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The Content Marketing Workbook | Velocity - the B2B marketing acceleration agency for technology companies

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HOME | RSS FEEDS | SITEMAP | CLIENT ZONE | CONTACT US Who we are What we do Our clients About Velocity Our blog The B2B Content Marketing Workbook.by Doug Kessler Tuesday, June 9th, 2009 Your prospects are being buffeted by a firehose of information. Content Marketing is your way to cut through the noise and hop over the barriers. The book of the webinar of the movie: The Velocity B2B Content Marketing Workbook.

Rick Short Explains How to Turn Staff Into Prolific Bloggers

delicious b2bmarketing

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. What made you want to start your first blog?

Interviews and Content Marketing - Ambal Balakrishnan

B2B Marketing Zone Posts

Her recent post: Aggregating the Best Content in B2B Marketing covers a lot of ground on aggregation especially as it relates to B2B Marketing. Some other bits of background about Ambal: Ambal’s book “Content Marketing Tweets: Bite sized tips on creating compelling content your customers and prospects will love&# will be published in late 2009. Ambal’s Blog: ClickDocuments - Connect the Docs. The 4P’s of Content Marketing.

All your best content may now be considered fake news

Biznology

As lines are being drawn, it’s time to make sure all your hard-wrought creative work lives on your own blog or website instead of on someone else’s. If you’re not already experienced with blogging/publishing platforms, I would always start with WordPress.

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How To Build An Army Of Volunteer Contributors For Your Blog

B2B Marketing Insider

Every content marketer faces the challenge at some point of trying to figure out how to publish enough content to make a difference to your audience and your business. I was given very little money to build the site and almost nothing to create original content.

Crunchy, salty, nutritious news & views on B2B marketing for technology companies | Velocity - the B2B marketing acceleration agency for technology companies

delicious b2bmarketing

Home > Our blog HOME | RSS FEEDS | SITEMAP | CLIENT ZONE | CONTACT US Our blog About Velocity Our clients What we do Who we are Recent posts The white paper is dead…or is it? I presented a webinar the other day where I stated that while white papers are still the staple of content marketing, they’re getting really stale as a communications vehicle for B2B. The book of the webinar of the movie: The Velocity B2B Content Marketing Workbook.

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Building Content Marketing Strategy – 10 Steps

B2B Marketing Insider

As we look back on 2012, I think the award for biggest buzzword for the year should go to Content Marketing. Plus, content marketing has been around for a long time, especially in B2B high-tech marketing. 10 Steps to a Building a Successful Content Marketing Strategy.

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A Checklist for 2012 Content Marketing Plans

Writing on the Web

2012 Content Marketing – how did we get here so fast? I’ve been reviewing my 2011 blog posts, email broadcasts, videos , and taking stock. Checkout this previous blog post for Subject Line Tips ). Which white paper or special report got good download rates?

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B2B Search Marketing: 5 Must-Read Tips - Online Marketing Blog

delicious b2bmarketing

Online Marketing Blog TopRank's internet marketing blog on the intersection of social media, digital public relations and search engine marketing. Therefore, B2B marketers must think a bit differently in terms of target keywords, online content and link building.

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5 Reasons to Invest in Interactive Content

Modern B2B Marketing

Author: Dennis Shiao The first time I downloaded a white paper was in 2000. The first blog post I read was in 2004, my first SlideShare viewing was in 2009, and I scanned my first infographic in 2011. As Mark Schaefer rightfully notes, we live in an age of content shock.

Set the Purchasing Agenda with White Papers

WriteSpark

Many companies use white papers at the beginning of the sales cycle to attract prospects. A white paper can set the agenda for a purchase decision by convincing the reader that the areas where your product is better than its competition are the most important to consider.

The Long-Form, Text-Heavy White Paper is Dead

WriteSpark

Does this mean I think white papers are no longer effective as marketing documents? But they do need to change in length, content, and presentation. Continue reading this post on my Copywriting That Sells High Tech blog. Content Marketing White Papers

ClickInsights: What was your "Aha" moment in 2009? - Part 1

Ambal's Amusings

I have invited our Panel of White Paper Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? Blog WhitePaperPundit Twitter Jonathan_Kantor. He is also the author of the White Paper Pundit blog. White Papers.

