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Industrial Marketing Today

MAY 7, 2010

Organizations are spending considerable amounts of time and money on tracking and measuring lead generation metrics. Organizations are spending considerable amounts of time and money on tracking and measuring lead generation metrics. However, the role of B2B marketers is changing and evolving more into revenue generation.

Lead Generation 60

Lead Generation Sales Qualified Leads Web 2.0 B2B Marketing 60

Industrial Marketing Today

APRIL 21, 2010

How does one generate high quality, educated leads, not just site visitors on a marketing budget that is less than 1% of the projected revenue? How does one generate high quality, educated leads, not just site visitors on a marketing budget that is less than 1% of the projected revenue? All I can say is WOW!

Budget Programs 60

Budget Programs Education Marketing Budget Lead Scoring 60

Industrial Marketing Today

SEPTEMBER 13, 2010

In Needs Awareness and Research phases, the first two stages of the industrial buy cycle (see my earlier post Deconstructing the Four Stages of the Industrial Buy Cycle ) your prospects and customers use a variety of online content to find solutions to their current problems and needs. Not every action needs to be scored.

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

Industrial Marketing Today

JULY 29, 2010

The majority of Chief Marketing Officers (CMOs) consider customer engagement as their top priority according to a recent study done by Forbes Insights and George P. Nearly 97% of the respondents viewed customer engagement as very (67%) or somewhat (30%) important. Just 59% of companies now measure customer engagement; 36% do not.

B2B Marketing 60

B2B Marketing Top of Funnel BtoB Peer-to-peer 60

Industrial Marketing Today

MAY 5, 2010

That however is only part of the solution because if your content doesn’t engage the visitor s/he won’t take a desired action to move forward in the sales cycle. said it best when she wrote, “Passive reading of your content is not going to help online marketing initiatives shorten buying cycles or increase customer acquisition and revenues.”

Sales Cycle 60

Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60

Industrial Marketing Today

AUGUST 10, 2010

Now that you have a better idea of optimizing your WordPress blog to attract traffic, don’t forget, it is your content that will create fans and convert them into customers. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Search engines don’t convert, people do.

Business Blogging 60

Business Blogging Optimization Web 2.0 Business 60

Industrial Marketing Today

APRIL 22, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website The Distribution Trap – How Innovations Become Commodities by Achinta Mitra on April 22, 2010 in Industrial Marketing Strategies , Sales Strategies I read an eye-opening article by Andrew R. Non-core functions such as sales and distribution should be outsourced.

Distribution 60

Distribution Web 2.0 Lead Ranking Privacy Policies 60

Industrial Marketing Today

APRIL 28, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website A Blogging Style to Call Your Own by Achinta Mitra on April 28, 2010 in Industrial Marketing Blog , Industrial Marketing Strategies , Social Media Marketing Creating a blog is not too difficult but building an active community around it is.

Web 2.0 60

Web 2.0 Privacy Policies Buying Cycle RSS 60

Industrial Marketing Today

JUNE 24, 2010

by Achinta Mitra on June 24, 2010 in B2B E-Mail Marketing , Industrial Marketing & Web 2.0 , Social Media Marketing , Social Networking Lately, social media seems to garner all the attention in the media and blog posts with very little mention about email marketing. The first study done by AWeber (aff. See charts below).

Social Media 60

Social Media Email Marketing Social Marketing Web 2.0 60

Industrial Marketing Today

MAY 11, 2010

Some of the findings match what I am hearing from my industrial clients and one really surprising result. The top findings I got out of the release were: 47% of the sales professionals reported a slight increase in the size of their B2B pipelines this year as compared to last year. This one caught me by surprise.

Sales Cycle 60

Sales Cycle Lead Ranking Marketing Qualified Leads B2B Sales 60