How 4 Brands Are Revolutionizing the Customer Experience

Modern Marketing

As consumers, we don’t actively think about the “customer experience” — we just know when a brand makes us feel good. In this post, I’m going to review four examples of exceptional customer experiences. Customer Experience

TriComB2B: Smart. Strategic. Technical. - Technically Focused B2B Marketing Agency - formerly TriCom Marketing & Communications

delicious b2bmarketing

We are distinctive due to our technical aptitude , industry knowledge and business acumen. Resolving Your Biggest Agency Issues At TriComB2B our staff comes from industry not just from agencies. Our industry experience, technical savvy and true understanding of your market sets us apart from other B2B marketing firms. Learn more about why our customers benefit from our focus on technical B2B.

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Trending Sources

Case study: Creating social media benefits in a regulated industry

grow - Practical Marketing Solutions

Rick has had a successful law practice for more than two decades but has transformed his business through social media — nearly 75 percent of his customers now come from Facebook. “In 2009 everybody I knew was experimenting with Facebook but I mostly did it for fun,” he said.

5 Steps for Brainstorming Your Marketing Plan

B2B Marketing Traction

Invite others who deal with your customers, including customer service, product development, sales, distributors and possibly suppliers or strategic alliance partners. Tweet. One of the most fun aspects of marketing planning can be brainstorming.

Plan 37

Is social media effective for B2B lead generation?

Sales Lead Insights

Other B2B companies try to skip the leads-to-salespeople-to-sales process, instead encouraging prospective customers to initiate purchases themselves from print or online catalogs and/or via order forms, e-commerce sites, phone calls or purchase orders. Yet many of these same companies eventually come to the realization that not every prospective customer is ready to buy now.

A Customer-Centric Approach to Sales Intelligence

HG Data

This is a competitive market, so how have you designed RelPro to deliver such great results for customers? We are thrilled to be recognized, especially by our customers because, at the end of the day, that’s who we work for.

Email Autoresponders 2.0 in B2B Marketing

Anything Goes Marketing

I was inspired this morning after my 11 cups of coffee by a former customer and now colleague, Heather Foeh and her blog post " Friday Quick Tip: Re-Visit Your Autoresponders ".

Social media strategy leaders: Kerry Gallagher


Throughout her career, Kerry has worked in social media at not-for-profits, agencies, and in the insurance and finance industries. I graduated from college in 2009 and found myself in a tough economic environment. Banking is even more regulated than the insurance industry.

The Art of Content: How Artsy Brought a $64 Billion Industry Into the Digital Age


Since the company was founded in 2009, its goal has been to break down the exclusivity barrier of the art industry. The industry is still dominated by traditional print magazines, and much of the allure comes from a perceived insider status.

Aging 22

Crunchy, salty, nutritious news & views on B2B marketing for technology companies | Velocity - the B2B marketing acceleration agency for technology companies

delicious b2bmarketing

So click here to find out whether they changed my mind… Read more… Stan Woods | June 16th, 2009 | one comment The Content Marketing Workbook It’s here. Read more… Doug Kessler | June 11th, 2009 | 3 comments Choose your patients carefully The most respected surgeons in the world have the best survival rates. We… Read more… Neil Stoneman | May 8th, 2009 | 4 comments Why we steal from our clients. Case studies and customer testimonials.

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American Business Media - Research & Marketing

delicious b2bmarketing

Bringing the business media opportunity to life for marketers, advertisers and media planners/buyers, each issue contains industry data, research and case studies that document the power and effectiveness of business media as advertising and marketing vehicles.

B2B Lead Generation Blog: Lead Generation via Industry Experts

B2B Lead Generation Blog

« Asking for referrals does more than generate leads | Main | Lead generation ROI depends on a good handoff » Lead Generation via Industry Experts Proactively building relationships with industry experts is a powerful way to generate sales leads and positive word of mouth (WOM).

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ClickInsights: What was your "Aha" moment in 2009? - Part 2

Ambal's Amusings

I have invited our Panel of B2B Marketing Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? Get Customers. B2B Lead Generation Benchmark Study 2009. Customer interviews can help with understanding the true impact of issues.

