Sales Ready Leads: Quality vs. Quantity

Smashmouth Marketing

It's a small world--find out who you or your colleagues know at those companies (use LinkedIn). We wrote a blog post Third Party Vendors for Lead Qualification on this very topic. The topic of Quality vs. Quantity in demand gen has been a constant debate.

8 Elements of the Perfect Blog Post

B2B Marketing Traction

What does a perfect blog post look like? I recently curated an article on the perfect blog post by Kevan Lee of Buffer. Some of the recommendations in the article I didn’t agree with (such as blog post length), so I’ve commented on these in my post.

Trending Sources

Is social media effective for B2B lead generation?

Sales Lead Insights

Examples that come to mind include David Meerman Scott , speaker and author of The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing & Online Media to Reach Buyers Directly , and Joel Comm , the Internet entrepreneur, speaker and author of Twitter Power: How to Dominate Your Market One Tweet at a Time. A blog post I wrote a few weeks back, How does social media rank in influencing business technology purchase decisions?

Rick Short Explains How to Turn Staff Into Prolific Bloggers

delicious b2bmarketing

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. What made you want to start your first blog?

20 LinkedIn Groups Every Marketer Should Join

Hubspot

This is certainly understandable, given all of the projects on their plates on a daily basis -- from setting up workflows , to analyzing blog metrics , to creating premier content. If you’re a nonprofit marketer, this is the largest and most active nonprofit marketing group on LinkedIn!

Does LinkedIn Make Your Phone Ring?

B2B Marketing Traction

So, if I’m getting results, why do many business people still say, “I’m on LinkedIn – now what?” So you’re on LinkedIn – now what? I was the 102,794 th person to create a LinkedIn profile on January 7, 2004. (To Tweet.

The Top 3 Priorities for 2010 Marketing Budgets

delicious b2bmarketing

About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Design PR SEO-SEM Social Media Strategy More testchannel AdROCK eBooks Educational Facebook Guest Posts Twitter The Top 3 Priorities for 2010 Marketing Budgets November 2nd, 2009 | By guestblogger By Tom Pick | Online Marketing Executive | KC Associates With a lingering recession, the U.S. Share this on Facebook Share this on FriendFeed Share this on Linkedin Share this on del.icio.us

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B2B Email Marketing: Interview with Stephanie Miller

Sales Lead Insights

Stephanie, why is this happening and what should this blog’s readers do about it? This study tracks with Return Path’s Deliverability Benchmark Report on the first half of 2009, which is based on the data Return Path manages for ISPs and corporate system administrators. Include links to your LinkedIn profile and other social network sites, and encourage subscribers to "Share this" by providing auto-status update links at each article or call to action.

Email Autoresponders 2.0 in B2B Marketing

Anything Goes Marketing

I was inspired this morning after my 11 cups of coffee by a former customer and now colleague, Heather Foeh and her blog post " Friday Quick Tip: Re-Visit Your Autoresponders ".

How to Blog: What Blog Categories Should I Create?

B2B Marketing Traction

A successful blog has carefully thought-out categories under which you group your blog posts. The irony is that it’s often not until you’ve blogged for a while that you figure out what you want those categories to be. Create Blog Categories for Topics Readers Like.

The Blog Tree: New Growth. Fruit for Your RSS Feed [Infographic]

Modern Marketing

Last year, storytelling, influence and curation came together in The Blog Tree , a collaboration between Eloqua and JESS3 that turned a hackneyed “top blogs list” into a rich, playful visual that not only listed top marketing blogs, but also showed the interrelationships between and among them.

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90 Tips to Make Your Blog Rock

delicious b2bmarketing

Jeffbullas's Blog Internet Marketing Home Bio Speaking Grade your Site Marketing Resources Twitter Jeff’s YouTube Contact Congratulations: You have successfully subscribed! 90 Tips To Make Your Blog Rock 1. Develop a series of how to blog posts 13.

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Crunchy, salty, nutritious news & views on B2B marketing for technology companies | Velocity - the B2B marketing acceleration agency for technology companies

delicious b2bmarketing

Home > Our blog HOME | RSS FEEDS | SITEMAP | CLIENT ZONE | CONTACT US Our blog About Velocity Our clients What we do Who we are Recent posts The white paper is dead…or is it? So click here to find out whether they changed my mind… Read more… Stan Woods | June 16th, 2009 | one comment The Content Marketing Workbook It’s here. We… Read more… Neil Stoneman | May 8th, 2009 | 4 comments Why we steal from our clients.

