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what's your marketing approach?

The Effective Marketer

An interesting post by Steve Johnson talks about marketing not being a list, but rather an approach to solving customers problems and helping buyers to buy. This entry was posted on Wednesday, July 29th, 2009 at 8:29 pm and is filed under Communication , Marketing Management , Marketing Strategy. Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter!

Rick Short Explains How to Turn Staff Into Prolific Bloggers

delicious b2bmarketing

Website Grader Badge Connect with Us HubSpot on Facebook HubSpot on Twitter InboundMarketers LinkedIn Group ProMarketers Facebook Group Subscribe to Blog RSS Want to share your Inbound Marketing advice with the community? It also delivers our customers a sophisticated source of support.

Trending Sources

The 2011 #Nifty50 Top Twitter Men Reprise

Webbiquity

Today, Tom Pick ( @TomPick ), Online Marketing Executive at KC Associates , who blogs at his award winning B2B Webbiquity , and I ( @ckburgess – Blue Focus Marketing @BlueFocus360 ) present 50 remarkable men on our 2011 #Nifty50 Top Twitter Men list.

NYC Sanitation, Scotch Tape & More: 10 Companies With Unexpectedly Good Twitter Content

Hubspot

I had to prove why something like Twitter was actually of any use in this industry, and explain how we would leverage it to promote our company. The people we want to reach aren’t on Twitter.”. 10 Unexpected Companies to Follow for Twitter Inspiration.

QuinStreet Buys Ziff Davis Enterprise: Is B2B Just Lead Gen Now?

Digital B2B Marketing

Although it has not been publicly announced, it appears QuinStreet has purchased Ziff Davis Enterprise , the publishers of eWeek, Baseline, CIO Insight and Channel Insider (not to be confused with Ziff Davis, the publisher of PC Magazine, or ZDNet, which is owned by CBSi). If you follow the B2B technology publishing landscape, you are almost certainly familiar with the Ziff Davis Enterprise brands. They purchased IT Business Edge in September 2011 and Internet.com in 2009.

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B2B Marketing Trends From Eloqua Experience 09 Via Twitter

Anything Goes Marketing

The main difference this year from last year was that we not only shared our knowledge and insights with each other but with the power of Twitter, we could share these with the rest of the globe. This post as an example, was written from the product of social media (Twitter).

102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

This post, along with 79 Remarkable Social Media Marketing Facts and Statistics for 2012 and 87 More Vital Social Media Marketing Facts and Stats for 2012 previously published here, provide a solid foundation for that understanding. 6 Twitter Stats.

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B2B Websites: To Publish Prices, Or Not To Publish…That Is The.

Industrial Marketing Today

This is not a new problem; business marketers have been debating the pros and cons of publishing prices on their websites for several years now. Reasons people don’t want to publish prices online There may be many reasons (excuses?) Do you publish prices on your website?

ClickInsights: How B2B marketers should forge customer relationships by providing compelling content?

Ambal's Amusings

One of the many goals of B2B marketing is to continuously forge better customer relationship. We have invited B2B Experts to shed light on the following question: " What is your one tip on how B2B marketers should forge customer relationships by providing compelling content?

Online Marketing News in 2009: The Year’s Hottest Events

Modern B2B Marketing

Here is our 2009 year in review. December 2009 Online Marketing News. Twitter Starts Testing Features for Businesses. Top word of 2009: Twitter. November 2009 Online Marketing News. Linkedin and Twitter integrate. Twitter creates Twitter Lists. October 2009 Online Marketing News. Technorati release their state of the blogosphere - shows that most bloggers are just hobbiest and number one use of Twitter is to promote blogs.

ClickLaunch: The Content Marketing PlayBook

Ambal's Amusings

42 content marketing tactics, over 50 case studies and hundreds of resources - The Content Marketing Playbook: 42 Ways to Connect with Customers is packed with lots of ideas to execute on your content strategy. Blog Junta42 Twitter juntajoe Junta42. Blog Kranzcom Twitter jonkranz.

ClickInsights: How can B2B marketers use content effectively for demand generation?

Ambal's Amusings

B2B marketers are producing, managing, and distributing marketing content to reach prospects and turn them into customers. Get Customers. B2B Lead Generation Benchmark Study 2009. Blog Marketing Interactions Twitter Ardath421. Get Customers.

ClickInsights: How to make marketing messages memorable?

Ambal's Amusings

Get Customers. B2B Lead Generation Benchmark Study 2009. Blog Marketing Interactions Twitter Ardath421. She empowers her clients to create customer-centric nurturing programs that leverage strategic story development to engage prospects until they are sales ready.

ClickInsights: What ROI metric should B2B marketers use in this digital marketing era?

