Convince & Convert

SEPTEMBER 7, 2010

His “Pull and Stay&# advice; segmenting customers into barrels; platforming; social currency, and other concepts are instantly applicable to real world marketing challenges fitting a wide variety of circumstances. As a business owner your goal needs to be having no gap at all, optimizing every point of contact with your customer.&#

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

Convince & Convert

AUGUST 16, 2010

I’ll continue publishing the Social Media Messenger after a short hiatus. If you’re signed up to receive Convince & Convert blog posts via email, or if you’re a subscriber to The Social Media Messenger – my other email publication – you should be receiving the 3-2-1. All rights reserved.

Newsletter 114

Newsletter Social Media Media Paid Search Agency 114

Convince & Convert

FEBRUARY 15, 2010

To best develop thriving, mutually beneficial relationships with your customers, think of your social communication and email communication programs as two rungs on a content ladder. Sure, social media is rooted in conversations, and listening to your customers and then responding on the social Web is a pillar of social media.

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Convince & Convert

MARCH 25, 2010

Swix also plans to publish its own API so that third-parties can push and pull Swix data into other applications. They’ve only been around approximately 8 weeks, and they already have thousands of customers. Mr. Lake told me that beta customers are likely to receive a discount when Swix switches over to a monthly fee service.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

APRIL 15, 2010

Content marketing is perhaps alone in its ability to be a successful endeavor at every phase of the customer lifecycle: When a potential customer is using Google to research new digital cameras, what is going to get them to a Kodak site? But, when the next issue is printed, unless you advertise again, the flow of new customers stops.

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Paid Content Content Marketing Paid Search Agency Planning 124

Convince & Convert

SEPTEMBER 20, 2010

This is because B2B has a smaller potential customer base, a higher average price point, and a customer decision funnel that is more influenced by word of mouth and reputation. In fact, social media can be MORE transformative for a B2B company than a B2C company. 2) B2B and B2C are really not that different, on many levels.

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Social Media Media Webinar Metrics Marketing & Strategy 147

Convince & Convert

APRIL 20, 2010

Last week, I co-published a white paper with Chris Baggott , the CEO of Compendium Blogware (I’m on their advisory board). link] (great tip from @jaybaer) [link] AlzayCalhoun Using the "long tail" to reach even more customers [link] [link] interlinkONE "Does Your Blog Have a Long Tail?"

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Convince & Convert

MAY 26, 2010

Content creation and content marketing will continue to allow companies to capitalize on the fact that every customer is now a reporter. What Kodak said about connecting with customers is spot on! Doing that will help empower publishers to use video more effectively. link] Patrick Reyes WATCH & READ THIS!

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Social Media Media Paid Search Agency Video Marketing 134

Convince & Convert

JUNE 11, 2010

We also have an outstanding publisher ( Wiley & Sons ), and a fortuitously patient, experienced editor ( Shannon Vargo ) guiding us through the obstacle course. Customers can be won or lost, every second of every day. Plus, it’s like the personal trainer scenario. I can’t miss deadlines, because Amber will kill me.

Webinar Metrics 124

Webinar Metrics Paid Search Agency Social Media Ad Exchange 124

Convince & Convert

APRIL 6, 2010

Remember, your most important customer is Google, and your content ladder needs to maximize your chances for search success. To create an efficient ladder, you must understand the comparative publishing schedules that you typically employ for each of these outposts. Your actual customer is. (Re: What do you think? Worth a try?

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Paid Content Ad Building Brand Identity Branding 143

Convince & Convert

AUGUST 11, 2010

On The Road Again If you’re reading this on the day it’s published, me and my family are somewhere between Albuquerque and Oklahoma City , with cars full of kids, the dog, the cat, the snake, the lizard, and 8 cases of wine. All these pine trees are starting to look the same. And my laptop. So, Bloomington it is.

Social Media 115

Social Media Media Webinar Metrics Marketing & Strategy 115

Convince & Convert

AUGUST 10, 2010

Last week, I interviewed three men that are helping create an all-new field of marketing and customer service – the emerging discipline of influence mining. Raj Kadam is CEO of Viralheat , a social media listening platform (disclosure: I am a paid customer of Viralheat). Should companies treat customers differently?

Paid Content 133

Paid Content CRM Paid Search Agency Social Media 133

Convince & Convert

JUNE 3, 2010

We’re crying about BP too, but for a whole other reason. Billions of dollars. A coven of PR practitioners. And they can’t get just two little words right. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

Social Media 156

Social Media Media PR Webinar Metrics 156

Convince & Convert

AUGUST 18, 2010

Wanting to be at the center of a new way to communicate to customers and prospects is a worthy objective. Better question: How can we encourage existing customers to truly engage with our clients on the social Web? Better question: How can we optimize a video so that prospective customers find it in search results?

PR 160

PR Social Media Paid Content Media 160

Online Marketing Institute

MARCH 30, 2011

Curation brings brands and customers together : elevating brand visibility/buzz (76 percent) and lead generation (48 percent) were also top objectives. Yes, we are all publishers now , but the evolution from marketing departments to more of a publishing department will still take years for most brands to transform into.

Curation 40

Curation B2B Thought Leadership Content Privacy Policies 40

Convince & Convert

SEPTEMBER 21, 2010

How to Create a Share of Voice Report Get Shorty – The Elevator Pitch is Dead Finding Your Mass Influencers Among Your Customers 4 Detective Tricks to Find Your Customers in Social Media Does Your Facebook Page Have a Pulse? On a related point, overlap in social media isn’t as large as we (or at least me) thinks it is. #19

Social Media 141

Social Media Media Webinar Metrics Marketing & Strategy 141

Convince & Convert

SEPTEMBER 20, 2010

19% seek customer support. I maintain that as Facebook continues to tie together the real-time Web with the open graph, Twitter usage will inexorably shift from person to person connectivity, to customer to company connectivity. Even though half your customers may not be tweeting or retweeting, they ARE watching, reading, and clicking.

