Content Marketing Institute

DECEMBER 7, 2017

How does a business cure itself of a case of the zombies? The author of the book The Zombie Business Cure: How to Refocus Your Company’s Identity for More Authentic Communication , Melissa urges businesses to concern themselves less with their brands (how they want to be seen) and more with their identities (who they are).

Brand Identity 94

Brand Identity Branding Business CMO 94

Martech

FEBRUARY 24, 2022

From the CMO to the marketing manager to the content creator, the first step is to know the difference between AR, VR, XR (extended reality), and the communications capabilities provided by each flavor of this new immersive media. Since my first foray with Second Life’s 3D virtual world – YES, I was an SL power user in 2009! –

Planning 129

Planning Advertising Agencies Paid Search Agency Mobile Advertising 129

The Customer

MAY 11, 2021

This week’s TheCustomer QT covers the latest news on CMO tenure, reasoning with data, support for your CX, the low-code revolution, making your digital transformation work, and design thinking for the win! CMO Tenure Study. Quick Take: Average CMO tenure in 2020 dropped to 40 months, the lowest it has been since 2009.

Digital Transformation 52

Digital Transformation Intent Data CMO Digital Marketing Funnels 52

markempa

MAY 23, 2005

« State of the Art Lead Tracking | Main | Blueprint for Personal Lead Generation Success » Peformance Measurement, Corporate Culture and the CMO Yesterday, I met with the CEO, CMO and CSO at a top 500 software company. CMOs are faced with a challenge that they can influence - their company culture. What do you think?

CMO 120

CMO Lead Generation Marketing Budget BtoB 120

Martech Advisor

JANUARY 10, 2020

"I believe the growth of women in the martech community is correlated to the growth of women in STEM and those pursuing STEM-related degrees – in fact, more than 210,000 women received STEM degrees/certificates in 2016, compared to nearly 143,000 in 2009,” agreed Rita Patel Jackson, VP of product marketing at Showpad.

Lead Ranking 97

Lead Ranking Lead Scoring Leads Lead 97

LEADership

JULY 7, 2015

It could have been much simpler for Doucette when he joined in late 2009 to make the newspaper’s 150 year-old legacy, awareness and brand equity the focus of marketing strategy. The only way to do that was to step back and carefully examine 3 fundamental aspects of their business: WHAT are we trying to deliver? Leave me a comment.

CMO 40

CMO Top of Funnel Marketing Budget Work Management 40

Onalytica B2B

JANUARY 8, 2019

In 2009 I dove headlong into working with Eloqua and Salesforce and at that point I was hooked on designing demand generation workflow and measuring results. For me, MPM is a strategy and process for B2B marketers to measure revenue results, budget performance, and to provide guidance to help the business succeed in the future.

Marketing Budget 108

Marketing Budget Budget Programs Demand Generation Agencies Work Management 108

Marketing Insider Group

DECEMBER 20, 2012

By Brian Kardon - CMO, Lattice Engines. I vividly remember a lunch with my friend, David Meerman Scott – author, digital, speaker extraordinaire and recovering CMO. My own real-time vision had been shaped by my years as CMO at Eloqua, helping to build marketing dashboards for CMOs just like me.

Eloqua 100

Eloqua Work Management Planning B2B Thought Leadership 100

Content Marketing Institute

DECEMBER 31, 2018

Big – If you take your content marketing plan into your CMO and they approve it the first time around … guest what? If your CMO approves your #contentmarketing plan the first time, it’s not big enough, says @JoePulizzi. He said he had some very important business model questions for me and thought I could help. Click To Tweet.

Planning 100

Planning Paid Search Agency Advertising Agencies Terms and Conditions 100

Exo B2B

SEPTEMBER 9, 2020

The current crisis is pushing us to create more (somewhat ironic) in response to the loss of so-called traditional business development activities. All are topics that we consider highly strategic in B2B and that we have been dealing with since 2009 on our blog. that seems to answer our questions.

Webinar Metrics 59

Webinar Metrics Brand Identity Branding Marketing & Strategy 59

Content Standard

JANUARY 25, 2018

Social media remains a silo within the marketing department: In the most recent CMO Survey , marketing leaders gave an average of 4.2 (7 In 2009, when I began my career managing social media marketing for clients, it was very simple. In 2009, when I began my career managing social media marketing for clients, it was very simple.

Social Media 78

Social Media Social Marketing Work Management Marketing Management 78

B2B Marketing Traction

JUNE 28, 2012

I learned from two bloggers at the Marketing Profs conference in Boston in 2009 – Beth Harte and Jay Baer. I added Role of the CMO for topics that pertain to Chief Marketing Officers. If you are a business owner and want to start a blog, please contact us at New Incite. How do you categorize your blog posts?

