Martech

SEPTEMBER 7, 2022

This project is the first update of its kind to guidelines introduced in 2009. IAB announced the finalization of Intrinsic In-Game Advertising Measurement Guidelines 2.0 , a joint effort between the IAB Experience Center, the IAB Tech Lab and the Media Ratings Council. The updates were initially proposed back in June. Intrinsic in-game ads.

Guidelines 116

Guidelines Paid Search Agency Ads Ad Frequency 116

Heinz Marketing

SEPTEMBER 10, 2020

as senior leaders elevate digital as a strategic priority, they can look to B2C companies and industries for inspiration.” And just like B2C consumers, B2B buyers actually want to learn about a potential vendor through fun, interactive experiences (even if they don’t think they do)!

B2B Marketing 95

B2B Marketing B2B Marketing & Strategy Interactive Marketing 95

The Effective Marketer

FEBRUARY 10, 2011

How many B2B vs. B2C companies, industries, and even job titles. It’s easy to say that B2B and B2C email patterns are similar, but without seeing the data underlying that assumption I’m very skeptic. Slides should be available for download soon here. billion emails sent. United States License.

Planning 100

Planning Email Marketing Work Management Marketing Management 100

Webbiquity

APRIL 7, 2010

Carrie Hill explains how to use demographic targeting tools from AdWords, MSN AdCenter and Yahoo to increase conversion rates for b2c search marketing programs. Better Targeting = Better Leads — Demographics for SMBs by Search Engine Watch.

Search Engine Marketing 100

Search Engine Marketing Paid Search Agency Search Marketing SEM 100

Webbiquity

JANUARY 10, 2010

Though this post is aimed primarily at b2c e-commerce sites, b2b marketers may find a few useful takeaways as well. 9 things you MUST know before you start any conversion rate optimization by Search Engine People.

Search Engine Marketing 100

Search Engine Marketing Search Marketing Cost per Lead Tips 100

Customer Experience Matrix

APRIL 15, 2012

I found five relevant studies dating back to 2009. Taking the oldest first: Silverpop International Email Marketing Benchmark Study, 2009 This one doesn’t break out results by mailer type, so it’s probably dominated by business-to- consumer marketers. market, but the 2009 Silverpop study showed similar figures for both.

Advertising Benchmark 120

Advertising Benchmark Eloqua B2B Click Rate 120

Biznology

OCTOBER 12, 2017

In B2C marketing, this is done by hiring popular people to subtly endorse your product, primarily in social media. Steve has been blogging and tweeting about his brand successfully since 2009. But we pay attention to messages delivered from people we know and trust. But Craig died in a car accident not long after the start of the blog.

Paid Search Agency 187

Paid Search Agency Work Management Marketing Management Advertising Agencies 187

Exo B2B

JUNE 18, 2019

We were asking ourselves this question almost ten years ago in this blog post , with statistics from eMarketer dating back to 2009. Is social media more of a B2C business? – B2B companies were more likely to exploit social media marketing opportunities than B2C companies. Here is one of the graphs from the eMarketer study.

Social Media 53

Social Media Emarketing Forrester Media 53

The Effective Marketer

SEPTEMBER 29, 2010

A B2B company applying tactics used by B2C companies can be very successful but only after some necessary translation is done. If you are a blogger and your readers are software entrepreneurs, you can’t really expect that the bag of tricks used to attract social media consultants will work the same way. United States License.

Marketing Budget 100

Marketing Budget Work Management Marketing Automation Services Marketing Management 100

Convince & Convert

MARCH 2, 2015

Instead, Erik takes it back to basics and gives the same advice we’ve all been hearing since 2009: You’ve got to really listen, interact, and engage. Content Pros Podcast b2b marketing b2c marketing content creation content marketing content pros digital marketing' highlight to tweet). ” (highlight to tweet). .”

Content Marketing 127

Content Marketing Content CAN-SPAM Marketing & Strategy 127

The Effective Marketer

FEBRUARY 15, 2010

Comparing Apples and Airplanes You know that comparing different industries is irrelevant and that emailing B2C is nothing like B2B, but when you see reports that paint a good or bad picture about how email is doing in your industry, you tend to look at it carefully. United States License.

Advertising Benchmark 100

Advertising Benchmark Work Management Marketing Management Planning 100

The Effective Marketer

MARCH 17, 2010

The emails in these galleries are mostly B2B marketing in nature, but the design principles can be applied to B2C as well. Is good to see what’s out there, what is working and what is not. Note : The emails are in no particular order and the senders were selected at random from a variety of emails I get. United States License.

Marketing Budget Creation 100

Marketing Budget Creation Work Management Marketing Management Design 100

Convince & Convert

OCTOBER 28, 2010

“How B2C Uses Social Media Doesn’t Apply&#. A 2009 study by MarketingProfs found that all companies, regardless of model and size, are predominately using Twitter, Facebook, YouTube, Blogs, and Linkedin. So, if the tactics are often the same, how does B2C not apply? B2B Social Media Myth #3. B2B Social Media Myth #4.

