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The Effective Marketer

Create this email here, prepare a webinar there, and send the artwork for publication in that magazine. This entry was posted on Wednesday, July 29th, 2009 at 8:29 pm and is filed under Communication , Marketing Management , Marketing Strategy. Blog at WordPress.com.The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking What’s Your Marketing Approach?

B2B Marketing | Business to Business Marketing Information Portal

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B2B Marketing News SMEs flock to BT Tradespace 10 June 2009, 11:30 GMT BT Tradespace has announced 400 per cent year-on-year growth. Reed Smith selects Concep Fujitsu eyes top prospects Orange digitises customer magazine View more news From audience selection to results analysis and strategy refinement , data has the greatest potential to increase your marketing effectiveness – but its also the hardest for B2B marketers to get right.

Trending Sources

Crunchy, salty, nutritious news & views on B2B marketing for technology companies | Velocity - the B2B marketing acceleration agency for technology companies

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Home > Our blog HOME | RSS FEEDS | SITEMAP | CLIENT ZONE | CONTACT US Our blog About Velocity Our clients What we do Who we are Recent posts The white paper is dead…or is it? So click here to find out whether they changed my mind… Read more… Stan Woods | June 16th, 2009 | one comment The Content Marketing Workbook It’s here. We… Read more… Neil Stoneman | May 8th, 2009 | 4 comments Why we steal from our clients.

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American Business Media - Research & Marketing

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B2B Lead Generation Blog: E-mail and the phone have high response rates, DMA report finds

B2B Lead Generation Blog

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book.

Top-10 Marketing Automation Blogs

LeadSloth

A couple of people recently asked me which blogs I’m frequently reading. Please send me your favorite blogs, because there must be lots of great Marketing Automation blogs that I haven’t found yet! BTW 1: Some of these blogs are more about lead generation, demand generation or inbound marketing, so maybe the title of this blog post is not ideal. But regardless of the terminology, these are the blogs that I enjoy most :- ).

Some Weeks are Hard to Top!

Buzz Marketing for Technology

Little did she know in that moment I became a published author! This blog has been the single most important thing I have ever done and has opened doors to meeting new people, writing books (hint another one may be in the works) and learning more about a topic that I am so passionate about.

Online Marketing News in 2009: The Year’s Hottest Events

Modern B2B Marketing

Here is our 2009 year in review. December 2009 Online Marketing News. Top word of 2009: Twitter. November 2009 Online Marketing News. October 2009 Online Marketing News. Technorati release their state of the blogosphere - shows that most bloggers are just hobbiest and number one use of Twitter is to promote blogs. A Robert Half Technology study announces 54% of companies blog social media sites. September 2009 Online Marketing News.

The Dreaded 404 Page Load Error - Use It!

Smashmouth Marketing

We've all seen it, more than web publishers would like. Then one day I stumbled on Smashing Magazine's article that showed creative 404 pages. Tags: blogs tech marketing tips greenleads That dreaded 404 Page not found error.

URL 2

ClickLaunch: Bob Gilbreath's The Next Evolution of Marketing

Ambal's Amusings

He is the author of The Next Evolution of Marketing: Connect with your Customers by Marketing with Meaning , which was released by McGraw-Hill in Oct 2009. Blog Marketing with Meaning Twitter MktgwithMeaning. Ambal Balakrishnan: Please recommend 3-5 resources (books, blogs).

ClickInsights: How to make marketing messages memorable?

Ambal's Amusings

Blogs. Forrester Blog for Interactive Marketing Professionals. Ardath Albee's blog Marketing Interactions. Rebel Brown's blog Phoenix Rising. Brian Carroll's blog B2B Lead Generation Blog. Patsi Krakoff's blog Writing on the Web. Think quickly.

ClickInsights: How can B2B marketers use content effectively for demand generation?

Ambal's Amusings

ClickInsights is an Expert Interview Series brought to you by Connect the Docs (ClickDocuments blog). Blogs. Forrester Blog for Interactive Marketing Professionals. Ardath Albee's blog Marketing Interactions. Rebel Brown's blog Phoenix Rising.

