markempa

JUNE 6, 2006

During the interview, I share new ideas for generating B2B customers and talk about my book, Lead Generation for the Complex Sale , thats being released next week. During the interview, I share new ideas for generating B2B customers and talk about my book, Lead Generation for the Complex Sale , thats being released next week.

Lead Generation 120

Lead Generation B2B Sales Generation B2B Thought Leadership 120

Valasys

DECEMBER 18, 2019

According to Forbes Customer Experience Management (CXM) is amongst the potent most important investment areas for the marketers to thrive amidst the cutting-edge competition in the B2B world & establish their omnichannel reputation. They broadcast the motto: “work smarter, not harder” 2.

B2B Marketing 59

B2B Marketing Paid Search Agency B2B Best Practices 59

Content Standard

DECEMBER 12, 2018

“You’re basically always catching up just to reach your customers.” Launched in 2009, Weibo has become one of the most prominent sources of news for China; usage is increasing at more than 20% year-on-year. Be personal: Much of Chinese social media is small-scale messaging rather than spray-and-pray broadcasting.

Social Media 96

Social Media Social Marketing Media Peer-to-peer 96

Vidyard

OCTOBER 27, 2019

They took a bold step, wading into an area considered controversial by many, for an ad they broadcast during the 2018 NFL season opener. While some people called for a boycott of the brand and burned their Nike gear, the ad served to solidify the brand’s core customer base. It’s clever, sweet, unexpected, and surprisingly moving.

Storytelling 65

Storytelling Video Marketing Top of Funnel Work Management 65

SpotMe Blog

JUNE 13, 2023

With 10 out of the 20 leading life science companies in our customer database, we’ve worked with 80+ pharma event management companies. Customer Service Look for a pharma event management company that provides high-touch customer service and values long-term partnerships. Innovation is key.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Paid Search Agency 52

QuanticMind

NOVEMBER 28, 2018

In fact, it’s something that more companies — specifically automobile companies like General Motors and others — are considering in an effort to find ways to monetize and create more value from the dearth of customer data they process on a regular basis. For one, it’s immediately applicable.

PPC 40

PPC Advertisements Advertising Mobile Advertising 40

Customer Experience Matrix

FEBRUARY 12, 2009

But the company has been around since 2001 and has thousands of customers, so there must be something to it. Although I mentioned only email campaigns before, users can in fact import lists and then execute email, fax and voice broadcast from within Infusionsoft, or extract lists for direct mail, call center or other external vendors.

Pricing 120

Pricing Price Impressions Marketing Management 120

Hubspot

AUGUST 4, 2011

In 2009, the Wall Street Journal ran an article called " Why Email No Longer Rules ," which led to extensive discussions about whether email had seen its last, best day. Many customers sing the brand’s praises on their social networks. Maybe the customer forgot their password. One could easily understand the argument.

Email Marketing 28

Email Marketing Marketing Automation Services Paid Search Agency Trigger Marketing 28

Convince & Convert

JUNE 29, 2010

The rise and role of the “non-professional&# is another very interesting concept in the book, as an increase in participation naturally leads to an explosion in content created by people that haven’t been vetted by the traditional means of degrees, apprenticeships, or ownership of a broadcasting license. All rights reserved.

RSS 118

RSS Paid Search Agency Advertising Agencies PR 118

Hubspot

APRIL 17, 2013

Many potential customers turn overseas before fully exploring the cost-effective options available in the U.S. Here’s a quick sample of some of that campaign''s content: This approach not only addressed a concern The Rodon Group’s potential customers were facing, but something the entire country was worried about. Talk about powerful.

Paid Search Agency 28

Paid Search Agency Inbound Marketing Enterprise Management Marketing Budget 28

readwrite

OCTOBER 4, 2010

The advertising in Feedburner never seemed to work out terribly well, but the potential for it and the incredible customer base Feedburner built lead to Google’s acquiring the company in 2007. It was in September, 2009 that he came on board as COO. Turning Tweets Into Cash. So now Costolo runs Twitter. And companies pay for that.

