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Top Automated Marketing Personalization Tactics

Anything Goes Marketing

There is a lot of talk these days that personalization is back in marketing but what does that really mean and what are some of the tactics you can use? A personalized approach facilitates this process. The trick is to create this type of personalized experience that will drive sales but to make it easy for marketing to execute and not break the marketing budget bank. For example, some sports teams can experiment having communications personalized from their players.

Rick Short Explains How to Turn Staff Into Prolific Bloggers

delicious b2bmarketing

This, theoretically, delivers customer contacts on targeted topics-leading to increased sales, as well as insight into future opportunities (technologies, developments, etc.). To me it involves things like time, money, utilization rates, and (most importantly) contact generation.

B2B Marketing | Business to Business Marketing Information Portal

delicious b2bmarketing

B2B Marketing News SMEs flock to BT Tradespace 10 June 2009, 11:30 GMT BT Tradespace has announced 400 per cent year-on-year growth. Go to the Branding Knowledge Bank CASE STUDY: Affiniti Creating new brand identity post merger CASE STUDY: Ai Data Intelligence The creation of a new brand with energy and personality HOW TO. Edward Appleton 15 June 2009 Alternative marketing goes mainstream Scot McKee 11 June 2009 Dont hurt me Arch.Im

5 Secrets of Creating Successful Marketing One-Sheets

B2B Marketing Traction

When I pass out my one sheet, my networking colleagues are more apt to connect with me on a more personal level (what some call the “back of the business card”): “I’m from Maine/New England, too!” “I One example is a free consultation or assessment in person or on the phone. Tweet.

CPA 25

My List of Demand Generation Vendors, and Who They Sell To

Customer Experience Matrix

This has more to do with the degree of personal selling (and after-sale service) than anything else. I haven't had a chance to review either product personally.) - Small Business: these products are sold to small businesses, often with just one or two people in the marketing department. Starting prices are all over the map; I've assigned vendors to this category based on a combination of pricing, features and my personal sense of their business.

Crunchy, salty, nutritious news & views on B2B marketing for technology companies | Velocity - the B2B marketing acceleration agency for technology companies

delicious b2bmarketing

Home > Our blog HOME | RSS FEEDS | SITEMAP | CLIENT ZONE | CONTACT US Our blog About Velocity Our clients What we do Who we are Recent posts The white paper is dead…or is it? A few people were so incensed they contacted me to say I was talking nonsense. So click here to find out whether they changed my mind… Read more… Stan Woods | June 16th, 2009 | one comment The Content Marketing Workbook It’s here.

Paper 12

Best Social Media Stats, Facts and Marketing Research of 2010


For example, women (63%) are more likely than men (56%) to post comments and likes to their profile, suggesting that women show a greater tendency to engage in personal communication. last year (2009). search volume rose 16% from 2009 to 2010.

Stats 77

ClickInsights: What was your "Aha" moment in 2009? - Part 2

Ambal's Amusings

I have invited our Panel of B2B Marketing Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? B2B Lead Generation Benchmark Study 2009. We simply must take the first step - to connect on a personal, open and honest level.

B2B Lead Generation Checklist: 22 Success Tips

Sales Lead Insights

Talk second-person (lead with you and your instead of we and our). ? If you'd like to learn more, please use my Contact Form , call me directly at 1-800-944-5553 or +1-401-294-7730, or check out the marketing consulting or speaking and training pages on my website. What do I like best about being a B2B lead generation consultant? The fun part is I get to work with some of the best people at the best companies in the business.

Smashmouth Review - LeadLander - Who's Really Visiting Your Site?

Smashmouth Marketing

We checked the companies out with the LeadLander Jigsaw link, and were able to identify 2-3 marketing contacts per company. We were able to contact 2 of the companies that visited that day by phone and were able to set appointments with both for further discussions (yes, we use our own service). With one click you can see all the contacts at the company that visited.

