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Rick Short Explains How to Turn Staff Into Prolific Bloggers

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Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. What made you want to start your first blog?

Best Social PR Guides, Tips and Tools of 2010


Social media marketing, online PR and SEO are three tactics that are all powerful on their own, but have far more impact when used in a coordinated, synergistic manner. Effectively connect with bloggers and other key online influencers in your industry? Which online tools are most helpful for PR pros? What does the future hold for online / interactive / social PR? Interactive PR Guides, Tips and Tools. 6 free online PR tactics that deliver by iMedia Connection.

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Trending Sources

Is Social Media Wasted on PR Agencies?

The Point

First, let’s get this out of the way: I know some very smart people in the PR field. Yes, some of my best friends are PR people. I’m ready to conclude that many PR agencies don’t really get it when it comes to social media. Recently I was made privy to a social media plan authored by a client’s PR agency. The stated objectives of said plan were: * increase awareness amongst bloggers, influencers and prospects.

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The Top 3 Priorities for 2010 Marketing Budgets

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About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Design PR SEO-SEM Social Media Strategy More testchannel AdROCK eBooks Educational Facebook Guest Posts Twitter The Top 3 Priorities for 2010 Marketing Budgets November 2nd, 2009 | By guestblogger By Tom Pick | Online Marketing Executive | KC Associates With a lingering recession, the U.S.

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90 Tips to Make Your Blog Rock

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Jeffbullas's Blog Internet Marketing Home Bio Speaking Grade your Site Marketing Resources Twitter Jeff’s YouTube Contact Congratulations: You have successfully subscribed! 90 Tips To Make Your Blog Rock 1. Develop a series of how to blog posts 13.

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Blogger: Redirecting

Buzz Marketing for Technology

Push-Button Publishing You're about to be redirected The blog that used to be here is now at [link] Do you wish to be redirected? This blog is not hosted by Blogger and has not been checked for spam, viruses and other forms of malware. Yes No Home | Features | About | Buzz | Help | Discuss | Language | Developers | Gear Terms of Service | Privacy | Content Policy | Copyright © 1999 – 2010 Google

How to Get Coverage in Blogs – Really


B2b marketers and PR pros know that getting coverage in an industry-specific blog is highly beneficial. Blog links are valuable for SEO. Relevant blogs can drive targeted direct traffic from the blogger’s social media sphere of influence. And coverage from independent bloggers enhances a company’s reputation and credibility. Numerous bloggers have written about how to pitch blogs, such as B.L. Tags: Interactive PR B.L.

Blog Marketing Tactics - 10 Tested, Proven Ideas

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I want to share a list of tactics and approaches I’ve used/experimented with at this blog to attract from 40,000-250,000 organic visitors monthly and more than 8,500 RSS/email readers. This is in the hopes of inspiring some new ideas to help your blog or your client’s blog.

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Best of 2009: Social Media Marketing, Part 1


With the rapidly increasing use of social media tools for marketing and PR comes growing pressure to demonstrate results. Compelling thought-leadership content, blog posts, white papers, video and SEO efforts support and create long-term value for social media tactics. Facebook’s InsideFacebook blog reports that in February and March of this year, the number of Facebook users age 35 and over doubled. 11 Reasons You Can’t Ignore Social Media in 2009 by Digital Labz.

Best of 2008: Interactive PR, Part 2


What are some of the best tools for implementing PR 2.0? How do PR, SEO and social media work together to build name recognition and credibility for a company? What are the best (and worst) practices in interactive PR? Thankful For PR 2.0 blogging and SEO).


Social Media Relations vs. Traditional PR Skills


While traditional journalists still have significant authority, influence is now more diffused among writers, analysts, bloggers, customers, and other internal and external subject matter experts. Technical ability —not all that long ago, PR pros' primary tools were email and the phone.

Best of 2008: Interactive PR, Part 1


The emergence of social media and user-generated content has radically changed the practice of PR. The articles and blog posts below—some of the best of 2008 on interactive PR, or "PR 2.0" Brave New World of Media Pitching: LinkedIn by PR Meets Marketing PR 2.0

Finding and Connecting with Bloggers - 30+ Resources


A big value proposition that comes with Browse My Stuff is that it provides a great opportunity to build a relationship with bloggers in a particular field. Along the way, I’ve come to realize that there’s quite a bit to learn about how to effectively work with other bloggers. Blogger Relations: Two Approaches For PR. How to launch a successful blogger-outreach program in one day - The Viral Garden. Enough With Blogger Strategies!

