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Crunchy, salty, nutritious news & views on B2B marketing for technology companies | Velocity - the B2B marketing acceleration agency for technology companies

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A few people were so incensed they contacted me to say I was talking nonsense. So click here to find out whether they changed my mind… Read more… Stan Woods | June 16th, 2009 | one comment The Content Marketing Workbook It’s here. Read more… Doug Kessler | June 11th, 2009 | 3 comments Choose your patients carefully The most respected surgeons in the world have the best survival rates. Seemed to go really well.

101 Tips from 50 Small Business Bloggers

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website 101 Tips from 50 Small Business Bloggers by Achinta Mitra on September 29, 2009 in Industrial Marketing Blog , Industrial Websites , Social Media Marketing I came across an incredible blog post recently that I think every small business owner should read. As a result, it becomes increasingly difficult to stay on top of things. This white paper aims to change that perception of them.

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Business Value of Social Networking

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website Business Value of Social Networking by Achinta Mitra on July 29, 2009 in Social Media Marketing , Social Networking Saw a very interesting video where Seth Godin talks about how useful social media is to businesses.

Best Marketing Strategy Insights of 2009

Webbiquity

What strategies and tactics should you employ to maximize business results online? How do you select the right market research to support your goals? What key trends on the horizon do you need to be aware of? Get the answers to these questions and more here in the best blog posts and articles of the past year on marketing strategy. 101 Tips from 50 Small Business Bloggers by Open Forum. Subscribe to the comments for this post?

Content Creation Made Easy

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website Content Creation Made Easy by Achinta Mitra on August 24, 2009 in Content Marketing , Industrial Marketing Blog Are you struggling with creating content? However, to be successful in your online marketing, you must come up with fresh and interesting content regularly. Content creation doesn’t have to be hard. Just follow my 5Rs of content creation and things will start to flow a lot more smoothly.

B2B Lead Generation Using a Business Blog

Industrial Marketing Today

In order to satisfy the demands of the C-suite, the marketing department usually provides easy-to-measure metrics like traffic, page views, time spent and number of leads captured. A good business blog can drive a steady stream of pre-qualified leads that are as good as referrals.

How Lack of Marketing Content Can Derail Your Website Redesign Project

Industrial Marketing Today

In the words of Jeffrey Zeldman , the renowned web designer, blogger, independent publisher and the king of Web standards according to Business Week, “Content precedes design. Is your website redesign project on hold waiting for marketing to deliver content?

A Blogging Style to Call Your Own

Industrial Marketing Today

Not everyone is a natural born blogger. It takes time and practice to find and develop your own blogging voice. The tricky part is that it must resonate with your audience and not because you happen to be passionate about smoething.

5 Proven Strategies for B2B Social Media Marketing

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Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! Digital marketing is gaining traction in a number of industries, and business-to-business (B2B) marketers are in on that trend, too. When adding social media into the mix, marketing departments must be able to prove success, and oftentimes lead generation and ROI are two measurements that upper management wants to see.

5 Proven Strategies for B2B Social Media Marketing

delicious b2bmarketing

Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! Digital marketing is gaining traction in a number of industries, and business-to-business (B2B) marketers are in on that trend, too. When adding social media into the mix, marketing departments must be able to prove success, and oftentimes lead generation and ROI are two measurements that upper management wants to see.

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Study: B-to-B Marketers Lagging With Social Media

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B2B: Business Media. Sales & Marketing. --> Bloggers. --> Resources. 2009 Eddie and Ozzie Awards Winners. Study: B-to-B Marketers Lagging With Social Media. Data shows about 40 percent of b-to-b brands aren’t using social marketing. Business Dev.

What the Future Holds for B2B Social Media Marketing

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Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Small business Business Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! But what about the use of social media between businesses? Talking to vendors, so what?

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17 Compelling and Highly Usable B2B Marketing Statistics

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This is set to reach 12% by 2013 Source : AMR International B2B Online Marketing Assessment and Forecast to 2013 US business-to-business (B2B) advertising and marketing spending will increase by 0.8% We renamed the account and forgot to update the site.

19 New Featured Sources on the B2B Marketing Zone

Webbiquity

The B2B Marketing Zone has really taken off over the past few months with the recent addition of numerous great bloggers. the BMZ) was officially launched a year ago as the first content aggregation hub for leading business-to-business bloggers. Business Blogging.

B2B Marketing Summit Shows Old Problems Persist

The Effective Marketer

The other good thing about going to such a conference for me, is that I get dedicated time to really think through all the topics being discussed, without being interrupted for meetings, phone ringing and people walking in the office. Like Be the first to like this post.

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How to Use a B2B Blog to Win Customers and Influence Prospects

Industrial Marketing Today

As a B2B marketer, we want to reach our ideal prospects and communicate with customers to maintain top-of-mind awareness throughout their buying cycle. A B2B blog is the perfect online tool to accomplish that. Reaching your target market doesn’t have to be difficult.

Is Content Curation an Easy Way for Content Marketers to Do More.

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website Is Content Curation an Easy Way for Content Marketers to Do More With Less? Bloggers of all stripes have counted on the popularity of “list” posts whenever they’ve run out of fresh ideas for content.

Tom Pisello: The ROI Guy: ShoreTel And Alinean Launch Online TCO.

The ROI Guy

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

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Blogs are Becoming the New Front Door for Prospects: Is Yours Open?

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84444.com : I have been struggling with getting the other managers here to help me update our corporate blogs. I’m already brainstorming some ideas to help inspire (and reward) my company’s. Matthew Simmons : This is a very interesting point here and all to do with branding.