Industrial Marketing Today

SEPTEMBER 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Content Auditing and Mapping it to the Industrial Buy Cycle by Achinta Mitra on September 3, 2010 in B2B Lead Generation , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing These days it is popular to say “Content is marketing currency.”

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Buying Cycle Buy Marketing Budget Web 2.0 60

Anything Goes Marketing

NOVEMBER 15, 2009

The main difference this year from last year was that we not only shared our knowledge and insights with each other but with the power of Twitter, we could share these with the rest of the globe. While I could write a number of blog posts on my own findings from this event, I decided to let Twitter write the post for me.

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Eloqua Twitter Sales Management Lead Ranking 100

B2B Marketing Zone Posts

OCTOBER 6, 2009

September 2009. Deconstructing Twitter: Analytics for Reach and Impressions - B2B Marketing Savvy , September 10, 2009. Six Steps to a Successful Small Business Content Marketing Strategy - Content Marketing Today , September 4, 2009. 23 Reasons Why Content Marketing Fails - Marketing Interactions , September 22, 2009.

Social Media 40

Social Media B2B Marketing Ideal Customer Profiles Market2Lead 40

The Effective Marketer

MAY 3, 2011

Marketers also need to work on their justifications and their business cases to make senior management understand why a technology can help the company especially when Facebook, Twitter, and other channels are still a mystery for most corporate executives. You can leave a response , or trackback from your own site. United States License.

Work Management 100

Work Management Marketing Management Planning Marketing Automation Services 100

The Effective Marketer

MAY 9, 2011

When companies start to tailor content to different audiences and stages of the buying cycle, they greatly increase the amount of content, and the type of content needed changes&# Marketing Roles Are Evolving Marketing used to have clearly defined roles. You can leave a response , or trackback from your own site. United States License.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

The Effective Marketer

AUGUST 30, 2010

The skills that worked offline to help you buy or beg or bug your way in are the skills of interruption and coercion. Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! You can leave a response , or trackback from your own site.

Work Management 100

Work Management Marketing Management Marketing Automation Services Planning 100

The Effective Marketer

JULY 29, 2009

An interesting post by Steve Johnson talks about marketing not being a list, but rather an approach to solving customers problems and helping buyers to buy. This entry was posted on Wednesday, July 29th, 2009 at 8:29 pm and is filed under Communication , Marketing Management , Marketing Strategy. Like Be the first to like this post.

Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100

Convince & Convert

JULY 16, 2013

One commenter on Jay’s post mentioned surveys revealing that social media conversations play a significant role in people’s buying decisions, but social media interaction simply does not show up in conversion rates because a social media site is almost never the last click before somebody buys something.

Click Rate 146

Click Rate Social Media Conversion Rate Marketing Analytics Tools 146

Parse.ly

SEPTEMBER 24, 2019

So we decided to rewind a decade to 2009 and offer a glimpse of where we came from – and where we are now. Back in 2009, here’s how Parse.ly’s original 2009 logo looked: Here’s some fun startup lore about how we “acquired” this logo. And Max got in touch with me about buying the domain for his personal website.

Brand Identity 40

Brand Identity Branding Startups Domain 40

The Effective Marketer

MAY 18, 2010

Telemarketers often regret the call because the passionate marketer keeps analyzing their sales pitch instead of buying something. Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! Job Marketers are, unfortunately, the majority out there.

Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100

Convince & Convert

MARCH 30, 2015

He’s known for his sarcastic tone as he points out brand fails on Twitter. When he started on Twitter in 2008, he thought it was stupid. So, he lived on Twitter for 30 days – really lived , tweeting 7,000 times in January 2009. “Because I don’t like it” is never a reason not to use a platform.

Rules 140

Rules Content Paid Search Agency Viral Marketing 140

The Effective Marketer

FEBRUARY 15, 2010

What can we do to improve clickthrough rates and, more importantly, to get people to buy/download/register? Instead of asking how to match the industry averages, ask instead: How can we improve deliverability? How can we improve open rates? What are the most important metrics we should track? The last question is probably the most important.

Advertising Benchmark 100

Advertising Benchmark Work Management Marketing Management Planning 100

WriteSpark

FEBRUARY 18, 2009

Forrester Research is presenting survey results of B2B technology buyers and their use of social media during the buying process.          February 18, 2009 in Social Media | Permalink. Twitter Updates. follow me on Twitter. Twitter Updates. follow me on Twitter. Become a Fan.

