Remove 2009 Remove Broadcast Remove Social Remove Wiki

How to create B2B social media policies

Chris Koch

One of the cornerstones of a social media strategy is having a clear set of corporate social media guidelines or policies. Here are some recommendations based on a cross-section of social media policies from B2B companies, including social media policy examples from some leading B2B companies. IBM and SAP put their draft guidelines on wikis, where employees were invited to make comments and suggestions. Social media is not just a place for broadcasting opinions.

Demand Generation Vendors Offer Few Social Media Applications

Customer Experience Matrix

Summary: marketing vendors offer several types of social media applications. But none truly automates social media management, which is what's ultimately needed. Social media is this month’s Trend of the Year. But no one knows how best to use it, which has led to a wide range of offerings under the social media label. They provide three basic functions: - send messages via social media. add social media data to prospect profiles.

Trending Sources

The 4 C's of Social Media

WebMarketCentral

Social media is a bit like art—most of us are pretty sure we know what it is, but articulating a common definition can be challenging. There are many definitions of social media floating about of course, they just aren't consistent. Social Tagging

Demand Generation Best Practices: Thought Leadership with The LeadSloth

Modern B2B Marketing

Are they practicing what they preach, and do they share their knowledge about demand generation via a blog, wiki or help-system? Inbound marketing is about social media like blogging, Twittering and Facebook to connect to more potential prospects. It's about creating thought leadership with webinars and online TV-broadcasts. One of the great things about blogging is the opportunity to build relationships with thought leaders I would not otherwise meet.