How Buyer Behavior Will Change Amid COVID-19
Tony Zambito
MAY 4, 2020
In the last 100 years, the Great Depression, War World II, 9/11, and the 2008-2009 Financial Crisis come to mind. Since founding the concept of buyer personas for B2B in 2001, there has never been a need for a new type of persona. The COVID-19 pandemic has forever altered the global business economy. Pandemic Persona.
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