ClickInsights: What is your favorite case study? Why do you like it?

Ambal's Amusings

Blog CindyKing Twitter CindyKing. My favorite case study is a blog post on Social Media Examiner: Social Media Marketing Lowers Acquisition Costs 39 Percent for TakeLessons.com. Blog Stories That Sell Twitter Casey_Hibbard. Blog Savvy B2B Marketing Twitter MicheleLinn.

What is the ROI of Lead Management?

LeadSloth

Silverpop’s book is a little more high-level and written in magazine style, while Marketo’s offers more practical advice on how to set up your nurturing campaigns. Marketo has published separate Lead Scoring Guide with similar suggestions.

ClickInsights: How B2B marketers should forge customer relationships by providing compelling content?

Ambal's Amusings

ClickInsights is an Expert Interview Series brought to you by Connect the Docs (ClickDocuments blog). Blogs. Forrester Blog for Interactive Marketing Professionals. Ardath Albee's blog Marketing Interactions. Rebel Brown's blog Phoenix Rising.

Influencer Marketing: What is it and Why Should You be Doing it?

Onalytica B2B

Last week we published our white paper called The Definitive Practical Guide to Influencer Relationship Management. So, each week we’re going to bring you an easy-to-digest blog post covering each step of the influencer marketing process as per the definitive practical guide.

ClickInsights: What is the biggest mistake to avoid when writing a white paper?

Ambal's Amusings

ClickInsights is an Expert Interview Series brought to you by Connect the Docs (ClickDocuments blog). Blogs. Michael Stelzner's WritingWhitePapers Blog. Jonathan Kantor's TheWhitePaperPundit Blog. Jim Lodico's WhitePaperSolution Blog. Phil Dunn's QualityWriter Blog.

FAQ 2

Six factors driving B2B social media marketing adoption

Chris Koch

Our latest annual survey of 355 buyers of complex IT solutions, How Customers Choose Solution Providers, 2009: The Importance of Personalization, Epiphanies, and Social Media, shows that the door to the C-suite is opening up. We found that usage of social media among IT and business buyers of technology rose 50% over 2008 and finally pushed to majority status—55% said they use social media as part of the technology buying process in 2009 versus just 37% in 2008.

B2B Lead Generation Blog: On building targeted lists for B2B Lead Generation Programs

B2B Lead Generation Blog

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Related Article: BtoB Magazine: Unisys gets boost from good data I recommend you start by collecting all of your existing in-house marketing lists into one place.

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B2B Lead Generation Blog: Lead Generation for the Complex Sale Listed Among BtoB Magazine’s Best Marketing Books

B2B Lead Generation Blog

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. and Debbie Weils The Corporate Blogging Book , were included on the list. and Debbie Weils The Corporate Blogging Book , were included on the list.

Show Me the Numbers: Hard Data on Internet Use and Media Spend

Customer Experience Matrix

Probably the most comprehensive study along these lines was Global Faces and Networked Places , released by Neilsen in March 2009. Social networks and blogs are the fastest growing application, now exceeding email with a participation rate of 66.8%. Nineteen percent actually publish their own blog while 29% comment on blogs. The Online Publishers Association has tracked time since 2003 in conjunction with Nielsen. in 2009 to 8% in 2014.

Spredfast Offers Systematic Management for Social Media Campaigns

Customer Experience Matrix

Specifically, a study from Visible Technologies and SiriusDecisions found the most common use for social media was to “generate awareness” (25%), while another study in B2B Magazine found the top use for social networks was “thought leadership” (60%). True listening ranked fifth in the Visible Technologies/SiriusDecision survey (“monitor and respond” at 14%), and third in the B2B Magazine survey (“customer feedback” at 46%).

A Shortish History of Online Video

Vidyard

Why You Were the Time Magazine Person of the Year in 2006. MySpace, Wikipedia, YouTube, and a host of other collaborative sites led to Time Magazine publishing the controversial Person of the Year as simply “You” , representing the people who used these tools every day to redefine the web.

