Buzz Marketing for Technology

DECEMBER 7, 2009

Naturally some will and some won’t but those that do have a shot a re-writing the charter for ALL CMO’s going forward. 2009 was the year Social hit its tipping point and from here on out we will never be able to go backward. Product companies will have a strong social approach to product development using Social Media.

CMO 100

CMO Web 2.0 Digg Social Networks 100

Buzz Marketing for Technology

DECEMBER 7, 2009

Naturally some will and some won’t but those that do have a shot a re-writing the charter for ALL CMO’s going forward. 2009 was the year Social hit its tipping point and from here on out we will never be able to go backward. Product companies will have a strong social approach to product development using Social Media.

CMO 100

CMO Web 2.0 Digg Social Networks 100

Content Standard

JANUARY 25, 2018

Social media marketing, like social media itself, has come a long way, but social media marketers still struggle to get buy-in from the executive level to fully invest in their success. Social media remains a silo within the marketing department: In the most recent CMO Survey , marketing leaders gave an average of 4.2 (7

Social Media 81

Social Media Social Marketing Work Management Marketing Management 81

Ambal's Amusings

DECEMBER 17, 2009

I have invited our Panel of B2B Marketing Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? B2B Lead Generation Benchmark Study 2009. Keeping a Closer Eye on Content ROI – CMO Council. in Social Media Measurement – Anna O’Brien (Random Acts of Data blog).

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

Martech

FEBRUARY 24, 2022

Immersive media and technologies like augmented reality (AR), virtual reality (VR) and the Metaverse are a hot, hot topic these days. Since my first foray with Second Life’s 3D virtual world – YES, I was an SL power user in 2009! – Online training options for marketers.

Planning 129

Planning Advertising Agencies Paid Search Agency Mobile Advertising 129

Content Standard

DECEMBER 12, 2018

Western brands need to be careful about how they use Chinese social media marketing, as Dolce & Gabbana found out this month. There are 911 million active social media users in China, compared with 207 million in the US, each spending an average of six hours a day browsing the internet. Getting Started with Social Media in China.

Social Media 97

Social Media Social Marketing Media Peer-to-peer 97

Envy

AUGUST 8, 2018

In 2009, CyberInt was established – a new cybersecurity company who understood the importance of looking at their clients’ digital activities and assets from the attacker’s perspective. The company’s social media campaigns saw over 4000 interactions annually. In one year, we increased organic traffic by over 500%.

Inbound Marketing 90

Inbound Marketing Advertising Agencies Paid Search Agency Work Management 90

The Effective Marketer

NOVEMBER 29, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Marketing By Objectives Objective-Action-Budget In a recent article for the CMO Council’s Newsletter, Nicolas Watkis argues “ Marketers won’t succeed if they don’t have objectives ”. Right on, my friend!

Planning 100

Planning Work Management Marketing Management Effectiveness 100

The Effective Marketer

MARCH 24, 2011

It is interesting that back in 2009, MarketingSherpa had published a chart showing the key challenges marketers faced and “generating high quality leads&# was the top one. In their “ CMO Perspectives on B2B Marketing Automation &# this challenge for high quality leads is shown as having increased from 69% in 2009 to 76% in 2010.

Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100

markempa

MAY 23, 2005

« State of the Art Lead Tracking | Main | Blueprint for Personal Lead Generation Success » Peformance Measurement, Corporate Culture and the CMO Yesterday, I met with the CEO, CMO and CSO at a top 500 software company. CMOs are faced with a challenge that they can influence - their company culture. What do you think?

CMO 120

CMO Lead Generation Marketing Budget BtoB 120

LEADership

JULY 7, 2015

Picture this—a traditional industry, a legacy spanning over a century, a landscape filled with publishers and media companies closing their doors—that is some very strong and unsettling turbulence. Not to forget the flexibility, speed and creativity that digital media allows for marketing experimentation. Let’s discuss on my blog.

CMO 40

CMO Top of Funnel Marketing Budget Work Management 40

Marketing Insider Group

DECEMBER 20, 2012

By Brian Kardon - CMO, Lattice Engines. I vividly remember a lunch with my friend, David Meerman Scott – author, digital, speaker extraordinaire and recovering CMO. My own real-time vision had been shaped by my years as CMO at Eloqua, helping to build marketing dashboards for CMOs just like me.

Eloqua 100

Eloqua Work Management Planning Marketing Management 100

Convince & Convert

APRIL 28, 2010

But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. Labeled “Mass Influencers&# this army of 29 million opinionated chatterboxes may very well be the key to your social media success. million followers on Twitter? population. What would you do?

