Why brands keep emailing you to ask how you feel about them
The Customer
AUGUST 30, 2019
Brand emails can be controversial. As someone on Twitter put it last summer, “glossier needs to cool it w the spam. The General Data Protection Regulation , which went into effect in May 2018, required brands to re-do their email lists and obtain consent to continue corresponding with anyone who hadn’t actively opted in (e.g.
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