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20 LinkedIn Groups Every Marketer Should Join

Hubspot

What these marketing pros may not realize, though, is they can easily access the latest marketing news and insights from well-known names in the field -- and even join in on interesting marketing conversations -- through LinkedIn groups. 5) B2B Technology Marketing Community.

Rick Short Explains How to Turn Staff Into Prolific Bloggers

delicious b2bmarketing

Website Grader Badge Connect with Us HubSpot on Facebook HubSpot on Twitter InboundMarketers LinkedIn Group ProMarketers Facebook Group Subscribe to Blog RSS Want to share your Inbound Marketing advice with the community? How do you justify so much company time devoted to blogging?

Trending Sources

Crunchy, salty, nutritious news & views on B2B marketing for technology companies | Velocity - the B2B marketing acceleration agency for technology companies

delicious b2bmarketing

So click here to find out whether they changed my mind… Read more… Stan Woods | June 16th, 2009 | one comment The Content Marketing Workbook It’s here. Read more… Doug Kessler | June 11th, 2009 | 3 comments Choose your patients carefully The most respected surgeons in the world have the best survival rates. We… Read more… Neil Stoneman | May 8th, 2009 | 4 comments Why we steal from our clients.

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The Fun Theory: How to Change Behavior

The Effective Marketer

Corporate America usually relies on some form of compensation system which basically uses a reward/punishment method that tries to coerce people into doing what the company wants. And how about your staff or your company’s employees?

Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity

However, that figure rises if you work for a company generating at least $10 million in annual revenue, or you’re in management (in which case it’s $109,000). Social Media 3Q Update: Who Uses Facebook, Twitter, LinkedIn, & MySpace? Social Media Use in Big Companies.

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5 Mistakes B2B Marketers Need to Avoid in 2010

Anything Goes Marketing

2009 has been a long year but as I reflect back on my many conversations, I've created a top 5 list of items to avoid in 2010: 1. If you’re company is just breaking ground in this area, at the very least make a commitment to listen to what people are saying about you.

55 (of the) Best Social Media Tips, Tactics and Tools of 2010

Webbiquity

If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009.

Social Media Success Stories

Anything Goes Marketing

LinkedIn: Starting an Alumni Group When Linkedin started a groups feature (like Facebook groups) I thought about how I could network with former colleagues. LinkedIn tip : Look for ways that you can create niche groups that pull together people with similar interests.

Online Marketing News in 2009: The Year’s Hottest Events

Modern B2B Marketing

Here is our 2009 year in review. December 2009 Online Marketing News. Top word of 2009: Twitter. November 2009 Online Marketing News. Linkedin and Twitter integrate. Salesforce.com announces Chatter, social computing for enterprise companies. October 2009 Online Marketing News. A Robert Half Technology study announces 54% of companies blog social media sites. September 2009 Online Marketing News. August 2009 Online Marketing News.

Top 10 Marketing Predictions for 2009

Buzz Marketing for Technology

Joe Pulizzi from Junta42 polled content marketers and social media marketers for their best single prediction for 2009 - see the full list of 42 predictions here.

The 2011 #Nifty50 Top Twitter Men Reprise

Webbiquity

It takes a community to build a community. So much of building a community requires understanding people and engaging with them. Now you may wonder, “ How do we build a community? Senior Analyst at Forrester ( @TomGrantForr ) “You don’t build a community.

Magic Quadrant or Magic Numbers? A Judge Will Decide. « The.

The Effective Marketer

Big companies all turn to Gartner’s reports to help them on emerging trends and technologies. Is an interesting lawsuit because it brings up the question of whether these vendor reports can really help or hinder a company’s ability to grow.

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Sales 2.0 and Social Media: Thought Leadership with Anneke Seley

Modern B2B Marketing

Anneke was the twelfth employee at Oracle and the designer of OracleDirect, the company’s revolutionary inside sales operation. we often think about social media - but does it entail more than using Facebook, Twitter and LinkedIn? impacted the success of your company, Phone Works? The sales community has responded enthusiastically to Sales 2.0 Large and small companies across industries are asking for our help defining or assessing their overall sales models.

