Trending Sources

The Eight Best Social CRM Tools

Webbiquity

Social customer relationship management (CRM) was being written about as a distinct product category as far back as 2008, but market interest really began to take off the following year. How does social CRM differ from traditional CRM? 6) Base CRM. 7) Zoho CRM.

CRM 79

SalesFusion Combines Online and Offline Marketing with CRM

Customer Experience Matrix

Summary: SalesFusion combines all channels within marketing, and merges marketing automation with CRM as well. This breadth isn’t accompanied by tremendous depth: SalesFusion’s campaign management and built-in CRM tools are a bit limited. But the system does offer a comprehensive solution for smaller firms and, at least on the CRM side, can integrate with more powerful solutions including Salesforce.com , Microsoft Dynamics CRM and Siebel CRM On Demand.

CRM 2

Jesubi Doubles Sales Prospecting Efficiency

Customer Experience Matrix

You may not want to replace your CRM system with Jesubi, but dedicated prospecting teams should take a close look. The flash show when you enter the company’s Web site could easily be mistaken for a demand generation product – it lists campaign workflow, list segmentation, email templates, Salesforce.com integration and dynamic reporting. Building these links is difficult in most CRM software and virtually impossible in marketing automation systems.

Entiera Offers Consumer Marketing Automation Software as a Service

Customer Experience Matrix

My template for demand generation systems includes outbound email, landing pages, lead scoring, nurturing campaigns, and CRM integration, while my template for (consumer) marketing automation has planning, project management, content management, execution, and analysis. Thus, Entiera offers all five elements of my consumer marketing automation template. Users can build and reuse standard execution templates for specific destinations.

SiteCore Adds Analytics and Marketing To Web Content Management

Customer Experience Matrix

Capturing detailed information with such systems involves much more than adding one code snippet to a shared page template. Systems for other channels then would connect with the Web database in the same way that auxiliary channels are (sometimes) now integrated with a central Customer Relationship Management (CRM) system. For companies where the Web and CRM are both important independent systems, marketing automation is an ally they may both wish to annex.

True Influence Opens a Window into Future Demand Generation

Customer Experience Matrix

In a third stage, variety diminishes as widely successful approaches become templates for standard configurations. Like all demand generation systems, True Influence can import lists, send emails, create Web forms and surveys, score leads, set up multi-step campaigns, and integrate with CRM systems. The system includes a resource library for both internal assets (templates, emails, Web forms, etc.)

Demand Generation Usability Scores - Part 1

Customer Experience Matrix

In both cases, I see the basic flow as an outbound email, landing page, multi-step nurturing campaign, lead scoring, and transfer to a CRM system for sales followup. Share marketing assets across campaigns Eloqua Manticore Technology Market2Lead Marketbright Marketo Neolane Silverpop Engage B2B 1 1 1 0 1 1 1 Live templates for asset frames. Assets are built in layered templates with common elements such as headers, footers and styles.

Review: Six Small Business CMS and Web Marketing Systems

Webbiquity

Should you look at something beyond a CMS—a web marketing system (WMS), that provides additional functions like customer relationship management (CRM) and email? But if you can live within a template (and most of these tools do offer a respectable array of options), you can save thousands of dollars on design and coding costs. Genoo doesn’t provide native CRM functionality, but does have a pre-built integration to Salesforce.com.

LeadLife Mixes Advanced and Simple Features

Customer Experience Matrix

But it lacks other features that are equally advanced: approval workflows, templates linked to deployed content, split tests, campaign actions to update data values, support for channels beyond email, and, most important, any way to direct leads from one campaign to another. Actions can send the lead to the CRM system, assign the lead to an owner, and send the owner an email.

Treehouse Interactive MarketingView Combines Demand Generation with Campaign ROI Tracking

Customer Experience Matrix

It provides a pretty typical email builder, with a graphical editor that lets users modify HTML templates and insert personalization variables. Since the available actions include all the basic campaign tasks – sending an email, adding a name to a list, sending a lead to the CRM system, notifying a salesperson, and sending another form – it does give users pretty much the same functionality as a conventional approach.

