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50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)


Brian Carroll talks with MECLABS Director of Research Sergio Balegno about the disconnect between social media activity and results in the B2B environment, and concludes that “marketers are expecting way too much too soon.&# Social Media Case Studies.

B2B social media case studies - 3 you can learn from and why they work

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Communications Conversations Conversations about digital PR strategy Home About Arik Work With Me Around The Web Speaking Contact Subscribe From The Blog 3 B2B social media case studies and why they work Posted by arikhanson on 17. B2B case studies.

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Open Research: A Framework for Social Analytics

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After interviewing nearly 40 experts and working with Charlene Li and a bit of help from myself, she’s found six distinct use cases (see compass below) on how companies are measuring using these new toolsets.

American Business Media - Research & Marketing

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Bringing the business media opportunity to life for marketers, advertisers and media planners/buyers, each issue contains industry data, research and case studies that document the power and effectiveness of business media as advertising and marketing vehicles.

B2B Marketing | Business to Business Marketing Information Portal

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B2B Marketing News SMEs flock to BT Tradespace 10 June 2009, 11:30 GMT BT Tradespace has announced 400 per cent year-on-year growth. Go to the Data Knowledge Bank CASE STUDY: Nortel and Segmetrix Using well-researched data to structure a marketing campaign CASE STUDY: Reed Exhibitions How personalisation created buzz for the 2008 IDMF HOW TO. Edward Appleton 15 June 2009 Alternative marketing goes mainstream Scot McKee 11 June 2009 Dont hurt me Arch.Im

Guest Post: The Simplest, Most-Efficient Way to Write a Case Study: The story behind the Making Your Case ebook

Ambal's Amusings

Both Jonathan and Michele are regular contributors to our ClickInsights Case Study Experts Interview Series. The ebook includes how-to's on case studies and also some handy extras: Step by step instructions for writing the three essential parts of any successful case study.

Crunchy, salty, nutritious news & views on B2B marketing for technology companies | Velocity - the B2B marketing acceleration agency for technology companies

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So click here to find out whether they changed my mind… Read more… Stan Woods | June 16th, 2009 | one comment The Content Marketing Workbook It’s here. Read more… Doug Kessler | June 11th, 2009 | 3 comments Choose your patients carefully The most respected surgeons in the world have the best survival rates. We… Read more… Neil Stoneman | May 8th, 2009 | 4 comments Why we steal from our clients. Case studies and customer testimonials.

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Decision Makers Like Details


Yet the 2009 Media Consumption Benchmark Report from the media/research firm TechTarget found that these media are ranked lower by IT buyers. I recently participated in a group to evaluate the effectiveness of sales materials produced by an insurance company.

Terrific Resources for Customer Reference Professionals


If you develop customer case studies, success stories, or references, you'll want to explore the excellent resources offered by the Customer Reference Forum. Case Studies

ClickInsights: What was your "Aha" moment in 2009? - Part 1

Ambal's Amusings

I have invited our Panel of White Paper Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? Since I’ve started a Twitter presence in February 2009, I have been able to build a 4000+ following relatively easily.

B2B Search Marketing: 5 Must-Read Tips - Online Marketing Blog

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Including video demos, case studies and newsletters on a site can help B2B organizations build relationships with their audience. I think funneling traffic to your sales team marks a successful B2B website conversion, in most cases.

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Best of ClickDocuments "Connect the Docs" Blog in 2009

Ambal's Amusings

2009 was the first year of Connect the Docs. Enjoy the following collated list of best blog posts from Connect the Docs in 2009. ClickInsights: Tips on how to write a better Case Study. Case studies are the perfect marketing tool. Case Study Experts shed light on the following question: If you could give our readers one tip on how to write a better case study, what would that be?

How NOT to pitch a blog | Online Marketing Blog

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In our case, I can understand because Online Marketing Blog has become pretty popular, but it’s highly unlikely we’re going to run a story about another SEO firm’s recent client win or office expansion. Let us know what you think, and I could send you the case study No Erica, we are not interested in writing about your ad campaign. Do recommend any second-tier tactics in these cases, or should we diregard them entirely?

