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Is Account-Based Marketing the Holy Grail for Lead Generation Nirvana? [PowerOpinions Part 3]

ViewPoint

Even in companies with a TAM in the many thousands, there are key accounts and current customers that can be segmented for ABM applications while leaving the remainder of the marketplace to the normal marketing automation applications.

PowerViews with Carlos Hidalgo: A Holistic Approach to Driving the Demand Process

ViewPoint

Carlos has been named three years in a row—from 2009 to 2011—to the Sales Lead Management Association’s 50 Most Influential People in Sales Lead Management. I am pleased to have as my guest today Carlos Hidalgo of the Annuitas Group.

Good Reads for B2B Marketing - 8 Changes that Will Improve Your Marketing

ViewPoint

B2B Marketers Benefit from Customer Reviews. The best place for them to get this confirmation is from product or service reviews from satisfied customers. Learn the best ways to identify and request customer reviews.

PowerViews with Dave Munn: The Transformed Marketing Organization

ViewPoint

and notes how transformation has been driven by marketing budgets reaching new lows in 2009 and 2010: “Marketing, rather than just trying to do more with less, had to do something differently and had to transform.”.

TriComB2B: Smart. Strategic. Technical. - Technically Focused B2B Marketing Agency - formerly TriCom Marketing & Communications

delicious b2bmarketing

Learn more about why our customers benefit from our focus on technical B2B. more » News / Press Releases TriComB2B Named as 2009 Best Places to Work Winner.

13 Top Books for CMOs - Recommended by The CMO Club

Smashmouth Marketing

Clued In: How to Keep Customers Coming Back Again and Again. Pete Krainik of the CMO Club posted thirteen books that members of the CMO club have recommended. Great list : Breakthrough Marketing Plans: How to Stop Wasting Time and Start Driving Growth. Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant. Business Stripped Bare: Adventures of a Global Entrepreneur. Crucial Conversations: Tools for Talking When Stakes are High. Leading Change.

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Top 20 CRM Blogs of 2009

B2B Lead Generation Blog

Think Customers: the 1 to 1. Social Customer Manifesto - Chris. Customer Insider - Graham. Read Forecasting Clouds' Top 20 CRM Blogs of 2009 Forecasting Clouds ranked the top 20 CRM blogs based on their content, readability and frequency of posting. I'm honored to have been included on the list. As I read over the list of blogs, I discovered some new ones worth reading along with a number of bloggers I already follow.

Ensighten Transforms Web Tags into Rich Customer Data

Customer Experience Matrix

Looking back once more at last month’s post on the future of marketing data , you may recall that I briefly mentioned the intriguing rise of Web tag management systems as platforms to integrate customer data. million to support its stated mission of “capturing and serving up real-time, 360-degree customer insight to all of their [customers’] enterprise applications.” Sounds like a Customer Data Platform to me.

7 Reasons Why Marketing Automation Projects Fail

LeadSloth

An exception is when you have a lot of customers, and want to use the Marketing Automation system to cross-sell and up-sell. Needless to say, Marketing Automation software is very popular today.

Is social media effective for B2B lead generation?

Sales Lead Insights

Other B2B companies try to skip the leads-to-salespeople-to-sales process, instead encouraging prospective customers to initiate purchases themselves from print or online catalogs and/or via order forms, e-commerce sites, phone calls or purchase orders. Yet many of these same companies eventually come to the realization that not every prospective customer is ready to buy now.

Rick Short Explains How to Turn Staff Into Prolific Bloggers

delicious b2bmarketing

This, theoretically, delivers customer contacts on targeted topics-leading to increased sales, as well as insight into future opportunities (technologies, developments, etc.). It also delivers our customers a sophisticated source of support.

5 Steps for Brainstorming Your Marketing Plan

B2B Marketing Traction

Invite others who deal with your customers, including customer service, product development, sales, distributors and possibly suppliers or strategic alliance partners. Tweet. One of the most fun aspects of marketing planning can be brainstorming.

Plan 37

what's your marketing approach?

