Trending Sources

B2B Marketing Zone launched

B2B Lead Generation Blog

The community features content from other B2B marketing bloggers I enjoy such as Ardath Albee ( Marketing Interactions ), Paul Dunay ( Buzz Marketing for Technology ) and Jon Miller ( Modern B2B Marketing ) as well many others. A new B2B marketing community that I am participating in was just launched. The B2B Marketing Zone is a marketing community site that was launched as collaborative effort between Tom Pick and Tony Karrer.

The Top 3 Priorities for 2010 Marketing Budgets

delicious b2bmarketing

About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Design PR SEO-SEM Social Media Strategy More testchannel AdROCK eBooks Educational Facebook Guest Posts Twitter The Top 3 Priorities for 2010 Marketing Budgets November 2nd, 2009 | By guestblogger By Tom Pick | Online Marketing Executive | KC Associates With a lingering recession, the U.S.

SEM 24

Crunchy, salty, nutritious news & views on B2B marketing for technology companies | Velocity - the B2B marketing acceleration agency for technology companies

delicious b2bmarketing

So click here to find out whether they changed my mind… Read more… Stan Woods | June 16th, 2009 | one comment The Content Marketing Workbook It’s here. Read more… Doug Kessler | June 11th, 2009 | 3 comments Choose your patients carefully The most respected surgeons in the world have the best survival rates. We… Read more… Neil Stoneman | May 8th, 2009 | 4 comments Why we steal from our clients.

Paper 12

Best Interactive PR Articles and Blog Posts of 2009

Webbiquity

Interactive PR, sometimes called social PR, is a combination of search-optimizing press releases, creating social media releases through tools like PitchEngine , blogger outreach and the use of social media to promote company news and announcements. Here are some of the best articles and blog posts from last year on tools, techniques and insights related to interactive PR, from best practices in blogger outreach to helpful resources and the latest strategies.

Best Social PR Guides, Tips and Tools of 2010

Webbiquity

Effectively connect with bloggers and other key online influencers in your industry? What does the future hold for online / interactive / social PR? Interactive PR Guides, Tips and Tools. Social Media Press Releases and Blogger Outreach. The 5 Cs of Blogger Relations by prTini. ** 5 Stars. Noting (very accurately I might add) that “The top bloggers receive hundreds of pitches a day.

PR 47

How NOT to pitch a blog | Online Marketing Blog

delicious b2bmarketing

Home About Resources Archives Subscribe Consulting Contact How NOT to pitch a blog 29 Comments | Posted by Lee Odden on Aug 29th, 2007 in Blog Marketing , Blogging , Online Marketing , Online PR In the past I’ve written about blogger relations offering tips on how marketers or PR professionals ought to present their story ideas to bloggers. Pitching bloggers and print journalists are somewhat similar, but in the end, they can be very different things.

How Trade Publications Can Capitalize on Content Marketing and Social Media

WebMarketCentral

They need to go beyond content aggregation to conversation aggregation, facilitating not only publishing but also interactivity. Bloggers could do this independently, but few have the resources to do a thorough job.

Social Media Success Stories

Anything Goes Marketing

Besides the virtual interaction of Twitter, it has far greater benefits. Blogger: Blogging is the Differentiator Some people may have written off blogging and I admit that I have a love/hate relationship with it but in 2009 I’m definitely seeing it as even more important social media tool.

Best of 2009 (So Far): Cool Web Tools, Part 1

WebMarketCentral

Find them all and others here in the first set of the best cool web tools for 2009. Mail), social networking sites (Facebook, MySpace), blogging platforms (WordPress, Blogger, TypePad), media sites (Flickr, YouTube) and more. Looking for a slick tool to easily build branded widgets?

CRM 1

Best of 2009 (So Far): Social Media Marketing, Part 3

WebMarketCentral

She explains how to use tactics like blogger outreach, social networking and social news marketing to create engagement with prospects and move them toward your solutions.

Best of 2008: Interactive PR, Part 2

WebMarketCentral

What are the best (and worst) practices in interactive PR? Find the answers to these inquiries and more here in some of the best articles and blog posts about interactive PR from the last year. SEO social media interactive PR? SEO social media interactive PR?