Social Media 152

Social Media Media B2B Paid Search Agency 152

Customer Experience Matrix

MAY 31, 2013

As I mentioned last week , there haven’t been many new B2C marketing automation products in recent years. One of its offerings, originally launched in 2009, is its real-time interaction manager, Neolane Interaction. But this doesn’t mean the industry has been stagnant.

Enterprise Management 120

Enterprise Management Interactive Marketing Marketing Management Campaigns 120

markempa

JUNE 14, 2007

B2C marketing gets the vast majority of links and clicks while B2B hears the quiet sound of crickets chirping. Plus, there are more B2C marketers than B2B marketers. And as consumers, it’s easier to understand B2C marketing experiences, concepts and ideas. I dont know a B2B marketer who isn’t swamped and time constrained.

Social Media 120

Social Media Lead Generation B2B Marketing Social Marketing 120

WebMarketCentral

DECEMBER 3, 2009

9 things you MUST know before you start any conversion rate optimization by Search Engine People Though this post is aimed primarily at b2c e-commerce sites, b2b marketers may find a few useful takeaways as well.

Search Engine Marketing 20

Search Engine Marketing Search Marketing Adwords SEM 20

Anything Goes Marketing

JANUARY 21, 2009

This email may have cut it 1999 but will be deleted or never make the inbox in 2009. Email clients like Hotmail or Outlook (B2B and B2C recipients) will automatically block images. In 2009, you need to ensure that emails are highly personalized. Tags: email marketing B2B B2C. What is this??

Email Marketing 100

Email Marketing Paid Search Agency Tagging Deliverability 100

markempa

MARCH 2, 2006

« Podcast Segment 1: Selling to BIG Companies | Main | Generating Real Sales Leads from Tradeshow/Conferences » Consistent Lead Generation Pays Over Long Term In many ways, the disiplines of B2B and B2C marketing and lead generation are different.

Lead Generation 120

Lead Generation Generation Leads Lead 120

Industrial Marketing Today

JUNE 29, 2010

Most CEOs of manufacturing, engineering and technical companies do not believe in the value of brand building and consider it the domain of consumer marketing (B2C). That’s a shame and here’s why — among the top ten in Interbrand’s Best Global Brands 2009 , IBM was listed at #2, Microsoft, GE and Intel at number 3, 4 and 9 respectively.

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

Biznology

APRIL 29, 2013

Xiameter sales grew so successfully that in 2009, Dow Corning moved as much as 2500 of its 7000 products to the site. Ease of use is the competitive watchword today, according to Forrester’s recent study “Thrive by Adopting Proven B2C Principles.”. Today, Xiameter represents 40% of Dow Corning’s $6 billion in sales.

B2B Marketing 80

B2B Marketing Work Management Marketing Management Paid Search Agency 80

Vidyard

OCTOBER 27, 2019

B2B and B2C organizations are moving away from product-focused video towards telling bigger stories around overarching themes. Google released their “Parisian Love” video all the way back in 2009, but it remains just as creative today. Video Storytelling Tips 3.1 Use Humor to Engage Your Audience 3.2 Don’t Be Afraid to Get Creative 3.3

Storytelling 110

Storytelling Video Marketing Top of Funnel Work Management 110

Convince & Convert

SEPTEMBER 20, 2010

In fact, social media can be MORE transformative for a B2B company than a B2C company. Are there differences between B2B and B2C in social media? I’ve asserted that B2B social media tactics vary from B2C, in that they are typically rooted in consumer education and thought leadership, and thus require deeper layers of interaction.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Adobe Experience Cloud Blog

DECEMBER 22, 2009

This is because B2C companies have all the sexy, edgy, memorable ads the rest of the year, leaving B2B companies to be more conservative and serious. Here are some of my favorites of 2009: 1. Their Holiday 2009 Lost Phone card is great - reminding us of the fun and function we have with our iPhones. Taxi's Holiday Card 2009.

Resource Management 48

Resource Management Paid Search Agency B2B Marketing Advertising Agencies 48

Industrial Marketing Today

OCTOBER 2, 2010

Case study #1: B2B lead generation through better segmenting and more focused email content Business challenge: FreightCenter wanted to change its customer mix of 70/30 (B2C/B2B) to a more B2B-centric mix. Let’s look at two case studies to see how industrial marketers are using email to reach and engage with industrial buyers.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Online Marketing Institute

JUNE 18, 2009

Here are Mike Rowland’s six key takeaways for building B2B online communities: 1) Building B2B online communities takes more than copying B2C practices Clearly defined objectives and a focus on driving business results are the hallmarks of more successful B2B online community efforts. Get a free blog at WordPress.com.