The Effective Marketer

An interesting post by Steve Johnson talks about marketing not being a list, but rather an approach to solving customers problems and helping buyers to buy. This entry was posted on Wednesday, July 29th, 2009 at 8:29 pm and is filed under Communication , Marketing Management , Marketing Strategy. The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking What’s Your Marketing Approach?

10 Most Popular Content Marketing Posts of 2009

Content Marketing Today

In fact, visitors searching our site for the phrase “content marketing” increased by 85% in 2009 over 2008. Want to Attract and Retain Great Customers? You may also do a regular eNewsletter to inform your customers and prospects about the great content you have created recently online.

B2B Marketing | Business to Business Marketing Information Portal

delicious b2bmarketing

B2B Marketing News SMEs flock to BT Tradespace 10 June 2009, 11:30 GMT BT Tradespace has announced 400 per cent year-on-year growth. Reed Smith selects Concep Fujitsu eyes top prospects Orange digitises customer magazine View more news From audience selection to results analysis and strategy refinement , data has the greatest potential to increase your marketing effectiveness – but its also the hardest for B2B marketers to get right.

The Top 3 Priorities for 2010 Marketing Budgets

delicious b2bmarketing

About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Design PR SEO-SEM Social Media Strategy More testchannel AdROCK eBooks Educational Facebook Guest Posts Twitter The Top 3 Priorities for 2010 Marketing Budgets November 2nd, 2009 | By guestblogger By Tom Pick | Online Marketing Executive | KC Associates With a lingering recession, the U.S.

SEM 24

Top Automated Marketing Personalization Tactics

Anything Goes Marketing

This is important : Besides all of the technology out there that can make this process easier, it’s important to keep in mind that the goal is to create engaging experiences for your customers and potential customers so that they will respond and ultimately purchase your products and services. You should make the customer feel that you are carrying on a conversation from where it left off last time – not starting all over again.

On Lead Nurturing - thinking beyond the send

B2B Lead Generation Blog

Define that problem from your customer's perspective. The challenge today is not in generating leads, but truly connecting with them. That's why lead nurturing matters. This is why I found this post by my friend Ardath Albee titled, " Strategy Beyond the Send " helpful. Ardath's post gives some useful ideas on how we can better connect by thinking, "like your prospects do when they set out to solve a problem. One step leads to another.and another."

Lead Generation Checklist - Part 2: Sales and Marketing – One Team

B2B Lead Generation Blog

Your organization’s way of selling and marketing must confirm to the customer’s buying process, driven by a clear understanding of both the needs and the impact of those needs on both the company and your customers. Keep in mind that each customer will have a slightly different buying process. Be sure to create value for the customer throughout the process. I’ve started an eight-part series I’m calling the ‘Lead Generation Checklist.’

Do you want your customers to be able to reach you?

Junta 42

 It's all about being accessible for your customers?  Today, your customers expect you to be reachable, in whatever way they want to reach you.   How your customers, prospects and others are going to find you is key to your content strategy. This is a guest post compliments of Junta42's VP of Operations Pam Kozelka.  Are you?

BtoB Content Marketing: Six Places to Find Hidden Content Gems

Savvy B2B Marketing

The Savvy Sisters welcome Joe Pulizzi, co-author of Get Content Get Customers, who shows you six places to uncover valuable content. While that may or may not be true, marketers often overlook the most obvious of places when searching for valuable information to share with customers.

BtoB 23

BtoB Content Marketing: Six Places to Find Hidden Content Gems

Savvy B2B Marketing

The Savvy Sisters welcome Joe Pulizzi, co-author of Get Content Get Customers, who shows you six places to uncover valuable content. While that may or may not be true, marketers often overlook the most obvious of places when searching for valuable information to share with customers.

BtoB 23

B2B Email Marketing: Interview with Stephanie Miller

Sales Lead Insights

Stephanie describes herself as a customer advocate who, through her work with email performance company Return Path , helps marketers reach the inbox and connect with prospects and customers via email and social marketing. This study tracks with Return Path’s Deliverability Benchmark Report on the first half of 2009, which is based on the data Return Path manages for ISPs and corporate system administrators. Treat prospects differently from customers.