102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)


According to research from MarketingSherpa, just 12% of marketers rate social media as “very effective” for lead gen while 27% say it is “not effective.” Just 139 of the Fortune 500 corporations maintain public-facing blogs, only 29 more than in 2009. (

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7 Things About Online Reviews Every B2B Business Needs to Know


Online reviews are read by anywhere from 67-97% of consumers, depending on which study you cite. Industry-wide research reports or surveys of what people think of different B2B services. Really positive customer stories, of course, are sometimes known as case studies.

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B2B Tech Buyers Like Social Media


Case Studies. Forrester Research is presenting survey results of B2B technology buyers and their use of social media during the buying process.   Forrester Research: Download slides and listen to the webcast about this survey.  Case Study Writer.

IT Spending Slows Further into 2009, making sales environment tougher

The ROI Guy

in 2009. Says Forrester vice president Andrew Bartels, "Vendors should get prepared by investing in research and development and focus on building the proof points, case studies, and success stories about how their technology solutions have helped businesses." " [link Forrester has recently adjusted estimates on IT sales growth, and the latest predictions point to a steeper than initially predicted decline of -3.1%

How to Choose the Right Offer for your PPC Landing Page

The Point

He/she could be anywhere on the buying spectrum – from initial research and education, to final, I-want-to-buy-one-of-these-today evaluation. A better offer candidate for search campaigns is downloadable content – white papers, case studies, analyst reports, etc.

Connecting to customers using emotion

Buzz Marketing for Technology

A recent study determined: 15% of decision making is rational 85 % of decision making is emotional Another Harvard study said that only 5% is rational.

ClickInsights: How can B2B marketers use content effectively for demand generation?

Ambal's Amusings

B2B Lead Generation Benchmark Study 2009. Persuade: build a business case that gains them the approval for the project and enrolls the other people their company includes on the project team. Highlight new industry research. B2B Lead Generation Benchmark Study 2009.

ClickInsights: What is the biggest mistake to avoid when writing a white paper?

Ambal's Amusings

Stephanie Tilton is an expert case study and white paper writer who helps B2B companies advance the sales cycle by engaging prospects and customers. Sarah Mitchell is a freelance copywriter with a focus on B2B content, specifically case studies and white papers.


ClickInsights: How B2B marketers should forge customer relationships by providing compelling content?

Ambal's Amusings

B2B Lead Generation Benchmark Study 2009. Here’s a stat that will make you feel better: A recent study of business-to-business buyers shows that sales people who become trusted advisors and understand the needs of economic buyers are 69% more likely to come away with a sale!

B2B Marketing Summit: Learn what’s really working best in today’s difficult business environment

Sales Lead Insights

Join me, your B2B marketing peers and other marketing experts at MarketingSherpa’s 6th Annual B2B Marketing Summit 2009. With over 26 speakers, 16 real life case studies and countless, practical marketing ideas, you’ll be certain to take home multiple strategies and tactics you can apply tomorrow. Subjects include: The latest research on what working right NOW in B2B marketing.

Q3 Roundup: Twitter Tools, Media/Marcom, Social Media Research and Branding

B2B Marketing Savvy

. (Read time = 2-3 minutes) The Q3 mashup on social media, research and tools, marketingt/marcom, Agency-Client relationship topics and a smattering of fun and fancy. A Q3 Roundup of Twitter, Tools, Social Media Marketing, Research and the like. B2B Case Study: PR.

because you can't beat free marketing training

The Effective Marketer

Class: Advanced SEO Tactics: On Beyond Keyword Research (GF401) Professor: Rand Fishkin, SEOmoz SEOmoz is one of the best places for Search Engine Optimization (SEO) information, and the presentation was full of nice tidbits about SEO.

Going from Me 1.0 to Me 2.0

Buzz Marketing for Technology

More than 70 research reports, three personal case studies and examples to give you a broader perspective on the topic. In a world of changing business practices and uncertain futures, Me 2.0 offers practical and proven advice about personal branding from an authority on the matter.

Why Social Media Is Not For Everyone « The Effective Marketer

The Effective Marketer

This entry was posted on Tuesday, July 21st, 2009 at 8:47 pm and is filed under Communication , Marketing Strategy , Online Marketing , Social Media. 9 Responses to Why Social Media Is Not For Everyone neoco says: July 22, 2009 at 3:44 am Nice post and very relevant.


