The ROI Guy

MAY 22, 2009

Forrester has recently adjusted estimates on IT sales growth, and the latest predictions point to a steeper than initially predicted decline of -3.1% This environment is expected to make IT sales more difficult than ever according to Selling Power. How to fight back?

Spending 40

Spending Forrester Case Study Case Studies 40

WriteSpark

DECEMBER 8, 2009

I recently participated in a group to evaluate the effectiveness of sales materials produced by an insurance company. A lot of discussion on marketing communication, lead generation, and content marketing sites is focused on the more glamorous documents such as white papers, case studies, web articles, and blog posts.

Case Studies 120

Case Studies Case Study Advertising Benchmark Lead Scoring 120

Webbiquity

JANUARY 10, 2010

million ), but Claire Cain Miller does an excellent job of outlining how Dell has generated, and continues to generate, significant sales through Twitter. She also notes that “Twitter made exactly $0 from those Dell sales, something that will very likely change.&#.

Twitter 100

Twitter Tactics Tools Tips 100

markempa

NOVEMBER 17, 2005

If youre supporting multiple sales channels with lead generation, youll probably like this case study by MarketingSherpa. If youre supporting multiple sales channels with lead generation, youll probably like this case study by MarketingSherpa. I agree with all of the suggestions in the case study.

B2B Sales 120

B2B Sales Lead Generation Sales Leads Sales Qualified Leads 120

markempa

OCTOBER 27, 2014

Tweet The ultimate goal of B2B marketing and lead generation is to help the sales team sell. Marketers spend a lot of time and effort creating inbound leads but struggle getting those leads to convert into customers after they hand them off to sales. Sales people often struggle with developing nurturing content without support.

Conversion Rate 120

Conversion Rate Lead Scoring Lead Ranking Ideal Customer Profiles 120

WriteSpark

NOVEMBER 11, 2008

Case Studies. Sales Materials. If you are involved in such a program, or if you simply have the responsibility for working with customer references and success stories, you will likely benefit from an upcoming event:  The 2009 Customer Reference Forum. November 11, 2008 in Case Studies | Permalink.

Conference 120

Conference Copywriting Copyright Case Study 120

The Effective Marketer

OCTOBER 14, 2010

According to their post: “Last week in San Francisco, 211 business-to-business marketers spent two days sharing insights, case studies and advice on social media marketing, lead generation, Sales and Marketing alignment, and other hot-button issues on the West Coast swing of MarketingSherpa’s seventh annual B2B Marketing Summit.&#

Planning 100

Planning Work Management B2B Marketing Marketing Management 100

Albacross

FEBRUARY 12, 2018

It’s the most simple element of any ad or sales page. Whatever the case, avoid boring phrases like the plague. In 2009, Unbounce declared that the majority of future CTA buttons would be orange. I would guess that there are thousands of case-studies testing colour variations. So why the obsession? Were they right?

Ads 65

Ads Ad Building Case Studies Case Study 65

Hubspot

JULY 7, 2020

In fact, sales for technology increased during the 2008 recession. Then, during 2008 and 2009, the company continued to work on partnerships with organizations like Xbox so people could stream through those devices. Technology impacts almost every area of our life from our security to our entertainment.

Paid Search Agency 101

Paid Search Agency Companies Startups Case Study 101

Industrial Marketing Today

MAY 5, 2010

That however is only part of the solution because if your content doesn’t engage the visitor s/he won’t take a desired action to move forward in the sales cycle. Provide him/her with case studies and client testimonials to lower their risks and fears of selecting you. Ardath Albee, CEO of Marketing Interactions, Inc.

Sales Cycle 60

Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60

Square 2 Marketing

AUGUST 8, 2019

Customer Advocacy Is A Must-Have For Today’s Marketing And Sales Execution. In 2009, sales still ran the show. Sales reps controlled the sales process, leaking information out to prospects on a “need-to-know” basis. If prospects wanted anything, they had to ask a sales rep.

Buyer's Journey 56

Buyer's Journey Marketing Prospects Cost Process 56

Valasys

DECEMBER 18, 2019

The well-researched articles in the blog can be B2B marketers’ ultimate guide to optimizing their content strategy including the blog posts, blog posts, and original pieces of research, case studies & much more. The blogs published are amongst the best B2B marketing blogs for entrepreneurs.

B2B Marketing 59

B2B Marketing Paid Search Agency B2B Best Practices 59

WriteSpark

FEBRUARY 18, 2009

Case Studies. Sales Materials. The key findings:  Tech buyers are increasing their participation in social media, with content provided by technology vendors receiving high rankings for use during the sales process.          February 18, 2009 in Social Media | Permalink.

