How a Global Distributor’s Online Community for Engineers Pays Rich Dividends
Industrial Marketing Today
MARCH 8, 2011
Sometimes it feels like you are operating in a vacuum where nobody seems to be listening or responding to your initiatives. It is heartening then to read about an industrial company’s success in building an engineering community, which in turn generates leads, produces sales and increases the company’s awareness among its target audience. In “Who says engineers don’t know how to have fun?” The company didn’t set out to build a site for generating new leads.