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Blog Posts I'll Never Write (With Apologies to Borges)

Customer Experience Matrix

This was a brilliantly efficient conceit, allowing Borges to analyze the themes and issues of these stories without going to the trouble of actually creating them. In that same spirit, here are summaries of three blog posts I doubt I’ll ever have time to actually write. This is a reaction to a blog post Do CRM Analysts Provide Value for Money? As a ‘niche’ analyst myself, I tend to agree. The goal is to make this as non-intimidating as possible.

Social Business Q&A: 10 Questions with Augie Ray

It's All About Revenue

For me, Augie Ray , the executive director of community and collaboration at USAA , is one of those “silent” change agents. When my career began to take a new shape, it was his reports (when he was an analyst at Forrester Research) and writing on “ Experience: The Blog ” that, unbeknownst to him, helped me clarify what I wanted to do, why I wanted to do it, and how I wanted to do it. That is a very kind thing of you to say, Joe!

Adding eBooks to the B2B Marketing Mix: An Interview with Cindy Kim of Lumension

Savvy B2B Marketing

After telling me about her company's experience with its first eBook, she agreed to share her insights here into how and why B2B marketers should produce and promote their own eBooks. What prompted Lumension to produce an eBook in addition to white papers?

Adding eBooks to the B2B Marketing Mix: An Interview with Cindy Kim of Lumension

Savvy B2B Marketing

After telling me about her company's experience with its first eBook, she agreed to share her insights here into how and why B2B marketers should produce and promote their own eBooks. What prompted Lumension to produce an eBook in addition to white papers?

Word of Mouth Beats Out Comparison Shopping for Health Care

Marketing Edge

Health care is going through some growing pains when it comes to social media. Word of mouth, especially from friends and family, is the leading resource for consumers selecting a primary care physician, according to a study from the Center for Studying Health System Change.(CSHSC)

Social Search at LinkedIn Beats Google - ReadWriteWeb

Buzz Marketing for Technology

I just found a more useful way to search than Google. Long time readers of this blog know that I have already chronicled my success at using LinkedIn for both business development and recruiting. So it is not a surprise to me that LinkedIn is seeing easily the highest growth rate among social networking sites. I have been in business for 30 years and have worked across many markets, in many countries and I have worked the LinkedIn system to get those contacts usable.