Is social media effective for B2B lead generation?
Sales Lead Insights
APRIL 13, 2009
Of course branding and awareness are also roles that can be played effectively by B2B marketing, but from my point of view these are only supporting roles—secondary to the primary objective of helping drive sales. My quest for quantitative proof that social media is an effective tactic for generating B2B leads and sales continues. Is social media effective for B2B lead generation?