Ambal's Amusings

Get Customers. B2B Lead Generation Benchmark Study 2009. Blog Marketing Interactions Twitter Ardath421. Tune and refine the buying process. You’ll see shorter buying cycle times. Blog Start with a Lead Twitter BrianJCarroll. Get Customers.

ClickInsights: How should case studies be used in marketing activities versus sales activities?

Ambal's Amusings

Marketing team within a company works to put together and publish case studies to highlight their solutions and products. Marketing customer engagement is clearly very early stage as compared to sales customer engagement. Get Customers. Blog CindyKing Twitter CindyKing.

WOM 2

Shortening the Industrial Buy Cycle in 5 Simple Steps

Industrial Marketing Today

Even though her article is about the B2B buy cycle in general, it is a perfect follow up to my earlier post “Deconstructing the Four Stages of the Industrial Buy Cycle.” She has focused on identifying the problem and providing a 5-step solution to shorten the buy cycle.

ClickInsights: What is the biggest mistake to avoid when writing a white paper?

Ambal's Amusings

Twitter StephanieTilton. Stephanie Tilton is an expert case study and white paper writer who helps B2B companies advance the sales cycle by engaging prospects and customers. Blog WritingWhitePapers Twitter Mike_Stelzner. Blog Global Gopywriting Twitter globalcopywrite.

FAQ 2

Studying U.S. keeps East European marketer a step ahead

grow - Practical Marketing Solutions

You are in a unique position of being able to watch for what is happening in the rest of the world BEFORE it hits your region and your customers. Are entrepreneurs developing regional-specific platforms or are you seeing global apps like Twitter take off?

Six factors driving B2B social media marketing adoption

Chris Koch

Two main threads underpin the logic behind these urgings: Your customers are becoming more active in social media, so you’d better get with it. Customer factors. Customers (the younger ones, anyway) are adopting social media. Our latest annual survey of 355 buyers of complex IT solutions, How Customers Choose Solution Providers, 2009: The Importance of Personalization, Epiphanies, and Social Media, shows that the door to the C-suite is opening up.

B2B 2

Study: Top Execs DO Use Social Networks

What Works - What Doesn't

A new study shows decision-makers, such as business buyers, are increasingly using social media such as LinkedIn and Twitter to make buying decisions. Trade publishers have tried, unsuccessfully, for years to build such on-line communities which they could control and mine. As it turns out, customers (C-level execs) like everyone else want to own and control their own networks. The customer still has to learn about the vendor's offering somewhere, somehow.

Show Me the Numbers: Hard Data on Internet Use and Media Spend

Customer Experience Matrix

Many are contradictory, but it's clear that marketers need to invest in social media, which might eventually replace search as the primary way that customers find them. Probably the most comprehensive study along these lines was Global Faces and Networked Places , released by Neilsen in March 2009. The Twitter figures are surely much higher by now.) Nineteen percent actually publish their own blog while 29% comment on blogs. in 2009 to 8% in 2014.

Social media strategy for B2B: what’s required and what’s optional

Chris Koch

Most of the marketers I talk to are trying to reach a few top executives in big organizations who make buying decisions about big, complex products and services. For these marketers, the pool of customers and prospects is small and many of them do not want to engage publicly in social media or are simply ignoring it altogether. For these companies, there is little reason to twitter into the wind.

Social media strategy for B2B: what’s required and what’s optional

Chris Koch

Most of the marketers I talk to are trying to reach a few top executives in big organizations who make buying decisions about big, complex products and services. For these marketers, the pool of customers and prospects is small and many of them do not want to engage publicly in social media or are simply ignoring it altogether. For these companies, there is little reason to twitter into the wind.

Spredfast Offers Systematic Management for Social Media Campaigns

Customer Experience Matrix

If social media worked the same way, companies would first buy a monitoring system to track what’s being said, followed by tools to respond to comments made by others. True listening ranked fifth in the Visible Technologies/SiriusDecision survey (“monitor and respond” at 14%), and third in the B2B Magazine survey (“customer feedback” at 46%). Perhaps this is an old habit that will change in a customer-driven world.

B2B Social Media Strategy - Best of B2B Marketing Zone

B2B Marketing Zone Posts

October 2009. A B2B social media success story - grow - Practical Marketing Solutions , October 18, 2009. Top 10 Lessons Small Businesses Can Takeaway from Smart Content Marketers - Content Marketing Today , October 23, 2009. Best of 2009 (So Far): AdWords Tips and Tactics, Part 1 - WebMarketCentral , October 7, 2009. B2B Marketers: Navigating the Tweet Approval Maze - B2B Marketing Savvy , October 29, 2009. Can you measure your B2B’s Twitter success?