Three steps for B2B marketers to build a personal social media presence

Chris Koch

In my last post, I hope I convinced you why you should establish a personal presence in social media even if your company hasn’t done so yet. You stand a better chance of learning more about how to accomplish your goals at work if you can engage with a community of people that face all the same challenges you face. Paul has been a B2B marketer for years for companies like BearingPoint and Avaya and has accomplished quite a bit with social media in those jobs.

10 BtoB Marketers Predictions for 2010

Buzz Marketing for Technology

Around this time last year I wrote about some Predictions for 2009 and while I would say 8 out of 10 have already materialized and the other 2 are on their way, it has become clear that this year was the year we past the point of no return on Social Media. Share this on Linkedin.

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marketing action plans

The Effective Marketer

This entry was posted on Tuesday, January 6th, 2009 at 10:17 pm and is filed under Marketing Planning , Marketing Strategy. Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter!

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if you're gonna copy, make it right

The Effective Marketer

How often have you presented an idea to your team or to the company’s senior management only to get asked questions you never yourself considered before?

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get hired in marketing

The Effective Marketer

I was recently hiring a marketing coordinator for my company and once again it became obvious to me that most candidates do a poor job at interviewing. Companies spend a lot of time and money when they need to hire someone and spend even more when they make a wrong hiring decision.

The Networker's Dream

The Effective Marketer

How do you get pass that low level gatekeeper and get an introduction to the real decision maker at the company? Is like LinkedIn on steroids, because not only you can see who’s connected to whom, but also HOW they are connected. Look forward to meeting up with you at BOS 2009.)

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Social Media's Next Victim?

The Effective Marketer

We all like stories of companies that mess up and in the process of trying to clean up their act end up messing up even more. This entry was posted on Friday, November 6th, 2009 at 8:15 am and is filed under Uncategorized. Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter!

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Want proof that the C-suite is into social media? Here it is.

Chris Koch

Most of ITSMA’s clients are B2B marketers from big technology companies that sell big, complex products, services, and solutions. And yet our latest annual survey of 355 buyers of complex IT solutions, How Customers Choose Solution Providers, 2009: The Importance of Personalization, Epiphanies, and Social Media, shows that the door to the C-suite is opening up. There are two rivers of content at conferences.

are you paid enough? new salary survey released

The Effective Marketer

Although his criticism was towards Wall Street financial companies that complain they need hefty compensation packages to attract talented employees, you decide whether it applies to your company as well.

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Driving Traffic to Your Homepage All the Time May Be a Big Mistake

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website Driving Traffic to Your Homepage All the Time May Be a Big Mistake by Achinta Mitra on October 26, 2009 in Industrial Websites , Website Design & Development You’ve read up on all the traffic generation tactics and optimized your site to rank high on major search engines. You do want your Home page to rank high here if your intent is to increase awareness about your company and its industrial valve line.

MarketingSherpa Marketing Summit, Kim Albee of Genoo Talks Social Media Lead Gen

Smashmouth Marketing

This past week was the first in a series of two great conferences, the MarketingSherpa's 6th Annual B2B Marketing Summit 2009 in San Francisco. Her presentation about using LinkedIn successfully to generate leads was popular with the audience. We run a microsite, B2B Online Marketing Pros, for our B2B Online Marketing group on LinkedIn. Test" should be the mantra, so companies can figure out what works best for them.

MarketingSherpa Marketing Summit, Kim Albee of Genoo Talks Social Media Lead Gen

Smashmouth Marketing

This past week was the first in a series of two great conferences, the MarketingSherpa's 6th Annual B2B Marketing Summit 2009 in San Francisco. Her presentation about using LinkedIn successfully to generate leads was popular with the audience. We run a microsite, B2B Online Marketing Pros, for our B2B Online Marketing group on LinkedIn. Test” should be the mantra, so companies can figure out what works best for them.

B2B Marketing Summit: Learn what’s really working best in today’s difficult business environment

Sales Lead Insights

Join me, your B2B marketing peers and other marketing experts at MarketingSherpa’s 6th Annual B2B Marketing Summit 2009. Leveraging white papers, webinars, blogs, Twitter, Facebook and LinkedIn. Finding and building your social communities. Marketing to drive leads and sales from Fortune 500 companies. 23-24 in San Francisco. 5-6 in Boston.

