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Blog Posts I'll Never Write (With Apologies to Borges)

Customer Experience Matrix

This was a brilliantly efficient conceit, allowing Borges to analyze the themes and issues of these stories without going to the trouble of actually creating them. In that same spirit, here are summaries of three blog posts I doubt I’ll ever have time to actually write. This is a reaction to a blog post Do CRM Analysts Provide Value for Money? As a ‘niche’ analyst myself, I tend to agree. The goal is to make this as non-intimidating as possible.

Social Business Q&A: 10 Questions with Augie Ray

Modern Marketing

For me, Augie Ray , the executive director of community and collaboration at USAA , is one of those “silent” change agents. When my career began to take a new shape, it was his reports (when he was an analyst at Forrester Research) and writing on “ Experience: The Blog ” that, unbeknownst to him, helped me clarify what I wanted to do, why I wanted to do it, and how I wanted to do it. That is a very kind thing of you to say, Joe!

Trending Sources

A futurist’s view of the “next big thing” in social media

grow - Practical Marketing Solutions

Venessa kindly agreed to an interview and I found her views on the connections between social media and education, politics, global community and our future to be one of the most thought-provoking posts I’ve featured here on {grow}.

7 Strategies for Using Content to Market Industrial Products

Industrial Marketing Today

It is heartening to see that content is at the center of most discussions about the state of B2B marketing today. However, industrial marketers face a challenge when it comes to producing a steady stream of fresh content to keep their target audience engaged.

Content and Social Marketing: Connecting and Engaging with 10K+ Engineers

Industrial Marketing Today

Nine out of ten B2B marketers are now using content marketing to grow their businesses, according to the recent study released by MarketingProfs and Junta42|Content Marketing Institute. One-fifth say that “producing enough content” (21%) and “budget to produce content” (19%) are their greatest challenge in content marketing. B2B marketing tactics to use right now. What drove TI to adopt content and social marketing? Click here to view the embedded video.