Adobe Experience Cloud Blog

AUGUST 21, 2013

However, social media provides a great way for healthcare companies to engage their audience with interesting and meaningful content. People love to share their opinions and win competitions, and healthcare companies can take advantage of this by creating surveys and contests to be deployed through social media. Henry Ford Hospital.

Social Media 48

Social Media Media Broadcasting Thought Leadership 48

Content Standard

DECEMBER 12, 2018

Western brands need to be careful about how they use Chinese social media marketing, as Dolce & Gabbana found out this month. There are 911 million active social media users in China, compared with 207 million in the US, each spending an average of six hours a day browsing the internet. Getting Started with Social Media in China.

Social Media 96

Social Media Social Marketing Media Peer-to-peer 96

markempa

JUNE 6, 2006

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Lead Generation 120

Lead Generation B2B Sales Generation B2B Thought Leadership 120

Writing on the Web

JUNE 8, 2010

width="110" height="90" /> True confession time: I am not even close to being smart about using social media for online marketing. Now Facebook boasts one of the highest web traffic numbers and Twitter has become a news source re-broadcast on network TV news stations. Social media sites are huge sources of traffic to blogs.

Twitter 100

Twitter Linkedin Facebook Content Marketing 100

Content Standard

MAY 6, 2015

In particular, Morgan Stanley wants its content to craft a narrative that speaks to the company’s contributions to social progress and technological innovation. After approaching $40 million on media spend in 2009, the company scaled back considerably: Last year, Morgan Stanley only invested $10.3 million in measured media.

Content Marketing 40

Content Marketing Brand Identity Branding Content 40

SpotMe Blog

JUNE 13, 2023

Pharma meeting planners are experts in social media marketing, email campaigns, media partnerships, and more to maximize HCP attendance and participation. Top pharma event management companies will help develop an impactful program, source high-caliber speakers, and ensure all content is compliant with industry regulations.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Paid Search Agency 52

Convince & Convert

JUNE 29, 2010

Harnessing the power of the collective (crowdsourcing for social change) is a thread woven throughout Cognitive Surplus , and its viability requires two of Shirky’s assertions to be accurate. In a sea of “me too&# books about social media, Cognitive Surplus stands out as about so much more. Who we are. Who we want to be.

RSS 118

RSS Paid Search Agency Advertising Agencies PR 118

Hubspot

AUGUST 4, 2011

In 2009, the Wall Street Journal ran an article called " Why Email No Longer Rules ," which led to extensive discussions about whether email had seen its last, best day. When social media first pummeled its way onto the scene, three things stood out: It was immediate. And yet, there still remains a gap between email and social media.

Email Marketing 28

Email Marketing Marketing Automation Services Paid Search Agency Trigger Marketing 28

Hubspot

APRIL 17, 2013

Robert Ernst, the company’s social media manager, explains that keeping separate lists makes it easy to email customers at the frequency they prefer. Takk Takk Puts Icelandic Tourism on the Map With Social Media. Which means they had to have a brand people actually wanted to be friends with on social media. Where did you go?

Paid Search Agency 28

Paid Search Agency Inbound Marketing Enterprise Management Marketing Budget 28

WebMarketCentral

DECEMBER 10, 2009

Judy Grundstrom at the Just JudyJudyJudy blog yesterday announced the Twin Cities Top Ten Titans In Social Media 2009 , chosen by a distinguished group of judges. The winners come from a variety of backgrounds, including politics ( Dusty Trice ), broadcast media ( Jason Matheson and Alexis Thompson of FM 107.1, Paul del.icio.us

Social Media 20

Social Media Web 2.0 Media Tagging 20

Hubspot

MAY 29, 2015

In his book, Berger fuses the concepts of virality, social influence, and interpersonal communication with research and stories around what makes an idea not only stick, but also spread. According to Berger, the transmission of ideas can be explained by six concepts: social currency, triggers, emotion, public, practical value, and stories.

