Ambal's Amusings

DECEMBER 17, 2009

I have invited our Panel of B2B Marketing Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? B2B Lead Generation Benchmark Study 2009. He helps clients improve business results through search engine optimization (SEO), search marketing, interactive PR and social media programs.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

markempa

JUNE 8, 2007

« 10 Lead Generation (Prospecting) Tips for Sales People | Main | The Physics of Trigger Events for Lead Generation » Podcast: The New Rules of Marketing & PR Interview with David Meerman Scott Before the Internet and social media tools, companies could only communicate through the filter of advertising or media ink placed by a PR firm.

PR 120

PR Rules Lead Generation B2B Thought Leadership 120

Onalytica B2B

AUGUST 23, 2017

It’s definitive because it provides clarity and best practice to a relatively immature industry; it’s practical because it provides guidance and frameworks to help marketers get going right away. Word-of-mouth, social influence, PR and Public Affairs are highly relevant to the way we should be approaching influencer marketing.

Peer-to-peer 192

Peer-to-peer Advertising Agencies Word of Mouth Work Management 192

markempa

JANUARY 8, 2010

Rain T oday , a great resource for those who market and sell services, selected their Best Book s of the Decade for marketing and selling professional services. If you market or sell professional services or have a complex sale be sure to put these “ best of the decade ” on your reading list. Selling to Big Companies by Jill Konrath.

Guerilla Marketing 120

Guerilla Marketing Service Best Practices PR 120

B2B Marketing Zone Posts

DECEMBER 9, 2009

This technique was also used to generate the Hot Trends in B2B Marketing for 2009. Top 80 Posts - December 1, 2008 to November 30, 2009. How to Create a Social Media Marketing Strategy - WebMarketCentral , March 24, 2009. Would YOU Trust a PR Agency Not Involved in Social Media with YOUR Social Media Programs?

B2B Marketing 40

B2B Marketing B2B Thought Leadership De-duplication Marketing Management 40

B2B Marketing Zone Posts

OCTOBER 6, 2009

Best of B2B Marketing. September 2009. Deconstructing Twitter: Analytics for Reach and Impressions - B2B Marketing Savvy , September 10, 2009. Six Steps to a Successful Small Business Content Marketing Strategy - Content Marketing Today , September 4, 2009. Marketing Dashboards - Digital Body Language , September 2, 2009.

Social Media 40

Social Media B2B Marketing Ideal Customer Profiles Market2Lead 40

markempa

JUNE 16, 2006

» PR Has New Rules for Reaching Buyers Directly In launching my book , I didnt want to rely on the same time-worn lead generation tactics as everyone else. You can now reach your potential customers directly with your PR. This is called PR 2.0. Has your PR firm told you about this yet? This is called PR 2.0.

PR 120

PR Lead Generation Rules Generation 120

B2B Marketing Zone Posts

DECEMBER 7, 2009

Using the system, we found that these are the hottest topics in B2B Marketing for 2009. Why are these the hottest topics during 2009? 2009 Big List of B2B Marketing and Sales Blogs , August 27, 2009. Twitter Analytics: Five Practical, Lesser Known Free Tools for B2B Professionals , August 31, 2009. May 28, 2009.

Demand Generation Agencies 40

Demand Generation Agencies B2B Marketing B2B Thought Leadership Planning 40

Marketing Insider Group

MARCH 8, 2011

You know what they say, “there’s no such thing as bad PR.” I try my best to not say anything unless I can actually add value. The 2009 article caught my attention because this CIO was Making IT Fun Again , and I like fun. Best tip I can give is to read -read a lot. My best tip is to not be the RASH.

Press 100

Press Social Media PR Media 100

Hubspot

MAY 11, 2018

Crowdfunding sites abound on the internet, and I’ve rounded up a few of the best. Best Crowdfunding Sites. Since their launch in 2009, the company has helped 15 million people pledge $3.7 Features differ per plan and include campaign management, media asset creation, and even a dedicated PR team. Kickstarter. Crowdfunder.

Product 85

Product Business Best Practices Startups 85

markempa

JUNE 16, 2005

« Research confirms that B2B Companies Continue to Struggle with Lead Generation and Follow-up | Main | Marketing to Small-Medium Businesses Via IT Consultants & Resellers » B2B Marketing and PR Internship Wanted: an exceptional college student to work with me on special projects. Journalism students will also be considered.

Lead Generation 120

Lead Generation PR B2B Marketing Peer-to-peer 120

Adobe Experience Cloud Blog

OCTOBER 15, 2008

Do you know how much to spend on your B2B marketing budget in 2009? Or how to split marketing programs budget between investments such as events, advertising, and PR? Best practices for centralizing or de-centralizing your marketing department (slides 8-10). How to allocate your budget across programs and headcount?