SEO 1

Best of 2008: Interactive PR, Part 1

WebMarketCentral

The articles and blog posts below—some of the best of 2008 on interactive PR, or "PR 2.0" detailing six ways to measure the impact of interactive PR, from links and increased traffic to SEO rank and increases in offline inquiries. How To Pitch To Bloggers by Pick Me!

ClickLaunch: What Matters NOW - Things to Think About and Do in 2010

Ambal's Amusings

They want to engage, to interact and to get you more involved. "The One Percenters" The One Percenters are not the usual suspects of name brand tech bloggers, mommy bloggers and or business bloggers. Thunder. Rolling Thunder. You can hear and sense it coming.

MarketingSherpa Marketing Summit, Richard Fouts of Gartner talks Social Media and Communications

Smashmouth Marketing

In the fourth of a series of Thought Leader interviews for MarketingSherpa's 6th Annual B2B Marketing Summit 2009 , we talk to Richard Fouts, research director at Gartner, Inc.,

MarketingSherpa Marketing Summit, Richard Fouts of Gartner talks Social Media and Communications

Smashmouth Marketing

In the fourth of a series of Thought Leader interviews for MarketingSherpa's 6th Annual B2B Marketing Summit 2009 , we talk to Richard Fouts, research director at Gartner, Inc.,

Show Me the Numbers: Hard Data on Internet Use and Media Spend

Customer Experience Matrix

Probably the most comprehensive study along these lines was Global Faces and Networked Places , released by Neilsen in March 2009. Digging a little deeper within the social media category, the women’s blogger community BlogHer reported in its 2009 Women and Social Media Study that as of March 2009, 75% of women participated in social networks, compared with 55% who read blogs, 40% read message boards or forums, and 16% update status on platforms like Twitter.

Facebook —Wake up! You’re a business, now act like one!

grow - Practical Marketing Solutions

Neicole Crepeau is among the smartest bloggers on my social media radar. Neicole Crepeau is a 25-year veteran of the tech industry, wi th experience in technical writing, usability testing, user experience/interaction design, website design, and product management.

copywriting that sells: powerful copy is easier than you think

The Effective Marketer

She not only customized the course the way she thought it should be delivered but was also able to get the group of 20 or so to interact and dictate the pace. This entry was posted on Sunday, July 5th, 2009 at 9:43 pm and is filed under Communication , Online Marketing.

RSS 2

How to create B2B social media policies

Chris Koch

the Whole Foods CEO using an alias to bash competitors or the Wal-Mart bloggers who didn’t disclose that they were being paid by the company). Demand respect in all interactions. Emphasize quality rather than quantity in social media interactions. One of the cornerstones of a social media strategy is having a clear set of corporate social media guidelines or policies.

How do you handle a crowd of followers?

grow - Practical Marketing Solutions

Fiona Callison "Once I was following 400+ I found that it was just too much to keep up the same quality level of interaction. I started out primarily following marketing bloggers, but have expanded to following all manner of folks who interest me."

A Primer on Lead Nurturing

grow - Practical Marketing Solutions

I'm pleased to feaure my friend Michele Linn as a guest blogger on {grow}. Making a few changes at a time will continually improve your organization’s interactions with prospects; small steps OK!

11 Marketing Lessons to be Learned from Driving

Ambal's Amusings

Whether or not you like it, your customers, prospects, partners, analysts, bloggers, press and competitors are watching you constantly. Every interaction with a customer - whether it is a pleasant first meeting with a prospect or an unpleasant call from a disgruntled customer - is an opportunity to show what you and your company stand for. Bloggers might post something nasty about your service.

Want to know which social media tool to bet on? Look at their relationship models.

Chris Koch

Though you can’t control your Twitter community like you would say, a user group, the network of relationships does form a loose sort of community that you can speak to and interact with as a group (e.g., In B2B, there are broad caveats to investing too much in any social media marketing—the major obstacles are outlined in a good post by B2B blogger Kip Bodnar here —and anything you do should be integrated with your other marketing activities.

Want to know which social media tool to bet on? Look at their relationship models.

