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Case study: Creating social media benefits in a regulated industry

grow - Practical Marketing Solutions

“In 2009 everybody I knew was experimenting with Facebook but I mostly did it for fun,” he said. ” Twitter — “I have had a Twitter account since 2009 but I am only starting to learn to use this effectively now.

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Case study: Fast-growing B2B expands social media exposure

grow - Practical Marketing Solutions

He recently commented that he could relate to the research on the explosive growth of social media in small businesses because he was witnessing it first hand. Our first research objective was to pinpoint where our audience was hanging out and what was being said about incentives.

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Trending Sources

28 Indispensable Research Reports and Marketing Case Studies for #SmallBiz Strategy

Writtent

Ongoing education is critical, which is why we’ve compiled 28 of the brightest and most-inspiring research reports and case studies to hit the web in the recent months. Trust us, you’ll be unstoppable: Research Reports. IBM Global CMO Study. Case Studies.

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The results are in: An experiment in social influence

grow - Practical Marketing Solutions

The results from this blog post provide a fascinating lesson and case study: The business situation. Based on my own research and knowledge of the subject, I knew that there was a good chance my appeal would fall flat.

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B2B social media case studies - 3 you can learn from and why they work

delicious b2bmarketing

Communications Conversations Conversations about digital PR strategy Home About Arik Work With Me Around The Web Speaking Contact Subscribe From The Blog 3 B2B social media case studies and why they work Posted by arikhanson on 17. B2B case studies.

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B2B Marketing | Business to Business Marketing Information Portal

delicious b2bmarketing

B2B Marketing News SMEs flock to BT Tradespace 10 June 2009, 11:30 GMT BT Tradespace has announced 400 per cent year-on-year growth. Go to the Data Knowledge Bank CASE STUDY: Nortel and Segmetrix Using well-researched data to structure a marketing campaign CASE STUDY: Reed Exhibitions How personalisation created buzz for the 2008 IDMF HOW TO. Edward Appleton 15 June 2009 Alternative marketing goes mainstream Scot McKee 11 June 2009 Dont hurt me Arch.Im

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ClickInsights: What is your favorite case study? Why do you like it?

Ambal's Amusings

Case studies come in all shapes and forms. Our Panel of Case Study Experts have written and reviewed thousands of case studies over the years. Which case study stands out in their mind? So this case study is also an inspiration.

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ClickInsights: How should case studies be used in marketing activities versus sales activities?

Ambal's Amusings

Marketing team within a company works to put together and publish case studies to highlight their solutions and products. We asked case study experts "How case studies should be used in marketing activities versus sales activities?"

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ClickInsights: 3 important components that will make a great case study

Ambal's Amusings

All case studies are not created equally. Why are some case studies more effective than others? We asked case study experts "What are the 3 important components that will make a great case study"? Compelling Cases Blog.

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Guest Post: The Simplest, Most-Efficient Way to Write a Case Study: The story behind the Making Your Case ebook

Ambal's Amusings

Both Jonathan and Michele are regular contributors to our ClickInsights Case Study Experts Interview Series. The ebook includes how-to's on case studies and also some handy extras: Step by step instructions for writing the three essential parts of any successful case study.

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Crunchy, salty, nutritious news & views on B2B marketing for technology companies | Velocity - the B2B marketing acceleration agency for technology companies

delicious b2bmarketing

So click here to find out whether they changed my mind… Read more… Stan Woods | June 16th, 2009 | one comment The Content Marketing Workbook It’s here. Read more… Doug Kessler | June 11th, 2009 | 3 comments Choose your patients carefully The most respected surgeons in the world have the best survival rates. We… Read more… Neil Stoneman | May 8th, 2009 | 4 comments Why we steal from our clients. Case studies and customer testimonials.

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Decision Makers Like Details

WriteSpark

Yet the 2009 Media Consumption Benchmark Report from the media/research firm TechTarget found that these media are ranked lower by IT buyers. I recently participated in a group to evaluate the effectiveness of sales materials produced by an insurance company.