RSS 40

RSS Lead Ranking Twitter Advertisements 40

Convince & Convert

APRIL 28, 2010

Would the VP of Customer Satisfaction of Southwest Airlines have called Kevin Smith at home (after he was kicked off a plane for being too portly), if Kevin Smith did NOT have 1.6 Instead, why not focus your social media efforts on trying to locate and engage with the Mass Influencers within your customer base? population.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Convince & Convert

SEPTEMBER 21, 2010

Done correctly, social media is about developing meaningful relationships with customers and prospective customers in their natural habitat. Social Media is optional It doesn’t matter what the demographics of your customers are. Your customers and prospects are talking about you online. Be where your customers are.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

Convince & Convert

FEBRUARY 23, 2010

there’s a schism coming in social media between companies using it for marketing, and companies using it for customer service and CRM. Thus, one of the first questions I recommend you ask about your social program is whether it’s true mission is to gain customers, or retain the ones you have.

Social Media 117

Social Media Webinar Metrics Media Marketing & Strategy 117

Convince & Convert

MARCH 3, 2010

Forrester Research shows that from 2009-2014, U.S. Social is an Ingredient, not an Entree Help clients find ways to add social components to existing marketing (print, outdoor, broadcast, direct mail, email, search, live events) – rather than viewing social media as a freestanding silo.

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

Convince & Convert

MAY 26, 2010

Content creation and content marketing will continue to allow companies to capitalize on the fact that every customer is now a reporter. What Kodak said about connecting with customers is spot on! Is social media the best means to broadcast a message? * Is social media the best means to broadcast a message? *

Social Media 134

Social Media Media Paid Search Agency Video Marketing 134

Directive Agency

JUNE 24, 2019

I quit the restaurant business, I was building websites, I was building some affiliate sites as people did back in 2008, 2009, and I needed to figure out how to market them. How is this job that we’re doing of making websites more visible and helping people connect with customers and visitors, how is that going to change?

Work Management 40

Work Management Planning Marketing Management Peer-to-peer 40

Directive Agency

JUNE 24, 2019

I quit the restaurant business, I was building websites, I was building some affiliate sites as people did back in 2008, 2009, and I needed to figure out how to market them. How is this job that we’re doing of making websites more visible and helping people connect with customers and visitors, how is that going to change?

Work Management 40

Work Management Planning Marketing Management Peer-to-peer 40

Webbiquity

JULY 26, 2010

Pricing Based on Customer Expectations , May 26, 2010. B2B, Buzz & Brand ROI: Creating Customers That Create (MORE!) Are You and Your Customers Hungry for Social Media? Paul Gillin ( Event Marketing Communities Forecast Loyalty Custom Publishing Direct Marketing Event ). Blog as hub, site as spoke , June 23, 2009.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Convince & Convert

AUGUST 11, 2010

I have customers all over, and I’ve decided to take advantage of that fact by instituting a dramatic change of scenery. I hear the Flagstaff Restaurant Association is lobbying for you to broadcast from remote in Indiana and will fly you in weekly for dinners…it could happen! Arizona has been very, very, very good to us.

Social Media 115

Social Media Media Webinar Metrics Marketing & Strategy 115

Convince & Convert

AUGUST 18, 2010

Wanting to be at the center of a new way to communicate to customers and prospects is a worthy objective. Better question: How can we encourage existing customers to truly engage with our clients on the social Web? Better question: How can we optimize a video so that prospective customers find it in search results?

PR 160

PR Social Media Paid Content Media 160

Convince & Convert

AUGUST 31, 2010

It’s a great place to broadcast and get some quick tidbits, but let’s face it, unless you’re creating spiritual and motivation tweets, it’s hard to have substance in 140 characters (or less – if you’re looking for a retweet). Twitter doesn’t really bring out a conversation.

Conversion 116

Conversion Paid Search Agency Social Media Advertising Agencies 116

Convince & Convert

APRIL 5, 2012

Before those came on the scene, how would a CEO actually communicate to customers and prospective customers in a way that was ostensibly authentic and dispersed and widely available? Even in the PGA Tour account, we didn’t actively take over our own presence until 2009, the first part of that year.

Social Media 114

Social Media Advertising Agencies Twitter Paid Search Agency 114

Marketing Insider Group

JANUARY 2, 2013

The way customers buy today is very different from how they made purchase decisions 15 years ago, of course. The most important difference is that today customers do most of their buying research on their own, with many sources of information, often in real time. B2B customers today use an average of 7.6 The new buying process.

