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B2B social media case studies - 3 you can learn from and why they work

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Communications Conversations Conversations about digital PR strategy Home About Arik Work With Me Around The Web Speaking Contact Subscribe From The Blog 3 B2B social media case studies and why they work Posted by arikhanson on 17. B2B case studies.

An interview with GE's Social Media Wizards

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The GE Social Media Team: Gary Sheffer, Jen Walsh, Sean Gannon, Lisa Lanspery, Mike Eisenreich, Megan Parker and Vivek Kemp A few weeks ago I was introduced to GE's social media initiative when doing research for an article on Social Media's B2B Superstars.

An interview with GE's Social Media Wizards

grow - Practical Marketing Solutions

The GE Social Media Team: Gary Sheffer, Jen Walsh, Sean Gannon, Lisa Lanspery, Mike Eisenreich, Megan Parker and Vivek Kemp. A few weeks ago I was introduced to GE’s social media initiative when doing research for an article on Social Media’s B2B Superstars.

Associations Social Media Opportunity

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This morning I had one of those wonderful social networking moments. She had a posted listed in her profile Be a Renegade – Bringing Social Media to Your Association. Because I think of social networks as a big cocktail mixer in the sky, this was one of those great moments when you feel like - wow, let’s talk about that a bit. Deirdre points to a feeling that many of us have - the associations where we are members or staffers should be doing more with social media.

Demandbase: A New Twist In The Lead Management Automation Market

delicious b2bmarketing

4) Lead scoring — in a prior post , I make the case for quantitative scoring. 9) Collaboration — capabilities like wikis, sales-contributed content, voting and tagging. Social networking stuff fits here too. Inbound Marketing is a collection of all the techniques marketers should use to get found in search engines, blogs and social media, and be more like the electric or fuel cell car and get a radically different ROI, not just a slight gain.