Convince & Convert

AUGUST 2, 2010

Now with more than 500 million global members, Facebook is changing the way we interact, communicate, share, and shop. More from Convince and Convert You Are Pissed Off at the Wrong Guy Taking Consumer Reviews Viral with Facebook Are you spending enough on digital marketing? This helps me keep this blog totally advertising-free.

Facebook 121

Facebook Paid Search Agency Webinar Metrics Advertising Agencies 121

Convince & Convert

JULY 5, 2010

I’ll be back in a couple weeks. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved. 4463 Forest Hill Drive -- Bloomington, Indiana 47401 (602) 616-1895 jason@convinceandconvert.com

Paid Search Agency 116

Paid Search Agency PR Advertising Agencies Word of Mouth 116

Online Marketing Institute

JULY 9, 2009

skip to main | skip to sidebar Strategic Guy Timely views and best practices in the world of technology public relations Sunday, April 12, 2009 Three Phases of Social Media Maturation At Strategic Communications Group (Strategic) weve been through the cycle. April 13, 2009 12:55 PM Axel Schultze said. Image created by Ryan Schradin.)

Social Media 40

Social Media Media Budget Programs B2B Thought Leadership 40

Convince & Convert

MAY 13, 2010

It’s not viral unless it is. I think Charlene Li may have coined this one) The goal of social media is to turn customers into a volunteer marketing army. Activate your fans, don’t just collect them like baseball cards. Social media allows big companies to act small again. I love your quotes and they are spot on!

Social Media 151

Social Media Media Webinar Metrics Marketing & Strategy 151

Convince & Convert

JULY 26, 2010

Way back in the early days of PitchEngine (like 2009), people thought we were crazy to offer our social media news release service for free. Which brings up the whole “viral&# aspect of the platform. He’s a former journalist turned PR guy and straight shooter at New Media Cowboy. All rights reserved.

Social Media 115

Social Media SEO Marketing Websites PR 115

Convince & Convert

AUGUST 19, 2010

Virality, Quick and Easy Once the stories are approved and posted on the blog, RESMARK automatically triggers another email, notifying the author and asking them to share the story on Facebook, Twitter, and elsewhere. And once the system was set up and the business rules determined, the company spends almost no time managing the program.

Social Media 140

Social Media Media Webinar Metrics Marketing & Strategy 140

Convince & Convert

SEPTEMBER 21, 2010

Social Media is “Viral Marketing&# False, in the same way that a square is also a rectangle, but a rectangle isn’t a square. Can a social media program go viral? But if you’re engaged in a social media program in an effort to go “viral&# you’re not really engaged in social media at all. Absolutely.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

Convince & Convert

AUGUST 10, 2010

And even another order that includes content interactions – who consumers and retweets your content? If it is, we’ll include it in Viral Heat. JF : It’s important to note that influence – at least as measured by Klout – is derived over time based on consistency of content creation and interaction.

Paid Content 133

Paid Content CRM Paid Search Agency Social Media 133

Online Marketing Institute

NOVEMBER 8, 2010

The Supply Chain Expert Community launched in August 2009 and is home to 3,620 members and counting. From 2008 to 2009, Kinaxis saw a 270% increase in web traffic to Kinaxis.com and a 320% increase in conversions (customer leads), as a direct result of introducing the community. For a niche community, that’s a feat.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Convince & Convert

MARCH 25, 2010

New YouTube video that goes viral. Thus, they have a built in “Events&# tool where you can plug in anything out of the ordinary, and that occurrence will show up in your integrated Swix reporting. A new product launch. A write up on a blog. Trade show. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Hubspot

JANUARY 17, 2014

If you read this blog, you know you''ll frequently hear us talking about remarkable campaigns that have both inspired and impressed us: from Old Spice going viral with personalized videos, to Elf Yourself entertaining us for yet another holiday season. The PR and blogger media impression was over 4 billion. They were also shared 3.74

Paid Search Agency 28

Paid Search Agency Campaigns Advertising Agencies Planning 28

Convince & Convert

AUGUST 18, 2010

How can we make a viral video that gets thousands of views? How can we find the most influential bloggers and get them to write about our client? It's not just PR, but since that's the industry with which I primarily interact, I wanted to put a fine point on it. link] jaybaer I agree Danny. Thanks for the kind words.

PR 160

PR Social Media Paid Content Media 160

Hubspot

AUGUST 26, 2010

The interactive version is online and embedded above, but for a quick overview here's the end-of-year maps for the last four years: 2006. What's clear from these monthly charts is that the service truly was viral, even in its early days. neha " learned about twitter very early because I worked at Google when the Blogger guys did.

