Remove 2009 Remove Case Study Remove Google Remove Sales

Trending Sources

Case study: Fast-growing B2B expands social media exposure

grow - Practical Marketing Solutions

I invited him to share his inspiring success story … When I started at Hinda Incentives in 2009, we had very little digital marketing efforts outside of a website and a Google AdWords account. Drew Hawkins has become one of the most consistent contributors in the {grow} community.

Why Case Studies Work in B2B Sales

Sales Intelligence View

The case study is an age old marketing technique that some consider obsolete and outdated in in the face of social media, which offers a place for prospects to search for customer opinions of products and services. Why Use a Case Study? So why a case study?

28 Indispensable Research Reports and Marketing Case Studies for #SmallBiz Strategy

Writtent

Ongoing education is critical, which is why we’ve compiled 28 of the brightest and most-inspiring research reports and case studies to hit the web in the recent months. IBM Global CMO Study. Connecting the Dots Between Content and Sales. Case Studies.

Confessions of a Google Spammer

Hubspot

Before I became an inbound marketer, I once made $50,000 a month spamming Google. My Mindset in 2009. Google made me do it. They rationalize spamming Google's index in so many ways: We're helping Google improve their algorithm! Google's lying to people.

B2B Search Marketing: 5 Must-Read Tips - Online Marketing Blog

delicious b2bmarketing

Typically, B2B markets are smaller, products and services are more complex, and sales cycles are longer. While B2C companies can reasonably expect to generate a purchase from a single site visit, the sales cycle for B2B companies is much longer.

P2P 7

102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

79% of marketers measure website traffic from social media, and 68% track engagement metrics on social networks, but just 26% measure the relationship of social media activity to leads and sales. Furthermore, half of all Google+ users are under 25 years old. 3 Google+ Statistics.

Stats 124

7 Things About Online Reviews Every B2B Business Needs to Know

Act-On

Online reviews are read by anywhere from 67-97% of consumers, depending on which study you cite. Really positive customer stories, of course, are sometimes known as case studies. You’ve run into the influence of Yelp and Google Local already.

Review 117

ClickInsights: How can B2B marketers use content effectively for demand generation?

Ambal's Amusings

Mac McIntosh's Sales Lead Insights: A B2B marketing Blog. B2B Lead Generation Benchmark Study 2009. Sales Lead Expert’s Learning Center. Ardath’s book, E-Marketing Strategies for the Complex Sale , will be published this fall by McGraw-Hill.

ClickInsights: What is the biggest mistake to avoid when writing a white paper?

Ambal's Amusings

Stephanie Tilton is an expert case study and white paper writer who helps B2B companies advance the sales cycle by engaging prospects and customers. Sarah Mitchell is a freelance copywriter with a focus on B2B content, specifically case studies and white papers.

FAQ 2

ClickInsights: How to choose a white paper syndication partner?

Ambal's Amusings

Stephanie Tilton is an expert case study and white paper writer who helps B2B companies advance the sales cycle by engaging prospects and customers. This experience included a variety of sales, marketing, business development, and management positions.

FAQ 2

ClickInsights: What is your favorite white paper? Why do you like it?

Ambal's Amusings

This experience included a variety of sales, marketing, business development, and management positions. Sarah Mitchell is a freelance copywriter with a focus on B2B content, specifically case studies and white papers. White papers come in all shapes and forms.

SME 2

Why Social Media Is Not For Everyone « The Effective Marketer

The Effective Marketer

We’re told that if you have a good plan , if you follow a proven framework for rolling out your social media activities and integrate them with your sales efforts , then the ROI will be clear . That is, if you can translate all those additional site visits, downloads, and re-tweets into sales.

because you can't beat free marketing training

The Effective Marketer

To get more insight into the formula and how it works, after watching the presentation, check out some of their website design case studies. So, in this case they should have the different lists of bulk email IDs.

My Blog got me a New Job and a Book Deal!