How to Make Your B2B Website More Buyer-Centric

Savvy B2B Marketing

It should go without saying that your website should be aimed at your prospects and customers, but, perhaps surprisingly or not, this isn't often the case. Recently, I've been spending a lot of time evaluating and writing web copy for clients.

Gainsight Gives Customer Success Managers a Database of Their Own

Customer Experience Matrix

I had a conversation last week with a vendor whose pitch was all about providing execution systems with a shared database that contains a unified view of customer information from all sources. That could easily be pure fluff – doesn’t every company contribute to its customers’ success? –

Less of Me, More of You - A Stella Pop Content Marketing Video

Junta 42

Where did corporations go wrong thinking that our customers wanted to hear all about our products and services? We talk about this and more in the following video, including: - What if customers actually requested your marketing?

10 Things Fashion Can Teach Us About Marketing

Savvy B2B Marketing

In marketing, the little things can make a huge impression on your customers. Small niceties, extra special customer care, a highly intuitive ordering process - spit and polishing all these little pieces of your business is well worth the effort.

Content Consistency and Guinea Pigs

Junta 42

Not that your customers are like Guinea Pigs, but the same behaviors apply. A content marketing initiative, be it a blog, enewsletter or custom magazine, is a promise to your customers. About a month ago, we brought home our first pet.a

Spot 21

Top 10 Triggered B2B Email Marketing Campaigns

Anything Goes Marketing

One of the themes for marketers in 2009 is “doing more with less”. It’s at times like this when you need a bounce in your step and powerful tools that will make it easy to keep you engaged with customers and prospects but allow you to leave work at a reasonable hour.

Social Media Stages of Involvement - Where You Should Be Spending Your Time

Junta 42

Great social media presentation short by Andrew Davis from TippingPoint Labs given last week at Custom Media Day in New York City. The video is three minutes long and worth the time. DISCLAIMER: I took this with my new Flip camera, which I love.

Interviews and Content Marketing - Ambal Balakrishnan

B2B Marketing Zone Posts

Some other bits of background about Ambal: Ambal’s book “Content Marketing Tweets: Bite sized tips on creating compelling content your customers and prospects will love&# will be published in late 2009. Social Media (including blogging, twitter etc) is about building trust and relationships with our prospects, customer and community.

Practical Public Speaking Tips from Janet Jordan of Keynote Communications

Savvy B2B Marketing

You can assume you have a great message, but you'll never be sure unless you check in with your audience, whether they are your peers, customers, analysts, or the press.

Practical Public Speaking Tips from Janet Jordan of Keynote Communications

Savvy B2B Marketing

You can assume you have a great message, but you'll never be sure unless you check in with your audience, whether they are your peers, customers, analysts, or the press.

Launch International - Marketing for Technology Companies: Sales Enablement for Technology Companies

delicious b2bmarketing

See Samples We focus on marketing for sales enablement —we are experts at building the messages and tools that help salespeople close business faster and customers buy from you. The worlds largest and most successful technology companies arm their direct and indirect sales organizations with marketing, sales enablement and sales tools developed by Launch International.

Five Guys Burgers and Fries Really Understand in Person Content Marketing

Content Marketing Today

While working on a client project, I had the opportunity to learn about the way they operate their restaurants–and how they think about their customers and their employees. Five Guys is all about great food and very happy customers. They understand their customers.

Email Autoresponders 2.0 in B2B Marketing

Anything Goes Marketing

I was inspired this morning after my 11 cups of coffee by a former customer and now colleague, Heather Foeh and her blog post " Friday Quick Tip: Re-Visit Your Autoresponders ".

Content Marketing Gaining in Popularity

Junta 42

From April to July, 2009, there were an average of 15.59 Subscribe    -    Junta42    -    Custom Content Experts    -    Get the Book I had two phone calls this morning from colleagues that asked about the popularity of the term " content marketing " In looking at trend lines for "content marketing" on icerocket.com, the buzz over content marketing has doubled over the past two years.

Buzz 16