B2B Marketing Traction

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How to Blog: What Blog Categories Should I Create?

B2B Marketing Traction

I learned from two bloggers at the Marketing Profs conference in Boston in 2009 – Beth Harte and Jay Baer. So, I created categories for Facebook and LinkedIn. Here are some tips on how to set up your categories from the beginning so that you don’t have to rework and redo them too much.

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8 Elements of the Perfect Blog Post

B2B Marketing Traction

In this post I paint a picture and show and explain the eight elements of the perfect post, so it’s easy for bloggers to visualize. We’ve been successfully blogging since 2009 and have helped several businesses get started on this important tactic. What does a perfect blog post look like? This surprised me!

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