Buzz Marketing for Technology

Bottom line over the last 3 years my blog has helped me build a strong personal brand as I worked hard in my off hours for my blog become: Voted #2 on the Junta 42 list, Voted a Top Blog to Watch in 2008 and 2009, listed on the Top 20 Marketing Blogs as well as on the AdAge 150 with over 1800 Twitter followers, 1900 RSS readers and 6500 email subscribers!

Best Random but Interesting Posts, Articles and Resources of 2009

Webbiquity

Beyond standard content like case studies and white papers, what other information formats work best for b2b lead generation and nurturing? Google may be fine for regular web searches, and even for some more specific purposes like image or blog search, but in this impressive list of special-purpose search engines you’ll find sources for targeted searches for PDFs and eBooks, product catalogs, books, comics, music, sound effects and more.

The end of PR as we know it

grow - Practical Marketing Solutions

On Monday I wrote a post describing a real case where a marketing firm, Low and Tritt, sued a Knoxville pizza restaurant for $2 million over alleged libelous comments on Facebook and Twitter. Bifurcated Mental Focus: Cases can drag out for months or even years.

No budget? Apply guerrilla marketing ideas to the social web

grow - Practical Marketing Solutions

I first connected with Nathan Dube in 2009 when I fell in love with his now-famous destroy your printer contest. We actually generated sales leads and new customers from this promotion. Post on Google Buzz. Tags: Case studies Social Media Strategy facebook

B2C Versus B2B – Is There Really Any Difference?

WebMarketCentral

Perceived risk is generally higher for B2B buyers In business to business (B2B) marketing, a purchase of professional services may impact the company’s customer service, productivity, operations, legal issues, reputation, sales, and/or the bottom line.

Best of 2008: SEO Guidance, Part 5

WebMarketCentral

by SEO Book Aaron Wall makes the case for SEO with a brief case study of two similar websites. Google’s Top Search Engine Ranking Factors by Green Marketing 2.0 Which social media sites are most helpful for SEO?

Book Review: Website Optimization

WebMarketCentral

It pays for itself in the first 50 pages—two chapters covering natural search engine optimization and an organic search case study. Given all the concern over Google banning sites for engaging in this practice , it's best to avoid this.

16 Must-Read B2B Marketing Strategy Ebooks

Modern B2B Marketing

It also offers information on a large selection of free analytics tools, including Google Alerts, Google Trends and BlogPulse. The New Rules of Sales Enablement. This sales and marketing strategy ebook provides best practices and tips for empowering sales teams for success.

What's Next for B2B Social Media? FYIndOut Now

WebMarketCentral

That is, buyers don't want to listen to 50 vendors pitch products or services they don't need or can't afford in order to find the one solution they seek, and vendors don't want to waste marketing dollars and sales time chasing prospects who don't need or can't buy their offerings.

Demandbase: A New Twist In The Lead Management Automation Market

delicious b2bmarketing

Demand Stream™ includes a Web widget that shows sales and marketing the names of companies visiting the Web site in near real-time. I worry that this tool only ends up helping sales pick out cold calls to make, and is not used by marketers enough to segment, collect, and improve their prospecting databases. One side of the supply helps firms generate demand — acquire leads in a sales-led “push” model, one that feels more focused on outbound communication.

B2B Lead Management Market Heats Up

delicious b2bmarketing

The lead management vendors are developing one-to-one email capabilities that help sales people be more consistent and productive. Tools that analyze who’s clicking – and help B2B marketers make heads or tails out of Google’s analytics – are bleeding over into the lead management space. B2B marketers also need systems that help them align sales activity and marketing messages, monitor marketing’s impact on the pipeline, and close the loop on closed deals.