Marketing & Strategy 100

Marketing & Strategy Marketing Strategy Webinar Metrics Content Marketing 100

LeadSloth

JANUARY 12, 2010

2009 was the year in which Marketing Automation really took off. Jeff Ogden , Director of Marketing, Aplicor & President, Find New Customers. Methods to the madness: Everybody has methodologies, Sales has SPIN, Customer Centric, etc. In this post I want to focus on the trends in Marketing Automation for 2010.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

Convince & Convert

MARCH 9, 2010

Somebody’s “strange&# social network is someone else’s potentially thriving customer community. There are more than two million specialty communities on the Ning platform alone, giving you ample opportunities to find your fans and customers. And if your customers are on VampireFreaks.com (which has 2.2

Social Media 133

Social Media Media Webinar Metrics Marketing & Strategy 133

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Awareness of Twitter has exploded; 87% of Americans said they were “familiar with” Twitter in a poll taken earlier this year, versus just 5% in 2008 and 26% in 2009. Use it as another opportunity to provide further value to potential customers. Great content this month via the B2B Marketing Zone. However, anyone that can open a.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Webbiquity

APRIL 27, 2021

According to Google Trends, search interest in social media marketing took off in late 2008 / early 2009. Consumer marketers used those channels as well but focused much more on broadcast media (radio and TV). TV: The freedom for virtually anyone to become a broadcaster was originally promised by public access TV.

Social Media 360

Social Media Social Marketing B2B Marketing Media 360

Online Marketing Institute

NOVEMBER 2, 2010

From Starbucks to taco trucks , the use of social tools like Facebook Facebook and Twitter Twitter to spread awareness about a business to customers is widespread because that’s where brands find prospective customers and engage with existing patrons. But what about the use of social media between businesses?

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Hubspot

NOVEMBER 3, 2011

New blog posts, tweets, commentary, broadcasts, you name it, go flying around the internet to get the word out. Bask in the glory of knowing that prospects and customers will be able to discover and get information about your upcoming events faster. Marketing Takeaway: YAY! And if you aren't hosting events, get cracking!

Google 28

Google Privacy Policies Broadcasting Hubspot 28

Hubspot

JULY 6, 2011

Marketing Takeaway: By using social media—Twitter, Facebook, blogs—and other forms of direct-to-consumer and inbound marketing, you can accomplish deep brand engagement and be more successful at expanding your reach and developing a stronger customer base that purchases faster and more often. Sell the Brand, Not the Product.

Enterprise Management 28

Enterprise Management Work Management Brand Identity Branding 28

Hubspot

AUGUST 8, 2016

It’s able to establish itself as a source of information, rather than a domineering force, and uses the platform for its own version of customer service. Don’t be afraid to use Twitter for customer service -- your followers expect it. Give props to your customers, followers, or volunteers -- they’ll notice, and often reciprocate.

Twitter 28

Twitter Paid Search Agency Companies Work Management 28

B2B Marketing Zone Posts

AUGUST 3, 2010

Marketing is getting involved in many more areas that touch the customer along the buying process, multiplied by a dizzying variety of new tactics, online communications and engagement platforms. m all about helping customers. But that’s content for another blog post. Miller Your knowledge of email marketing is very impressive.

Ning 40

Ning Paid Content Facebook Sales Management 40

ClickZ

APRIL 20, 2020

Using their own customer base which includes companies like Zoom, mongoDB, Bill.com and Engagio, Chorus is analyzing how their customers are talking about COVID-19. Their typical clients have sales reps engaging customers via meetings, calls, and emails. works with companies that have invested heavily in a sales and marketing.

Analysis 112

Analysis Conversion Aggregators Verticals 112

Convince & Convert

JUNE 24, 2016

Kate Volman : Hello, everyone and welcome to Talk Digital to Me, conversations on marketing and customer service with the pros over at Convince & Convert. Watch the video for an inside look at the editorial machine behind Convince & Convert! Convince & Convert basically started as a blog. My role has really evolved over the years.

Content 113

Content Work Management Planning Video Marketing 113

Webbiquity

JUNE 6, 2011

What’s most interesting is that Umair made this statement in June, 2009 when Twitter had recorded approximately 2.5 Since 2009, we have seen revolutionary wars and unspeakable natural disasters. His newest book is The Third Screen (Marketing to Your Customers in a World Gone Mobile). million tweets per day.

Twitter 100

Twitter Enterprise Management Paid Search Agency Work Management 100

Convince & Convert

APRIL 7, 2010

Because it was well understood by most participants, we didn’t talk too much in the chat about the impact of customers “checking in&# and posting updates to Twitter and Facebook, and how those check-ins drive awareness of local business. (I’ve And their customer service SUCKS! At least it is for me. if that helps.

Analysis 150

Analysis Social Media Work Management Mobile Marketing 150