Will Blogging Kill Trade Publications?

grow - Practical Marketing Solutions

Take it away, Jeremy: As the founder of an online publishing company, you might expect my answer to this question to be a resounding and emphatic, “YES!&# … but it isn’t.

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inbound marketing training for free

The Effective Marketer

Class: Social Media and Building Community (GF201) Professor: Chris Brogan, New Marketing Labs Chris Brogan’s presentation was more of a theoretical overview of community building than tools for doing that. Veredict: If you are new to social networks, community building, etc.

Surprising research shows high social media involvement from B2B

grow - Practical Marketing Solutions

I recommend spending time with this survey, but here are some highlights that caught my attention: B2B (defined as companies with >2/3 sales to other companies) actually show as much, or more, involvement in social media as counterparts in B2C.

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effective marketer principle 5: take responsibility for communicating

The Effective Marketer

In marketing is especially important to ensure that the company as a whole is aware of what is being done. The principle of communicating also applies to ensuring the marketing manager gives the necessary information to others in the company to get their jobs done.

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effective marketer principle 8: say “we” rather than “i”

The Effective Marketer

This entry was posted on Friday, February 6th, 2009 at 10:20 pm and is filed under Communication , Teamwork. Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter!

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Why Social Media Is Not For Everyone « The Effective Marketer

The Effective Marketer

Choosing the right social media strategy While some may say that since your employees are already using social media (facebook pages, tweeter accounts, linkedin posts, etc.) How did YOU approach social media at your company? says: July 24, 2009 at 4:41 pm [.]

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effective marketer principle 6: focus on opportunities rather than.

The Effective Marketer

You probably heard of countless stories of how a company faced a crisis situation and was able to turn it around and come out even better than before (remember the Tylenol scandal?

tools of the trade: webinars and online presentations

The Effective Marketer

Understand and map your needs First and foremost, you should list out all the ways in which your company will be using webinars and the platform. These are only some of the questions that you should ask yourself as you are setting up your company’s webinar program.

free stuff that sells. maybe.

The Effective Marketer

We want names, titles, email addresses, phone numbers, company revenues, number of employees, and while we’re at it give us your annual budget too. Will I get sales calls from each company that is presenting a class?

because you can't beat free marketing training

The Effective Marketer

This entry was posted on Tuesday, June 23rd, 2009 at 9:17 pm and is filed under Marketing Strategy , Marketing Training , Online Marketing , Webinars. But still experiments are being done by a lot of people and companies. I usually keep on trying the products of the different companies.

MarketingSherpa Marketing Summit, Aaron Dun of Ness Technologies - "Think Like the CFO"

Smashmouth Marketing

Another of the speakers at MarketingSherpa's 6th Annual B2B Marketing Summit 2009 is Aaron Dun, Senior Vice President of Marketing at Ness Technologies , a global IT services provider. At a previous company, we expected to be able to knock out a regular set of campaigns in a given quarter, but instead it took all of our energy to roll out two. Have a strategy to get the maximum value of that asset from posting it on your site, in your social communities, syndicating it out, etc.

how to use social media - lessons from ama digital conference

The Effective Marketer

Is great to be able to discuss your own challenges with other marketers and realize that you’re not alone out there… I met some great people and learned some stuff I can start using right now in my own company.

MarketingSherpa Marketing Summit, Aaron Dun of Ness Technologies "Think Like The CFO"

Smashmouth Marketing

Another of the speakers at MarketingSherpa's 6th Annual B2B Marketing Summit 2009 is Aaron Dun, Senior Vice President of Marketing at Ness Technologies , a global IT services provider. At a previous company we expected to be able to knock out a regular set of campaigns in a given quarter, but instead it took all of our energy to roll out two. Have a strategy to get the maximum value of that asset from posting it on your site, in your social communities, syndicating it out, etc.

copywriting that sells: powerful copy is easier than you think

The Effective Marketer

Seems easy enough but if you are a freelance writer or if your company is using one, that is one of the first things you should do. This entry was posted on Sunday, July 5th, 2009 at 9:43 pm and is filed under Communication , Online Marketing.

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