Zoominfo
OCTOBER 18, 2022
I spoke with Mitchell Hanson , ZoomInfo’s senior director of demand generation, to learn more about how startups can maximize the impact of their lead-generation initiatives and make every marketing dollar work harder. Demand-Gen vs. Lead-Gen: The False Dichotomy The debate between demand-gen and lead-gen has become quite polarized.
Smashmouth Marketing
APRIL 1, 2010
Measuring the effectiveness of lead gen programs is always at the top of a demand gen expert's list of priorities. One of the gating factors happens to be out of their control -- what does the sales team do with a lead once they start working it? Questions this raises: Should that first meeting have been face-to-face?
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Digital B2B Marketing
FEBRUARY 4, 2012
If you follow the B2B technology publishing landscape, you are almost certainly familiar with the Ziff Davis Enterprise brands. ” In other words, QuinStreet is a lead generation company. This isn’t QuinStreet’s first B2B technology media acquisition. Are “Leads” the Only Thing Left?
B2B Marketing Zone Posts
JUNE 10, 2009
The following are the top posts from featured sources based on social signals from May 2009. How to Use Twitter for Business - WebMarketCentral , May 6, 2009. Buzz Marketing for Technology , May 28, 2009. Does your B2B website cut sales costs? Marketing Interactions , May 12, 2009. What are your B2B leads doing?
B2B Marketing Zone Posts
JUNE 10, 2009
The following are the top posts from featured sources based on social signals from May 2009. How to Use Twitter for Business - WebMarketCentral , May 6, 2009. Buzz Marketing for Technology , May 28, 2009. Does your B2B website cut sales costs? Marketing Interactions , May 12, 2009. What are your B2B leads doing?
Ambal's Amusings
OCTOBER 9, 2009
It’s a big world out there in the content-marketing/social media/B2B blogosphere, so we would like to save your time by rounding up the best posts and articles of the week. Improve your Lead Gen: 8 Takeaways from the B2B Marketing Summit. Author : Brian Carroll. Author : Brian Carroll. Author : Joe Pulizzi.
Smashmouth Marketing
SEPTEMBER 29, 2009
This past week was the first in a series of two great conferences, the MarketingSherpa's 6th Annual B2B Marketing Summit 2009 in San Francisco. We run a microsite, B2B Online Marketing Pros, for our B2B Online Marketing group on LinkedIn. Of those, about 10,471 are fairly well-targeted into our niche of B2B marketing.
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