Forecasting 48

Forecasting Advertising Benchmark CMO Budget Programs 48

Onalytica B2B

JANUARY 8, 2019

It was pre-web and the marketing world was wholly focused on direct mail, advertising, tradeshows, and PR. In 2009 I dove headlong into working with Eloqua and Salesforce and at that point I was hooked on designing demand generation workflow and measuring results. Meeting people is the best way to influence them.

Marketing Budget 108

Marketing Budget Budget Programs Demand Generation Agencies Work Management 108

markempa

JULY 3, 2006

« The B2B Lead Generation Blog Wins Best B-to-B Marketing Blog in MarketingSherpas Readers Choice Awards | Main | Closed Loop Feedback: The Missing Lead Generation Huddle » Time with Best Selling Author Bryan Eisenberg My good friend, Bryan Eisenberg and I met up while he was on his book tour in Minnesota.

Lead Generation 120

Lead Generation Sales Qualified Leads B2B Thought Leadership Generation 120

Contently

APRIL 19, 2017

That may seem obvious, but in 2009, only 46 percent of online adults used social media, according to Pew Research. According to a study on the state of marketing technology by Walker Sands, a PR firm, marketers plan to purchase social media software more than any other type of marketing technology in 2017.

Social Media 167

Social Media Trends Emarketing Media 167

B2B Marketing Zone Posts

NOVEMBER 3, 2009

Best of B2B Marketing. October 2009. A B2B social media success story - grow - Practical Marketing Solutions , October 18, 2009. Top 10 Lessons Small Businesses Can Takeaway from Smart Content Marketers - Content Marketing Today , October 23, 2009. B2B Web Strategy , October 28, 2009. LeadSloth , October 20, 2009.

Social Media 40

Social Media Demand Generation Agencies B2B Marketing Social Marketing 40

markempa

APRIL 18, 2005

« Lead generation & nurturing with a human touch | Main | Ten ways to Better Manage Sales Leads » MarketingSherpa Seeks Best Marketing Blog MarketingSherpa just opened up nominations for Best Blog Readers Choice Awards. Be sure to let them know about your favorite Marketing, Advertising, and PR blogs.

Lead Generation 120

Lead Generation B2B Marketing Generation B to B 120

markempa

APRIL 5, 2006

« Reaching Decision Makers | Main | Lead generation with Podcasts » Best Practices in Demand Generation Sridhar Ramanathan, over at the Pacifical Group Blog , just published an article on the best practices demand generation. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Lead Generation Demand 120

Marketing Insider Group

MAY 22, 2012

Ann is truly one of the best people you could ever meet (or hear speak, or read.) Following on from his 2009 success in “ Get Content. Chapman (@ CC_Chapman ). And this book covers all the basics. Now I am also honored to call C.C. my newest friend.

Best Practices 100

Best Practices Social Media Rules Paid Search Agency 100

WebMarketCentral

NOVEMBER 5, 2009

Social media, and discussions of its value for PR and marketing, have become ubiquitous. What's the best tool for social media research and learning? Find the answers to these questions and others here in more of the best articles and blog posts on social media marketing from this year so far. practices, blogs and more.

Social Media 20

Social Media Social Marketing Web 2.0 Paid Search Agency 20

B2B Marketing Zone Posts

SEPTEMBER 8, 2009

Best of B2B Marketing. August 2009. Twitter Analytics: Five Practical, Lesser Known Free Tools for B2B Professionals - B2B Marketing Savvy , August 31, 2009. How B2Bs can Improve SEO by Avoiding Duplicate Content - Modern B2B Marketing , August 18, 2009. 20 Formats to Consider - Savvy B2B Marketing , August 26, 2009.

Lead Nurturing 40

Lead Nurturing Twitter B2B Marketing Lead Ranking 40

markempa

AUGUST 18, 2006

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. 3: Positioning: How To Test, Validate, And Bring Your Idea To Market

BtoB 120

BtoB Lead Generation B2B Sales Generation 120

WebMarketCentral

DECEMBER 31, 2009

With the rapidly increasing use of social media tools for marketing and PR comes growing pressure to demonstrate results. Discover the answers to these questions and others here in more of the best posts on social media from this year. But what metrics are really most appropriate for social media measurement?

Social Media 20

Social Media Social Marketing Burn Rate Web 2.0 20

WebMarketCentral

NOVEMBER 16, 2009

Discover the answers to these questions and others here in more of the best articles and blog posts on the practice of SEO so far this year. Better yet, how can you avoid having to create one? What key trends in search should you be aware of, and how can you adapt to them?