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B2B Search Marketing: 5 Must-Read Tips - Online Marketing Blog

delicious b2bmarketing

Online Marketing Blog TopRank's internet marketing blog on the intersection of social media, digital public relations and search engine marketing. For one client in the B2B marketing industry, TopRank devised a blog strategy incorporating industry thought leader interviews.

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Eight Factors to Consider When (Re)Launching a Business Blog

Webbiquity

Over the last decade, business blogs have gone from being a novelty to a leading-edge practice to an essential element for any company seeking to optimize its presence on the web. According to Small Business Trends and HubSpot , the percentage of businesses with blogs has increased from less than half in 2009 to nearly two out of three in 2011. Why are so many companies now embracing blogging? Will the blog be part of your corporate site or have its own unique URL ?

The Fun Theory: How to Change Behavior

The Effective Marketer

This entry was posted on Monday, November 30th, 2009 at 8:00 am and is filed under Communication , Marketing Strategy , Social Media. Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter!

How To Build An Army Of Volunteer Contributors For Your Blog

Marketing Insider Group

Back in 2009, two of my employees helped me start B2B Marketing Insider for my own rants and raves in content marketing, social media and marketing strategy. Step 1: I identified all the internal employees who were already blogging on the topics I thought our audience was interested in.

How NOT to pitch a blog | Online Marketing Blog

delicious b2bmarketing

Online Marketing Blog TopRank’s internet marketing blog on the intersection of digital PR, social and search engine marketing. Home About Resources Archives Subscribe Consulting Contact How NOT to pitch a blog 29 Comments | Posted by Lee Odden on Aug 29th, 2007 in Blog Marketing , Blogging , Online Marketing , Online PR In the past I’ve written about blogger relations offering tips on how marketers or PR professionals ought to present their story ideas to bloggers.

Webinar Presentations That Suck « The Effective Marketer

The Effective Marketer

This entry was posted on Monday, May 25th, 2009 at 7:43 pm and is filed under Communication , Webinars. Reply Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! Blog at WordPress.com.

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ClickInsights: What was your "Aha" moment in 2009? - Part 1

Ambal's Amusings

I have invited our Panel of White Paper Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? Blog WhitePaperPundit Twitter Jonathan_Kantor. He is also the author of the White Paper Pundit blog. WritingWhitePapers Blog.

ClickInsights: What was your "Aha" moment in 2009? - Part 2

Ambal's Amusings

I have invited our Panel of B2B Marketing Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? Blogs. Forrester Blog for Interactive Marketing Professionals. Ardath Albee's blog Marketing Interactions.

Smashmouth Review - LeadLander - Who's Really Visiting Your Site?

Smashmouth Marketing

I had heard about LeadLander from a competitor (surprisingly, not all competitors are enemies.that's another blog post). Installed LeadLander on both our company website, www.green-leads.com, and on the Smashmouth Marketing blog. Published a blog interview with Joe Galvin of SiriusDecisions. Promoted it on Twitter , on LinkedIn , and through other channels. We did this by using one link for Twitter , one for LinkedIn , and one for an email blast.

B2B Lead Generation Blog: New Book on Corporate Blogging

B2B Lead Generation Blog

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. This is the perfect time to release a book on corporate blogging. Many companies are just getting started with using blogs to attract and engage their customers.

102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). B2B Lead Blog ). 57% of companies say they generated sales through their blogs, and an identical share have closed business through LinkedIn.

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Is LinkedIn Really a Social Network?

Vertical Response

If you’re on LinkedIn, you more than likely have your work history on it. But does all this type of activity justify calling LinkedIn a social network? LinkedIn has tried to bring more social aspects into the site that claims to have more than.

Best of 2009: Social Media Marketing, Part 1

Webbiquity

Compelling thought-leadership content, blog posts, white papers, video and SEO efforts support and create long-term value for social media tactics. Another noteworthy post from this publication is Facebook is a Personal CRM for Baby Boomers , in which Daniel Flamberg reports on an Accenture study showing that in early 2009, “boomers posted a 59 percent increase in use of social networks; a rate of adoption 30 times faster than any other age group.&# practices, blogs and more.

