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SalesFusion Combines Online and Offline Marketing with CRM

Customer Experience Matrix

Summary: SalesFusion combines all channels within marketing, and merges marketing automation with CRM as well. This breadth isn’t accompanied by tremendous depth: SalesFusion’s campaign management and built-in CRM tools are a bit limited. But the system does offer a comprehensive solution for smaller firms and, at least on the CRM side, can integrate with more powerful solutions including Salesforce.com , Microsoft Dynamics CRM and Siebel CRM On Demand.

Jesubi Doubles Sales Prospecting Efficiency

Customer Experience Matrix

You may not want to replace your CRM system with Jesubi, but dedicated prospecting teams should take a close look. The flash show when you enter the company’s Web site could easily be mistaken for a demand generation product – it lists campaign workflow, list segmentation, email templates, Salesforce.com integration and dynamic reporting. Building these links is difficult in most CRM software and virtually impossible in marketing automation systems.

Review: Six Small Business CMS and Web Marketing Systems

Webbiquity

Should you look at something beyond a CMS—a web marketing system (WMS), that provides additional functions like customer relationship management (CRM) and email? But if you can live within a template (and most of these tools do offer a respectable array of options), you can save thousands of dollars on design and coding costs. Genoo doesn’t provide native CRM functionality, but does have a pre-built integration to Salesforce.com.

Marqui Combines Content Management and Demand Generation

Customer Experience Matrix

Encroachment by CMS systems poses another strategic threat to stand-alone demand generation vendors, who (at least in my opinion) are already in danger of being absorbed into CRM suites because of the need for closer integration between sales and marketing. To accentuate the positive, the system provides hierarchical folders for marketing assets, version tracking, expiration dates, advanced templates, and fine-grained user rights management.

LeadLife Mixes Advanced and Simple Features

Customer Experience Matrix

But it lacks other features that are equally advanced: approval workflows, templates linked to deployed content, split tests, campaign actions to update data values, support for channels beyond email, and, most important, any way to direct leads from one campaign to another. Actions can send the lead to the CRM system, assign the lead to an owner, and send the owner an email.

Marketing Features in Salesforce Summer 09

Modern B2B Marketing

There are many new features for marketer to check out in the Summer 09 release of Salesforce.com.   Some of my favorite new features are: Campaign Member Fields in Email Templates is great because you can put an email template in Salesforce for your sales team to use that references a field from a campaign, which could never be done before.   To set up email templates, click Setup |Communication Templates | Email Templates.