Social Media 120

Social Media Media Forrester Copywriting 120

WriteSpark

NOVEMBER 11, 2008

If you are involved in such a program, or if you simply have the responsibility for working with customer references and success stories, you will likely benefit from an upcoming event:  The 2009 Customer Reference Forum. This conference is scheduled for February 17-19, 2009 near San Francisco. Twitter Updates.

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Conference Copywriting Copyright Case Study 120

The Effective Marketer

FEBRUARY 16, 2009

The good surveys, or should I say effective surveys, are the ones that get people to fill them out giving you enough insight into their market/purchasing process/buying habits/etc. This entry was posted on Monday, February 16th, 2009 at 10:13 pm and is filed under Communication , Marketing Management , Marketing Planning.

Customer Surveys 100

Customer Surveys Marketing Automation Services Work Management Marketing Management 100

Onalytica B2B

JANUARY 8, 2019

And the buying process needs to be made as easy as possible. In 2009 I dove headlong into working with Eloqua and Salesforce and at that point I was hooked on designing demand generation workflow and measuring results. You can contact me via Twitter or LinkedIn. If you have an idea, let me know!

Marketing Budget 108

Marketing Budget Budget Programs Demand Generation Agencies Work Management 108

Chris Koch

OCTOBER 30, 2009

That means that the people buying those services—or at least playing a key role in the decision—tend to be high up on the corporate food chain—the C-suite or just below. These are not the people we imagine Twittering about their need for complex enterprise IT services. CEOs Use Social Media More than Other Buyers.

Social Media 100

Social Media Peer-to-peer Enterprise Management Media 100

The Effective Marketer

JUNE 13, 2009

Part of the challenge is reaching enough people with your message so that at least a significant number of them decide to buy. Odds are that someone may eventually buy the product or service. Simon Mason says: June 16, 2009 at 12:25 pm Hi Daniel, Interesting post. And how do you reach even greater number of prospects?

Marketing Automation Services 100

Marketing Automation Services Work Management Budget Programs Marketing Management 100

The Effective Marketer

JANUARY 17, 2009

As you discuss the plan of action with your team and with the stakeholders (see previous post), you are also getting buy-in for carrying out the tasks. This entry was posted on Saturday, January 17th, 2009 at 3:26 pm and is filed under Communication , Marketing Management , Teamwork. Like Be the first to like this post.

Planning 100

Planning Work Management Marketing Management Effectiveness 100

The Effective Marketer

APRIL 29, 2009

In your first conversation with a vendor, you should list all the uses (maybe even share the grid with them) for the tool you want to buy and ask for a demo showcasing the specific requirements you have. This entry was posted on Wednesday, April 29th, 2009 at 9:42 pm and is filed under Communication , productivity.

Marketing Automation Services 100

Marketing Automation Services Webinar Metrics Budget Programs Work Management 100

Customer Experience Matrix

SEPTEMBER 3, 2009

Probably the most comprehensive study along these lines was Global Faces and Networked Places , released by Neilsen in March 2009. The Twitter figures are surely much higher by now.) A Forrester chart posted on Mashable shows interactive marketing spend by category, projected from 2009 to 2014. in 2009 to 8% in 2014.

Spending 120

Spending Media Mobile Advertising Forrester 120

The Effective Marketer

JULY 21, 2009

At the company I work for we recently had an informal discussion about Facebook and Twitter, with people raising questions such as “why don’t we have a Tweeter page” or “let’s create a Facebook account and start inviting customers”. Get people to buy our products! Tell them about a new release! And similar comments ensued.

Social Media 100

Social Media Planning Work Management Social Marketing 100

Industrial Marketing Today

JULY 29, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website Business Value of Social Networking by Achinta Mitra on July 29, 2009 in Social Media Marketing , Social Networking Saw a very interesting video where Seth Godin talks about how useful social media is to businesses.

Social Networks 60

Social Networks Lead Scoring Lead Ranking Web 2.0 60

Convince & Convert

FEBRUARY 24, 2016

His second company, Carusele, is designed to make it even easier and quicker for brands to buy in. And early on, 2008, 2009, 2010, we had to give people content, credibility, backlinks, and traffic.” —@jtobin. “I Jim’s Twitter: @jtobin. In This Episode. Why your company must constantly evolve. .” Fixer Upper.

Paid Search Agency 93

Paid Search Agency CAN-SPAM Social Media Marketing 93

Smashmouth Marketing

MAY 6, 2009

I'm at the CMO Club Summit for a couple days and the room is sharing the event with twitter hashtag #cmoclub. You can find a stream of the tweets on twitter search. DavidHarkleroad : #10 mktg idea for a rotten economy, Mitch Bishop, iRise, #cmoclub : buy a competitor. More done with same $.