PR 28

PR Trigger Marketing Viral Marketing Storytelling 28

Convince & Convert

SEPTEMBER 21, 2010

However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. Social Media is Inexpensive False. As Charlene Li said recently, social media trades media cost for labor cost. Social Media is Fast False. Social media is by definition slow. Absolutely.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

Convince & Convert

MAY 26, 2010

What you’re doing on Twitter isn’t a social media strategy, it’s a tools strategy. First, figure out how you’re going to be social, and then worry about how you’re going to do social. Create a social media steering group (cross-functional) for your company. Stelzner on Vimeo.

Social Media 134

Social Media Media Paid Search Agency Video Marketing 134

Convince & Convert

MARCH 3, 2010

I emphasized that to remain relevant, agencies must differentiate themselves by providing advanced social media services, not just the basics. Forrester Research shows that from 2009-2014, U.S. In fact, a search for “social media agencies&# on Google yields more than 41 MILLION matching Web pages.

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

Convince & Convert

APRIL 28, 2010

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. million followers on Twitter?

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Convince & Convert

FEBRUARY 23, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Your Social Strategy Proactive or Reactive?

Social Media 117

Social Media Webinar Metrics Media Marketing & Strategy 117

Hubspot

MARCH 8, 2012

Taking a page out of the Twitter playbook, today Facebook revealed its launch of "Interest Lists," strikingly similar to Twitter Lists, which have been around since October of 2009. Just make sure you add your company's business page to it, and then promote it to the high heavens -- on your blog, in social media, etc.

Facebook 28

Facebook Paid Search Agency Curation Broadcasting 28

Hubspot

NOVEMBER 5, 2015

And w ith the devastating outcomes of natural disasters like Hurricane Katrina, Typhoon Haiyan, and the 2010 Haiti Earthquake being broadcast all over the internet, it seems logical that uncertain environments have altered people's attitudes towards prepping in recent years, pushing more and more people to join in the movement. Wild - 2006.

Television marketing 28

Television marketing Education Training Class 28

readwrite

OCTOBER 4, 2010

World-changer Evan Williams has stepped down as the CEO of micromessaging social network Twitter, the company announced today, and will pass that role to serial entrepreneur and company COO Dick Costolo. It was in September, 2009 that he came on board as COO. Above, photo by Joi Ito ). Turning Tweets Into Cash.

RSS 40

RSS Lead Ranking Twitter Advertisements 40

Convince & Convert

AUGUST 11, 2010

I will continue to have the same clients, and perform the same social media strategic planning and coaching services that I do today. In social media, and in life you have to embrace a simple concept: Nothing Ventured, Nothing Gained. But for now, I want greener, quieter pastures with suffocating humidity. Definitely.

Social Media 115

Social Media Media Webinar Metrics Marketing & Strategy 115

Convince & Convert

AUGUST 18, 2010

But, under pressure from digital and advertising agencies each looking to be the driver of the social media express, PR firms are sometimes turning over inquisitional rocks that do not portray them as strategic caretakers of brands’ social presences. What’s the hot new trend in social media that we can bring to our clients?

PR 160

PR Social Media Paid Content Media 160

Directive Agency

JUNE 24, 2019

Building a social following is also something that we’re going to talk about here on the podcast, so building a brand for yourself or for your company, and then finally, the principles of fine cinema. Social media is such a weird place that it can amplify anybody. I have no brains or any of that, it was all luck for me.

Work Management 40

Work Management Planning Marketing Management Peer-to-peer 40

Directive Agency

JUNE 24, 2019

Building a social following is also something that we’re going to talk about here on the podcast, so building a brand for yourself or for your company, and then finally, the principles of fine cinema. Social media is such a weird place that it can amplify anybody. I have no brains or any of that, it was all luck for me.

Work Management 40

Work Management Planning Marketing Management Peer-to-peer 40

KoMarketing Associates

JULY 13, 2017

Sina Weibo , founded in 2009, has been recognized as the “Chinese Twitter” by the western world. With 340 million monthly active users, Weibo is one of the top social platforms in China. Weibo is more like a self-publishing tool for broadcasting to the public. It will be a useful way to earn fresh views and new followers.

