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Fuze CMO on Why Great Leadership Starts with Trust

Oktopost

Eric Hanson, CMO of Fuze takes the hot seat. Prior to his role as CMO, Eric served as the VP of Marketing at FuzeBox, which was acquired by ThinkingPhones in 2015, later assuming the Fuze brand. Host Jennifer Gutman and her guests are a mixture of renowned marketing and sales leaders from B2B marketing organizations around the globe.

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It’s time for CMOs to talk business

Martech

Median tenure for CMOs at America’s 100 most advertised brands is just 25.5 months — the lowest since 2009, and far below the 80-month tenure for CEOs. Serve the clients, not the organization. An important step for CMOs today is to make sure expectations align with what the job entails. Market your marketing — with data.

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What are the Best Career Paths for Marketers with the CMO Position Under Threat?

Martech Advisor

Marketers are at a crossroads in their careers with the Chief Marketing Officer (CMO) position seemingly under threat. While some brands are doing away with the CMO position altogether, others are making strategic changes to their organization structures. have recently done away with the CMO position, reports AdAge.

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IDC CMO Advisory Practice: Trends, Forecasts, Benchmarks, and Essential Guidance for 2009

Adobe Experience Cloud Blog

Do you know how much to spend on your B2B marketing budget in 2009? Available now on-demand , Michael discusses the following topics: The marketing organization of the future (slides 5-7). On slides 16-26, Michael also gives key benchmarks that are essential to help you plan your B2B marketing budget in 2009. (In

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CMO Spotlight: Raja Rajamannar, CMO, Master Card  

LEADership

When worldwide CMO of MasterCard, Raja Rajamannar joined the company in July 2009, he faced the question that many senior executives in a similar position have to answer—“How do you decide what stays, what goes out?” What are some of the most successful campaigns your organization has run over the years?

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TheCustomer QT – May 11, 2021

The Customer

This week’s TheCustomer QT covers the latest news on CMO tenure, reasoning with data, support for your CX, the low-code revolution, making your digital transformation work, and design thinking for the win! CMO Tenure Study. Quick Take: Average CMO tenure in 2020 dropped to 40 months, the lowest it has been since 2009.

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CyberInt (Cybersecurity) – An Inbound Marketing Success Story

Envy

In 2009, CyberInt was established – a new cybersecurity company who understood the importance of looking at their clients’ digital activities and assets from the attacker’s perspective. In one year, we increased organic traffic by over 500%. Once Upon a Time: CyberInt face-to-face with Cybersecurity Marketing Challenges.