ClickInsights: What was your "Aha" moment in 2009? - Part 1

Ambal's Amusings

I have invited our Panel of White Paper Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? Since I’ve started a Twitter presence in February 2009, I have been able to build a 4000+ following relatively easily.

Delighting People in 140 Characters: An Inside Look at JetBlue's Customer Service Success


We call ourselves a customer service company that happens to fly planes," Laurie Meacham says. Laurie''s been at JetBlue for over eight years now and has spent the last two as Manager of Customer Commitment. How JetBlue Uses Twitter for Customer Service.

Marketo Sales Insight Expands Salesforce Access to Marketing Data

Customer Experience Matrix

This is THE big industry trend right now, so much so that we’re probably due for some clever nay-saying. The attraction to vendors like Marketo and Eloqua is quite clear: they can expand the size of their installations by serving new customers within existing clients. Summary: Marketo's new Sales Insight ranks prospects for sales people, based on recent Web and email activities.

B2B Search Marketing: 5 Must-Read Tips - Online Marketing Blog

delicious b2bmarketing

Search marketing should be a top priority for organizations in any industry. Because sales conversions for B2B organizations are based more on building relationships, content must position that organization as an industry thought leader and a trusted resource.

Do Psychographics work in B2B Marketing & Sales?

delicious b2bmarketing

skip to main | skip to sidebar The Marketing Mélange A blog on all things Marketing with Strategy & Information Technology focus Blog Archive ▼ 2009 ( 22 ) ▼ June ( 2 ) Strategic Insights from Calculating Lifetime Custo. How to determine Lifetime Customer Value ► May ( 4 ) How do you measure Marketing ROI? Buying Cycle – You have a customer – now what? I see an over-reliance by B2B marketers on industry classifications (SIC, NAICS, NACE, etc.)

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Best of 2009: Social Media Marketing, Part 1


How can you monitor everything that’s being said about your company, competitors and key industry topics across the social media landscape without spending a fortune on monitoring software? Traditional ROI measures fail to take into account the search value of social media engagement, as well as the value of the customer service and product enhancements that social listening and interaction can provide. 11 Reasons You Can’t Ignore Social Media in 2009 by Digital Labz.

PR 7

3 Business tips to make the second half of your 2016 count

grow - Practical Marketing Solutions

Huuuge lesson I stole from Tony Robbins , the legendary peak performance coach who invented the coaching industry and trained Mother Theresa, Leo DiCaprio, and Bill Clinton, but probably not in that order. By Mars Dorian, {grow} Contributing Columnist.

Content Auditing and Mapping it to the Industrial Buy Cycle

Industrial Marketing Today

What does it really mean to an industrial marketer, especially if you work for or are a small to mid-size manufacturer or engineering company? Industrial giants have deep pockets to create marketing content on a daily basis.

Optimove Helps Optimize Customer Retention (And, Yes, It's a Customer Data Platform)

Customer Experience Matrix

As I wrote last week , it sometimes seems that every system I look at these days is a Customer Data Platform. All were developed because someone else recognized the huge unmet need for getting better customer data to marketers. customers and is looking to expand in this market.

SMS 11

Deconstructing the Four Stages of the Industrial Buy Cycle

Industrial Marketing Today

The problem becomes more acute for the industrial sector because the industrial buy cycle can be a long and complex process that often involves multiple decision makers. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas.

Industrial and B2B Customer Engagement Simplified

Industrial Marketing Today

However, accurately defining and measuring customer engagement in complex business or industrial sales is still elusive. The most simplistic approach to evaluating customer engagement is to measure conversion rates.

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Can Industrial and B2B Marketers Learn Creative Problem Solving.

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website Can Industrial and B2B Marketers Learn Creative Problem Solving from Fifth Graders? How can industrial and B2B marketers apply the same creative problem solving lessons in engaging with their prospects and customers?

Inspire customer creativity with innovative case stories

Integrated B2B

B2B customer case stories follow a fairly simple format of explaining how a product or service solved a specific customer pain. But they don’t necessarily communicate that a company is innovative, or encourage customers to innovate with them. 2009).