Best of ClickDocuments "Connect the Docs" Blog in 2009

Ambal's Amusings

2009 was the first year of Connect the Docs. Enjoy the following collated list of best blog posts from Connect the Docs in 2009. Top 5 Blog Posts. Content Marketing - The Ultimate Cheat Sheet. You and I live in an era when creating and distributing content have become democratized. What is Content Marketing? Why should I care about Content Marketing? How do I apply “Content Marketing” concepts? Content.

ClickLaunch: Jonathan Kantor's Crafting White Paper 2.0

Ambal's Amusings

What impact does this have on the readers of our white papers? How do we ensure that our white paper is not only read but also acted upon? Jonathan Kantor addresses this question and more in his new book Crafting White Paper 2.0: Crafting White Paper 2.0

ClickInsights: What was your "Aha" moment in 2009? - Part 2

Ambal's Amusings

I have invited our Panel of B2B Marketing Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? Blogs. Forrester Blog for Interactive Marketing Professionals. Ardath Albee's blog Marketing Interactions. Get Content.

ClickInsights: How to choose a white paper syndication partner?

Ambal's Amusings

ClickInsights is an Expert Interview Series brought to you by Connect the Docs (ClickDocuments blog). How do you market your white papers? Can syndication partners take your white paper to your prospects? Costs to syndicate your white papers. Find White Papers.

FAQ 2

Do Psychographics work in B2B Marketing & Sales?

delicious b2bmarketing

skip to main | skip to sidebar The Marketing Mélange A blog on all things Marketing with Strategy & Information Technology focus Blog Archive ▼ 2009 ( 22 ) ▼ June ( 2 ) Strategic Insights from Calculating Lifetime Custo. March 20, 2009 1:17 PM Kenji said. I am curious to see the papers about this. Hopefully this blog will in some small way contribute to making marketing more effective for all areas.

ClickInsights: What is your favorite white paper? Why do you like it?

Ambal's Amusings

White papers come in all shapes and forms. Our Panel of White Paper Experts have written and reviewed thousands of white papers over the years. Which white paper stands out in their mind? Michael Stelzner's Favorite White Paper -- The Expanding Digital Universe.

SME 2

ClickInsights: What is the biggest mistake to avoid when writing a white paper?

Ambal's Amusings

ClickInsights is an Expert Interview Series brought to you by Connect the Docs (ClickDocuments blog). White papers can be really valuable tools to educate your prospects. So you invest time and money in creating and marketing white papers. Blogs. White Paper FAQs.

FAQ 2

Best of 2009: Social Media Marketing, Part 1

Webbiquity

Rick Burnes notes that without a strong content strategy to back up social media efforts, marketers risk the “all hat, no cattle&# syndrome: lots of attention on Twitter and Facebook, but no compelling content to back it up and turn the curious into the converted. Compelling thought-leadership content, blog posts, white papers, video and SEO efforts support and create long-term value for social media tactics. practices, blogs and more.

PR 7

102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication. B2B Lead Blog ). and 23% share content on SlideShare.

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Happy Sixth Month Blog Anniversary!

Ambal's Amusings

Six months ago we embarked on the ClickDocument: Connect the Docs blogging journey. White Papers Experts. Follow ClickInsights White Paper Experts on twitter with one-click. TOP POST 2: ClickInsights: What is the biggest mistake to avoid in B2B Content Marketing?

ReTweeting: Science or Art – Is 120 The New 140?

B2B Marketing Savvy

Microsoft employs social media research scientists: Here, Danah Boyd and Gilad Lotan (MS) joining with Cornell researcher Scott Golder to investigate the conversational aspects of retweeting: ( draft paper on RT here ) , scheduled to be published early in 2010.