Twitter 28

Twitter Analysis Co-Registration Marketing Budget 28

Convince & Convert

FEBRUARY 23, 2010

If you’re trying to gain customers, your social program is more about content creation, influencer identification, and virality. link] @jaybaer #MnGOP – Be prepared to interact! And at the execution level, it’s an important distinction. link] Francis Smythe RT @jaybaer: Is Your Social Strategy Proactive or Reactive?

Social Media 117

Social Media Webinar Metrics Media Marketing & Strategy 117

The Effective Marketer

OCTOBER 13, 2010

The Customer Experience The whole point of the “new&# flipped funnel approach is to create this unique “customer experience&# , which means giving customers ways in which they can interact with the brand, and we can interact back with them. United States License. United States License. Theme: Contempt by Vault9.

Marketing Funnels 100

Marketing Funnels Top of Funnel Work Management Planning 100

The Effective Marketer

JULY 5, 2009

She not only customized the course the way she thought it should be delivered but was also able to get the group of 20 or so to interact and dictate the pace. This entry was posted on Sunday, July 5th, 2009 at 9:43 pm and is filed under Communication , Online Marketing. Good group and I loved the interaction.

Copywriting 100

Copywriting Work Management Marketing Management Marketing Budget Creation 100

Convince & Convert

APRIL 14, 2010

I think the idea of “helping&# is a good catch phrase for the social media umbrella (connecting, interacting, and so on). I think the idea of “helping&# is a good catch phrase for the social media umbrella (connecting, interacting, and so on). Randy Bunker Thanks, Jay. Randy Bunker Thanks, Jay. Randy Bunker Thanks, Jay.

Social Media 128

Social Media Media Paid Search Agency CAN-SPAM 128

The Effective Marketer

AUGUST 11, 2010

Their creators vary widely, from bloggers, marketing companies, to nationally recognized magazines. Get yours [link] 8 hours ago Good tips for corporate bloggers - "13 Tips for Creating a Top-Ranked Blog" - from @ MarketingProfs [link] 1 day ago Why #MarketingAutomation Projects Fail? United States License.

Social Media 100

Social Media Work Management Media Marketing Budget Creation 100

Webbiquity

OCTOBER 5, 2010

Awareness of Twitter has exploded; 87% of Americans said they were “familiar with” Twitter in a poll taken earlier this year, versus just 5% in 2008 and 26% in 2009. Brian Solis provides a wealth of statistics that answer these questions and more, e.g., 87% of Americans said they were familiar with Twitter in 2010, up from just 26% in 2009.

Twitter 100

Twitter Stats Tools Tips 100

Convince & Convert

SEPTEMBER 21, 2010

link] Neil Tortorella Social Media Monitoring Tools – How to Pick The Right One [link] [link] Carrie Morgan I came across another tool recently that looks like a fantastic resource to monitor social media conversations for your brand – Viral Heat. Thanks so much for that feedback. I have to say that I am impressed so far.

Social Media 155

Social Media Media Paid Content Work Management 155

Online Marketing Institute

NOVEMBER 4, 2010

The Supply Chain Expert Community launched in August 2009 and is home to 3,620 members and counting. From 2008 to 2009, Kinaxis saw a 270% increase in web traffic to Kinaxis.com and a 320% increase in conversions (customer leads), as a direct result of introducing the community. MTV Launches Interactive Visualizatio.

Social Media 40

Social Media Enterprise Management Social Marketing Work Management 40

Webbiquity

SEPTEMBER 12, 2011

John Bottom has crafted an amazing, creative, interactive B2B social media landscape image with links to a large group of key B2B bloggers like Mark Schaefer, Joe Pulizzi, Beth Harte and Tony Karrer. Influence in social media: how to find the top bloggers by blur Group.

Social Media 100

Social Media Enterprise Management Media Case Studies 100

Online Marketing Institute

JUNE 22, 2009

So click here to find out whether they changed my mind… Read more… Stan Woods | June 16th, 2009 | one comment The Content Marketing Workbook It’s here. Read more… Doug Kessler | June 11th, 2009 | 3 comments Choose your patients carefully The most respected surgeons in the world have the best survival rates.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

Online Marketing Institute

NOVEMBER 2, 2010

It's about offering informative content that's worthy of being passed along to help people spread that content and hopefully send more people your way to interact. BTW, our recent HRmarketing Trends Report Survey ( [link] ) showed that in 2009 82% of companies didn't measure ROI of social media but now, 69% intend to do so!