Best of 2009 (So Far): Social Media Marketing, Part 2


Social media, and discussions of its value for PR and marketing, have become ubiquitous. Find the answers to these questions and others here in more of the best articles and blog posts on social media marketing from this year so far. practices, blogs and more.

Best of 2009 (So Far): SEO Guidance, Part 2


Discover the answers to these questions and others here in more of the best articles and blog posts on the practice of SEO so far this year. What two simple words answer almost every SEO question? What common SEO mistakes should you watch out for? How do you create a 301 redirect?

Influencer Marketing: What is it and Why Should You be Doing it?

Onalytica B2B

So, each week we’re going to bring you an easy-to-digest blog post covering each step of the influencer marketing process as per the definitive practical guide. ” Owain Williams , Influencer Marketing Blogger.

MarketingSherpa Marketing Summit, Richard Fouts of Gartner talks Social Media and Communications

Smashmouth Marketing

In the fourth of a series of Thought Leader interviews for MarketingSherpa's 6th Annual B2B Marketing Summit 2009 , we talk to Richard Fouts, research director at Gartner, Inc., corporate communications, employee communications, PR, and investor communications.

MarketingSherpa Marketing Summit, Richard Fouts of Gartner talks Social Media and Communications

Smashmouth Marketing

In the fourth of a series of Thought Leader interviews for MarketingSherpa's 6th Annual B2B Marketing Summit 2009 , we talk to Richard Fouts, research director at Gartner, Inc., corporate communications, employee communications, PR and investor communications.

ClickLaunch: The Content Marketing PlayBook

Ambal's Amusings

Joe writes one of the most popular content marketing blogs in the world. Blog Junta42 Twitter juntajoe Junta42. Blog Kranzcom Twitter jonkranz. Joe Pulizzi: Content marketing seems to be the buzz word for 2009. David Meerman Scott's New Rules of Marketing & PR.

inbound marketing training for free

The Effective Marketer

While corporate blogging, for instance, is a broad topic, the presentation focused on only certain aspects of corporate blogging, leaving a lot of stuff untold. New measurements: how you measure your success is now related to how your ideas are being spread (blogs, twitter, etc.)

free stuff that sells. maybe.

The Effective Marketer

It is a free week long online training program featuring some great speakers on topic such as blogging, SEO, viral marketing, email marketing, lead nurturing… all the tools online marketers need to know. Simon Mason says: June 16, 2009 at 12:25 pm Hi Daniel, Interesting post.

Best of 2008: Blogging for Business, Part 3


How can generate more targeted traffic to your blog? Which "rules" should every blogger know and follow? Find the answers to these questions and others here in WebMarketCentral's final list of the best posts on business blogging from the last year.

Mini-Blog Experiment: IBM, MS, LSI and SGI

B2B Marketing Savvy

Read time = ~2 minutes) This week, four big tech brands (IBM, Microsoft, LSI and Silicon Graphics) are experimenting w/a “mini-blog&# while attending the Supercomputing Conference in Portland. Please tweet, pass-along, blog about it, etc.

Best of 2008: Blogging for Business, Part 2


Everyone who writes a business blog ultimately wants the same thing—more traffic. A more broadly helpful post from this blog is 7 Steps to Better Business Blogging guest contributor Ann Handley of MarketingProfs. Tags: Blogging for Business


Alterian Pushes Into Social Media Management with Techrigy Acquisition

Customer Experience Matrix

This set of features means that Techrigy is really built more for corporate PR departments and marketing agencies than one-on-one customer management. Current users probably track just a small number of individuals and cases, such as key bloggers and specific complaints that must be resolved. Sources include blogs, social networks (publicly-accessible sections of Facebook, MySpace , etc.),

Best of 2008: Blogging for Business, Part 1


What are some of the most effective ways to attract more readers to your blog? Acknowledge other bloggers you admire? Find ideas for helpful blog posts? Assure you're utilizing blogging best practices? Do You Show Appreciation to Your Favorite Bloggers?