Connecting to customers using emotion

Buzz Marketing for Technology

Major industries are clearly focused only on the rational. Brands don't segment consumers -- consumers segment brands You have to get up close and personal with your customers – you will never get this kind of insights by reading a chart or a fancy spreadsheet.

7 Strategies for Using Content to Market Industrial Products

Industrial Marketing Today

However, industrial marketers face a challenge when it comes to producing a steady stream of fresh content to keep their target audience engaged. How do you shift the focus from you or your company to your prospects and customers?

Article: Producing High-Value Customer Success Stories


Customer success stories or case studies are powerful promotional tools for a high-tech product or service. Yet, as a long-time success story writer, I know that convincing customers to participate in a case study can be a long and frustrating effort. Customer preparation.

4 Ways to be a Better B2B Twitterer


For example, the Top 5 Media Industry Parody Videos : highly germane and frightfully on-target satire of marketing and advertising types (though, warning, some of the language isn't suitable for kids or prudish co-workers).

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More marketing for less: Profile customers

grow - Practical Marketing Solutions

Here's a simple but important tip for getting more for your marketing money: profile your best customers. The number of ways to sort your customers is endless and really depends on the needs of your business. Are they in a common industry?

Best of 2009 (So Far): Social Media Marketing, Part 4


How can you monitor everything that's being said about your company, competitors and key industry topics across the social media landscape without spending a fortune on monitoring software?

ClickInsights: How B2B marketers should forge customer relationships by providing compelling content?

Ambal's Amusings

In ClickInsights Expert Interview Series we feature top notch industry experts and thought leaders and get their insights, opinions and predictions. We also ask for their suggestions on recommended reading resources to keep abreast with latest trends in their industry. Get Customers.

What to do when customers are pounding you

grow - Practical Marketing Solutions

It's a buyer's market and you are probably getting whacked with a big heavy customer stick to LOWER PRICES! What can you do to make it excruciatingly painful for your customer to change to a competitor? Are you the industry leader?

Best of 2009 (So Far): Social Media Marketing, Part 1


7 Social Media Predictions for 2009 by Search Engine Watch Erik Qualman produced this list of predictions in January. Many free services will become defunct"—hmm, not yet, but there are still three months of 2009 to to. Social Media and the Enterprise Customer – Wired PR by

Research shows small business owners struggle with Twitter

grow - Practical Marketing Solutions

As we have come to expect, the research is thorough and fascinating, with detailed data broken out by industry, job type and company size. Source: Engaging Small Business Decision Makers through Social Media: A 2009 Business Social Media Benchmarking Study Report.

Business Value of Social Networking

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website Business Value of Social Networking by Achinta Mitra on July 29, 2009 in Social Media Marketing , Social Networking Saw a very interesting video where Seth Godin talks about how useful social media is to businesses.

Web Analytics Is Dead. So Is Customer Centricity. I Need a Drink.

Customer Experience Matrix

Even as analysts are still sorting through the implications of last week’s acquisition of Omniture by Adobe , the industry saw two additional important announcements this week: Omniture combining its data with comScore to help measure Web advertising audiences , and Nielsen working with Facebook to poll consumers on advertising impact. But as the Web takes an increasingly central role in customer contacts, marketers need to merge that Web data with their other customer information.

How customers will react to a crisis in your company and what to do about it

Chris Koch

Geoff Dodds, Julie Schwartz and I brainstormed the different responses customers can have to a crisis and the steps you can take to address the problems. When a crisis hits, customers make a decision about whether the promise of a brand has been broken and whether the relationship can be repaired. Well-known brands have built up trust with customers and have farther to fall when a crisis hits. auto industry as a whole.

Sales 2.0 and Social Media: Thought Leadership with Anneke Seley

Modern B2B Marketing

She is currently the CEO and founder of Phone Works, a sales strategy and implementation consultancy that has helped over 350 large and small businesses across industries increase sales productivity and results. It requires re-thinking the sales process from the perspective of your customers, continually evolving and improving practices as your markets change, and recognizing that sales is a science as well as an art that can be measurable and predictable, with the help of technology.