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Terrific Resources for Customer Reference Professionals

WriteSpark

If you develop customer case studies, success stories, or references, you'll want to explore the excellent resources offered by the Customer Reference Forum. Case Studies

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ClickInsights: What was your "Aha" moment in 2009? - Part 1

Ambal's Amusings

I have invited our Panel of White Paper Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? Since I’ve started a Twitter presence in February 2009, I have been able to build a 4000+ following relatively easily.

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B2B Search Marketing: 5 Must-Read Tips - Online Marketing Blog

delicious b2bmarketing

Including video demos, case studies and newsletters on a site can help B2B organizations build relationships with their audience. I think funneling traffic to your sales team marks a successful B2B website conversion, in most cases.

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Best of ClickDocuments "Connect the Docs" Blog in 2009

Ambal's Amusings

2009 was the first year of Connect the Docs. Enjoy the following collated list of best blog posts from Connect the Docs in 2009. ClickInsights: Tips on how to write a better Case Study. Case studies are the perfect marketing tool. Case Study Experts shed light on the following question: If you could give our readers one tip on how to write a better case study, what would that be?

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More irresponsible social media financial "research"

grow - Practical Marketing Solutions

One of the hottest articles on the web yesterday was a new study by Wetpaint and Altimeter Group proclaiming that they had cracked the code on social media value measurement. Tags: financial impact research social media

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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

According to research from MarketingSherpa, just 12% of marketers rate social media as “very effective” for lead gen while 27% say it is “not effective.” Just 139 of the Fortune 500 corporations maintain public-facing blogs, only 29 more than in 2009. (

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How NOT to pitch a blog | Online Marketing Blog

delicious b2bmarketing

In our case, I can understand because Online Marketing Blog has become pretty popular, but it’s highly unlikely we’re going to run a story about another SEO firm’s recent client win or office expansion. Let us know what you think, and I could send you the case study No Erica, we are not interested in writing about your ad campaign. Do recommend any second-tier tactics in these cases, or should we diregard them entirely?

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B2B Tech Buyers Like Social Media

WriteSpark

Case Studies. Forrester Research is presenting survey results of B2B technology buyers and their use of social media during the buying process.   Forrester Research: Download slides and listen to the webcast about this survey.  Case Study Writer.

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7 Things About Online Reviews Every B2B Business Needs to Know

Act-On

Online reviews are read by anywhere from 67-97% of consumers, depending on which study you cite. Industry-wide research reports or surveys of what people think of different B2B services. Really positive customer stories, of course, are sometimes known as case studies.

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IT Spending Slows Further into 2009, making sales environment tougher

The ROI Guy

in 2009. Says Forrester vice president Andrew Bartels, "Vendors should get prepared by investing in research and development and focus on building the proof points, case studies, and success stories about how their technology solutions have helped businesses." " [link Forrester has recently adjusted estimates on IT sales growth, and the latest predictions point to a steeper than initially predicted decline of -3.1%

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How to Choose the Right Offer for your PPC Landing Page

The Point

He/she could be anywhere on the buying spectrum – from initial research and education, to final, I-want-to-buy-one-of-these-today evaluation. A better offer candidate for search campaigns is downloadable content – white papers, case studies, analyst reports, etc.

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Connecting to customers using emotion

Buzz Marketing for Technology

A recent study determined: 15% of decision making is rational 85 % of decision making is emotional Another Harvard study said that only 5% is rational.

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B2B’s biggest social media screw-ups

grow - Practical Marketing Solutions

While the case for social media as a marketing channel is compelling for consumer products companies, I’ ve been particularly interested in how it is being used … or not … by mainstream industrials.

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ClickInsights: How can B2B marketers use content effectively for demand generation?

Ambal's Amusings

B2B Lead Generation Benchmark Study 2009. Persuade: build a business case that gains them the approval for the project and enrolls the other people their company includes on the project team. Highlight new industry research. B2B Lead Generation Benchmark Study 2009.

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ClickInsights: What is the biggest mistake to avoid when writing a white paper?

Ambal's Amusings

Stephanie Tilton is an expert case study and white paper writer who helps B2B companies advance the sales cycle by engaging prospects and customers. Sarah Mitchell is a freelance copywriter with a focus on B2B content, specifically case studies and white papers.