Social Media 159

Social Media Media Stats Statistics 159

Convince & Convert

MARCH 18, 2010

Sure, social media differs from the marketing we’re used to in that it puts the company and our customers on the same – rather than opposing – teams. I’m not talking necessarily about acquiring new customers, but rather using social media to keep the customers we’ve already earned.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Online Marketing Institute

OCTOBER 1, 2010

There are at least a few points of entry to integrate your corporate website: 1) Extending your corporate websites to social networks, 2) Allowing for customers voices through reviews and ratings, 3) Aggregating the discussion back on your own website. you turn your customers into company/brand ambassadors.

Social Networks 40

Social Networks Enterprise Management Marketing Websites Work Management 40

Convince & Convert

AUGUST 31, 2010

Opening the kimono and giving customers and prospects a better sense of who is part of the company, how that company operates, and what it stands for in a less formal, more spontaneous fashion is doable. Another way of saying it: imagine if we treated customer relationships like we do our dearest and most important friendships.

Conversion 116

Conversion Paid Search Agency Social Media Advertising Agencies 116

Convince & Convert

AUGUST 26, 2010

You need to be creating custom charts and graphs and ideas that speak directly to the operational realities of each client. Assuming you want to dive into the pool of custom graph creation and data manipulation, you’ll probably do so in Microsoft Excel. or engaged in brand reputation management, often on a weekly basis. .

Social Media 119

Social Media Media Webinar Metrics Work Management 119

Convince & Convert

SEPTEMBER 1, 2010

There’s a huge gap between the perception of social media as an instant, free, can’t miss marketing opportunity and the reality of social media as a long-term, time-intensive customer loyalty and brand advocacy opportunity. I’m calling my publisher! This has happened before online.

Social Media 120

Social Media Media Paid Search Agency Advertising Agencies 120

Convince & Convert

MAY 19, 2010

The shift in marketing dollars from traditional advertising mediums to the emerging media available to us via the Internet has more to do with the customers’ behavior than the seller. Jeff Ogden, the Fearless Competitor President, Find New Customers [link] [link] [link] Ann Marie Bland Why D.I.S. Love the graphic too.

Social Media 137

Social Media Media Webinar Metrics Marketing & Strategy 137

Convince & Convert

JUNE 3, 2010

But things kept speeding up – companies’ increasing customer data needs necessitated more complex forms, that were faster and more easily modified. I think Netflix is a great example of this quandary, as their customer preference data & the recommendation engine that sits on top of it are key to their biz model.

Social Media 110

Social Media Media Webinar Metrics Marketing & Strategy 110

Convince & Convert

AUGUST 4, 2010

Do you know why you don’t get angry when customers call customer service and say all kinds of crazy, depressing stuff about your brand? But meanwhile, you need to recognize that the ire you direct at the customer that DARED to slam you in a blog comment is wholly misplaced. Your problem isn’t social media negativity.

Social Media 130

Social Media Media Webinar Metrics Marketing & Strategy 130

Convince & Convert

AUGUST 3, 2010

Like a fussy deconstructed salad at a downtown restaurant with ridiculous unisex bathrooms, Facebook wants us to publish in tiny bursts of words, pictures, videos, and single purpose apps, rather than the page-length containers and complicated databases of yore. Incidentally, this is why Google is so afraid of Facebook.

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 3, 2010

Like a fussy deconstructed salad at a downtown restaurant with ridiculous unisex bathrooms, Facebook wants us to publish in tiny bursts of words, pictures, videos, and single purpose apps, rather than the page-length containers and complicated databases of yore. Incidentally, this is why Google is so afraid of Facebook.

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167

Single Grain

MARCH 7, 2022

With the launch of Bitcoin in 2009, the decentralized cryptocurrency market powered by blockchain gained massive success. Traditional PR agencies may still use the older tactics of publishing press releases for a product that might not generate the required results for crypto companies. Year Founded: 2009. Budget: $10,000+.

Advertising Agencies 52

Advertising Agencies PR Paid Search Agency Ad Agencies 52

Convince & Convert

SEPTEMBER 2, 2010

Getting publisher to agree was different. The stuff that we think our customers don’t care about, they actually DO care about. After that, it was Match.com, and from then on I have never stopped trying new ways to connect. For business? But predominantly I love social media personally. link] jaybaer It was easy for us to agree.

Social Media 153

Social Media Media Webinar Metrics Marketing & Strategy 153

Convince & Convert

APRIL 27, 2010

We also have the shortbread cookie, which has finally returned to the air after three and one half years of customer requests. Why can’t you make your FAQ a marketing and sales tool, instead of a necessary evil? Personally, I've had terrible customer experience with US Airways and unfortunately this doesn't change that.

Social Media 131

Social Media Media Webinar Metrics Marketing & Strategy 131

Convince & Convert

SEPTEMBER 20, 2010

We are spending countless employee hours tweeting, retweeting, responding to tweets, figuring out whom to follow, secretly following celebs and athletes, and designing custom Twitter backgrounds. Nobody forced companies to get involved with their customers in this way. We just did it voluntarily. And for what? Interaction.

Twitter 145

Twitter CRM Business Paid Search Agency 145

Convince & Convert

SEPTEMBER 21, 2010

There is More Than One SXSW As the conference continues to grow (interactive registrations up 40% over 2009, to more than 15,000 total), attendee segmentation follows apace. Start-up Sticky Bits exhibited at the conference, and their version of QR with custom content, integrated statistics, and crowd-sourced notes may have real promise.

Social Media 126

Social Media Media Paid Content Conference 126