Blogging Benchmaks: In Search of the Missing Metrics

B2B Marketing Savvy

Impressions, click-thrus, awareness, brand -buildihjng, lead gen, incentive direct sales, et al. There’s also recent discussion about a decline overall in RSS feed importance, as well as some inconsistencies in Google Feedburner reporting. Again, not finding any solid benchmarks for “growth over time” so I’m just measuring this blog’s progress against itself until I can gather multiple case studies to generalize. . (T)raffic:

55 (of the) Best Social Media Tips, Tactics and Tools of 2010

Webbiquity

If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009.

5 Proven Strategies for B2B Social Media Marketing

delicious b2bmarketing

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 The following five case studies lend insight into how B2B marketers can use social media to generate leads, create specialized communities, improve SEO, become knowledge sources, and strengthen marketing campaigns. Generate Leads There are two types of marketing departments — those that are cost centers and those that bring in leads and sales.

5 Proven Strategies for B2B Social Media Marketing

delicious b2bmarketing

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Mobile 2.0 The following five case studies lend insight into how B2B marketers can use social media to generate leads, create specialized communities, improve SEO, become knowledge sources, and strengthen marketing campaigns. Generate Leads There are two types of marketing departments — those that are cost centers and those that bring in leads and sales.

Skype 39

How 3 Insurance Companies Took Content Marketing by Storm

Contently

We always see this positive correlation between running TV ads and eventual sales, but people aren’t clicking on their televisions,” he said. He also has his book, Content Warfare , and some impressive case studies to prove it. And this was back in 2009 when the term “content marketing” wasn’t as widely accepted as it is now. If you look at the Google Analytics chart, it’s ridiculous,” Hanley said. “In

87 New (Really) Marketing Automation Stats

Marketing Action

Many of the marketing automation stats we regularly use – to make strategic decisions, craft presentations, prepare for sales calls – are getting a bit long in the tooth. Case in point: “Companies that excel at lead nurturing generate 50% more sales-ready leads at 33% less cost.”.

Stats 54

70 New (Really) Marketing Automation Stats

Marketing Action

Many of the marketing automation stats we regularly use – to make strategic decisions, craft presentations, prepare for sales calls – are getting a bit long in the tooth. Case in point: “Companies that excel at lead nurturing generate 50% more sales-ready leads at 33% less cost.”.

Stats 56

Integrate Social Networks with your Corporate Website with ‘Social Sign On’

delicious b2bmarketing

Reduced time in marketing/sales funnel as prospects quickly can be served up relevant products and even shopping carts of peer recommended products within seconds. Isn't a plan (or roadmap in this case) a necessity?

The 2011 #Nifty50 Top Twitter Men Reprise

Webbiquity

What’s most interesting is that Umair made this statement in June, 2009 when Twitter had recorded approximately 2.5 Since 2009, we have seen revolutionary wars and unspeakable natural disasters. Last month alone we got 38,000 new, inbound leads to feed to our sales team.

Why You Might Want to Be More Negative in Your Marketing

Hubspot

This is about more than just recognizing that not everyone in the world is a potential future customer -- it's about recognizing that your marketing attracts certain types of people who totally clog up your funnel, waste your sales team's time, and will never become customers.

Where is your mobile marketing center of gravity?

Chris Koch

Dragon has been perfecting its voice-to-text abilities for decades through its PC software and MapQuest (I still prefer it to the Google Maps gorilla) has been honing its route guidance for many years. B2B mobile marketing case studies.

B2B 2

70 New (Really) Marketing Automation Stats

Marketing Action

Many of the marketing automation stats we regularly use – to make strategic decisions, craft presentations, prepare for sales calls – are getting a bit long in the tooth. Case in point: “Companies that excel at lead nurturing generate 50% more sales-ready leads at 33% less cost.”.

19 New Featured Sources on the B2B Marketing Zone

Webbiquity

B2B Voices ( Trade Youtube Twitter Leads Sales ). Follow the Lead ( Gatekeeper Cold Calling Sales Social ). Marketing Finger ( Resources Studies Social Media Consulting ). CeeKue ( Promotion Word of Mouth B2C CRM Google Content Tips ). Google. Post on Google Buzz.