Marketo Sales Insight Expands Salesforce Access to Marketing Data

Customer Experience Matrix

I had a personal demonstration last week (are you impressed?), ability to track anonymous Web visits within the sales person’s territory, using IP lookup to identify the visiting company and location. This can be integrated with Demandbase and Jigsaw to download the names of contacts at those firms. The system can also open a window to LinkedIn to let the sales rep find network contacts of her own.

B2B Search Marketing: 5 Must-Read Tips - Online Marketing Blog

delicious b2bmarketing

Personal pages such as "my product" inclusions really boost repeat business. Personally I am a great fan of using PPC & Analytics to find out what search terms people actually use.

P2P 7

How NOT to pitch a blog | Online Marketing Blog

delicious b2bmarketing

Home About Resources Archives Subscribe Consulting Contact How NOT to pitch a blog 29 Comments | Posted by Lee Odden on Aug 29th, 2007 in Blog Marketing , Blogging , Online Marketing , Online PR In the past I’ve written about blogger relations offering tips on how marketers or PR professionals ought to present their story ideas to bloggers. Sandwich that summary with a personalized message and you may just get somewhere. Keep it small, relevant and personal.

How Trade Publications Can Capitalize on Content Marketing and Social Media


Personally, I believe that trade pubs can continue to play an important role in the distribution of industry-specific, niche content to focused groups of readers due to several advantages they have over other channels.

4 Ways to be a Better B2B Twitterer


More personal, relationship-building conversations on off-topic subjects (e.g. There's a tremendous amount of interest in Twitter among b2b marketers. I'm frequently asked by clients and prospective clients, "What should I tweet about?" Nobody wants to be a dork.


Best of 2009 (So Far): Social Media Marketing, Part 4


With the rapidly increasing use of social media tools for marketing and PR comes growing pressure to demonstrate results. But what metrics are really most appropriate for social media measurement?

Best of 2009 (So Far): SEO Guidance, Part 2


What two simple words answer almost every SEO question? What common SEO mistakes should you watch out for? How do you create a 301 redirect? Better yet, how can you avoid having to create one? What key trends in search should you be aware of, and how can you adapt to them?

Three steps for B2B marketers to build a personal social media presence

Chris Koch

In my last post, I hope I convinced you why you should establish a personal presence in social media even if your company hasn’t done so yet. In pursuing a personal presence in social media, I had it easier than you will. You may have to adopt a more split business personality (and do more work). But his personal presence in social media is based on sharing best practices in B2B and social media generally—there’s nary a mention of his company or his day job.

Best of 2009 (So Far): Blogging for Business, Part 1


Michael VanDeMar Social Media Today Crystal King Forrester survey company blogs JupiterResearch/BuzzLogic Conversation Marketing Ian Lurie Remarkablogger Michael Martine Contact Tom Pick: tomATwebmarketcentralDOTcom. How can you attract more traffic to your blog? Generate more comments?

Best of 2009 (So Far): Twitter Tips and Tactics, Part 2


but in the end concedes that "Twitter is ripe for experimentation," and advises marketers to "be true to your brand personality and ethos and play with this (not so) new tool." What are the four stages of Twitter enlightenment? How important is Twitter for business?


Best Email Marketing Strategies and Tactics of 2009


Janine Popick offers helpful tips for increasing email click-throughs including image liks, headline links, free gifts, expiration dates and personalization. MarketingSherpa’s 2009 Email Awards Gallery: Get Inspired by These Exceptional Campaigns by MarketingSherpa. Wendy Roth recommends clear language and calls to action, personalization, time-sensitive offers and other techniques for maximizing the impact of this critical element in email campaigns.

The Networker's Dream

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Networker’s Dream Ever been in a situation where you are trying to get a hold of someone or get introduced to another person but just can’t figure out how?

Best of 2009 (So Far): Twitter Tips and Tactics, Part 1


Despite a recent dip in users, Twitter remains a hot social media platform (and arguably a better venue for b2b marketers than Facebook). Bloggers not only use Twitter to promote their content, but writing about Twitter frequently is their content.