Best Marketing Strategy Insights of 2009


Get the answers to these questions and more here in the best blog posts and articles of the past year on marketing strategy. Jodi Harris summarizes highlights from Mandalay Entertainment Founder and CEO Peter Guber’s keynote speech at the 2009 Entertainment Marketing Summit advising marketers to overcome resistance to change, create memorable stories and great content in order to motivate prospects. 101 Tips from 50 Small Business Bloggers by Open Forum.

Top 40 B2B Marketing Blogs - B2B Marketing Zone


Beyond having the best blogs as sources of content, much of the growth has to do with the site's ability to generate "Best Of" lists such as: Twitter - Content - Lead Nurturing - Best of B2B Marketing Social Media - Twitter - Measurement - Sales - Best of B2B Marketing Zone Twitter - Content - Social Media - B2B Marketing Best Of June Subscribing to the Best Of B2B Marketing Zone is a great way to get the best from these sources. Tags: Blogging for Business

Best of 2009: SEO Tips, Part 1


Find the answers to these questions and others here in more of the best SEO blog posts from this year. Guide to Search Engine Ranking Factors by HuoMah SEO Blog. Another noteworthy post from this blog is Get Keyword Rank Data from Google Webmaster Tools , provides detailed step-by-step instructions for analyzing website performance using Google’s webmaster tools. SEO Basics: 6 Tips for Google Webmaster Tools by TopRank Online Marketing Blog. Blogging helps.

Open Research: A Framework for Social Analytics

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Why not just establish some sort of conversion goal from the web on your own site (blog or www) as hub and create a social segmentation, establish process to campaign tag special links / promos and set everything else as a KPI (community size, engagement events).

New Hub Site Focuses on B2B Marketing Intelligence


Hosted by community organizer (I mean that in a good way) Tony Karrer using his Browse My Stuff technology, B2B Marketing Zone features content from rockstar B2B bloggers like Brian Carroll , Paul Dunay and Newt Barrett. Tags: Blogging for Business Need to Know

Don't They Know Who You Are? Why Reputation Management is Critical


If you can make the time commitment, start your own blog. At the very least, look for opportunities to write guest-posts and/or get interviewed for blogs related to your industry. Upload the video to YouTube and Vimeo so it's easy to share on blogs and other sites.

Strategic Guy: Three Phases of Social Media Maturation

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skip to main | skip to sidebar Strategic Guy Timely views and best practices in the world of technology public relations Sunday, April 12, 2009 Three Phases of Social Media Maturation At Strategic Communications Group (Strategic) weve been through the cycle.

How to Create a Social Media Marketing Strategy


MarketingSherpa's 2009 Social Media & PR Benchmark Guide (PDF) provides a wealth of useful statistics and guidance. The report authors conclude that "Like any tactic that is more aligned with PR than direct marketing, results are difficult to measure quantitatively.

Best of 2008: WordPress Tools and Tips


It may seem a little odd to see an article about the best WordPress-related posts on a Blogger blog, but for various reasons the WordPress platform inspires a sort of geeky passion that Google's blogging platform just doesn't. Tags: Blogging for Business

The State of the Blogosphere 2010

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Blogging appeared passé as many individuals opted for microblogging, investing in the art of the short form. But blogging perseveres – as it should. Blogs are the digital library of our intellect, experience, and vision. With blogs, we are investing in our digital legacy.

Best of 2008: Social Media Optimization, Part 3


What are the best examples of organizations using social media for marketing, promotion and interactive PR ? Find those answers and others here in more of the best articles and blog posts about social media marketing from the last year. Pitch an influential blogger on the story.

Best of 2008: SEO Guidance, Part 3


How can PR and SEO work together more productively? Find the answers to these questions and others here in more of the best blog posts and articles on SEO from the last year. How can you effectively explain SEO (and avoid unrealistic expectations) to prospective clients?

PR 1

Best of 2008: Cool Web Tools, Part 3


OnlyWire OnlyWire lets you automatically submit content to all of your favorite social networking sites with a single button, and makes it easy for your blog readers to bookmark and share your content. Need a tool to help you collaborate with colleagues online?


Best of 2008: Cool Web Tools, Part 2


While their free and blogger plans offer limited funcitonality, their Pro ($60 per year as of this writing), Super Pro ($120/year) and Enterprise ($300/year) plans offer impressive capabilities at very reasonable cost.