B2B Marketing 120

B2B Marketing Enterprise Management B2B Paid Search Agency 120

Webbiquity

JULY 26, 2010

SazBean ( Social Network Analytics Measurement Social Media ). B2B Social Media: Why Do Business Professionals Use Social Media? Measuring Outcomes in B2B Social Media – It’s Time to Start , May 9, 2010. Follow the Lead ( Gatekeeper Cold Calling Sales Social ). Sarah Worsham ( @sazbean ). March 18, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Convince & Convert

APRIL 5, 2012

This is Episode 10 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Lauren Teague , who handles social media for the PGA Tour. Read on for insights from Lauren, and Eric’s Social Media Stat of the Week (this week: is CEO engagement on social media channels important?).

Social Media 114

Social Media Advertising Agencies Twitter Paid Search Agency 114

Convince & Convert

AUGUST 31, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Social Conversation a Myth?

Conversion 116

Conversion Paid Search Agency Social Media Advertising Agencies 116

Marketing Insider Group

JANUARY 2, 2013

A content strategy and a social strategy can work together make personal connections between the people that make your company and your customers. Social media can be used to turn a B2B transaction into a P2P relationship. This is the new marketing: it’s more about educating than broadcasting. Be personal. Go multi-format.

Marketing & Strategy 100

Marketing & Strategy Marketing Strategy Webinar Metrics Content Marketing 100

LeadSloth

JANUARY 12, 2010

2009 was the year in which Marketing Automation really took off. Integration of Social Media, Inbound Marketing and Marketing Automation. Social Media Marketing FAIL: In 2010, we’ll see a lot of companies spend a lot of money trying to make a big splash into social networks and many will crash and burn. Demand Generation?

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

Convince & Convert

MARCH 9, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Are You Taking Social Media Shortcuts?

Social Media 133

Social Media Media Webinar Metrics Marketing & Strategy 133

Vidyard

OCTOBER 19, 2016

Many wrote TV off as a fad, but soon, nearly every home in North America had a television: rabbit-ears pointed in all directions, picking up everything from news broadcasts to sporting events. As with any medium, YouTube celebrities also began to emerge, with the popular Fred being the first channel to reach 1 million subscribers in 2009.

Paid Content 50

Paid Content Video Marketing Television marketing Bandwidth 50

B2B Marketing Zone Posts

NOVEMBER 2, 2010

50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far) , October 5, 2010 While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. Is social media creating a generation of cowards? in the 1960s.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Online Marketing Institute

NOVEMBER 2, 2010

Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! The B2B Social Media Marketing Series is supported by IDG Enterprise. Promoting a brand through social media is no longer unique or novel — it’s simply the norm. Learn more.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Webbiquity

APRIL 27, 2021

Social media and influencer marketing have each significantly impacted the work of B2B marketers. Social Media Marketing Becomes a Thing. According to Google Trends, search interest in social media marketing took off in late 2008 / early 2009. Many brands struggled with social media early on.

Social Media 360

Social Media Social Marketing B2B Marketing Media 360

Hubspot

JULY 6, 2011

Utilize Social Media to Breed Brand Evangelists. Don’t use social media aimlessly or to merely broadcast company announcements. Partnerships allow established brands to maintain their footing among consumers and for a new company to borrow their brand equity in order to gain exposure and credibility.

Enterprise Management 28

Enterprise Management Work Management Brand Identity Branding 28

Hubspot

NOVEMBER 3, 2011

New blog posts, tweets, commentary, broadcasts, you name it, go flying around the internet to get the word out. When you type in "Twitter privacy policy" in the Google search bar, you expect to discover the social network's most updated policy, right? Frequent Updates.

Google 28

Google Privacy Policies Broadcasting Hubspot 28

Hubspot

AUGUST 8, 2016

Back when I was in business school, just a wee lass interning for a consulting firm, one of my first assignments was to deliver a presentation on the value of social media. Scotch has achieved consistency by incorporating the color palette associated with its brand into what it shares on social media. July 26, 2016.

Twitter 28

Twitter Paid Search Agency Companies Work Management 28