Social Media 100

Social Media Blogger CMO Privacy 100

Ambal's Amusings

AUGUST 27, 2010

Content addressed to a Business Decision Maker. We asked B2B Marketing Experts the following question - "How should content that is addressed to a Technical Decision Maker be different from content that is addressed to a Business Decision Maker? Content addressed to a Technical Decision Maker 2. Ardath Albee.

Work Management 100

Work Management Marketing Management B2B Business 100

The Effective Marketer

JANUARY 13, 2009

The names of the people who will be affected by it, especially if approvals are needed (think for example about whether the CEO, the CMO, or another high level executive needs to review and approve your ad campaign before it goes out the door. It needs to be taught explicitly to everyone in organizations that are based on knowledge.”

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

Smashmouth Marketing

JUNE 7, 2009

Been a busy few weeks with conferences. The CMO Club Summit and Sales 2.0 Tie between: The 2009 Economic Impact on B2B Marketing Budgets & Practices, and a concurrent session, Create a Winning Targeted Accounts Strategy. Conference were just a couple weeks ago, and this week is MarketingProfs b2b Forum in Boston.

B2B 100

B2B Marketing Budget Conference CMO 100

Smashmouth Marketing

JUNE 7, 2009

Been a busy few weeks with conferences. The CMO Club Summit and Sales 2.0 Conference were just a couple weeks ago, and this week is MarketingProfs b2b Forum in Boston. Thank you to MarketingProfs and Anne Handley ( personal blog ) for what should be a stellar event.

B2B 100

B2B Marketing Budget Conference B2B Sales 100

Mereo

DECEMBER 21, 2023

This pattern is similar to what we saw in the 2008 / 2009 recession. While AI has undoubtedly revolutionized various aspects of business operations, it is crucial to acknowledge the potential drawbacks that come with it. By solving customers’ technology problems, we become their partner in helping their businesses thrive and grow.

Terms and Conditions 45

Terms and Conditions B2B Thought Leadership Marketing Management Peer-to-peer 45

markempa

NOVEMBER 15, 2005

Sridhar Ramanathan (a CMO Council Member), over at the Pacifica Group Blog , shares a collection of ideas that stood out to him during the conference in his post Gold Nuggets from the CMO Council Summit Heres one of the nuggets that Sridhar captured: "Marketing is here to do one thing—impact topline and bottomline.

Lead Generation 120

Lead Generation Marketing Strategy Marketing & Strategy Webinar Metrics 120

The Effective Marketer

JULY 7, 2011

In “ Unleashing the Power of Marketing “, Harvard Business Review tells us an interesting tale of how GE transformed its marketing operations and gives us an interesting framework for applying to other businesses. The goal at GE was to transform marketing from a support function to an active player in driving revenue.

Planning 100

Planning Work Management Marketing Management Paid Search Agency 100

markempa

DECEMBER 21, 2006

A study by the CMO council showed this is a key reason CMOs are losing influence at the executive table. A study by the CMO council showed this is a key reason CMOs are losing influence at the executive table. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Budget Programs 120

Budget Programs Lead Generation B2B Sales Sales Qualified Leads 120

markempa

APRIL 18, 2007

In 2005, I wrote a post predicting that lead generation dashboards would become a hot topic and according to the CMO Councils 2007 Outlook Report the time for marketing performance dashboards is now. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Demand Generation Agencies 120

Demand Generation Agencies Lead Generation Marketing Automation Services Demand Generation 120

SWZD

AUGUST 5, 2019

Headquartered in Waltham, MA and founded in 2009, Actifio provides an Enterprise Data-as-a-Service platform. Nina Hargu s , CMO of Dell EMC Marketing, who had a large influence on the global marketing programs he was responsible for at EMC. Background and Career.

Ideal Customer Profiles 48

Ideal Customer Profiles Enterprise Management Work Management Marketing Management 48

Content Standard

DECEMBER 12, 2018

Getting your license can take an average of twenty business days once you’ve submitted all the documentation to a hosting provider. That means, says Pohlmann, that you need to have your corporate strategy and business set up correctly before you start marketing. WeChat is the center point for information in China.

Social Media 94

Social Media Social Marketing Media Peer-to-peer 94

Content Standard

MAY 6, 2015

. “At a time of strong momentum for the firm, this campaign demonstrates confidence in Morgan Stanley’s value proposition by reinforcing our commitment to clients and telling the story of how we harness the capital clients need to create change,” said Morgan Stanley’s CMO, Mandell Crawley, in an email to AdAge.

Content Marketing 40

Content Marketing Brand Identity Branding Content 40

Adobe Experience Cloud Blog

MAY 25, 2010

While top marketers understand that proving marketing’s impact on revenue is essential to transforming marketing into a revenue driver and an accountable part of the revenue team, only 20% of companies say they excel at measuring the business performance of marketing initiatives. CMO Council: Marketing Outlook 2008.).

