What is Video Seeding and Does Your Brand Need it?
Vidyard
JUNE 5, 2014
Let’s look at the Ford Fiesta marketing campaign from 2009 as an example. Ford selected 100 video bloggers and gave each a new Fiesta to drive for six months. In return the video bloggers would record their experiences and journeys on their social media channels. Does video seeding work? Not bad right?
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