SEO 20

SEO Forrester Best Practices Adwords 20

B2B Marketing Zone Posts

SEPTEMBER 15, 2009

Best of B2B Marketing. September 4, 2009 to September 11, 2009. Tools for Business Teams Doing Twitter - B2B Marketing Savvy , September 7, 2009. Six Steps to a Successful Small Business Content Marketing Strategy - Content Marketing Today , September 4, 2009. bizsolutionsplus , September 8, 2009.

Lead Nurturing 40

Lead Nurturing Social Media Social Marketing B2B Marketing 40

markempa

JULY 28, 2006

« How Podcasts Impact B2B Purchase Decisions | Main | New complimentary e-book - Start with a Lead: Eight critical success factors for lead generation results » MarketingSherpa Data on the Best & Worst Lead Generation Offers for 2006 Ive been quiet here for over a week, but not because I dont have a ton of things to write about.

Lead Generation 120

Lead Generation B2B Thought Leadership Generation Leads 120

Webbiquity

MARCH 22, 2010

B2b marketers and PR pros know that getting coverage in an industry-specific blog is highly beneficial. As more PR firms have discovered the value of getting coverage in blogs for their clients, the practice of blogger outreach has spread exponentially and the volume of pitches has exploded. Blog links are valuable for SEO.

Blogger 100

Blogger PR Outreach B2B Thought Leadership 100

markempa

JUNE 27, 2006

« Podcast: Interview on the Cullinane & Green Report | Main | Time with Best Selling Author Bryan Eisenberg » The B2B Lead Generation Blog Wins Best B-to-B Marketing Blog in MarketingSherpas Readers Choice Awards Thank you all for voting! I won the best B-to-B Marketing Blog in MarketingSherpas Readers Choice Awards!

B to B 120

B to B Lead Generation B2B Marketing Generation 120

markempa

JULY 29, 2009

Resource: 2009 Social Media Marketing and PR: Benchmarks and Best Practices. Create social media-specific landing pages Lesson #6. Quality can be an issue with leads from LinkedIn. Read MarketingSherpa: Using LinkedIn for Lead Generation: 6 Lessons.

Lead Generation 120

Lead Generation Linkedin Sales Qualified Leads Generation 120

Webbiquity

JULY 6, 2010

These are the posts that readers have “voted&# as the best by their traffic so far. Almost) 100 (of the) Best Social Media Marketing Blog Posts and Articles of 2009. Best Social Media Stats and Market Research of 2009. Some of the entries are surprising, but life can be like that. This one surprised me.

RFP 100

RFP Paid Search Agency Advertising Agencies Digg 100

Convince & Convert

JULY 26, 2010

He’s a former journalist turned PR guy and straight shooter at New Media Cowboy. Way back in the early days of PitchEngine (like 2009), people thought we were crazy to offer our social media news release service for free. I’m not an SEO expert, but I’ve learned from some of the best. How Does This Help You?

Social Media 115

Social Media SEO Marketing Websites PR 115

markempa

APRIL 18, 2005

« Podcast: Landing Pages for Lead Generation | Main | Lead generation & nurturing with a human touch » Are you using the Best Lead Generation Techniques? Selling IT: Are you using the Best Lead Generation Techniques? Selling IT: Are you using the Best Lead Generation Techniques?

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Telemarketing 120

markempa

AUGUST 22, 2007

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Lead Generation 120

Lead Generation B2B Thought Leadership Generation Thought Leadership 120

Convince & Convert

AUGUST 8, 2012

There are many things we appreciate about KLM’s social media strategy that serve as a best practice for the industry. KLM has come a long, long way from the social fledgling it was in 2009 and has evolved into a social leader in the travel industry. It’s a common refrain. In all, KLM counts more than 1.7

Ideal Customer Profiles 120

Ideal Customer Profiles Case Study Case Studies Social Media 120

Convince & Convert

SEPTEMBER 22, 2010

A best practice would be to use your Facebook and Twitter programs to move your best fans to subscribe to your email updates, where you can have a better chance of actually reaching out to them consistently. blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. Im Jay Baer.

Social Media 135

Social Media Media Webinar Metrics Paid Search Agency 135

The Effective Marketer

JUNE 21, 2009

What I liked best was the tips on tools you can use and where to find additional resources. Class: Viral Marketing and World Wide Raves (GF301) Professor: David Meerman Scott, author of New Rules of Marketing & PR and World Wide Rave David is a great speaker and has engaging stories, making his presentation one of the best of the series.

Inbound Marketing 100

Inbound Marketing Training Planning Work Management 100

markempa

JUNE 14, 2005

Main | Word-of-mouth marketing gets BtoB people buzzing » MarketingSherpas 10 Best Blogs for 2005: B2B Lead generation blog wins honorable mention again! Comments MarketingSherpas 10 Best Blogs for 2005: B2B Lead generation blog wins honorable mention again! Two years in a row! A big thank you to everyone who voted!

Lead Generation 120

Lead Generation Generation BtoB B to B 120