Communities 40

Communities Online Marketing B2B Marketing Paid Search Agency 40

Industrial Marketing Today

JULY 29, 2010

Fifty-six percent of the participants were primarily B2B marketers and the remaining 44% were B2C. The New Rules of Engagement: CMOs Rethink Their Marketing Mix is based on a survey of 314 marketing executives at companies with more than $500 million in annual revenue.

B2B Marketing 60

B2B Marketing Top of Funnel BtoB Peer-to-peer 60

markempa

MARCH 30, 2005

« New PDF Tracking Gives Us Pause | Main | Podcast: Landing Pages for Lead Generation » Word of Mouth Marketing relies on reputation not branding The premise of my post is that B2B marketing and B2C marketing are different. B2B must stop copying B2C - we’re not Coca-Cola, Disney or McDonalds - so let’s stop acting like it!

Word of Mouth 120

Word of Mouth Lead Generation WOM B to B 120

Industrial Marketing Today

SEPTEMBER 20, 2010

The chart below shows the difference between B2C and B2B companies. HubSpot in their recent study of over 1,400 small- and medium-sized businesses, found that marketers with blogs generate 67% more leads. Clearly B2B marketers can improve their lead generation efforts by using a business blog.

Lead Generation 60

Lead Generation Business Blogging Lead Scoring Lead Ranking 60

Tony Zambito

APRIL 12, 2010

  Both David and Jeffrey offered provocative yet innovative thinking in 2009 on Social Business Design that still reverberates with me today.    While social media has its' roots in B2C environments, trending suggests that B2B is beginning to realize that social media now equals social business. 

Buyer Personas 100

Buyer Personas Business Social Media Lead Ranking 100

Integrated B2B

OCTOBER 19, 2012

After experiencing a dramatic slump in 2009, the global tourism industry is steadily regaining momentum. This is particularly true in the B2C market, where independent travelers can research a potential destination and book travel, accommodation, restaurants and entertainment quickly and easily. trillion globally in 2012.

Marketing & Strategy 40

Marketing & Strategy B2B Storytelling Paid Search Agency 40

Online Marketing Institute

NOVEMBER 8, 2010

B2B Marketers Less Engaged than B2C The results of “B2B Marketing Goes Social&# indicate that while some B2B marketers’ social media engagement statistics are similar to those of B2C marketers, overall B2B marketers are less engaged in social media than their B2C counterparts.

Social Media 40

Social Media Paid Search Agency Social Marketing B2B Marketing 40

Valasys

JUNE 1, 2021

Crypto mining has only been around since Bitcoin was first mined in 2009, and in the current year, the terminology has made quite a splash among miners, investors, and cybercriminals alike. Digital Exchanges Will Allow the Convergence of B2B & B2C Payments. But why Crypto mining is so popular among people anyway?

Digital Asset Management 52

Digital Asset Management Ad Exchange Peer-to-peer B2B 52

markempa

FEBRUARY 28, 2007

My skeptical coffee companion had a schotoma (blind spot) because his viewpoint came from a product driven, B2C, branding perspective. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 I didnt have any formal training in marketing before I got started. Most are simple sales, even services.

Lead Generation 120

Lead Generation B2B Thought Leadership Generation Leads 120

Customer Experience Matrix

MARCH 8, 2011

See my December 2009 post for a more detailed discussion of HubSpot's capabilities; basically, they are still pretty weak in outbound email, lead scoring, and nurturing, which are all core components of standard B2B marketing automation.

Salesforce.com 120

Salesforce.com Enterprise Management Hubspot Marketing Automation Services 120

Biznology

FEBRUARY 13, 2015

We all know that B2B data is less accurate than B2C data for a number of reasons, and one of them is that it decays far faster than consumer data. In 2009, we updated our original 2002 study on B2B Data Decay that has been cited by Dun & Bradstreet, Zoom, Jigsaw (now part of Salesforce.com) and others.

List Brokers 80

List Brokers Ad brokers B2B Work Management 80

Adobe Experience Cloud Blog

MARCH 23, 2011

This bird’s eye view from Mashable gives a glimpse into B2B marketing and social media, complete with B2B and B2C comparisons. The numbers show that although more B2B companies are using social media, B2C companies are more active. The State Of B2B Social Media Marketing. The Noob Guide To Online Marketing.

B2B Marketing 48

B2B Marketing B2B Social Media Eye-Tracking 48

Webbiquity

AUGUST 29, 2011

Considering all of its features , LightCMS is another shortlist-worthy tool for basic website creation, particularly for smaller B2C companies who want an easy-to-manage online store. For developers and agencies, LightCMS also offers one of the most attractive partner programs. Solution Toolbox. 300 per year ($25 per month).

CMS Development 100

CMS Development Small Business Marketing Work Management Marketing Automation Services 100