CMO 100

CMO SMS Trigger Marketing Twitter 100

Smashmouth Marketing

MAY 19, 2009

I'm at the CMO Club Summit for a couple days and the room is sharing the event with twitter hashtag #cmoclub. You can find a stream of the tweets on twitter search. More done with same $.

CMO 100

CMO SMS Trigger Marketing Demand 100

Oktopost

JANUARY 13, 2020

Launched in 2009, Quora has emerged as a viable platform for delving beyond surface-level information and trading in substantive analysis and discussion from actual thought leaders. There are three types of ads you can buy: text ads, image ads, and promoted answers. This presents B2B marketers with a new playground.

Paid Content 119

Paid Content Advertisements Advertising B2B 119

Industrial Marketing Today

SEPTEMBER 13, 2010

In Needs Awareness and Research phases, the first two stages of the industrial buy cycle (see my earlier post Deconstructing the Four Stages of the Industrial Buy Cycle ) your prospects and customers use a variety of online content to find solutions to their current problems and needs.

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

Industrial Marketing Today

JUNE 19, 2010

What marketing content you serve at each phase of the buying cycle also matters. B2B Lead Generation Using a Business Blog Variety of Content is the Key in the Early Stages of the Industrial Buy Cycle Content Auditing and Mapping it to the Industrial Buy Cycle Is Your Industrial Website Still Just a Business Card?

Relevance 60

Relevance B2B Marketing CMS Development Buying Cycle 60

Marketing Insider Group

JANUARY 31, 2013

I joined SAP as Head of North America Marketing in 2009. Technology and innovation have changed the landscape, affecting consumer and customer behavior, decision-making and buying cycles. Essentially we are transitioning from helping our sales organization sell to helping people buy from SAP. What are you doing differently?

Paid Search Agency 100

Paid Search Agency Advertising Agencies Planning ROMI 100

Industrial Marketing Today

APRIL 20, 2010

This Marketing Data and Research Presentation includes data on: Lead Generation Blogging and Social Media Marketing Budgets Twitter and Facebook 50+ pages of marketing charts and graphs from original research Download the report from here.

Social Media 60

Social Media Social Marketing B2B Marketing Web 2.0 60

SpotMe Blog

JUNE 13, 2023

They also have established vendor relationships and buying power that can save you money, for example with event technology specifically tailored to the life sciences industry. This events agency applies these values and utilizes their global network and buying power to create memorable events.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Paid Search Agency 52

Digital B2B Marketing

MARCH 27, 2013

billion business in 2009 ( source ). When I can buy a three-pack of 16 GB drives at my local Costco, an old 512 MB or 1 GB drive seems like a joke. Share your example, or advice for marketers that use promotional products, in the comments below or with me on Twitter ( @wittlake ). SEO folks would accuse me of keyword stuffing).

B2B Marketing 100

B2B Marketing B2B Conference Vendors 100

Sana Commerce

DECEMBER 13, 2021

Check your social channels like Twitter or Facebook for positive reviews you can share (ask permission from the poster before you add it to your site). For instance, does your customer want to buy in bulk? Since opening shop in 2009, he has gone on to amass over 70 industry awards and mentions for his work. Download for free.

Budget Programs 52

Budget Programs Marketing Websites Tips Work Management 52

Sana Commerce

DECEMBER 13, 2021

Check your social channels like Twitter or Facebook for positive reviews you can share (ask permission from the poster before you add it to your site). For instance, does your customer want to buy in bulk? Since opening shop in 2009, he has gone on to amass over 70 industry awards and mentions for his work. Download for free.

Budget Programs 52

Budget Programs Marketing Websites Tips Work Management 52

Industrial Marketing Today

AUGUST 17, 2010

Because B2B and industrial buyers tend to be more sophisticated in the use of online content in making their decision over the entire buying cycle. BtoB marketers need to create and deliver content that is relevant to those searching for their solution while mapping it to the prospect’s buying cycle.

Optimization 60

Optimization Web 2.0 Planning Buying Cycle 60

Webbiquity

JULY 6, 2010

Almost) 100 (of the) Best Social Media Marketing Blog Posts and Articles of 2009. How social media is a reflection of and response to broader shifts in the market and culture that make it increasingly difficult (and irrelevant) to try to buy attention, but critical to earn it. Best Social Media Stats and Market Research of 2009.

RFP 100

RFP Paid Search Agency Advertising Agencies Digg 100