Social Media 120

Social Media Media Forrester Copywriting 120

Ambal's Amusings

JANUARY 31, 2011

I have invited our Panel of White Paper Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? This experience included a variety of sales, marketing, business development, and management positions. Read on to get their insights. Jonathan Kantor. Jonathan Kantor's Aha Moment.

Paper 100

Paper Enterprise Management B2B Thought Leadership Case Study 100

markempa

AUGUST 3, 2009

You get field-tested expertise, research, case studies and advice from service marketing professionals that work with successful firms. Brian Carroll, Chapter 8: The Phone from Lead Generation for the Complex Sales. Vickie Sullivan, Speaking of 2009: Top Ten Changes that Shape the New High-Fee Speech Circuit.

Paid Search Agency 120

Paid Search Agency Companies Lead Gen Paper 120

ClearVoice

APRIL 20, 2021

Here are a few ideas for what kinds of content you can create to share in your Posts , depending on your business type: A listing of weekly specials or sale prices. Case studies. Create blog posts focused on those targeted areas, such as success stories, project features, case studies, or whatever makes sense for your business.

SEO 90

SEO Content Click Rate Ideal Customer Profiles 90

Industrial Marketing Today

OCTOBER 2, 2010

WHEN : When on the sales cycle do you expect to engage with your prospects? Let’s look at two case studies to see how industrial marketers are using email to reach and engage with industrial buyers. Leave a Comment Previous post: Have Digital Marketing and Social Media Killed the Industrial Sales Job?

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

B2B Marketing Traction

MARCH 13, 2012

I encourage my clients to think about the daily conversations they have in sales, customer service, with the media and within their industry. Sales conversations and presentations – your salespeople are the front line to customer needs and wants. Customer case studies – how do customers use your products and services?

Blogger 100

Blogger B2B Sales Case Study Case Studies 100

markempa

OCTOBER 21, 2011

While almost all respondents said they’re expert at lead generation: • 68 percent have not identified their sales and marketing funnels, no less optimized them. • 61 percent send leads directly to sales. • 8:20 – Jen compares B2B Benchmark Report responses between 2009, 2010 and 2011. 61 percent send leads directly to sales.

Advertising Benchmark 120

Advertising Benchmark Webinar Metrics Marketing Report Top of Funnel 120

The Effective Marketer

JULY 21, 2009

We’re told that if you have a good plan , if you follow a proven framework for rolling out your social media activities and integrate them with your sales efforts , then the ROI will be clear . That is, if you can translate all those additional site visits, downloads, and re-tweets into sales. Otherwise it’s just buzz. Please share!

Social Media 100

Social Media Planning Work Management Social Marketing 100

markempa

AUGUST 17, 2007

Here are some direct mail content ideas: personal letters, dimensional mailers, books, newsletters, press releases, white papers, event invitations, research reports, case studies, success stories, article reprints and third-party articles. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

markempa

JUNE 14, 2006

« New Book: Lead Generation for the Complex Sale is officially released | Main | PR Has New Rules for Reaching Buyers Directly » Why Most B2B Sites Fail to Convert Sales Leads Most people coming to your website arent coming to your website to buy. They are coming to your site for information.

B2B Sales 120

B2B Sales Lead Generation Lead Scoring Lead Ranking 120

The Effective Marketer

JUNE 23, 2009

To get more insight into the formula and how it works, after watching the presentation, check out some of their website design case studies. While the decision on whether to nurture or pass leads directly to sales will vary based on your own industry and experience, the concept is a powerful one.

Training 100

Training Planning Marketing Budget Creation Work Management 100

Hubspot

OCTOBER 26, 2017

Leaders make critical business decisions every day, and any lack of empathy on their part can produce unhappy employees, self-serving marketing and sales processes, and inferior products. Siegel (2009). 2) The Age of Empathy: Nature's Lessons for a Kinder Society by Frans De Waal (2009). 7) Empathy. 7) Empathy.

Amazon 74

Amazon Thought Leadership Fulfillment Curation 74

Vidyard

JANUARY 15, 2020

You can break the interview up into short clips to use on social media, or grab quotes for case studies. Sales teams can also send interview videos featuring current customers to prospects. This talking head-style video features Salesforce evangelist Tiffani Bova answering questions as an expert on modern sales.