B2B Lead Generation Blog: Webcast: Closed-Loop Lead Generation & Management

B2B Lead Generation Blog

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book.

B2B Lead Generation Blog: Podcast: Tradeshow and Event Marketing with Ruth Stevens

B2B Lead Generation Blog

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book.

Top 80 B2B Marketing Posts for 2009

B2B Marketing Zone Posts

This technique was also used to generate the Hot Trends in B2B Marketing for 2009. Top 80 Posts - December 1, 2008 to November 30, 2009. How to Create a Social Media Marketing Strategy - WebMarketCentral , March 24, 2009. PR Meets Marketing , February 16, 2009. Twitter Analytics: Five Practical, Lesser Known Free Tools for B2B Professionals - B2B Marketing Savvy , August 31, 2009. 42+ Social Media Marketing Tools - Junta 42 , June 2, 2009.

Best of 2009 (So Far): Social Media Marketing, Part 4

WebMarketCentral

Compelling thought-leadership content, blog posts, white papers, video and SEO efforts support and create long-term value for social media tactics. Facebook's InsideFacebook blog reports that in February and March of this year, the number of Facebook users age 35 and over doubled.

B2B Lead Generation Blog: Social Media Pundits Disconnect from B2B Marketing

B2B Lead Generation Blog

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. I read a good article on " What’s Wrong With Social Media For B2B Marketing " by John Miller who also writes the Modern B2B Marketing blog. Blogs, podcasts, WOM, etc.)

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Best of 2009 (So Far): Social Media Marketing, Part 2

WebMarketCentral

How can you maximize the business value of tools like LinkedIn and Twitter? Find the answers to these questions and others here in more of the best articles and blog posts on social media marketing from this year so far. tools (delicious, Feedburner, LinkedIn et al.),

Lead Generation Tip - Make Your Social Media Presence Known

Smashmouth Marketing

Comment on a few relevant articles Hubspot Dashboard - finds daily chores for me to do around blogging, keywords, search rankings, etc. Look at the other top experts in the Lead Generation section of LinkedIn.

Blog Marketing Tactics - 10 Tested, Proven Ideas

delicious b2bmarketing

I want to share a list of tactics and approaches I’ve used/experimented with at this blog to attract from 40,000-250,000 organic visitors monthly and more than 8,500 RSS/email readers. This is in the hopes of inspiring some new ideas to help your blog or your client’s blog.

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Voicemail Debate - To Leave One or Not - POLL

Smashmouth Marketing

Hence, time for a LinkedIn Poll. Clicking on the graphic below will bring you to LinkedIn to vote. Take the Poll , then spread the word by Copying and Pasting the following on Twitter, Facebook, LinkedIn Update, Your Blog: RT @damphoux Contribute to VOICEMAIL Debate.

Poll: Demand Gen Experts Use Equal Mix of Inbound & Outbound Marketing

Smashmouth Marketing

Recently we conducted a poll on LinkedIn where we asked: Inbound Marketing & Outbound Marketing - What is your mix for lead gen? We used the LinkedIn Poll Application to conduct the study, as well as the free distribution of the poll to our network.

Online Marketing News in 2009: The Year’s Hottest Events

Modern B2B Marketing

Here is our 2009 year in review. December 2009 Online Marketing News. Top word of 2009: Twitter. November 2009 Online Marketing News. Linkedin and Twitter integrate. October 2009 Online Marketing News. Technorati release their state of the blogosphere - shows that most bloggers are just hobbiest and number one use of Twitter is to promote blogs. A Robert Half Technology study announces 54% of companies blog social media sites.

Are You Old Enough for Inbound Marketing?

LeadSloth

So I created a non-scientific poll on LinkedIn asking: “Do you use Inbound Marketing for B2B Lead Generation?&#. LinkedIn showed this poll to randomly selected marketing professionals who work in the Tech Industry.

Best of 2009 (So Far): Social Media Marketing, Part 3

WebMarketCentral

Discover the answers to these questions and others here in more of the best blog posts and articles about social media marketing so far this year. While most marketers have now embraced social media for monitoring and participating in brand conversations, questions still abound.

Inbound & Outbound Marketing - What is Your Mix?

Smashmouth Marketing

We'll followup with a blog article discussing the results. Tags: nurturing socialmedia marketing appointments twitter b2b sales poll demand linkedin SEO cold calls inside sales sales2.0

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