Blogging Benchmaks: In Search of the Missing Metrics

B2B Marketing Savvy

Some ScoopDog Blog data points, two months in: . This blog has a CTR (Click Thru Rate) similar to tech trade banner advertising. 45 comments posted to the blog, 250+ comments outside the blog. Other just smart-thinking folx, can you share ideas on how to benchmark and measure for success – particularly for a blog that’s not out to sell any product or service. Retweets are a multiplier for blog promotion.

Tom Pisello: The ROI Guy: VMware launches Realized ROI toolkit.

The ROI Guy

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

Tom Pisello: The ROI Guy: VMware launches new version of ROI / TCO.

The ROI Guy

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

ZoomInfo, Chris Abraham and Me - A Social Media Case Study

WebMarketCentral

I then wrote the above-mentioned blog post summaring the presentation, which was published here and also syndicated on MyVenturePad , part of the Social Media Today network. And that burst of traffic led to this blog post, which Chris will probably Tweet about.

Tom Pisello: The ROI Guy: How TCO is a common sense sales and.

The ROI Guy

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

Best of 2008: Strategy and Branding, Part 2

WebMarketCentral

by MediaPost Online Publishing Insider Kory Kredit explores the inexact science of business naming, from descriptive ( AdBuyer.com ) to ont-quite-real words ( Aquisio ) to misspellings ( Personifi ) to WTF?

Tom Pisello: The ROI Guy: Microsoft Virtualization with Hyper-V.

The ROI Guy

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

What a Trifecta of a Year!

Buzz Marketing for Technology

So here they are … I wanted to create a social product for Avaya, I wanted to write another book, I wanted to win a Social Award, I wanted to win an industry award,, and I wanted to get nominated for BtoB Marketing Magazine’s list of the Top 25 BtoB Marketers of the Year again.

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B2B Lead Generation Blog: Inquiry management and search marketing strategy

B2B Lead Generation Blog

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. This post from the B2B Lead Generation Blog caught my eye for some reason.

Study: B-to-B Marketers Lagging With Social Media

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ENews Sign-Up. --> Magazine. 2009 Eddie and Ozzie Awards Winners. Digital Magazines. -->. ADVERTISEMENT. ); ); ); Home » Blogs » B2B. Raphael is Associate Editor of FOLIO: Magazine. Post Comment / Discuss This Blog - Info/Rules. Publisher.

B2B Lead Generation Blog: Telemarketing big with Xerox

B2B Lead Generation Blog

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book.

Can you spend 4 minutes reading this post?

Exo B2B

We’ve been blogging since 2009 and in these immemorial times, best practices dictated short posts of about 600 words, divided up into roughly 60 words per paragraph, so a bit less than a dozen of those, with subtitles, images or videos and many hyperlinks, and keywords.

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Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1

Webbiquity

” Or that49% of B2B journalists write blogs, and 84% are on Twiter? Get the details behind these stats and many, many more here in more than 40 of the best articles and blog posts about social media, search, budgeting and digital marketing research, facts and statistics of 2011 so far.

B2B Lead Generation Blog: Macs Tasty Recipe for Lead Generation Success

B2B Lead Generation Blog

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book.

Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2

Webbiquity

Marketers, we’re told, need to think like publishers. 59% are on Twitter, and 43% use a company blog for marketing. by bitly blog. ** 5 STARS. The most rapid increase in adoption has been in the use of social networking, which has nearly doubled since 2009. •

The 2011 #Nifty50 Top Twitter Men Reprise

Webbiquity

Note: This post, a joint effort between Cheryl Burgess and me, originally appeared on the Blue Focus Marketing Blog last month. So, as promised in Tom Pick’s blog, “ 2011 #Nifty50 Top Twitter Women ”, in honor of mothers, our 2011 #Nifty50 Top Twitter Men now honors fathers.

B2B Lead Generation Blog: 10 things marketers will focus on in 2005

B2B Lead Generation Blog

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book.