Adjusting to the new sales strategies with Anthony Iannarino

grow - Practical Marketing Solutions

The story of my book KNOWN is really about how successful people establish a personal brand in the digital age. Like many people in my book, Anthony overcame severe personal obstacles to become known — in his case, a surgery that removed part of his brain! By Mark Schaefer.

Email Marketing Metrics You Should be Tracking

Anything Goes Marketing

Sometimes it’s What’s Missing That Counts I was reading MarketingSherpa’s 2009 Email Marketing Benchmarking Guide looking for useful metrics and tips. A common theme in 2009 is that marketers need to prove the value of their marketing spend in even greater detail.

5 Mistakes B2B Marketers Need to Avoid in 2010

Anything Goes Marketing

2009 has been a long year but as I reflect back on my many conversations, I've created a top 5 list of items to avoid in 2010: 1. I highly recommend that you query your database to understand how "active" your contacts are.

Tempted to Do Away With Registration Forms? Think Again.

The Point

Offering up pre-populated landing pages gives contacts the opportunity to update outdated or incorrect information, serving to maintain and improve the quality of your CRM data.

Using Social Media to Deepen Customer Relations

Buzz Marketing for Technology

Today’s customer support through Contact Centers typically feels anonymous. When was the last time you had a truly personal interaction with a Contact Center employee? This is the reason that customers feel a lack of intimacy with the Contact Center.

B2B Marketing Trends From Eloqua Experience 09 Via Twitter

Anything Goes Marketing

lauraramos : #EE09: Omniture says realtime alerts increased contact ratios by to 100X and increased opportuntiies generated by 21X vs. no tools/process. EE09 Eloqua : Omniture: EVERY email must be personalized and relevant.

Why Social Strategies are Difficult for Agencies to execute?

Buzz Marketing for Technology

But where Agencies typically are challenged is on the “who” part of the equation – “who” will be the person best suited to represent the brand for a particular type of conversation. Many agencies today are offering Social Media services (if they aren’t they need to).

Sharing Space: Marketing and Sales

Anything Goes Marketing

I personally wouldn’t have it any other way. How are the best in class companies still reaching their 2009 targets? Just the other day a marketer showed me a custom link they added to that integrated LinkedIn to the contact and lead records.

B2B 2

My Blog got me a New Job and a Book Deal!

Buzz Marketing for Technology

Bottom line over the last 3 years my blog has helped me build a strong personal brand as I worked hard in my off hours for my blog become: Voted #2 on the Junta 42 list, Voted a Top Blog to Watch in 2008 and 2009, listed on the Top 20 Marketing Blogs as well as on the AdAge 150 with over 1800 Twitter followers, 1900 RSS readers and 6500 email subscribers! Tags: Personal Branding Social Networking Blogging Buzz Marketing

Web Leads - Pounce, Pause, Nurture or Wait?

Smashmouth Marketing

In fact, the typical style of me and my team is to see if we can't research the person a bit, learn a little about their company, see if we may already know them or someone that knows them, and then proceed. A few weeks ago I published a product review of LeadLander.

Web Leads - Pounce, Pause, Nurture or Wait?

Smashmouth Marketing

In fact, the typical style of me and my team is to see if we can't research the person a bit, learn a little about their company, see if we may already know them or someone that knows them, and then proceed. A few weeks ago I published a product review of LeadLander.

ClickInsights: 3 important components that will make a great case study

Ambal's Amusings

Even better, use quotes from more than one person and layer them throughout your paper. Instead, guide them to the next logical step, whether that's downloading more of your content, signing up for a webinar or demo, or contacting your sales team.

ActiveConversion Review - SMB Lead Management


It integrates with Jigsaw to show company details like revenue, and available contacts for a specific company: contacts can be bought for $1 each directly at Jigsaw. After that, the (previously anonymous) website sessions are linked to a specific person.

Article: Producing High-Value Customer Success Stories


Contacts. Are you talking to the right person within the customer organization? Do you need to involve or get approval from the customer's public relations person before starting the interviews or publishing the story?