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

B2B Marketing Traction

JUNE 28, 2012

I learned from two bloggers at the Marketing Profs conference in Boston in 2009 – Beth Harte and Jay Baer. I have categories for Social Media , Marketing Execution , Marketing Planning , Marketing Research and Analysis , Marketing Strategy and more. I added Role of the CMO for topics that pertain to Chief Marketing Officers.

Social Media 100

Social Media Blogger CMO Privacy 100

Content Marketing Institute

DECEMBER 31, 2018

Big – If you take your content marketing plan into your CMO and they approve it the first time around … guest what? If your CMO approves your #contentmarketing plan the first time, it’s not big enough, says @JoePulizzi. In 2007 I left an executive job in media to start a business. Late summer 2009 was critically important.

Planning 101

Planning Paid Search Agency Advertising Agencies Terms and Conditions 101

Content Standard

SEPTEMBER 10, 2016

Having a social media marketing strategy still wasn’t mainstream, and people were largely unaware of the role that these technologies would come to play in their daily lives. The tech, trends, and behaviors surrounding social media are constantly evolving, leaving marketers to play catch-up. percent in 2016.” ” 4.

Social Media 40

Social Media Marketing Budget Stats Social Marketing 40

The Effective Marketer

JANUARY 13, 2009

The names of the people who will be affected by it, especially if approvals are needed (think for example about whether the CEO, the CMO, or another high level executive needs to review and approve your ad campaign before it goes out the door. It needs to be taught explicitly to everyone in organizations that are based on knowledge.”

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

Content Marketing Institute

DECEMBER 7, 2017

Melissa gives plenty of examples of problematic brands, including the 2009 story of the self-proclaimed “friendly skies” airline, United, refusing to replace a passenger’s guitar damaged by its employees. (As When you don’t feel proud of your employer, says CMO Craig, “that’s when you look for another job.”). Is your org a zombie?

Brand Identity 95

Brand Identity Branding Business CMO 95

markempa

NOVEMBER 15, 2005

Sridhar Ramanathan (a CMO Council Member), over at the Pacifica Group Blog , shares a collection of ideas that stood out to him during the conference in his post Gold Nuggets from the CMO Council Summit Heres one of the nuggets that Sridhar captured: "Marketing is here to do one thing—impact topline and bottomline.

Lead Generation 120

Lead Generation Marketing Strategy Marketing & Strategy Webinar Metrics 120

Martech Advisor

FEBRUARY 3, 2020

Cheetos is making a Super Bowl appearance for the first time after 2009. Frito Lays also conducted an extensive media campaign ‘Ready for Crunchtime’ to get consumers stocked up with snacks. ’s CMO, said, “ public awareness of the product has been low despite high rankings by candy bar enthusiasts.

Campaigns 55

Campaigns Amazon Lead Scoring Lead Ranking 55

Convince & Convert

AUGUST 18, 2010

But, under pressure from digital and advertising agencies each looking to be the driver of the social media express, PR firms are sometimes turning over inquisitional rocks that do not portray them as strategic caretakers of brands’ social presences. What’s the hot new trend in social media that we can bring to our clients?

PR 160

PR Social Media Paid Content Media 160

markempa

DECEMBER 21, 2006

A study by the CMO council showed this is a key reason CMOs are losing influence at the executive table. A study by the CMO council showed this is a key reason CMOs are losing influence at the executive table. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Budget Programs 120

Budget Programs Lead Generation B2B Sales Sales Qualified Leads 120

Content Standard

MAY 6, 2015

. “At a time of strong momentum for the firm, this campaign demonstrates confidence in Morgan Stanley’s value proposition by reinforcing our commitment to clients and telling the story of how we harness the capital clients need to create change,” said Morgan Stanley’s CMO, Mandell Crawley, in an email to AdAge.

Content Marketing 40

Content Marketing Brand Identity Branding Content 40

markempa

APRIL 18, 2007

In 2005, I wrote a post predicting that lead generation dashboards would become a hot topic and according to the CMO Councils 2007 Outlook Report the time for marketing performance dashboards is now. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Demand Generation Agencies 120

Demand Generation Agencies Lead Generation Marketing Automation Services Demand Generation 120

Smashmouth Marketing

MAY 1, 2009

The exact quote was: "Companies that significantly reduce their sales and marketing investment in 2009 will be gone by 2010." I push the topic with every marketing colleague I know, what would you say to a CMO who asked you why he should be at the Sales 2.0 At the last conference social media dominated one of the discussion panels.