7 Tips on how B2B marketers can leverage social media

B2B Lead Generation Blog

In B2B sometimes we need to remind ourselves that people don’t buy from companies, they buy from people. Social media tactics are wonderful for building and supporting business relationships and making yourself more available to connect with your current and future customers.  She gives you tips for using Twitter and offers some great reading recommendations to help you with content marketing.

Challenger Marketing: How To Succeed In Today’s B2B Battleground

B2B Marketing Insider

“Our biggest competitors are our customers.” Challenger marketing aims to “un-teach” customers something they already know or believe about how their business currently operates, to change the customers’ direction in the buying process in the marketer’s favor.

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Change the Channel to Ignite Content

grow - Practical Marketing Solutions

The languishing blog Since 2009, I have written a blog called MomentSlater, two or three times a week. In this post, I share a simple idea about a client who had his team call up his customers to say “thank you” — and only “thank you.”

Tom Pisello: The ROI Guy: VMware launches Realized ROI toolkit.

The ROI Guy

Wednesday, July 15, 2009 VMware launches Realized ROI toolkit, powered by Alinean Provides quantifiable proof to customers of the realized ROI from prior VMware deployments. Value Selling Tools and the Buying Lifecycle Is there an ROI from Social Media?

Social Media Ostriches

WebMarketCentral

I advised one woman to buy a copy of The Cluetrain Manifesto: The End of Business as Usual for her boss. But although Cluetrain was an impressively prescient book, it was published in 1999; literally in the last century.

Demand Generation Tips: Thought Leadership With Sean Donahue of MarketingSherpa

Modern B2B Marketing

We’ve been recommending for a while now that marketers think like publishers when it comes to their marketing content. What innovative or overlooked demand generation tactics do you think will become more important in 2009?

Building Content Marketing Strategy – 10 Steps

B2B Marketing Insider

The new buying process. The way customers buy today is very different from how they made purchase decisions 15 years ago, of course. B2B customers today use an average of 7.6 You want customers to listen to you? Step in your customer’s shoes.

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Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2

Webbiquity

Marketers, we’re told, need to think like publishers. 59% are on Twitter, and 43% use a company blog for marketing. Twitter, Facebook And LinkedIn: Age, Ethnicity And Gender Of The Major Social Networks [STUDY] by All Twitter. ” Twitter Stats.

What's Next for B2B Social Media? FYIndOut Now

WebMarketCentral

That is, buyers don't want to listen to 50 vendors pitch products or services they don't need or can't afford in order to find the one solution they seek, and vendors don't want to waste marketing dollars and sales time chasing prospects who don't need or can't buy their offerings.

Don't They Know Who You Are? Why Reputation Management is Critical

WebMarketCentral

These individuals are often the "face" of their organizations; as they get quoted in press releases and news articles, pen bylined articles, speak at conferences, and talk to industry influencers and prospective customers, their names can become almost as well known as their brands.

Building B2B Online Communities - Insights from the Online Community Unconference | Business.com's B2B Online Marketing Blog

delicious b2bmarketing

B2B Online Marketing - Business.com Home About 6 B2B Online Community Takeaways from OCU 2009 Online Community Unconference 2009 At Forum One’s energized gathering of online community professionals at the Online Community Unconference in Mountain View last week, there was great interest in B2B online communities compared to last year’s conference (marketers are starting to realize that B2B companies need social media too ). Providing key insights into your customer base?

B2C 0

Variety of Content is the Key in the Early Stages of the.

Industrial Marketing Today

In Needs Awareness and Research phases, the first two stages of the industrial buy cycle (see my earlier post Deconstructing the Four Stages of the Industrial Buy Cycle ) your prospects and customers use a variety of online content to find solutions to their current problems and needs.

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How to Use a B2B Blog to Win Customers and Influence Prospects

Industrial Marketing Today

This timeless classic, one of the first bestselling self-help books published in 1937 and sold over 15 million copies globally is still relevant today.

8 Important Takeaways from the B2B Virtual Edge Event for B2B Marketers

Modern B2B Marketing

Buying behavior has changed- make sure your marketing changes with it. searchcircus : "On the Web, you ARE what you publish," according to David Meerman Scott, a marketing strategist at B2B online tradeshow. BarbraGago : From @smexaminer survey of marketers: Tools include 86% Twitter, 79% Blogs, 78% LinkedIn, 77% Facebook, and 44% YouTube #b2bedge @PaulDunay. david_genius : SMB customer for $250,000 - Found (on twitter) & closed in 13 days!!!

Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1

Webbiquity

Not too surprisingly, Facebook is the #1 method for passing along content, followed by email and then Twitter. I don’t buy that one, as in my experience, Twitter pretty much dies between noon on Friday and early Saturday morning.) 84% of journalists are on Twitter. •