Best of 2009: SEO Tips, Part 1


Following on the same theme as the post above, Mark Jackson writes a case study on setting realistic expectations with SEO clients. David Berkowitz reports on how critical video is to attaining a first-page ranking on Google, reporting on a study showing that “ Videos are 53 times more likely to appear on the first page of search results than text pages.&# Which factors are really most important in search engine rankings?

A Heartwarming Story of Social Media, Family and QlikView

Customer Experience Matrix

My son works as a sports researcher at a cable television network. But as an example what social media can sometimes accomplish, QlikView is a great case study waiting to be written. His job seems mainly to be looking things up in online databases and, on broadcast days, watching several games simultaneously. It's nice work if you can get it. In terms of technology, Microsoft Word and Excel meet most of his needs.

My Blog got me a New Job and a Book Deal!

Buzz Marketing for Technology

Bottom line over the last 3 years my blog has helped me build a strong personal brand as I worked hard in my off hours for my blog become: Voted #2 on the Junta 42 list, Voted a Top Blog to Watch in 2008 and 2009, listed on the Top 20 Marketing Blogs as well as on the AdAge 150 with over 1800 Twitter followers, 1900 RSS readers and 6500 email subscribers!

Why bother with thought leadership? Five questions and answers.

Chris Koch

Thought leadership marketing is based on the academic research publishing model, in which academics created journals built around a peer review process. Thus, while it does rely to some extent on research and peer review as an academic journal does, it is essentially a marketing vehicle because it focuses exclusively on ideas, research, and case studies generated by McKinsey consultants and an internal research group.

Best Random but Interesting Posts, Articles and Resources of 2009


Beyond standard content like case studies and white papers, what other information formats work best for b2b lead generation and nurturing? B2B companies often use white papers, webinars, case studies and newsletters to promote their products and services, but Michele Linn provides a fantastic list of additional content formats to consider, including specialized glossaries, research reports, buying guides, articles, video and interactive applications.

Good advice for growing your company from industry experts

B2B Lead Generation Blog

You get field-tested expertise, research, case studies and advice from service marketing professionals that work with successful firms. Vickie Sullivan, Speaking of 2009: Top Ten Changes that Shape the New High-Fee Speech Circuit. I wanted to pass along a great new resource for any company looking to grow revenue or expand.

10 Ways to Optimize Your Lead Conversion Rate

B2B Lead Generation Blog

Numerous studies show that swift follow-ups increase conversion. 80% of marketing leads are lost or discarded, according to a MarketingSherpa presentation delivered at B2b Marketing Summit 2009. Knowing when to provide a case study versus a technical white paper versus a product demo can make a huge difference in converting a lead to a sale. . B2B Content Marketing: 100% increase in lead gen for customer service software company [MarkeingSherpa case study].

Lead Generation Check list – Part 3: Develop and intensify your Ideal Customer Profile

B2B Lead Generation Blog

You may have to do a little market research to find answers. Look for free studies, white papers or case studies that fit your prospects read. I’ve started an eight-part series I’m calling the ‘Lead Generation Checklist.’ Each post in the series addresses a step that in my experience helps improve lead generation efforts. The first installment discussed changing your mindset to focus on conversations not campaigns.

Associations Social Media Opportunity


This is felt elsewhere How to Become Your Association’s Social Media Champion : We often hear, and it was recently affirmed in the Angerosa Research Foundation’s Web 2.0: I would immediately add to her list to visit the Association Social Media Wiki to find great case studies that you can help to use as examples. Three Social Media Questions Associations Should Consider in 2009. This morning I had one of those wonderful social networking moments.

Content Curation Grows Up, Original Content Still Key

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My friends at HiveFire recently executed a content curation study of 150 marketing executives. As you can see below from our B2B Content Marketing Study , the biggest corporate challenges are indeed producing enough engaging content.

SEO for Product Pages


Use a keyword research tool to help identify which terms to use. Be as specific as possible, and link to case studies to support specific claims.

90 Tips to Make Your Blog Rock

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Write about customers successes – Write up a case study about a clients successful project, they will often let you publish their name 5. Case Studies are always popular to write about and not just your own 17.

Tips 62

B2C Versus B2B – Is There Really Any Difference?


Charts comparing solutions, suggested decision criteria, ROI calculator tools, case studies, testimonials, certifications, awards, affiliations, and executive profiles all help diffuse fear of making a wrong decision.