Top of Funnel 100

Top of Funnel Peer-to-peer Web 2.0 Budget Programs 100

LEADership

SEPTEMBER 15, 2015

CMO Spotlight: Philip Clement, Global Chief Marketing and Communications Officer, Aon . As global CMO, Phil Clement has much to be proud of in terms of recognition for the Aon brand. Social media, for the most part, does not have to cost a lot of money. If you enjoy reading this CMO Spotlight series, please share it.

B2B Thought Leadership 40

B2B Thought Leadership Brand Identity Branding P2P 40

Smashmouth Marketing

MAY 3, 2009

The exact quote was: "Companies that significantly reduce their sales and marketing investment in 2009 will be gone by 2010." I push the topic with every marketing colleague I know, what would you say to a CMO who asked you why he should be at the Sales 2.0 At the last conference social media dominated one of the discussion panels.

Top of Funnel 100

Top of Funnel Peer-to-peer Web 2.0 Budget Programs 100

SWZD

AUGUST 5, 2019

Headquartered in Waltham, MA and founded in 2009, Actifio provides an Enterprise Data-as-a-Service platform. Nina Hargu s , CMO of Dell EMC Marketing, who had a large influence on the global marketing programs he was responsible for at EMC. About Actifio. The deadlines for provocative, educational content are endless.

Ideal Customer Profiles 48

Ideal Customer Profiles Enterprise Management Work Management Marketing Management 48

Atomic Reach

JANUARY 3, 2019

It is a blog post that informs you of industry changes or a video on social media that reveals a customer reviewing the brand. She has been cited by Forbes as “The Most Influential Woman on Social Media,” and recognized by ForbesWoman as one of “The Top 20 Women Bloggers.”. For the foreseeable future, content will remain as king.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Online Marketing Institute

AUGUST 14, 2011

You may recognize these five states from the research I’ve been doing over the past few years How to Organize for Social Media Measurement Read the report, print it out, and share with others. This entry was posted on Friday, August 12th, 2011 at 5:08 am and is filed under Altimeter , Social Media Measurement. United States.

Analytics 40

Analytics Top of Funnel Research Webinar Metrics 40

Hinge Marketing

JUNE 1, 2015

.” When Paul started his blog, Marketing Darwinism , in 2006, “No one knew where blogs and social media were going,” he notes. ” His blog’s success did not go unnoticed by Bearing Point, his employer at the time, and the CMO asked him to set up a blog for the company. “Were they here to stay?

B2B Marketing 48

B2B Marketing Marketing Proposals Conversion Work Management 48

markempa

JANUARY 23, 2005

" 3 of the top 10 trends are: CMO scrutiny Efficacy measurement Better lead management Top Marketing Trends: 10 things marketers will focus on in 2005 FREE lead generation consultation from InTouch Just Tell Us How To Contact You First and Last Name Company Email Telephone Ext.

Lead Generation 120

Lead Generation BtoB B2B Marketing B2B Thought Leadership 120

Ambal's Amusings

NOVEMBER 12, 2010

Maria Pergolino is Director of Marketing at Marketo , leading their efforts in adoption of social media channels for brand awareness and demand generation. She has worked in marketing for over ten years, and specifically in online marketing including social media, search marketing, and lead generation and nurturing for the past six.

ROI 100

ROI Top of Funnel Work Management Marketing Management 100

Anything Goes Marketing

NOVEMBER 15, 2009

To better understand, how Eloqua pulled this off, see: Social Media Buzz at a Live Event. Social Media And B2B Marketing Social media played such a major factor at this event. This post as an example, was written from the product of social media (Twitter). paynejoe : Avg CMO tenure 22 mnths.

Eloqua 100

Eloqua Twitter Sales Management Lead Ranking 100

Ambal's Amusings

JULY 22, 2010

For example, how can trade show marketing strategy be consistent with blogging and other social media strategy? Problems arise when marketers think that social media is a stand-alone strategy or that trade shows are an island. B2B Lead Generation Benchmark Study 2009. Keeping a Closer Eye on Content ROI – CMO Council.

B2B Marketing 100

B2B Marketing Planning B2B Trade Show 100

The ROI Guy

AUGUST 4, 2010

to less than 3% or revenue (analyzing average from 2003-2009), a 30% decline in IT spending compared to revenue. Similarly, Collective Media reported that in February 2010, click-throughs were the most common measurement of ad network performance, used by 64% of responding advertisers.

Marketing Budget 40

Marketing Budget ROI Emarketing CMO 40

markempa

FEBRUARY 3, 2005

« 10 things marketers will focus on in 2005 | Main | Peformance Measurement, Corporate Culture and the CMO » State of the Art Lead Tracking Lead tracking is still an elusive dream for most B2B companies. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Leads Lead Marketing Qualified Leads 120