Video Marketing 117

Video Marketing Top of Funnel Work Management Landing Pages 117

Industrial Marketing Today

SEPTEMBER 3, 2010

How can you use marketing content to generate a decent volume of sales-ready leads at a low(er) cost? Content marketing does not mean churning out white papers, case studies, articles, blog posts, podcasts and webinars for the sake of putting out content. What is effective content marketing?

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

Industrial Marketing Today

JULY 29, 2010

The primary metrics measured are retention (58%), sales (44%), and revenue per customer (35%). As a result, most BtoB marketers tend to credit sales-ready leads to the last marketing touchpoint. Top engagement roadblocks were lack of a well-defined approach to engagement (30%), and poorly articulated benefits for loyal customers (30%).

B2B Marketing 60

B2B Marketing Top of Funnel BtoB Peer-to-peer 60

Industrial Marketing Today

APRIL 22, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website The Distribution Trap – How Innovations Become Commodities by Achinta Mitra on April 22, 2010 in Industrial Marketing Strategies , Sales Strategies I read an eye-opening article by Andrew R. Non-core functions such as sales and distribution should be outsourced.

Distribution 60

Distribution Web 2.0 Lead Ranking Privacy Policies 60

Writing on the Web

OCTOBER 9, 2011

In Maria Velosa’s 2009 edition of Web Copy that Sells , she suggests 5 questions your copy should answer: What is the problem (pain, predicament)? Specific examples and case studies spell everything out for readers and make your copy come alive. Why hasn’t this problem been solved? What is possible? .”

Content Marketing 100

Content Marketing Autoresponders Content Click Rate 100

The ROI Guy

NOVEMBER 14, 2011

IT solution providers are quickly reacting to the pessimistic forecasts with a sales and marketing strategy rethink – trying to appeal to today’s more stressed and frugal buyer. As a result, several analyst firms have dropped their spending outlooks, and are predicting tight IT budgets for the New Year. But the news is NOT all bad.

SMB 40

SMB Enterprise Management Marketing Management Planning 40

SpotMe Blog

JUNE 13, 2023

See if they have expertise in the specific type of event you want to organize like a product launch, advisory board meeting, or sales training. They should understand industry regulations and have established processes for managing compliance. Relevant experience will ensure they can anticipate challenges and execute flawlessly.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Paid Search Agency 52

Ambal's Amusings

FEBRUARY 4, 2010

This experience included a variety of sales, marketing, business development, and management positions. He's written hundreds of white papers and case studies for big-name clients like Autodesk, IBM, and Oracle. More recently, Eccolo Media published the B2B Technology Collateral Survey Report in September 2009.

Paper 100

Paper Enterprise Management Marketing Management Case Studies 100

Industrial Marketing Today

JUNE 29, 2010

That’s a shame and here’s why — among the top ten in Interbrand’s Best Global Brands 2009 , IBM was listed at #2, Microsoft, GE and Intel at number 3, 4 and 9 respectively. According to a study done by Professor John A. We are all used to seeing case studies and they are powerful marketing content. Definitely not.”

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

Industrial Marketing Today

SEPTEMBER 13, 2010

Social media among IT and business buyers of technology rose 50% over last year and finally pushed to majority status; 55% said they use social media as part of the technology buying process in 2009 versus just 37% in 2008. Leave a Comment { 1 trackback } Have Digital Marketing and Social Media Killed the Industrial Sales Job?

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

Webbiquity

JANUARY 28, 2011

According to recent research from eConsultancy, “Paid search consumes the largest portion of online lead generation budgets, accounting for 28% of spending (in 2010), up from 22% in 2009.&# Case Study: Improving Low Quality Score Accounts by PPC Hero. You’ve actually got A LOT of company.

Adwords 100

Adwords Paid Content Paid Search Agency Tactics 100

markempa

JUNE 7, 2005

That’s a good thing - but as many of us know – generating a ton of clicks/visitors does not mean that more sales leads will follow. MarketingSherpa published a great case study that explains how landing page design impacts lead generation results. Ten times more people call now. Most landing pages dont do that!"

Landing Pages 120

Landing Pages Lead Generation Lead Scoring Lead Ranking 120

Vidyard

FEBRUARY 10, 2021

You can break the interview up into short clips to use on social media, or grab quotes for case studies. Sales teams can also send interview videos featuring current customers to prospects. Here’s one where our CEO, Michael Litt, sat down with HubSpot’s Chief of Sales, Hunter Madelay.

Video Marketing 65

Video Marketing Top of Funnel Work Management Landing Pages 65