Decision Makers Like Details

WriteSpark

Yet the 2009 Media Consumption Benchmark Report from the media/research firm TechTarget found that these media are ranked lower by IT buyers. I recently participated in a group to evaluate the effectiveness of sales materials produced by an insurance company.

Tom Pisello: The ROI Guy: Do White Papers Still Engage? They do if.

The ROI Guy

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

Brochureware Is Not a Dirty Word

Marketing Craftmanship

Most brochureware websites contain no content that requires updating, and other than perhaps a “Contact Us” form, no interactive capabilities. These functions might include: “News”; “In the News”; “Upcoming Events”; “Thought Leadership”; “Case Studies”; “White Papers”; “Webinars”, etc.

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Understanding the Concerns of Technology Buyers

WriteSpark

In her blog post "Why can't selling be more like buying?" All of these concerns can be addressed through placement of appropriate information and discussion in online content as well as marketing documents such as white papers, case studies and success stories, and application guides.

Best of 2009 (So Far): Social Media Marketing, Part 4

WebMarketCentral

by HubSpot Rick Burnes notes that without a strong content strategy to back up social media efforts, marketers risk the "all hat, no cattle" syndrome: lots of attention on Twitter and Facebook, but no compelling content to back it up and turn the curious into the converted.

Will Blogging Kill Trade Publications?

grow - Practical Marketing Solutions

When the Internet arrived, publishers initially ignored this “fad.&# On top of that, the mid-2000s brought rising paper costs and increasing postal rates. Now the talk has turned to pay for premium content models. Marry the content and the distribution devices.

API 2

ClickLaunch: The Content Marketing PlayBook

Ambal's Amusings

ClickLaunch is ClickDocument's platform for launching new and exciting eBooks, books and white papers. We have invited Joe Pulizzi and Jonathan Kranz the authors of The Content Marketing Playbook to get an insider look into the making of this great and informative eBook.

Content Creation Made Easy

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website Content Creation Made Easy by Achinta Mitra on August 24, 2009 in Content Marketing , Industrial Marketing Blog Are you struggling with creating content? If you are not a professional copywriter, coming up with new content regularly can be a difficult task. However, to be successful in your online marketing, you must come up with fresh and interesting content regularly.

Great Web Content is Repurposed

The Content Factor

Here's #4 of a 10-part series on the "The 10 Hallmarks of Great Web Content." Read the full white paper, or view all the blog posts in the series.Hallmark of Great Web Content #4: Great Web content is should be repurposed.Copyblogger's recent post, "How to Do Less and Get More," applies to web content and marketing in general. Tags: web copy writing ten hallmarks of great web content content marketing

Great Web Content: Aligned Throughout Deliverables

The Content Factor

Here's #3 of a 10-part series on the "The 10 Hallmarks of Great Web Content." Read the full white paper, or view all the blog posts in the series.Hallmark of Great Web Content #3: Great Web content is aligned throughout all deliverables.Think of alignment as a security blanket that goes with prospects as they move through the sales cycle. Tags: ten hallmarks of great web content content marketing

Great Web Content Inspires Both Readers and Search Engines

The Content Factor

Here's #5 of a 10-part series on the "The 10 Hallmarks of Great Web Content." Read the full white paper, or view all the blog posts in the series.Hallmark of Great Web Content #5: Great Web content is search-engine friendly--while communicating effectively.Recently I've blogged about how marketers are being tempted to crank-out content to satisfy increasingly voracious search engines.

NYC Sanitation, Scotch Tape & More: 10 Companies With Unexpectedly Good Twitter Content

Hubspot

Some continue to automatically push content to Twitter directly from Facebook -- a big no-no in social media automation -- while others start an account, only to abandon it a few weeks later. Or, line bin w/paper towel or newspaper. Can also use paper towel/newspaper between layers. —

ClickInsights: How can B2B marketers use content effectively for demand generation?

Ambal's Amusings

ClickInsights is an Expert Interview Series brought to you by Connect the Docs (ClickDocuments blog). B2B marketers are producing, managing, and distributing marketing content to reach prospects and turn them into customers. Blogs. Ardath Albee's blog Marketing Interactions.