12 Social Media Tools for B2B Pre-Event Marketing

delicious b2bmarketing

Eventbrite provides everything you need including custom page templates and the ability to sell tickets.

Marketing Features in Salesforce Summer 09

Modern B2B Marketing

  Some of my favorite new features are: Campaign Member Fields in Email Templates is great because you can put an email template in Salesforce for your sales team to use that references a field from a campaign, which could never be done before.   To set up email templates, click Setup |Communication Templates | Email Templates. After July 2009, you can create Custom Fields on Campaign Member Records.

Sales and Marketing Alignment: Thought Leadership with Jill Konrath

Modern B2B Marketing

m talking about things like email messaging, provocative questions, ROI analysis tools, voicemail scripts, presentation templates. These services alert marketers and sellers to key events, management changes, and more -- all within their CRM system. The next interview in the B2B Marketing thought leader interview series is with Jill Konrath, Chief Sales Officer and Author of Selling to Big Companies.

Hard Data to Justify Your Marketing Automation Investment

Customer Experience Matrix

This paper contains step-by-step instructions for building a business case and even a link to a slide deck you can use as a template. Second, they also report improvements that respondents specifically said were “a result of integration between marketing technologies and CRM”.) Summary: So you want some hard numbers to prove the value of marketing automation? Here's a bunch.

True Social Selling

Modern B2B Marketing

Sales can view a list of all of their leads in their CRM. Sales can sort their leads in their CRM by priority, allowing them to contact leads when they need the most attention. Sales can see the companies in their territory that visit your website, and can access and import key contacts at those organizations into their CRM. Sales must learn to use new email tools inside their CRM or other external tools requiring training. Email templates are kept in the CRM.

Building a ROMI Calculator

delicious b2bmarketing

The latest developments in Sales and Marketing Automation, especially the automatic link-up between CRM and Demand Generation software, remove much of the complexity.

Tom Pisello: The ROI Guy: The IT Hierarchy of Needs: Categorizing.

The ROI Guy

Holiday Wish 1: On-demand CRM Solutions Twitter Updates Facebook Badge Followers Visistat Simple template.

ROI 4

Tom Pisello: The ROI Guy: Is Return on Customer (ROC) a good.

The ROI Guy

Return on Customer (ROC) is a Pepper’s and Rogers twist on normal return on investment (ROI) analysis to help companies quantify the returns from various marketing and CRM initiatives. What is the best time-frame to use for CRM ROI? Time Frame for Measuring CRM ROI?

ROI 1

Tom Pisello: The ROI Guy: Hard and Soft ROI - The differences and.

The ROI Guy

Improved up-sell / cross-sell is a good example of an indirect benefit from a new CRM system that helps the call center improve its interaction with customers. Visit [link] for free access to a CRM tool which can help to quantify both the hard and soft benefits (registration required).

ROI 1

Top 56 B2B Marketing Posts October 2010

B2B Marketing Zone Posts

Awareness of Twitter has exploded; 87% of Americans said they were “familiar with” Twitter in a poll taken earlier this year, versus just 5% in 2008 and 26% in 2009. Social CRM: Curb Your Enthusiasm , October 7, 2010 If you’re a marketer in a medium-to large-sized B2B company, you’re almost certainly using customer relationship management (CRM) software to track your customers and prospects. We have guides, templates and checklists for just about everything we do.

B2B 0

Tom Pisello: The ROI Guy: TCA Champ - Oracle or Microsoft SQL Server?

The ROI Guy

What is the best time-frame to use for CRM ROI? Time Frame for Measuring CRM ROI? ► May (2) ► April (4) ► 2005 (38) ► December (38) Twitter Updates Facebook Badge Followers Visistat Simple template.

ROI 1