Chris Koch

Though you can’t control your Twitter community like you would say, a user group, the network of relationships does form a loose sort of community that you can speak to and interact with as a group (e.g., In B2B, there are broad caveats to investing too much in any social media marketing—the major obstacles are outlined in a good post by B2B blogger Kip Bodnar here —and anything you do should be integrated with your other marketing activities.

Three steps for B2B marketers to build a personal social media presence

Chris Koch

I mostly use it as a platform for determining the blogs I like best and then follow them through good old-fashioned e-mail (the tool that most bloggers use to do this is Feedburner ). I started by following the bloggers I like, as well as friends and colleagues. Other good tools for bulking up your network include: MrTweet —Recommends people based on direct interactions that your followers have had with others outside your network.

Why I Use Twitter

Anything Goes Marketing

I thought at first she was crazy but after jumping into it and being able to converse with social media experts, bloggers, customers, competitors, colleagues and friends in a friendly and cooperative format that would otherwise be impossible, I was hooked. The interaction that is achieved on Twitter is the engine the drives it.

How to Get Coverage in Blogs – Really

Webbiquity

Relevant blogs can drive targeted direct traffic from the blogger’s social media sphere of influence. And coverage from independent bloggers enhances a company’s reputation and credibility. Numerous bloggers have written about how to pitch blogs, such as B.L. Such posts often take the form of “do’s&# and “don’ts&# for successful blogger outreach. But in 2009, the volume of pitches began to rise dramatically.

Best Cool Web Tools of 2009, Part 1

Webbiquity

Mail), social networking sites (Facebook, MySpace), blogging platforms (WordPress, Blogger, TypePad), media sites (Flickr, YouTube) and more. Skimmer is a free Adobe AIR desktop application designed to organize your social media activities and make interaction easier by aggregating your friends’ feeds from Twitter, Flickr, Facebook, YouTube, and Blogger on one screen. Looking for a more powerful way to share presentations online?

Tom Pisello: The ROI Guy: VMware launches Realized ROI toolkit.

The ROI Guy

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Powered by Blogger

Social Media Relations vs. Traditional PR Skills

WebMarketCentral

While traditional journalists still have significant authority, influence is now more diffused among writers, analysts, bloggers, customers, and other internal and external subject matter experts. Conversational style —PR people used to interact primarily with industry journalists.

Why the economics of blogging are diminishing

grow - Practical Marketing Solutions

2) Blogger interaction has moved to social media networks. Back in the day, Twitter and Facebook were solely networks to share your blog posts, while the interaction happened on your blog, in the form of (many) comments. 2) Blogger interaction has moved to social media networks.

Tom Pisello: The ROI Guy: VMware launches new version of ROI / TCO.

The ROI Guy

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Powered by Blogger

Twitter - Content - Social Media - B2B Marketing Best Of June

B2B Marketing Zone Posts

June 2009. 7 Tips on how B2B marketers can leverage social media - B2B Lead Generation Blog , June 29, 2009. Socialize B2B Customer Advocacy - Marketing Interactions , June 25, 2009. The 9 Must-Have Qualities of a User-Focused B2B Website Design - WebMarketCentral , June 1, 2009. Inbound lead nurturing presentation - B2B Lead Generation Blog , June 22, 2009. Narrow is the New Wide for B2B Marketing Content - Marketing Interactions , June 3, 2009.

Don't They Know Who You Are? Why Reputation Management is Critical

WebMarketCentral

Hire a social media-savvy PR person to help you get interviewed by prominent bloggers and writers in your industry. Tags: Interactive PR Web 2.0

Open Research: A Framework for Social Analytics

delicious b2bmarketing

Strategic Guy: Three Phases of Social Media Maturation

delicious b2bmarketing

skip to main | skip to sidebar Strategic Guy Timely views and best practices in the world of technology public relations Sunday, April 12, 2009 Three Phases of Social Media Maturation At Strategic Communications Group (Strategic) weve been through the cycle.

Best of 2008: Blogging for Business, Part 3

WebMarketCentral

Which "rules" should every blogger know and follow? 15 Rules for Business Bloggers by Conversation Marketing The brilliant and often very funny Ian Lurie offers up his list of "rules" for writing a successful business blog, such as "Take the B.S.

RSS 1