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Convince & Convert

SEPTEMBER 21, 2010

Also, some bloggers (including Ari Herzog and Valeria Maltoni ) don’t favor including tweets as comments, since they are not true “comments.&# Virality & Search Topsy One part virality tool, one part tracking mechanism, one part social listening post, Topsy is becoming one of new favorites. Sheesh, you are busy.

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

B2B Marketing Zone Posts

AUGUST 3, 2010

Marketing Interactions , July 11, 2010 As the business environment becomes more interactive and “social,&# content must follow step and become more experiential. But where can a conscientious business blogger find free, legal images to use on their blog? Many beginning bloggers turn to the image search in Google.

Ning 40

Ning Paid Content Facebook Sales Management 40

Convince & Convert

APRIL 22, 2010

Problematically, however, the “social media&# moniker is now also used to describe a great many things, similar only in that they are online, and involve some form of interaction between customer and company. In other cases, they are the new influencers, bloggers and taste-makers. In some cases these are members of the media.

Social Media 128

Social Media Paid Content Media Advertising Agencies 128

Convince & Convert

SEPTEMBER 23, 2010

August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved. 4463 Forest Hill Drive -- Bloomington, Indiana 47401 (602) 616-1895 jason@convinceandconvert.com

Social Media 164

Social Media Media Webinar Metrics Marketing & Strategy 164

Webbiquity

SEPTEMBER 8, 2010

Senior marketing execs see their companies moving to social media in 2010 by The Viral Garden. 30% of social media users access a social media site “several times a day,&# up from 18% in 2009. 85% view company blogs as “useful,&# while 71% said the same for Twitter (up from just 39% in 2009). goes to Facebook.

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100

Webbiquity

JUNE 6, 2011

What’s most interesting is that Umair made this statement in June, 2009 when Twitter had recorded approximately 2.5 Since 2009, we have seen revolutionary wars and unspeakable natural disasters. Blogger for Huffington Post and @op_editorial , Marketer, Do-Gooder, Master Surfer! million tweets per day.

Twitter 100

Twitter Enterprise Management Paid Search Agency Work Management 100

Convince & Convert

APRIL 7, 2010

There are three primary benefits: awareness via virality and social proof; loyalty and rewards; and market research. The post stemmed from a recent visit to a favorite lunch place of mine that seemed perfect for social media, but there was no interaction in site. Huge opportunity missed. Great stuff as always. Huge opportunity missed.

Analysis 150

Analysis Social Media Work Management Mobile Marketing 150

Webbiquity

AUGUST 18, 2012

The best way to “go viral” is to engage millions of users, each of whom share through small networks. B2C Facebook interaction is 30% higher than average on Sundays. The most popular frequency for blog posting is weekly (60% of bloggers). Marketing Charts ). direct mail, telemarketing) close at a 2% rate.

Paid Content 100

Paid Content Social Media Social Marketing Statistics 100

Convince & Convert

JULY 9, 2010

While transparency itself gains authenticity, creativity spreads your business viral! The basic strategy behind any successful marketing is transparency and creativity. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

Personalization 122

Personalization Paid Search Agency Transparency PR 122

Convince & Convert

MARCH 2, 2010

Database Integration While CoTweet has made the most progress toward solving it, the big flaw with customer service and consumer interaction via Twitter (and Facebook to a lesser degree) is a lack of knowledge about the person on the other end of the keyboard. it’s difficult to get into much detail.

Business 116

Business Paid Search Agency Social Media Analysis 116

Convince & Convert

SEPTEMBER 2, 2010

Spontaneity I love that I can interact with clients and friends at any time, from nearly any place. Not always in a good way, but the willingness of people to interact with you and connect with you in social media FAR exceeds their willingness to do the same things in real life. It would be nice to see a bloggers only social network.

Social Media 153

Social Media Media Webinar Metrics Marketing & Strategy 153

Hubspot

JANUARY 10, 2013

Whopper Sacrifice (a Facebook app) launched in early 2009 with little fanfare and almost no media support — and lasted only 10 days before Facebook shut it down on the basis of “user privacy violation” (the app notified friends when they were deleted). Let people star in their own interactive ecard? Double down on that one thing.

Campaigns 28

Campaigns Paid Search Agency Advertising Agencies Budget Programs 28

Convince & Convert

SEPTEMBER 20, 2010

Interaction. Customer prefer Twitter as the mechanism to truly interact with brands and learn more about them. Customers follow you on Twitter not to be informed, but to be interacted with. Overwhelmingly, respondents in the study prefer interacting with official, branded accounts rather than personal accounts from employees.

Twitter 145

Twitter CRM Business Paid Search Agency 145