CMO 48

CMO Forecasting Budget Programs ROI 48

Smashmouth Marketing

MAY 1, 2009

The exact quote was: "Companies that significantly reduce their sales and marketing investment in 2009 will be gone by 2010." I push the topic with every marketing colleague I know, what would you say to a CMO who asked you why he should be at the Sales 2.0 What are your thoughts about that? My view is that they are correct.

Top of Funnel 100

Top of Funnel Peer-to-peer Web 2.0 Budget Programs 100

LEADership

SEPTEMBER 15, 2015

CMO Spotlight: Philip Clement, Global Chief Marketing and Communications Officer, Aon . As global CMO, Phil Clement has much to be proud of in terms of recognition for the Aon brand. Aon is primarily in 6 business areas – capital, data and analytics, health, retirement, risk, and talent. How do you create this value?

B2B Thought Leadership 40

B2B Thought Leadership Brand Identity Branding P2P 40

Smashmouth Marketing

MAY 3, 2009

The exact quote was: "Companies that significantly reduce their sales and marketing investment in 2009 will be gone by 2010." I push the topic with every marketing colleague I know, what would you say to a CMO who asked you why he should be at the Sales 2.0 What are your thoughts about that? My view is that they are correct.

Top of Funnel 100

Top of Funnel Peer-to-peer Web 2.0 Budget Programs 100

markempa

JANUARY 23, 2005

" 3 of the top 10 trends are: CMO scrutiny Efficacy measurement Better lead management Top Marketing Trends: 10 things marketers will focus on in 2005 FREE lead generation consultation from InTouch Just Tell Us How To Contact You First and Last Name Company Email Telephone Ext.

Lead Generation 120

Lead Generation BtoB B2B Marketing B2B Thought Leadership 120

Contently

DECEMBER 2, 2022

The Chief Marketing Officer (CMO) position as we know it is in trouble. Companies like Taco Bell, Uber, Johnson & Johnson, and Hyatt Hotels have eliminated the CMO position and course-corrected with replacement roles like Chief Growth Officer, Chief Experience Officer, or Chief Revenue Officer. Overall budgets have risen to 11.8%

Multi-Touch Attribution 152

Multi-Touch Attribution Work Management Paid Search Agency CMO 152

Hinge Marketing

JUNE 1, 2015

” His blog’s success did not go unnoticed by Bearing Point, his employer at the time, and the CMO asked him to set up a blog for the company. In other words, businesses were going to want to start marketing on this new channel. But I had an idea that they would become a staple of today’s marketing departments.

B2B Marketing 48

B2B Marketing Marketing Proposals Conversion Work Management 48

Ambal's Amusings

NOVEMBER 12, 2010

Maria has a Marketing Degree and MBA from the School of Business at Rutgers University , is a Salesforce Certified Administrator, and a speaker at numerous marketing events. A study from Marketing Outlook states over half of CMOs say their top challenge is quantifying and measuring the value of marketing programs and their investments.

ROI 100

ROI Top of Funnel Work Management Marketing Management 100

Atomic Reach

JANUARY 3, 2019

Mark Schaefer - Speaker, Business Consultant, Author. His marketing firm, Bowler Hat, works with small and mid-sized businesses across the world to help them develop effective digital marketing strategies. Lilach Bullock - Online Business Expert, Speaker, and Coach for LilachBullock. Find him on Twitter & LinkedIn.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

markempa

MAY 23, 2005

« Peformance Measurement, Corporate Culture and the CMO | Main | 2 New RSS Feeds for the B2B Lead Generation Blog » Blueprint for Personal Lead Generation Success Do you generate your own leads? No matter how busy you are make time to do lead generation activities. As you know it doesnt always stay that way.

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Leads 120

markempa

FEBRUARY 3, 2005

« 10 things marketers will focus on in 2005 | Main | Peformance Measurement, Corporate Culture and the CMO » State of the Art Lead Tracking Lead tracking is still an elusive dream for most B2B companies. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Leads Lead Marketing Qualified Leads 120

Smashmouth Marketing

MAY 29, 2009

Personally, I attended the CMO Club Summit and Sales 2.0. As a sales professional in 2009 you must be able to tell them something they don’t know or can’t find on their own to gain their attention and respect. As you know, we're in the business of setting appointments with C/VP level prospects for our clients.

Trends 100

Trends Work Management Marketing Management Sales Qualified Leads 100

Smashmouth Marketing

MAY 11, 2009

Personally, I attended the CMO Club Summit and Sales 2.0. As a sales professional in 2009, you must be able to tell them something they don’t know -- or can’t find on their own -- to gain their attention and respect. As you know, we're in the business of setting appointments with C/VP level prospects for our clients.

Trends 100

Trends Work Management Marketing Management Buzz 100