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ClickInsights: How B2B marketers should forge customer relationships by providing compelling content?

Ambal's Amusings

B2B Lead Generation Benchmark Study 2009. Here’s a stat that will make you feel better: A recent study of business-to-business buyers shows that sales people who become trusted advisors and understand the needs of economic buyers are 69% more likely to come away with a sale!

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Twitter for business: Four breakthrough insights

grow - Practical Marketing Solutions

You can read more about our approach in our Business.com social media case study. Tags: best practices Internet marketing competitive advantage research measurement social media business strategy innovation marketing strategy

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B2B's biggest social media screw-ups

grow - Practical Marketing Solutions

While the case for social media as a marketing channel is compelling for consumer products companies, I’ ve been particularly interested in how it is being used … or not … by mainstream industrials.

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B2B Marketing Summit: Learn what’s really working best in today’s difficult business environment

Sales Lead Insights

Join me, your B2B marketing peers and other marketing experts at MarketingSherpa’s 6th Annual B2B Marketing Summit 2009. With over 26 speakers, 16 real life case studies and countless, practical marketing ideas, you’ll be certain to take home multiple strategies and tactics you can apply tomorrow. Subjects include: The latest research on what working right NOW in B2B marketing.

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Q3 Roundup: Twitter Tools, Media/Marcom, Social Media Research and Branding

B2B Marketing Savvy

. (Read time = 2-3 minutes) The Q3 mashup on social media, research and tools, marketingt/marcom, Agency-Client relationship topics and a smattering of fun and fancy. A Q3 Roundup of Twitter, Tools, Social Media Marketing, Research and the like. B2B Case Study: PR.

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Your website's radical new role in the social web

grow - Practical Marketing Solutions

In research I've been conducting on the use of social media among economic development organizations, I came across a terrific case study in Metro Denver. Graphic: Metro Denver's website is built to shuttle people to meaningful content, wherever it might be.

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Best of 2009: SEO Tips, Part 1

Webbiquity

Following on the same theme as the post above, Mark Jackson writes a case study on setting realistic expectations with SEO clients. David Berkowitz reports on how critical video is to attaining a first-page ranking on Google, reporting on a study showing that “ Videos are 53 times more likely to appear on the first page of search results than text pages.&# Which factors are really most important in search engine rankings?

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because you can't beat free marketing training

The Effective Marketer

Class: Advanced SEO Tactics: On Beyond Keyword Research (GF401) Professor: Rand Fishkin, SEOmoz SEOmoz is one of the best places for Search Engine Optimization (SEO) information, and the presentation was full of nice tidbits about SEO.

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Going from Me 1.0 to Me 2.0

Buzz Marketing for Technology

More than 70 research reports, three personal case studies and examples to give you a broader perspective on the topic. In a world of changing business practices and uncertain futures, Me 2.0 offers practical and proven advice about personal branding from an authority on the matter.

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Why Social Media Is Not For Everyone « The Effective Marketer

The Effective Marketer

This entry was posted on Tuesday, July 21st, 2009 at 8:47 pm and is filed under Communication , Marketing Strategy , Online Marketing , Social Media. 9 Responses to Why Social Media Is Not For Everyone neoco says: July 22, 2009 at 3:44 am Nice post and very relevant.

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Can social media be successful in B2B?

grow - Practical Marketing Solutions

It also has amazing potential for consumer research. I explored the link but did not see one viable case study of B2B social media success. Most of the professional marketing forums are clogged with endless debate over questions like "Is Twitter for real?"

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A Primer on Lead Nurturing

grow - Practical Marketing Solutions

Michele is a freelance marketing writer ( [link] ) specializing in creating buyer-focused B2B marketing content, such as white papers, research reports, feature articles and case studies. Leads sit in a database in case you want to reach out to them at some point.

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An interview with GE's Social Media Wizards

grow - Practical Marketing Solutions

The GE Social Media Team: Gary Sheffer, Jen Walsh, Sean Gannon, Lisa Lanspery, Mike Eisenreich, Megan Parker and Vivek Kemp A few weeks ago I was introduced to GE's social media initiative when doing research for an article on Social Media's B2B Superstars.

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